0:00

So, quick video on what to do if you

0:04

have a big audience, big following, big

0:06

social media. There's some really

0:09

important distinctions here. And this is

0:12

going to be a short video, but it could

0:13

save you an immense amount of pain. I'm

0:15

going to tell you why. So, why this

0:17

training? All right. Well, look, in my

0:21

training, you're going to see that a lot

0:24

of the training and kind of the track

0:26

and what it's like focusing and sort of

0:27

steering you down and towards is doing

0:30

either a Facebook group funnel or a VSSL

0:33

or some form of outbound potentially

0:36

depending on where you're at. It could

0:37
be steering you down IG shoutouts. I

0:40

mean, you know, obviously there's all

0:41

those lead generation uh sections in the

0:43

training and you know, a big part of it

0:46

is setters, so it steers you down that

0:47

way. All of that stuff's obviously

0:49

valid. Now, if you're famous, okay, and

0:53

when I say famous, I don't mean like,

0:54

you know, Brad Pitt. I mean, if you have

0:57

a big following or a decent audience,

0:59

you should always try

1:02

for simplicity sake to just maximize the

1:06

appointment generation from that

1:07

audience before you move on to any other

1:10

cold traffic funnel, Facebook group,

1:12

ads, VSSL, any of that stuff. Okay? You

do not need that if you have a big

1:17

following unless the following is maxed

1:19

out. So, the reason why I had to create

1:21

this video is like in the beginning I

1:22

kind of thought this would be sort of

1:24

common sense. Uh, but you know, I get

1:27

it. Like you you kind of it's like you

1:30

get distracted by all these new things

1:31

you could do and I would I would

1:34

probably frankly make the same mistake a

1:36

lot of times. But I just see too many

1:39

people uh in the program who have a big

1:42

email list. Okay, they have a big

1:44

Facebook group or they have a huge

1:46

YouTube following, a big Tik Tok

1:48
following, a big Instagram following. I

1:49

just had a guy who had a big Twitter and

1:52

a big LinkedIn following, you know, one

1:54

of the biggest guys on there. And

1:56

instead of really pivoting their

1:59

strategy to be able to fill their sales

2:01

team's calendars very very simply

2:03

through a content strategy utilizing

2:05

their already growing great amazing

2:07

social media. They're trying to like

2:10

build a VSSL and it's it's almost like

2:12

it's like if you imagine like Braun

2:15

there's an island here, there's an

2:16

island here. We want to get from this

2:18

island to this island. Okay. It's almost

2:20

like the the building the big audience

and the following route, that's like one

2:24

of the bridges you can take to that

2:25

island. But what happens is is if you

2:28

have a big following, but then let's say

2:30

you weren't doing a sales team, you

2:31

weren't doing a high ticket offer, you

2:32

weren't booking sales calls from that

2:34

following, it's like, well, you still

2:35

have this, it's like we built the bridge

2:37

like 3/4 of the way there. We just have

2:39

to add this little piece of the bridge

2:41

to get to the like other side. But like

2:43

if you want to, you know, have a big

2:45

following and then you you're like, "Oh,

2:47

no. I'm going to start a VSSL." Now

2:48
you're like restarting all the way back

2:50

over and now building this whole bridge

2:52

from scratch. It just doesn't make

2:53

sense. So, um, you know, I've seen this

2:56

again with people with a huge Twitter,

2:58

they're trying to do a VSSL instead of

2:59

just leverage their Twitter. People with

3:01

a huge LinkedIn, same. I had another guy

3:03

1.2 million subscribers on YouTube. For

3:05

whatever reason, I caught him running a

3:07

Facebook group funnel. I was like, you

3:08

don't need to do that, dude. Like, you

3:10

have 1.2 million subscribers on YouTube.

3:12

If I had that, I'd be doing a hundred

3:15

million dollars a year. I'm not even

3:17

kidding. it wouldn't even be close. And

so it's like, oh man, like don't add

3:22

this complexity to your life if you

3:23

could avoid it. And it's a little bit

3:25

difficult because in the training it's

3:26

like, man, like do this, you know? Uh

3:28

but you got to realize you're the

3:30

exception, not the rule, because you got

3:32

a big following. You're famous. So what

3:35

is a big following? Because you might

3:36

think, I don't have a big following, but

3:37

you might be wrong. So you know, a lot

3:40

of this depends on engagement. Like I

3:42

have 600K on Instagram. That's not

3:44

really a big following because most of

3:46

it was from shoutouts. So the

3:48
engagement's a little crappy. Um, so I'm

3:51

just going to give you some approximate

3:52

numbers,

3:54

but it really depends on your

3:55

engagement. Okay. I think in general, if

3:58

you have 50 to 100K plus on any social

4:01

platform, especially if it's a 50K

4:03

that's engaged,

4:04

that's probably I'll just even put that

4:06

in here. 50 to 100K plus, that this is

4:09

something I would try first before you

4:11

do anything else. If you have 50 to 100k

4:13

plus active segment for email or even

4:15

just like your if your uh last 60 or 90

4:18

day opens is 50 to 100k man like that's

4:22

really good. I would I would probably

just hit that segment of your email list

4:25

in the beginning. You know Facebook

4:27

group again it kind of depends on

4:29

engagement right there's a you know you

4:31

could have a 10k Facebook group wildly

4:33

engaged in a 50k Facebook group. Nobody

4:36

even likes your post in there. Doesn't

4:37

even know you in the group when you

4:38

post. So, if you have a really engaged

4:40

Facebook group, it could be the same

4:41

thing. You know, 30K is probably a

4:43

pretty uh big slashengaged one. So, when

4:47

in doubt, what I would do is I'd

4:50

implement some of the strategies I'm

4:51

going to show you in a second, and I

4:53
would just see like what type of lead

4:55

flow and appointment flow you're getting

4:56

from that. Because worst case, you're

4:59

going to at least make some sales cuz

5:01

also,

5:02

you know, cold traffic, super hard to

5:05

close deals possible. And when you get

5:07

it down, you're going to explode in

5:10

revenue. Social media, people who know,

5:12

like, and trust you've been following

5:13

you, and then they book onto your sales

5:15

team's calendar. Lay downs. Okay, lay

5:18

downs. Like my team, they know like they

5:20

will fight tooth and nail over any

5:22

application that's gone like that that

5:25

comments on my social like that uh says,

"Oh, yeah, I follow Cole on Instagram or

5:28

I follow Coen on YouTube." If my team

5:31

gets a hold of any of those apps, it's

5:33

like it's just a known thing that that

5:35

should be an automatic close. 90 plus

5:37

percent close rate. You might not be

5:39

there, but like my team's used to the,

5:40

you know, cutting their teeth on the

5:41

cold traffic stuff. So, it's just the

5:43

warm. That's another reason why I want

5:45

you to do this is that the lead quality

5:46

is so much better. So, anyways, I think

5:49

if if you're kind of in borderline,

5:50

you're not sure, when in doubt, do what

5:52

I'm about to teach you anyways. And then

5:54
if it's not working, you need more

5:55

appointments. You could do the cold

5:57

traffic stuff. Okay, so

6:01

let's do this. So, what's the strategy?

6:03

Like, how do we actually book calls from

6:04

our social media? It's super easy. It's

6:06

almost like too easy and I think people

6:08

just overthink this. Um, so I'm there's

6:12

kind of four different variations

6:13

depending on your platform. Um, I just

6:16

so you know, I got to 150 250 grand a

6:20

month just posting once a day on my

6:22

Facebook profile in Facebook group and

6:24

my Facebook group was like, 1500 people.

6:26

My Facebook profile was like, you know,

6:28

I had 4,000 friends. Now, you know,

that's probably an unrealistic

6:33

benchmarker. I didn't have a big

6:35

audience. On top of that, I was selling

6:37

something that was like 12 15k and I was

6:40

closing at 80 to 90 like 80 to 90%. You

6:43

know, I was only taking calls I knew I

6:44

could close. So, you know, I was a

6:46

little bit of anomaly. I was also

6:47

amazing at sales, you know, so I would

6:49

just close whoever wanted to close. Um,

6:52

but I'm just telling you like what I'm

6:54

about to share with you is really what

6:55

got me to multiple seven figures with

6:58

two employees and just posting daily on

7:01

Facebook. Okay? And so you can kind of

7:03
transpose this system onto all of the

7:07

the different things. So let's start

7:08

with email. I'm getting a little rambly

7:10

here. So if you go into email, let's say

7:13

you have a decent active segment, right?

7:15

Or a decent email list and you want to

7:16

send a daily email in order to book your

7:19

sales team's calendars. So what does

7:21

that even look like? What should you do?

7:23

Um I'm going to show you like obviously

7:26

I just go through the email training. Uh

7:28

but generally what you got to do is you

7:30

just send a daily email and you can go

7:33

through these and get an idea but you

7:35

want to vary between what's called

7:36

indirect value and direct. Okay. Now if

you don't know what that is if you go

7:41

into this group training and it's like

7:44

writing great content and copywriting.

7:46

This this this module over here goes

7:48

over value indirect direct. Uh value

7:51

means there's no call to action.

7:53

Indirect means there's value first and

7:55

then there's like a PS call to action or

7:58

maybe a story that ties into a call to

8:00

action later. But regardless if they

8:02

take the call to action or not, they

8:04

should leave with some value. Direct

8:06

means that it's just a pitch, right?

8:09

It's just right to the point. Offer is

8:12

like stated right from the beginning.

8:14
And those directs will typically be the

8:15

highest response,

8:17

but you're kind of, you know, it's it's

8:20

the it's the lowest user experience,

8:22

right? So, you're kind of like pulling

8:24

out as more equity when you do a direct

8:27

and then you're adding more equity when

8:28

you're doing a value. Indirect's kind of

8:30

neutral. Hopefully, that makes sense.

8:31

So, um I'll just show you some emails

8:34

here. Okay, this is a good one. This is

8:37

an indirect, right? Passive income's a

8:39

myth, but this isn't. And I'm like,

8:40

"Hey, passive income's a myth." And then

8:42

I, you know, I start to give some

8:44

content here. I'm not going to like read

this word for word. You can just read it

8:46

and, you know, whatever. But it's a

8:48

little bit of content and then it ties

8:50

into a case study from a client and I'm

8:52

like, oh, you know, whatever. And then

8:54

I'm like, if you're interested in, you

8:57

know, result result and you don't mind

8:59

this apply here. Then what happens is

9:02

they click to apply.

9:04

And this isn't a real link obviously.

9:07

Yeah. So let let's look at this one,

9:09

right? So they click to apply.

9:12

And it just takes him I think though a

9:14

calendar.

9:16

Let's see where this takes us. It's been

9:18
a while since this this link's probably

9:19

not even active anymore.

9:23

One sec. Okay, here we go. So, this is

9:26

where it took us. Uh, you know, this is

9:28

what the page looks like. You can pause

9:30

the video, look at it if you want. Uh,

9:32

and then this is actually the pre-all,

9:34

uh, you know, if you're familiar with my

9:36

training where I talk about show rates

9:40

and like how to fix show rates V3, I do

9:42

a breakdown of what's called the pre-all

9:44

homework video. This is the pre-all

9:47

homework video, right? So, in short,

9:50

like if you want to know how to create

9:51

this video, it's this training right

9:53

here that teaches you how to do it. But

in short, this vid, this training, okay,

9:58

basically what it does is, you know, it

10:01

really just sells them on like, okay,

10:03

this is for RCA, which is our B TOC,

10:05

right? That teaches people how to become

10:07

high ticket closers. So, this is really

10:08

like selling them on the opportunity of

10:11

becoming a high ticket closer. Okay? Why

10:14

it's the best, greatest, most awesome

10:16

opportunity in 2023. Uh, obviously, I

10:19

think, you know, this is an old video.

10:21

It says 2021, but it's selling them on

10:23

the opportunity. It's not telling I

10:25

don't even I don't tell them about

10:26

the program. Okay, don't do that. You

10:28
create objections. What you want to do

10:31

is sell them on the opportunity. Like if

10:32

you're Russell Brunson, you don't tell

10:33

them about ClickFunnels. You tell them

10:35

about what you tell them about funnels

10:36

because once they believe funnels is the

10:38

way, they buy Clickfunnels as a

10:39

byproduct of that, right? So I kind of

10:41

sell them on the opportunity. Why the

10:43

opportunity is so great? But I will

10:45

incorporate case studies in here to

10:47

build a bunch of social proof. Okay. Um

10:52

yeah. So anyways, then they can apply

10:56

and you know they just do the whole

10:57

thing. Okay, this is kind of uh this is

11:00

actually where it goes now. This is the

updated video. My man Aaron did this.

11:04

But then they apply, they do the whole

11:05

type form. Then after the type form,

11:07

they book a call and we just send one of

11:09

those every single day and we just vary

11:11

between value, direct, indirect, and

11:13

they just go to the calendar, go to the

11:15

calendar, go to the calendar, go to the

11:16

calendar, go to the calendar. There's no

11:17

other call to actions. It just go to the

11:18

calendar. my entire like the entire if

11:21

you have a big email list or big social

11:23

media whatever you know bunch of call to

11:26

actions everything just down apply apply

11:29

apply then book a call apply book a call

11:31
apply book that's it that's all you have

11:33

to do and so if you have a big email

11:36

list it's going to look like this now

11:38

all these other strategies will look

11:39

very much like what you're doing with

11:41

email that's why email is the easiest to

11:43

cover first okay so don't mind this

11:45

there's not supposed to be a video that

11:46

goes to a video this is uh you know that

11:49

I think that's an old email that doesn't

11:51

really we don't send anymore but I think

11:53

you get the point. So okay so how do you

11:56

do this on Facebook, LinkedIn, Facebook

11:58

groups and Twitter? It's honestly

12:00

exactly the same is what I just told you

12:02

with email
12:04

value direct indirect. It's the exact

12:06

same but you just have to format it

12:10

differently for that platform. Right? So

12:14

if you go into this one here again I'm

12:16

going to refer you back to this training

12:17

I've mentioned three times this writing

12:19

great content and copywriting it's going

12:22

I think here

12:24

to show see indirect versus direct I

12:26

talk about all this stuff and I give you

12:27

examples of what a high value training

12:29

is what a direct post is and like you

12:32

know I teach you how to exa you know

12:34

write these posts and stuff and I give

12:35

you some frameworks and then I give you

12:37
some more resources. So, uh, again, like

12:40

this is going to help you out a lot, but

12:42

it's it's it's not terribly hard, right?

12:45

And so, if you're doing like, let's say,

12:47

Facebook or, uh, man, where were we?

12:52

If you're doing Facebook, LinkedIn,

12:54

Facebook groups, or Twitter, it's the

12:55

same thing as the email. Like, you're

12:56

going to write one post that's just pure

12:58

value. Then, you're going to write

12:59

another post that might be a story that

13:01

calls that ties into a call to action

13:03

that says, "Hey, DM me." Okay. Um, then

13:07

you're going to write another one that

13:09

is

13:10

uh just like a pure like, "Hey, read if

you want this result. If you're looking

13:15

for this result, then listen up. I'm

13:17

taking on five clients in the next 90

13:18

days. You want to blank. We'll help you

13:20

with bam bam bam bam bam bam bullet

13:22

bullet bullet bullet bullet." If that's

13:24

interesting, you know, DM me right now.

13:26

In terms of call to action, this is a

13:28

little bit interesting. Listen to this.

13:30

Uh, email, we could just link the

13:32

calendar and then send them to the

13:34

funnel. I showed you LinkedIn and

13:36

Twitter, you could do the same. Okay. Uh

13:40

you can just link the calendar. Just

13:41

send them to the calendar. Now, Facebook

13:44
doesn't like links. Go figure. So, what

13:47

we have to do if we want to do Facebook

13:49

is you ask, don't tell them to comment.

13:51

That's a big misconception. I don't know

13:52

why people do that. It's fine if you're

13:54

doing a free training and it's like

13:56

comment below for the free training and

13:57

your setters reach out. That's

13:58

different. That's a totally different

13:59

thing. Two steps. That's great. If it's

14:02

just like a post like this, you should

14:04

just say, "DM me." You'll get a better

14:06

response than comment. DM me for details

14:09

on the program. That's the call to

14:10

action. Then once they DM you, you say,

14:13

"Hey, thanks for reaching out.

Definitely down the chat. What's your

14:16

next week looking like here's my

14:18

calendar link if that's easier? Send

14:20

calendar link." Send. Will you let me

14:23

know if you find a time? My availability

14:24

gets kind of weird sometimes, right?

14:26

That that you're just going to send one

14:27

message. Just copy paste. Don't have you

14:29

don't have to have a setter in your

14:30

inbox or a setter in your DMs. It's a

14:32

total waste of time. I don't even do

14:34

that at four. You know, I'm at 3.88

14:36

million a month is what I did last

14:37

month. I still don't do that. I don't

14:39

have a setter in my DMs. If somebody DMs

14:41
me, I just send them a link and then

14:42

they book a call, then they buy. It's

14:44

just it's not worth the complexity of

14:46

doing it. Everybody thinks they got to

14:47

have a setter in their DMs and you got

14:48

to do all this qualifying. No, just send

14:51

them the link and then let the

14:52

application do the qualifying. That's

14:54

what the application is for. If you try

14:55

to do all this long form qualifying in

14:57

the DMs, you just get less booked calls.

15:00

It doesn't work. So, uh I know this.

15:02

I've tried it. Okay. So, again, it's,

15:03

"Hey, thanks for reaching out.

15:05

Definitely down the chat. What's your

15:07

next week looking like I can and I

usually I say I can drop my calendar

15:10

link if that's easier. Dot dot dot. Let

15:12

me know." They're like, "Oh, yeah. Like,

15:13

dropping the calendar link will be

15:14

fine." Drop it. Will you let me know if

15:17

you find a time? Calendar's weird

15:18

sometimes. The only thing I might do is

15:20

ask one qualifying question which

15:21

generally is like hey thanks for

15:23

reaching out just so I know I can help.

15:25

What's your core business offer? Like

15:27

what do you actually do for clients and

15:29

how does it work? Based on that I can

15:30

tell you the next steps and then I just

15:32

ask that one question just to get a

15:34
little bit of engagement but don't be

15:36

like okay well what's your revenue?

15:37

Nobody likes going through a

15:38

qualification process on messenger.

15:40

You're going to get a huge drop off. The

15:42

only people that will stick are going to

15:45

be the people who are really poor. Okay?

15:47

I'm just telling you that's the deal.

15:49

People who have money, they just want to

15:51

get on the calendar. That's why they

15:53

DM'd you. So, Facebook, Facebook groups,

15:55

a little bit different. But LinkedIn,

15:56

Twitter, it's the same as email. You can

15:58

just drop that link, baby, and like

15:59

you're good. So, Instagram and Tik Tok,

16:03

they're exactly the same. I'm going to

show you what to do here. You make

16:07

content and like I'm not an Instagram

16:08

expert, guys. So, if like you're even in

16:10

a position where um you're, you know,

16:15

you have a 100K Instagram, it's all

16:16

engaged and like your content's crushing

16:18

it, like don't look at my content and

16:20

think it's like a better way to do it,

16:21

okay? You you probably have it down. All

16:24

I can say is that, you know, you might

16:26

post a real or something and then at the

16:28

end you say, "Click the link in bio." Or

16:30

in the video itself, you might have a

16:32

little outro that says, "Hey, click the

16:33

link in bio." Or you do one of these. At

16:35
the end it says, "Click a link in bio."

16:36

or at the end of the slides it's like

16:39

click the link in bio then you have a

16:41

link in bio right what's your link in

16:43

bio well guess what it's going to be you

16:46

could do multiple things here uh what we

16:48

have is the standard webinar funnel uh

16:51

this also before used to be the VSSL

16:53

funnel name email phone number once the

16:56

name email phone numbers goes in our

16:58

setters reach out okay and then they

17:01

call them set them etc but at the same

17:03

time they're watching a video they can

17:05

book a call through the video. All

17:06

right, hopefully that makes sense. So,

17:09

uh, this is much you can say, "Hey, DM

me this word for more info on this." I

17:16

have found though if your VSSL is good.

17:20

This works far better. The issue with,

17:22

"Hey, DM me is it's against terms of

17:25

service. People get banned for that

17:27

all the time, especially if you're

17:28

sending links through the DMs." Um, so

17:31

everybody I know who's really scaled

17:33

that way has gotten banned. Just saying.

17:36

Second, I've never seen anybody

17:39

like do I have I've honestly never

17:41

really seen anybody through purely DMs

17:45

do better than what we're doing with

17:46

just link bio. And all the top people

17:48

who I know on Instagram who are really

17:51
crushing it are doing link in bio and

17:53

and basically every single content

17:56

direct or value or indirect and then it

17:58

drives the link and bio. That's it. So,

18:00

a couple of things here. You know, you

18:01

can create a VSSL funnel and use the

18:03

paid VSSL training that's uh over here

18:07

to basically put in your link in bio,

18:09

Tik Tok and Instagram, book a lot of

18:11

calls that way. That's great. What you

18:14

can also do is similar to what uh I was

18:18

talking about here. So the same thing

18:23

where um

18:27

yeah like the same thing where what you

18:30

could do is like your link in bio could

18:32

just literally be a video like this and

then apply right

18:36

what's going on.

18:36

So it's just a video where you know he's

18:39

talking about here's what's going on. He

18:43

just he just redid my presentation and

18:44

changed it I think for 2023. Yeah. So

18:47

like you know you can do a video here's

18:49

what's going on apply right. So um you

18:52

can do that for your link in bio as

18:53

well. If you have setters that can call

18:56

people I would add an opt-in so you can

18:58

call them right. Also if you if you have

19:00

a good robust email marketing I would

19:02

add an optin so you can like follow up

19:04

you can email you can retarget. You can

19:06
call them with setters eventually. But

19:08

if you don't have any of that stuff then

19:09

just you know send them to a page like

19:11

like this. Okay. So that's Tik Tok and

19:14

Instagram. Hopefully that makes sense.

19:15

you're just posting, you know, one, two,

19:18

three, four, five times a day,

19:19

incorporating some CTAs. Now, no matter

19:22

what strategy you use, what you want to

19:24

do is you want to look at your sales

19:26

team's calendar on a daily basis, okay?

19:29

So, like, you know, here's one of our

19:30

calendars, right? You want to look at

19:32

their calendars on a daily basis, and

19:34

you really want to figure out, okay,

19:36

like kind of where's my calendar at? And

if your calendar's a little light, you

19:40

increase the amount of call to actions.

19:42

Okay? If the calendar's uh full, then

19:46

just do value for a little bit. And then

19:48

when you're kind of like, okay, we need

19:49

to book out, increase the amount of call

19:51

to actions. And in general, you want to

19:53

keep your calendars about 48 hours

19:55

booked out. Okay? If you're 72, it's not

19:57

a huge deal. If it's more than that,

19:58

you're going to get a lower show rate.

20:00

You also don't want to be 24 hours

20:01

booked out. So, you kind of can gauge

20:03

your call to action volume by that,

20:05

right? And so, uh, just know that. And,

20:09
okay, last thing, YouTube and podcast.

20:11

So, pretty easy. Now, I don't have a,

20:14

you know, we're not like gangsters on

20:16

YouTube or, you know, my podcast is all

20:18

repurposed stuff, so it's it's not

20:20

great. But, uh, what I will say is,

20:23

let's say you got a huge podcast or a

20:25

huge YouTube following. The strategy is

20:27

really the same. You can do a couple of

20:29

things. So, the think about like Tim

20:31

Ferrris or Joe Rogan or any of these big

20:33

podcasters, YouTubers, whatever. What do

20:35

they do? They have advertisements

20:38

uh in the beginning before the podcast

20:40

or YouTube video starts. Hey, this is

20:42

brought to you by this. And they also do

it like mid roll. So like onethird of

20:46

the way through, twothirds of the way

20:47

through, you just do the same strategy.

20:49

And so if you have a podcast, you have

20:51

not been doing any call to actions, just

20:53

start doing a a little like intro.

20:55

Here's what you're going to learn in

20:56

this podcast. Then you do, hey, this is

20:57

brought to you by this. And it's not

20:58

brought to you by this, but like, hey,

21:00

like before we get started the episode,

21:02

I want to tell you about this. And then

21:03

you kind of just like do a little pitch

21:05

for your program. And then you drive

21:07

them to again, you drive them to a page

21:10
like this. Okay, you drive them to a

21:12

page where it's a quick little overview

21:14

of like your method and the opportunity

21:16

and maybe a little details about the

21:17

program. It's not the end of the world.

21:18

And then you apply. That's it. Okay. You

21:21

do the same thing uh midroll. If you

21:24

want to do an Hey, hey, we'll be get

21:26

back to the video in a second. But if

21:27

you're somebody who wants to blank and

21:29

you're looking to blank in the next 90

21:31

days, then hear me out for a second. I

21:33

want to tell you about our program that

21:34

helps you blank. In the program, you get

21:36

bullet bullet bullet bullet bullet

21:37

bullet bullet. You get to work with me

personally. If you're interested,

21:40

there's a link below this video or

21:42

there's a link in the show notes and

21:43

then it goes to a page like this and you

21:45

just book calls. And then what you want

21:47

to do is just start off with doing one

21:48

CTA in your podcast or one CTA in your

21:51

YouTube video maybe in the beginning.

21:52

Then if you need more volume, you just

21:54

add more CTAs. And then if your calendar

21:56

is really full and you're releasing a

21:57

podcast or a video, just do no CTAs for

21:59

one, okay? And then like incorporate

22:01

them back in later. So if you do this,

22:04

like I have people who like they're

22:05
doing a VSSL, but they have 50K

22:07

listeners per podcast. I'm like, "Oh my

22:10

god." Like, if you just did this, you

22:12

wouldn't even need a VSSL. Like, you

22:13

could fill two, three sales reps

22:14

calendars, not having any other

22:17

complexity than just doing a little ad

22:19

in your content. And all those people

22:21

would close and they would close at a

22:23

super high price point. They're super

22:25

warm. Makes your life so much easier, so

22:26

much less complexity. So, if you have a

22:29

social media following, please use it

22:31

first. Really tap that sucker out. Like

22:33

you don't want to like kill your

22:35

following because you're CTAing so much,

but like find the balance to where

22:39

you're CTAing enough, but it's not

22:41

enough to where it's detracting equity

22:42

from your following. Find that balance

22:44

and then once you feel like you've maxed

22:46

it out, then let's go do some ads. Okay?

22:49

And the great thing is because you've

22:50

been doing this, you you'll actually be

22:52

more likely to kill ads when you go do

22:53

it. You'll have a retargeting list.

22:55

You'll have all this other stuff that's

22:56

really going to work in your favor. So

22:57

that's it for this training, guys. Thank

22:58

you very much. See you in the next

22:59

training.