1

Table of Contents
Executive summary.......................................................................................................................2
Introduction....................................................................................................................................3
Challenges and Problem............................................................................................................3
Purpose of the Report....................................................................................................................5
Stakeholder Analysis.....................................................................................................................5
Mendelow Matrix.......................................................................................................................7
Secondary Data Analysis...............................................................................................................8
VRIO Analysis...........................................................................................................................8
Financial Analysis......................................................................................................................9
Non-Financial Analysis...........................................................................................................10
PESTLE Analysis.....................................................................................................................11
Recommendations and Conclusion............................................................................................13
References.....................................................................................................................................17
2

Executive summary
On April 4, 1975, the same year that it was founded, American global computer technology giant
Microsoft had its start as a fledgling business. Microsoft is now a multinational corporation. The
development of the Windows operating system is directly responsible for the rise in popularity of
the company, which can be directly ascribed to the success of Windows. Microsoft is currently
the most successful software corporation in all of the world's countries and regions combined.
Bill Gates, who did not graduate from Harvard College, and Paul Allen, who had been his best
friend since they were children, founded the company in 1975. Bill Gates did not finish his
schooling at Harvard College. They collaborated on the project in order to establish Microsoft as
a successful company.

In the document that can be seen by clicking on the link that is provided below, there is an
assessment of the difficulties that are currently being encountered by the organization. The
problem of competition from other companies like Google and Apple is currently causing
Microsoft to have financial challenges. These difficulties are a direct result of the problem of
competition. The issue is directly responsible for the financial losses that have been incurred by
the company. Additionally, Apple and Google are major competitors in this particular segment
of the market.

The report that is attached to this message and that has been made available for your reading
contains an in-depth study of the issue, for which the organization is currently seeking to locate a
solution. You can find this analysis in the report that has been made accessible to you. It takes
into consideration the impact that the issue has had on the stakeholders, as these people are the
ones who are most likely to be impacted in some way by the issue. This is why it is important to
take into account the impact that the issue has had on the stakeholders. In light of this, it makes
perfect sense to conduct an investigation into the potential effects that the matter may have on
the many parties who are involved. A secondary study of the data that was collected by the
organization is carried out in order to discover replies that are appropriate in the real world. This
investigation's objective is to determine not only the factors that contribute to the company's
challenges in dealing with the problem at hand, but also the many potential solutions to the
problem that are currently available to them as a method of achieving their goal of achieving this
objective. The examination of possible solutions to the problems that have been covered
3

throughout the essay is brought together in the section of the essay that serves as the conclusion.
In addition, the general outcomes of the study as well as the interpretations that were formed
from it are discussed in this section as well.

Introduction
On April 4, 1975, the company that would go on to become the American multinational
computer technology business Microsoft was established (Lucas, 2021). The company gained a
lot of notoriety because to the development of the Windows operating system. At the moment,
Microsoft is the most successful software corporation in the world. Bill Gates, who did not
graduate from Harvard College, and Paul Allen, his best friend since childhood, established the
company in 1975. They worked together in order to establish Microsoft (Arun, 2022).

An analysis of the challenges that the organization is currently facing can be found in the study
that can be found below. Microsoft is presently dealing with competition from Google and
Apple, which is causing the corporation to lose a significant amount of money as a direct result
of the issue. Apple and Google are both major competitors in this industry (ICMR, 2020).

An in-depth analysis of the issue that the organization is now working to find a solution for can
be found in the report that is attached hereto and is made available for your perusal. It takes into
account the effect that the problem will have on the stakeholders, since they are the ones who are
most likely to be impacted by the problem. In light of this, it makes perfect sense to evaluate how
the issue would affect the various stakeholders. In order to locate responses that are practical, a
secondary examination of the data collected by the organization is carried out. The purpose of
this research is to ascertain both the reasons why the organization is having difficulty with this
matter and the many options for resolving the matter that are now open to them. The discussion
of potential solutions to the issues raised throughout the essay is brought together in its
conclusion section along with the overall findings and interpretations drawn from the inquiry
(Marcus, 2020).

Challenges and Problem

Accurate forecasting needs practice. This can be attested to by the famed "Silicon Valley guru"
who predicted Microsoft would go bankrupt in six quarters a decade ago. Microsoft is no longer
alive. He declared Microsoft a laughingstock in the middle of 2011.
4

Apple and the M1 dilemma

For several decades now, Microsoft and Apple have competed against one another in the market
for desktop computers, and the situation hasn't significantly improved over that span of time. In
spite of their more expensive cost, Macs have found widespread adoption in the creative sectors.
On the other hand, Windows-based personal computers have become the standard in the business
world (Bott, 2021).

The link remained stable so long as both computers utilized central processing units that were
compatible with Intel. However, the introduction of Apple's most recent Macs, which come
equipped with the company's own custom M1 processors, has caused a significant shift in the
market.

Microsoft, in contrast to Apple, has a wealth of experience in the design of SoCs, and its
cooperation with Qualcomm is analogous to the long-standing work it has done with Intel (Bott,
2021). It is difficult to imagine Windows PCs catching up to Macs with the M1 processor if there
isn't some form of interaction between the two. Or how they plan to compete with the growing
number of iPads that are equipped with the M1 processor, which enables them to perform actions
that were hitherto exclusive to PCs.

Google and the new browser war

At the turn of the century, the only game in town was Internet Explorer, which was developed by
Microsoft. In the early 2000s, Internet Explorer from Microsoft was the web browser that was
considered to be the industry standard for accessing the World Wide Web on personal
computers.

The market dominance of Internet Explorer was gradually lost when alternative browsers joined
the market. However, the erosion accelerated significantly after Google released Chrome in
2008, which caused the erosion to occur much more quickly. And during that time, Microsoft has
not taken any steps to improve the situation (Bott, 2021).

Although Microsoft's new Edge browser, which was bundled with Windows 10 and set as the
default, got off to a strong start, it was unable to compete with Google Chrome's speed and
5

functionality. At the end of 2019, while I was going through the data regarding browser usage, I
noticed the following:

According to the findings of the Digital Analytics Program run by the United States
Government, Microsoft Edge is responsible for less than 16% of the traffic generated by
computers running Windows 10, whereas Internet Explorer is responsible for a higher percentage
of the usage. This is a significant drop from the 20% share of Windows 10 PCs in 2017, which
was achieved in 2017. On the other hand, more than sixty percent of Windows 10 users make use
of the web browser Chrome (Bott, 2021).

After doing beta tests for quite some time, Microsoft finally released a completely redesigned
version of Edge in January of 2020. It was developed with the same open-source Chromium code
foundation that Google Chrome uses. In order to compete with Chrome, Microsoft has developed
a new web browser called Edge that is a cross-platform application that can run on mobile
devices, personal computers running Windows or macOS, and even Linux-based computers
(Bott, 2021).

Purpose of the Report

Microsoft Consulting prepared this report, which may be seen here. The fundamental objective
of this report is to carry out a study into the difficulty that the company is now dealing with. The
problem at hand, in addition to the impact that it has on the many different people that are
engaged, is investigated in minute depth. After conducting an investigation into the matter, the
organization is made aware of the appropriate courses of action to take. Which they are able to
employ to compete in the landscape of the commercial environment, which is always altering
and undergoing change.

Stakeholder Analysis
Customer

Increased competition may lead to improvements in the quality of products and services offered,
as well as lower prices and additional choices for customers. On the other side, if there is an
excessive amount of competition, customers may feel overloaded and be unable to select the
optimal solution for their needs (Marcus, 2020).
6

Shareholders

It is probable that the company will experience a decline in their bottom line if there is a large
degree of competition in the market. If Microsoft is unable to successfully compete with its
competitors, this might lead to a decrease in revenues and earnings, which, in turn, could cause
the stock price of the firm to decrease (Aina, 2020).

Employees

The existence of enterprises that are in direct competition with one another can act as a
motivating factor for innovation, which in turn can result in the production of new items and
opportunities for advancement for workers (Dash, 2023). On the other hand, if Microsoft were to
come out on the losing end of the competition, it might result in the loss of employment, along
with less remuneration and fewer benefits for its employees. Additionally, if Microsoft were to
come out on the losing end of the competition, it might result in the loss of jobs. In addition to
this, if Microsoft were to come out on the losing end of the battle, it might also result in the loss
of consumers (Alya, 2022).

Suppliers

As a result of their being more competition, it is possible that suppliers will be put under more
pressure to reduce their prices and produce products of a higher quality (Tong, 2020). The
capacity of suppliers to turn a profit could be impacted in any direction by either of these two
considerations. Customers may experience a greater sense of pressure to make their purchases
from vendors who have a higher reputation. Because of this, it's possible that merchants will
compete with one another for their business (Yaling, 2020).

Partners

Microsoft works with a wide variety of partners, including businesses that produce both
hardware and software as well as businesses that provide a variety of services. If Microsoft is
successful in its competition, it may be in a position to aid its partners by contributing to the
expansion of demand for the goods and services that those partners supply (Jones, 2022). This
would allow Microsoft to benefit its partners. This is something that could happen as a result of
Microsoft increasing their market share. This would be to the benefit of each and every person
7

who participated in the activity (ICMR, 2020). On the other hand, if Microsoft is unable to
effectively compete in its market, it is possible that there would be a decline in demand for the
items that are offered by its partners. This would be negative for both parties. It's possible that
this will cause issues for Microsoft's partners (Calero, 2019).

Mendelow Matrix
Mendelow's matrix, also known as a power-interest matrix, is a tool for evaluating a firm's
stakeholders based on their influence and investment in the company. The matrix categorizes
stakeholders as having high power and interest, low power and interest, low power and interest,
or low power and interest.

A Mendelow matrix analysis reveals the following Microsoft stakeholders:

High power High Interest

This group includes powerful shareholders, prominent clientele, and influential employees.
These parties are important to Microsoft because they are invested in the company's success.
Microsoft must maintain open and constructive communication in order to maintain this group's
support (David, 2021).

High power Low Interest

Government agencies and regulatory bodies are examples of powerful but disinterested players.
They have the authority to limit Microsoft's activities but are uninterested in the day-to-day
operations of the company. Microsoft must maintain positive working relationships with
government agencies while adhering to all applicable laws (Julian, 2021).

Low Power High interest

Smaller shareholders, communities, and interest groups all fall into this low power/high interest
grouping. While they may not have direct influence over Microsoft's business, they do have a say
in how the public perceives the company. Microsoft must connect with this group and listen to
its critiques in order to maintain its good name (Sean, 2021).

Low power Low interest

8

In terms of impact and concern, the general public and competing corporations rank last. Even
though they have no power or stake in Microsoft's business, the corporation should monitor what
they say in order to defend its reputation.

Microsoft can better engage with its different stakeholder groups and manage their expectations
by analyzing stakeholder needs using Mendelow's matrix (Patrik, 2020).

Secondary Data Analysis

VRIO Analysis
The Value, Rarity, Imitability, and Organization (VRIO) analysis is a framework that is used to
evaluate the resources and capabilities of an organization. It is named after the four factors:
value, rarity, imitability, and organization. The following is a VRIO analysis of Microsoft, which
includes them all:

Valuable

The capabilities and methods at one's disposal Microsoft is a firm that is known for its strong
reputation as a brand, as well as its significant research and development capabilities. The
company's products include a wide variety of software and hardware options (Chao, 2019). The
organization's ability to provide cloud-based services, such as Azure and Microsoft 365, leads to
the production of additional value because of the organization's ability to do so (Carlos, 2019).

Rarity

Second, when compared to other companies in the technology industry, Microsoft is in

possession of a lot of resources and capabilities that are not available anywhere else in the sector.
It is extremely unusual for a single company to manage so many famous software packages like
Windows and Office, and it is also quite difficult to recreate this level of success. Microsoft is
the only company that comes to mind when thinking of this scenario (Denni, 2019). The amazing
connections that this company has with customers in the public as well as the private sector is yet
another quality that sets it apart from other organizations (Aviv, 2020).

Imitability

Microsoft's large patent portfolio, which serves to legally safeguard the company's intellectual
property, is one evidence of the company's unequaled resources and talents. The portfolio also
9

serves as an example of Microsoft's unrivaled ability to innovate. This is only one example of the
unparalleled resources and expertise that Microsoft possesses. Competitors will have a difficult
time replicating the model of the company because of the imaginative culture of the company
and the fact that it is successful in attracting and maintaining exceptional personnel (Aontonio,
2020).

Organizational

Microsoft possesses a solid organizational framework, and its resources and competencies are
structured and managed in an effective manner across the corporation. Both the management
system and the clearly outlined processes that are currently in place at the organization work
together to guarantee that the available resources are utilized in an effective manner (Harsh,
2021).

According to the findings of the VRIO study, Microsoft has a competitive advantage in the
market for technology because the firm has access to a number of essential and distinctive
resources and capabilities that its competitors would have a difficult time reproducing. This gives
Microsoft an advantage over its competitors in the market for technology. In addition, the
company has done an excellent job of managing both its resources and its competencies, which
enables it to maximize the potential that each of these things offer (Zakiya, 2019).

Financial Analysis
The revenue generated from the sale of software and services hosted in the cloud by Microsoft
Corporation is the primary source of funding for the global operations of the corporation. The
following is an overview of Microsoft's financial situation (Inge, 2019):

To begin, Microsoft's revenue for the fiscal year 2021 was $168.1 billion, representing a 15%
rise over the previous year's total. Azure and Microsoft 365 are the firm's two most popular cloud
solutions, and they are largely responsible for the significant revenue growth that the company
has experienced (Tyler, 2022).
10

The net income that Microsoft reported for FY2021 was $61.3 billion, which is a year-over-year
increase of 38%. The biggest factors to the company's increased net income were a higher tax
rate reduction and an increase in the company's revenue.

The gross margin for Microsoft's revenue in the fiscal year 2021 was 68%, which is an
improvement over the previous year's figure of 67%. A transition toward higher-margin cloud-
based services was beneficial to the company's gross margin, in addition to the increased sales
that the company saw (Umit, 2023).

The return on equity (ROE) for Microsoft in FY2021 was 47.2%, representing a considerable
rise in comparison to the ROE of 36.9% in FY2020. The increased return on equity was driven
by the increased net income as well as the decreased equity base that resulted from share
repurchases.

In the fiscal year 2021, Microsoft had a debt-to-equity ratio of 0.46, which indicates a very low
level of debt in compared to equity.

The positive trends in revenue growth, net income growth, and return on equity that Microsoft
has been experiencing in recent years are all indications that the company's overall financial
performance is on the rise. In other words, things are going quite well for the corporation. The
firm's shift toward providing cloud-based services, which have higher profit margins, is the key
factor contributing to the expansion and profitability of the business that is currently being
carried out by the corporation. Microsoft also has a debt load that is not exceptionally significant,
which is another piece of evidence indicating that the company is in a stable financial state. This
stability may be attributed to the fact that Microsoft has a low percentage of its total assets that
are held in debt (Surajit, 2019).

Non-Financial Analysis
One of the aspects that sets Microsoft apart from its competitors is the company's dedication to
research and development (R&D), as well as its readiness to invest significant resources into the
production of innovative technologies and products (Chen, 2019). This is a characteristic that
sets the company apart from its competitors. As a result of the organization's culture of
innovation, which contributes to the formation of this environment, the organization develops an
atmosphere that recognizes the creative efforts of its employees and encourages them to
11

collaborate with one another. This environment also encourages the employees to work together
(David, 2021).

Second, Microsoft is a well-known corporation in the corporate sector, and the business
community acknowledges the high quality of the company's goods as well as the high quality of
the services that it offers. The provision of information technology solutions that are both
forward-thinking and conscientious toward the environment has been the linchpin of the
company's rise to the top of their industry (David, 2021).

Thirdly, Microsoft has a strong commitment to corporate social responsibility (CSR), which it
demonstrates through a variety of projects that focus on areas such as education, sustainability,
and community development. These areas include: The Company is committed to reducing its
overall carbon footprint, and to that end, it has made significant expenditures in initiatives that
encourage the use of renewable energy sources (Fatima, 2023).

Microsoft is a company that sets a great value on the contributions made by its employees, and as
a result, the software giant has developed an all-encompassing plan for the management of its
employees' talents (Lucus, 2020). The company places a significant amount of importance on the
ongoing education and development of its staff members, and it offers a wide selection of
enticing incentives in order to attract and retain talented employees on its payroll in order to
achieve its goals (Manan, 2020).

Microsoft places a great value on the satisfaction of its customers, and to that end, the firm has
built a number of policies and programs that are directed directly toward satisfying the demands
of those consumers. This is done in order to fulfill the high priority that Microsoft places on the
satisfaction of its customers (Walter, 2021). This demonstrates that Microsoft places a high
importance on the happiness of its clients, as demonstrated by the fact that they have achieved
this goal. The company has a customer care department, and it routinely reviews, modifies, and
enhances the products and services it offers in response to the feedback and suggestions offered
by customers (Milan, 2020).

PESTLE Analysis
Political
12

Microsoft is well aware of the political difficulties that can be found in the nations in which it
operates its businesses. These obstacles consist of, among other things, constraints on data
privacy, laws regarding intellectual property, and antitrust legislation. Because of this, regulatory
agencies could potentially sanction Microsoft with a fine or other form of disciplinary action
(Milan, 2020). These rules and regulations have the potential to have a big impact on Microsoft
in a variety of different ways, which might be beneficial or detrimental depending on the
circumstances. In the past, antitrust investigations have been conducted into Microsoft; the
ongoing scrutiny it receives from regulators may hinder the company's capacity to develop its
business or buy other companies (Vipul, 2021).

Economic

The condition of the global economy has the potential to have an effect on the total quantity of
money that Microsoft makes as well as how profitable the company is. When the economy is
doing well, there is often a great demand for software and services. This is in contrast to times
when the economy is doing poorly (Wang, 2019). On the other side, demand is likely to fall
when the economy is performing poorly because of the correlation between the two. When the
economy is doing well, there is often a great demand for software and services. This is in
contrast to times when the economy is doing poorly (Rubi, 2020). The rates of exchange between
the various currencies may have an effect on Microsoft's overall financial performance. This
possibility exists because of the company's international operations. This is due to the fact that
the vast majority of Microsoft's revenue originates from markets that are located in nations other
than the United States of America. In other words, the United States of America is not
Microsoft's primary market (Roberto, 2019).

Sociocultural

As a result of the fact that Microsoft does business in a diverse range of cultures and markets, the
company is required to make adjustments to the products and services that it offers in order to
cater to the requirements and preferences of the many different kinds of customers that it serves.
These adjustments can be made in order to ensure that Microsoft is successful in achieving its
business goals (Marchel, 2020). Alterations in society, such as the expanding usage of mobile
13

computing and cloud storage, have the potential to have a range of consequences for the
commercial operations of Microsoft. These repercussions have the ability to affect a variety of
Microsoft products and services. These repercussions could manifest themselves in a variety of
different ways (Molly, 2022).

Technology

a source of information Microsoft, a company whose primary concern is technological

advancement, has been profoundly influenced by the numerous technological advancements and
innovations that have been developed in recent times as a direct result of the company's
unwavering commitment to technological advancement (Munro, 2020). This takes into account
developments in a diverse range of fields, including, amongst others, artificial intelligence,
virtual and augmented reality, and the internet of things, amongst others. If Microsoft wants to
keep its position as the leader of the industry, the business must continue to be on the cutting
edge of new ideas and make investments in the research and development of developing
technologies. Only then can Microsoft hope to keep its current position (Molly, 2022).

Legal

Microsoft is expected to comply with a wide number of rules and regulations, some of which
pertain to the security of customer data, intellectual property, and the company's own intellectual
property. Microsoft is also required to protect its own intellectual property (Simon, 2021).
Microsoft is obligated to comply with a wide variety of laws and regulations, including those that
are designed to protect intellectual property. In the past, Microsoft has been the target of legal
challenges stemming from alleged infringements of intellectual property rights as well as debates
around patents. It's possible that these disagreements go back further in the company's history
than that. In addition to this, it has been suggested that Microsoft stole trade secrets from its
rivals (Topin, 2020).

Environment

In order to live up to its obligation to maintain the natural environment, Microsoft has made a
commitment to reduce its "carbon footprint" and to increase the amount of money it invests in
the research and development of renewable energy sources by an equal and opposite amount.
The company has pledged to achieve carbon neutrality by the year 2030 and has made significant
14

financial investments in the research and development of technology that encourage energy
efficiency and the use of renewable energy sources (Satish, 2021).

Recommendations and Conclusion

Spending more of your company's resources on the diverse product range offered by Microsoft
will help you reduce the dependence that your business has on a particular product or service.
Experimenting with cutting-edge technologies or breaking into new market segments are two
examples of what this may involve (Calero, 2019).

In order for Microsoft to realize its long-term goal of remaining a dominant player in its industry,
the corporation must continue its long-standing commitment to innovation and its openness to
exploring new avenues of business. The provision of financial resources for research and
development, as well as the encouragement of staff employees to work together as a group, are
two possible examples.

Third, in order to produce cutting-edge new products and services, Microsoft should consider
forming partnerships with other businesses operating in the same sector. It's possible that the
businesses in question are hardware makers, software creators, or even some other kind of
information technology firm. As a result of this, it will be able to appeal to a wider variety of
audiences, and as a result, it will bring in a greater amount of money (Walter, 2021).

Microsoft should make use of the data that has been obtained in order to gain a deeper
understanding of the wants and needs of consumers and to influence the creation of future
products. This would allow Microsoft to better serve its customer base. It's possible that this will
be of use to the organization in terms of the development of products and services that are more
targeted and efficient (Topin, 2020).

It's possible that Microsoft wants to improve the customer experience in a variety of different
ways, such as by providing great customer care, actively listening to and addressing the opinions
and concerns of consumers, and supplying high-quality products and services. This has the
potential to improve the percentage of customers who remain loyal to the company while
simultaneously reducing the number of customers who leave to patronize other businesses
(Patrik, 2020).
15

Poter Five Forces

Michael E. Porter's Five Forces model, which he developed as a hypothesis, is an idea that has
the potential to be effective when it comes to coping with competition. This model, which was
developed by Michael Porter, offers an explanation of the five primary forces that explain how
the level of competitiveness within an industry is altered. These forces are as follows (Zakiya,
2019):

Threat of new Entrant

The degree to which new companies are able to enter a market with relative ease has the
potential to have an effect on the overall level of competitiveness that exists in the market. If it is
difficult for new businesses to enter a market that already exists, then the amount of intense
competition will be reduced (Vipul, 2021).

Bargaining power of suppliers

It is conceivable for the bargaining power of suppliers to have an impact not only on the price of
inputs but also on the quality of those inputs, which may, in turn, have an impact on the
competitiveness of firms that operate within a certain industry.

Bargaining power of buyer

The ability of customers to bargain for lower prices on the goods and services they buy from
businesses can have an effect on the prices that those businesses are able to charge for those
goods and services (Bott, 2021). The greater the bargaining power of customers, the less wiggle
room businesses have to raise prices, which can have an impact on a company's capacity to turn a
profit. Customers' ability to negotiate can be measured in terms of purchasing power. When
customers have more leverage, it gives them the opportunity to negotiate better pricing for their
purchases (Vipul, 2021).

Threat of substitute

The presence of goods or services that are compatible with those offered by other businesses has
the potential to have an impact on the amount of competition that is present. Businesses will
need to compete with one another in terms of price, quality, or any number of other aspects in
16

order to differentiate themselves from the market if there are other viable alternatives to choose
from (Milan, 2020).

Rivalry among existing competitors

There is a possibility that the level of rivalry that already exists among the companies that are
currently operating in a particular industry will have an effect on the overall competitiveness of a
particular company. Numerous aspects, such as market share, the degree to which products can
be differentiated from one another, and pricing strategies, are just some of the aspects that have
the potential to affect the final result of this scenario (Molly, 2022).

A company will have a better understanding of the competitive dynamics at play within its
industry and will be able to create plans to compete more successfully if it first undertakes an
analysis of each of these elements and then puts that knowledge to use. In order to accomplish
this goal, it may be necessary to take certain steps, such as investing in product innovation,
cultivating brand loyalty, bringing down expenses, or developing strategic alliances. In the end,
the goal of this attempt is to place the organization in a position where it will be able to flourish
in an environment where there is a great deal of competition (Marcus, 2020).

Microsoft is a worldwide technology organization that has exceptional financial performance, a

culture that stimulates innovation, and a dedication to practicing responsible corporate
citizenship. To summarize, Microsoft is an innovative company that has a strong commitment to
responsible corporate citizenship (Patrik, 2020). The company has earned a strong reputation in
the market not only for the superiority of its wares but also for the range and depth of the
services it provides. It is possible to attribute Microsoft's success in attracting and maintaining
outstanding employees, as well as in building long-lasting connections with customers, to the
company's concentration on providing good customer service and talent management. Microsoft
has also been successful in developing long-lasting relationships with customers (Sean, 2021).

In spite of this, Microsoft needs to continue to put money into research and development, expand
its product line, work more closely with its business partners, and make better use of the
information it collects in order to stay ahead of the competition in the technology industry. In
addition, the company needs to continue to make a primary emphasis on improving the
17

experience of its customers in order to encourage continuous customer loyalty and reduce the
risk that those customers would leave the company for one of its competitors (Aina, 2020).

References
Aina, 2020. Comparison of the IoT Platform Vendors, Microsoft Azure, Amazon Web Services,
and Google Cloud, from Users’ Perspectives.

Alya, 2022. An Empirical Evaluation of IT Adoption for Microsoft Dynamics 365: A Case Study
Manufacture Industry.

Aontonio, 2020. Unveiling the technological trends of augmented reality: A patent analysis.
Computers in Industry, Volume 118.

Arun, 2022. Microsoft Teams Overview. Troubleshooting Microsoft Teams.

Aviv, 2020. The Competitive Effects of the GDPR. Journal of Competition Law & Economics,
16(3).

Bott, 2021. Microsoft 2022: Redmond faces two old challengers in the new year. [Online]
Available at: [Link]
in-the-new-year/
18

Calero, 2019. Is software sustainability considered in the CSR of software industry?.

International Journal of Sustainable Development & World Ecology , 26(5).

Carlos, 2019. Ranking by Relevance and Citation Counts, a Comparative Study: Google Scholar,
Microsoft Academic, WoS and Scopus. Future Internet.

Chao, 2019. Time-Series Anomaly Detection Service at Microsoft.

Chen, 2019. A BIM-WMS integrated decision support tool for supply chain management in
construction. Automation in Construction, Volume 98.

Dash, 2023. Smart SCM Using AI and Microsoft 365. International Journal of Advanced
Research in Computer and Communication Engineering, 12(1).

David, 2021. Facilitating artificial intelligence powered supply chain analytics through alliance
management during the pandemic crises in the B2B context. Industrial Marketing Management,
Volume 96.

David, 2021. Managing extended supply chains.

Denni, 2019. Hypocrisy, skepticism, and reputation: the mediating role of corporate social
responsibility. Marketing Intelligence & Planning, 37(6).

Fatima, 2023. Stochastic Modeling with Applications in Supply Chain Management and ICT
Systems.

Harsh, 2021. A comprehensive mobile application tool for disease surveillance, workforce
management and supply chain management for Malaria Elimination Demonstration Project.

ICMR, 2020. Cultural Shift at Microsoft Corporation. [Online]

Available at: [Link]
%20Organization%20Behavior/Shift_Microsoft-[Link]#LOOKING%20AHEAD

Inge, 2019. Rethinking the Essential Facilities Doctrine for the EU Digital Economy.

Jones, 2022. Organizational Responsibility.

Julian, 2021. Research on Innovation in Business and Management about China and Latin
America: Bibliometric Insights Using Google Scholar, Dimensions and Microsoft Academic.
19

The Chinese Economy , 55(3).

Lucas, 2021. Microsoft’s million-tonne CO2-removal purchase — lessons for net zero.

Lucus, 2020. Scenario-Based Analysis of IT Enterprises Servitization as a Part of Digital

Transformation of Modern Economy.

Manan, 2020. Systematic review and meta-analysis of augmented reality in medicine, retail, and
games. Visual Computing for Industry, Biomedicine, and Art .

Marchel, 2020. The Effective Competition Standard: A New Standard for Antitrust. 87(2).

Marcus, P. D., 2020. Case Study: Change Management & Leadership at Microsoft. Introduction
to Marketing Management, p. 18.

Milan, 2020. Predictive Data Analysis for Energy Management of a Smart Factory Leading to
Sustainability. Innovations in Electrical and Electronic Engineering .

Molly, 2022. A Systematic Review of 2021 Microsoft Exchange Data Breach Exploiting
Multiple Vulnerabilities. International Conference on Smart and Sustainable Technologies
(SpliTech).

Munro, 2020. The Future of CSR and the New Ecosystem for CSR 4.0. CSR for Purpose,
Shared Value and Deep Transformation.

Nancy, 2019. The state of Microsoft?: the role of corporations in international norm creation.

Patrik, 2020. Programming LEGO EV3 in Microsoft MakeCode.

Roberto, 2019. Amazon, Google and Microsoft Solutions for IoT: Architectures and a
Performance Comparison. IEEE Access , Volume 8.

Rubi, 2020. Sentiment Analysis for Stock Price Prediction.

Satish, 2021. Embracing Environmental Sustainability: The Case of Microsoft Corporation.

Volume 8.

Sean, 2021. U.S. v. Microsoft: Where Did the Time Go?.

20

Simon, 2021. Technical Sustainability of Cloud-Based Blockchain Integrated with Machine

Learning for Supply Chain Management. Sustainability, 13(15).

Surajit, 2019. Automatically Indexing Millions of Databases in Microsoft Azure SQL Database.

Tong, 2020. Large-Scale Talent Flow Embedding for Company Competitive Analysis.

Topin, 2020. Retrospective Analysis of the 2019 MineRL Competition on Sample Efficient
Reinforcement Learning.

Tyler, 2022. How and When CSR Advertising Positively and Negatively Impacts Brand
Attitudes.

Umit, 2023. We are meeting on Microsoft Teams: Forensic analysis in Windows, Android, and
iOS operating systems.

Vipul, 2021. An Effective Approach for Integrating Microsoft Power BI Application with Python
for Predictive Analytics. Micro-Electronics and Telecommunication Engineering , Volume 179.

Walter, 2021. Charity marketing and corporate social responsibility.

Wang, 2019. Microsoft Concept Graph: Mining Semantic Concepts for Short Text
Understanding. Data Intelligence , 1(3).

Yaling, 2020. Blockchain in global supply chains and cross border trade: a critical synthesis of
the state-of-the-art, challenges and opportunities. International Journal of Production Research ,
58(7).

Zakiya, 2019. Difference Comparison of SAP, Oracle, and Microsoft Solutions Based on Cloud
ERP Systems: A Review. International Colloquium on Signal Processing & Its Applications
(CSPA).