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Communication Strategy Document
Summary of the Case:
The case revolves around Sayid, a topper from his college who gets selected by his dream company,
First Tech Solutions. Initially, he appears excited and puts in active effort while working in his dream
company. However, his excitement slowly vanishes when he is selected for a global project in the
development area. This is because Sayid’s main interest lies in testing automation. Over the next few
months, Sayid is seen trying to communicate his issues and interests with various authorities in the
company. When nothing seems to work out, Sayid’s morale goes down, and his performance drops
immensely. Finally, Sayid goes through a sudden breakdown when he is informed about the
Performance Improvement Plan for him.
Issues Highlighted in the Case:
1. From the beginning, Sayid was not content about a development job but given the hype
around the new big project and the benefits of the job, Sayid was in a huge dilemma.
2. Sayid was not given clear timelines and was not given clarity on when his interests would be
considered in the company. The HR manager as well as the project manager gave him vague
timelines and minimal support.
3. With the increasing interest in testing automation through courses done by Sayid, he
approached one of the Testing leads of the company. The Lead was perplexed about Sayid’s
interests; she questioned his abilities about being able to cope with the pressure of
development projects. Such conversations in corporate settings tend to demotivate
employees and affect their morale.
4. Sayid not communicating on time with the concerned authorities was an issue throughout
this case. This is also the reason of his breakdown in the end.
Recommendations:
Issue no. Sender Receiver Message Channel Timeline
1. Friends Sayid Instead of saying “You are crazy to Face-to- Before
aspire a role that is considered low face Starting of
profile” conversati the
Sayid’s friends should understand on / call. project.
what Sayid’s sentiments and
interests are, take his aspirations
seriously and recommend
accordingly.
2. Maya Sayid Sayid nervously walked into Maya’s Face-to- Around
(Project cabin and shared his wish to move face Month 6
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Manager) to a testing role, saying it’s where his conversati of joining
heart truly lay. on the project
-Maya could have persuaded him
with the fact that at the end of the
project he would anyway get the
testing opportunity. She told this
fact to Sayid, but she didn’t put a
repeated impactful strain on testing
at the end of the project which
could have comforted and even
retained Sayid and may have
prevented his breakdown.
3. Testing Sayid Instead of being perplexed about Face-to- After the
Team Sayid’s interests in testing Face developm
Lead automation, the Testing Lead (Interview) ent project
should’ve looked at the keen is
interest of Sayid for the role, analyse completed
if Sayid could be fit for testing, .
considering his experience and
courses he has done in testing.
4. HR Sayid An in-person meeting in which the Face-to- Within the
Manager HR manager tries to understand the face next 24
issues Sayid is facing in the hours of
organization. Sayid’s
breakdow
“We noticed that you have been n in the
overwhelmed Sayid, and we want to meeting
understand what’s been going on for with Maya
you. We want you to know that we
are here to help and support you.
Let’s discuss the issues and see what
we can do about them together.”