Hi Kevin JH , Our Website Audit Summary:-
[Link]
Our website have good SEO presence i.e.
Having 29/100 Authority score,
9.1k organic search traffic
ranking for 519 keywords
5.3K backlinks from 809 referring domains (needs improvement)
"The numbers look good, and the graphs are positive. But there's
always room for growth — and we're here to help you reach new
heights."
1. Let’s start with Keywords (vital role):-
We are ranking for 519 keywords out of them only 21 is in Top 3
rankings.
Fact:- 95% of the people will explore only first page of Google or Top 5
searches. So for driving good traffic, we need to achieve that Top 10
positions
Keywords which are having good search volume, show in below
snapshot. We are not ranking for them In Google Top 10 positions.
If we target those keywords with great link building & rank for it, the
traffic can be increased to 50-60% more.
2. Overall Website health:-
Score: 71/100
📉Below Average: The average SEO score of the top 100 sites is 75%. (we are
below 75)
⚠️20 critical issues need attention to improve rankings and website performance.
✅ 50 Passed | ⚠️6 Warnings | ❌ 17 Issues to Fix
🔍 Key Issues to Fix (High Priority)
1️. Cumulative Layout Shift (CLS) should be 0.1 or less for a better user
experience.
2️⃣. URL Canonicalization issues: Select a primary URL and set up redirects.
3️⃣. Minify JavaScript to reduce page size and improve load time.
4️⃣. URL Structure: Use hyphens (-) instead of underscores (_) and avoid
parameters.
5️⃣. SEO Tags: Ensure title tag, meta description, and headings contain relevant
keywords.
6️⃣. Meta Description Missing: Add a brief, compelling summary for better search
visibility.
7. Structured Data: Implement schema markup for better search engine
understanding.
8. Render-Blocking Resources: Remove unnecessary CSS & JavaScript that slow
loading times.
9. Optimize Images: Use modern formats (WebP, AVIF) and reduce file sizes for
better performance.
10. Page Speed: Pages should load in under 5 seconds to prevent visitor loss.
Basically onpage is weak, that means website is not ready
for Google as per its algorithms & guidelines
[Link] seo:-
Mobile pagespeed is 33 which needs more optimization
Desktop pagespeed is 31 which also needs more optimization
[Link] / Offpage:-
Having 5.3K backlinks from 810 referring domains Both are
declining
The Referring domain number should be 20% of total backlinks, i.e.
1.1K-1.2K
Backlinks majorly we created from 75% are from 0-10DA
website, The low DA web content we create backlinks from,
slower & less Domain Authority will develop of ours, we have
to target high DA websites for generating backlinks.
We deliver backlinks from minimum DA- 25 & it can reach to
90+ DA also.
70:30 Dofollow & nofollow backlinks ratio provide more
effective results of Authority score, which is our 93:7
Textual backlinks perform more effective, so we have to focus
on creating Textual nature backlinks instead of Image, As for
Google “ Content is the King”
IMPORTANT:- Clearly we can see, that Offpage & tech
seo requirements are there.
We need initial 1.5 month to fill the loop holes (detail in below)
through Onpage work that also depends, how much time you
allow us to invest according to package.
So, from 2nd month onwards, great improvements we can
expect & in coming 4-6 months Great Top 3 rankings & traffic
enhancement.
SEO Task List,(Onpage, Offpage
Tech SEO we perform):-
[Link]
usp=sharing
Conclusion:-
To dominate our competitors, we have to strengthen ourself in majorly in Offpage,
i.e. Quality & Quantity of backlinks work for growing our business with great
numbers in coming months.
Here are my recommendations and summarize plan of
action:
► Fix technical issues with on-page and technical SEO
►Increase your potential ranking keywords in Google's top 3 with the right/relevant pages
► Increase the backlinks strategy to have better domain authority and traffic
►Will check and update the technical SEO like loading speed, FAQ Schema, XML sitemap
►Work on conversion rate optimization to convert visitors into customers
►Regular gap analysis to see the traffic and overall targeted volume etc.
Let me know if you have any questions.
Best Regards,
Anisha