Sound Product Management

Strategy

Simplify decision
making

Delivery Discovery

Build what creates value Uncover what creates value

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 Sound Product Strategy
1 - Product Vision

Set where to land

4 - Roadmap 2 - Lean Canvas

Overview of key elements

The glue between delivery and
behind the core
strategy

3 - Value Curve

Answer how to differentiate

from the competition

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 1 - Product Vision 2 - Lean Canvas

A Product vision is customer- The Lean Canvas clarifies the most

centric, memorable, audacious, relevant aspects behind your business
and achievable. idea.
It also facilitates making decisions on the
Once you have a meaningful product
business fundamentals, iterating, learning, and
vision, you can challenge roadmap items
adapting.
whenever they are unrelated to the vision.
You can also question feature requests that
Yet getting all the blocks together can be time-
don’t help you get closer to your vision.
consuming. You need to align on your audience,
the problem you choose to solve, your unique
selling proposition, etc. Such decisions require
many considerations. Yet, a well-crafted Lean Product Strategy
Canvas will help you accelerate decision-making.
Key Elements
3- Value Curve 4- Roadmap

Connecting the future with the

The result of creating a Value Curve creates
present is the job of a meaningful
alignment on key differentiation aspects.
product roadmap.
This technique is from the Blue Ocean strategy. It has four
aspects in comparison to your competition:
. Eliminate → Define what your product doesn’t offer The roadmap becomes the glue between
. Reduce → Select a few product attributes to give less the future and now. Yet, that can easily
emphasis become a blessing or a curse. Prescriptive
. Raise → Define the features you want to increase the value roadmaps will trap teams. The key lies in
. Create → Start doing something unavailable in the market directions and not instructions. You can
achieve that in multiple ways.

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Product Discovery Journey

Know Your Audience Uncover Value Drivers Prioritize

Clarify the Goal

Use Evidence to Deal With Reinvent the

Progress Assumptions Future
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 Product Discovery Key Elements
Reinvent the Future

Uncover Value-Drivers Decide on solutions you want to explore to

Clarify the Goal
benefit from the identified opportunities.
To uncover hidden opportunities, you
Agree on the desired result you want to Solution ideation is the moment where the future
need to learn from real end-users. The
achieve as well as trade-offs the meets the present. You’ve identified problems worth
closer you are to them, the better. In B2C, it
organization is willing to make. solving and want to craft solutions worth building.
tends to be easier than B2B.
Example: Increase growth rate even if that
Techniques: Interviews, data analysis, Deal With Assumptions
increases customer acquisition cost, but do
shadowing, etc.
not compromise customer satisfaction
Strive to identify assumptions you lack evidence of
and are business critical. As you uncover them, run
experiments to test the assumptions and decide
Prioritise and Focus whether to pursue the initiative or not.
Understand your Audience
Trying to explore as many opportunities as
The critical aspect of a customer journey is to possible simultaneously will stretch teams Use Evidence to Progress
ensure your team members build a shared too thin and create little to no value.
understanding of your customer journey. Most of your ideas won’t work as expected. The
That’s the job you need to get done. The real challenge is picking one opportunity magic is separating good ideas from bad ones. I
per team and exploring them. recommend running small experiments and scaling
Ensure you know how your customers’ them fast.
journey is in reality. Focus is what will enable you to create value
sooner.
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Delivering Value 2 - Refinement

Sharpen backlog items to build a

shared understanding

1 - Product Backlog 3 - Alignment

Opportunities to pursue Decide what to focus on and

progress

7 - Improve 4 - Getting It Done

Take action to grow as a team Delivering Value

6 - Review 5 - Using Tech Debt

Evaluate results and working with Accelerate learning through tech

stakeholders debt

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 Product Delivery Key Elements
5 - Using Tech Debt

The less evidence you have, the more tech debt you can
1 - Product Backlog 3 - Alignment
use to accelerate learning.
The product backlog isn’t a wishlist to What’s the team going to work on next?
have everything everyone wants. Yet, paying the debt timely is critical to success as well as
That’s the necessary alignment to foster
dropping solutions that don’t create value.
collaboration.
It’s a means to organize tasks that enable
product teams to reach goals. Ideally, the 6 - Review
The ultimate objective is to set a bite
product backlog emerges from an size goal that enables focus on what’s
ultimate goal. Product teams need to collaborate with business and
most relevant at the moment.
customers frequently. A great moment to do that is by the end of
the development cycle.
2 - Refinement 4 - Getting Things Done
This isn’t a PowerPoint presentation or a status report. It’s a
collaborative session to engage with customers and business.
Refinement sessions have one goal: Teams get together to craft meaningful
Build a shared understanding of the solutions and ultimately create value for
7 - Improve
opportunity so the team can work on a users and the business. Yet, a common
solution. threat is ahead of you: complexity.
No team is so good that it has nothing to improve.

Pay close attention to this. It’s not the The key is to simplify whenever
Giving some dedicated time to reflect on the cycle and search
moment to define a technical possible and ensure the team focus on
for opportunities to grow is essential. Teams don’t become
implementation plan, nor does the team solving current problems over future
high-performing units from one day to the other. That’s a
give precise estimates for the items. ones.
series of small improvements that lead to unprecedented
results.
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 Shall We Rock Together?
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contact@[Link]
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David Pereira 2025 [Link]

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