SUMMER INTERNSHIP PROJECT REPORT

iON

TOPIC (SALES AND MARKETING TRAINING)

at
TRIVENI SALES
CORPORATION

TRIVENI SALES CORPORATION

Submitted in partial fulfillment of the requirements for the award of MBA degree

Submitted by
RISHABH BHARDWAJ
MBA
Batch – (2021 – 23)
Roll No.: 210251160

Under The Guidance Of

Internal Supervisor
SHARAD CHATURVEDI
Designation
Associate professor

SCHOOL OF BUSINESS STUDIES

SHARDA UNIVERSITY, GREATER NOIDA-201306

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 Certificate From College

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 Certificate From Industry

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 EXECUTIVE SUMMARY

I was the member of marketing and sales team.

I was dealing with new customers as well as old customers.

I was given various leads from the company and need to communicate with them regarding their
requirements.

At the end of the day the daily report has to be submitted.

A direction for future development given by my manager during my internship

training was that always be confident when meeting the clients and have thorough knowledge
about the product you are selling.

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 ACKNOWLEDGEMENT

I offer my sincere thanks and humble regards to Sharda University, Greater Noida for imparting
us very valuable professional training in MBA.
I pay my gratitude and sincere regards to Sharad Chaturvedi, my project Guide for giving me
the cream of his knowledge. I am thankful to him as he has been a constant source of advice,
motivation and inspiration. I am also thankful to him for giving his suggestions and
encouragement throughout the project work.
I take the opportunity to express my gratitude and thanks to our computer Lab staff and library
staff for providing me opportunity to utilize their resources for the completion of the project.

I am also thankful to my family and friends for constantly motivating me to complete the project
and providing me an environment, which enhanced my knowledge.

Date: 22/11/22
Name: Rishabh
Bhardwaj
Roll No.: 210251160
Course: MBA(IB)

(Signature of the Student)

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 INDEX

S. No. Topic Page No

1 Cover Page 1

2. Executive Summary 2

3. Acknowledgment 3

4. Index 4

5. Introduction 5

6. Work done in the company 6

7. Brief history of organization 7-8

8. Products offered by company 9

9. Swot analysis 10

10. Data analysis and interpretation 11-25

11. Findings and observations 26-27

12. Key learnings and recommendations 28

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 INTRODUCTION

About the summer training organization and the industry

Lighting Industry in India- Vanishing darkness from every corner

The Indian LED lighting market reached a value of USD 2754 Million in 2021 and is expected to reach
USD 9658 Million by 2027.

The escalating demand for energy efficient lighting solutions, along with introduction of cost-effective
smart LED lighting solutions with improved controls, is primarily driving the Indian LED lighting market.

India is the second populated nation and fifth prime electric consumer that has been observing wide
electricity demand-supply gap. A significant portion of the world’s total electricity generation has been
spent on lighting by illumination sources and system alone.
The exhaustion continues to increase due to the development of new areas of applications such as
Biological Lighting, Entertainment Lighting, Aqua Tissue Culture, Advertisement Lighting, etc.

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 Work done in the company

(Students’ Profile in Company)

I was the member of marketing and sales team.

I was dealing with new customers as well as old customers.

I was given various leads from the company and need to communicate with them regarding their
requirements.

At the end of the day the daily report has to be submitted.

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 Brief history of the organization

COMPANY PROFILE

ABOUT COMPANY

Triveni Sales Corporation is the sole proprietorship firm established in 2014 having its registered office in

Noida and deals in all types of electrical goods.

They are the distributors of all major brands existing in the market naming – Philips lighting India Limited ,

Tisva lighting (by Usha international), Philips switches , KEI Wires and cables , IndoAsian , Anchor by

Panasonic , MK by Honeywell , AKG Pipes and so on.

They are into various government and private projects related to electrical and lighting.

TSC has made a name for itself in the list of top suppliers in India and is one of the leading sellers of listed

products.

TSC is listed in trade India’s list of verified sellers offering supreme quality with best services.

At Triveni sales corporation, quality, technology and design are values that illustrate our commitment to

creating exceptional experiences. We set our standards extremely high to ensure that every time you turn on

any lighting fixture, you can feel the difference. For us, design is more than just aesthetics but stands for the

perfect synthesis of form and function. And everything at TSC comes with a seal of exceptional quality. The

result is the joy you experience every time you use our products. This commitment to producing the most

relevant and inspiring designs has resulted in the way in which creativity has been used not only to develop

products that add value, but also as a catalyst to change the entire culture of the company.
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 Location and Overview:

Established in the year 2014, Triveni Sales Corporation in Noida Sector 2, Noida, Delhi NCR is a top player

in the category Electrical Lighting Dealers-Philips in the Noida, Delhi NCR. This well-known establishment

acts as a one-stop destination servicing customers both local and from other parts of Noida, Delhi NCR. Over

the course of its journey, this business has established a firm foothold in it’s industry. The belief that customer

satisfaction is as important as their products and services, have helped this establishment garner a vast base

of customers, which continues to grow by the day. This business employs individuals that are dedicated

towards their respective roles and put in a lot of effort to achieve the common vision and larger goals of the

company. In the near future, this business aims to expand its line of products and services and cater to a larger

client base. In Noida, Delhi NCR, this establishment occupies a prominent location in Noida Sector 2. It is

an effortless task in commuting to this establishment as there are various modes of transport readily available.

It is at , Near Noida Sector 15 Metro Station, which makes it easy for first-time visitors in locating this

establishment. It is known to provide top service in the following categories: Tube Light Dealers, LED Light

Wholesalers, Bulb Dealers, Authorised Dealers, Fancy Light Wholesalers, LED Bulb Wholesalers, Bulb

Dealers-Philips, LED Panel Light Wholesalers.

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 PRODUCTS OFFEREED BY THE COMPANY

1) Lights

(Indoor and Outdoor Lighting)

- All major brands including – Philips, Tisva , Panasnic

2) Wires and Cables

- KEI

3) MCB’s and DB’s

- Indo Asian , Legrand

4) All major types of electrical supplies

- Metal Boxes , Flexible pipes , etc.

5) Switches
- Philips , MK by Honeywell , Anchor , Wipro , Legrand

S.W.O.T. ANALYSIS OF THE ORGANIZATION

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 TSC Strengths

[Link] operates in various bath verticals like sanitary-ware, shower enclosure, water heaters, concealed.

[Link] company has decades of operational experience.

[Link] class brands, products and ranges for residential and commercial purpose

[Link] has a significant market share in bath fittings industry

[Link] advertising and marketing activities through TVCs and online media

TSC Weakness

[Link] a market leader, always under the scanner and public eye for any activity

[Link] enterprises products are highly priced as compared to its competitors.

TSC Opportunities

[Link] can expand its network worldwide by mergers and acquisitions as it carries a huge brand equity

with it.

[Link] real estate sector is growing at a huge pace, so this is a good sign for Triveni enterprises to

intensely market its products.

TSC Threats

[Link] price alternates are a huge challenge that Triveni enterprises has to tackle.

[Link] is also facing tough competition from other leading brands of the country

DATA ANALYSIS AND INTERPRETATION

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 Q1. All major jobs are subjected to formal Job analysis.
• Strongly Agree
• Agree
• Neutral
• Disagree
• Strongly Disagree

Interpretation
This shows that out of 50 employees, 23 employees who fill the questionnaire Agrees with
the given statement, 18 employees are neutral, 6 employees Strongly Agree, and rest 3
employees Disagree with the statement.

Q2. Adequate and relevant information about the organization is provided to the
candidate at the time of recruitment.
• Strongly Agree
• Agree
• Neutral
• Disagree
• Strongly Disagree

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 Interpretation
This shows that out of 50 employees, 23 employees who fill the questionnaire Agrees with
the statement, 16 employees are neutral, 9 employees Strongly Agree, and rest 2 employees
Disagree with the statement.

Q3. Please indicate the type of employee contract preferred by your organization.

• Permanent
• Contractual
• Temporary
• Part-time

No table of figures entries found.1

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 Interpretation
This shows that out of 50 employees, 35 employees indicates Permanent type of employee
contract, 8 employees indicate Contractual, 5 employees indicates Temporary and rest 2
employees indicates Part-time type of employee contract in the organization.

Q4. Training needs of employees are assessed on the basis of Performance appraisal.

Interpretation
This shows that out of 50 employees, 27 employees are neutral, 17 employees agrees, 4
employees strongly agrees, and rest 2 employees each Disagree and strongly disagree with the
statement.

Q5. Which is the important area that is used to identify training needs in organization?

• Individuals Needs
• Group
• Organization

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 Interpretation
This shows that out of 50 employees, according to 36 employees Organization is the important
area, 11 employees says group, and rest 2 employees says individual needs is the important area
to identify the Training needs.

Q6. Which of the following criteria is used in your organization for evaluation oftraining?
• Learner's reaction
• Knowledge acquired
• Behavioral change
• Measurable results
• All of the above

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Interpretation
This shows that out of 50 employees, 18 employees who fill the questionnaire thinks evaluation
is done on the basis of Knowledge acquired, 12 employees says on the basis of Measurable
results, 2 employees says on the basis of Behavioral change, and rest 18 employees says all of
the above criteria are used for evaluation of training.

Q7. Performance standards are carefully developed on the basis of employees' opinion.
• Strongly Agree
• Agree
• Neutral
• Disagree
• Strongly Disagree

Interpretation
This shows that out of 50 employees, 31 employees who fill the questionnaire are neutral with
the statement, 15 employees agree, 2 employees Strongly Disagree, and 2 employees Disagree,
and only 1 employee strongly agrees with the statement.

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 Q8. Performance Appraisal System is extended to all members of organization.

• Strongly Agree
• Agree
• Neutral
• Disagree
• Strongly disagree

Interpretation
This shows that out of 50 employees, 32 employees who fill the questionnaire are neutral with

the statement, 13 employees agree, and rest 5 employee strongly agrees with the statement.

Q9. Performance appraisal at organization undertakes to identify the development

needs of employees to help them attain their career goals. *
• Strongly Agree
• Agree
• Neutral
• Disagree
• Strongly agree

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 Interpretation
This shows that out of 50 employees, 23 employees who fill the questionnaire agrees with the
statement, 21 employees are neutral, 4 employees Strongly agrees, and rest 2 employees
Disagree with the statement.

Q10. Rewards are strictly linked to employees’ performance. *

• Strongly Agree
• Agree
• Neutral
• Disagree
• Strongly agree

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 Interpretation
This shows that out of 50 employees, 29 employees who fill the questionnaire agrees with the
statement, 16 employees strongly agrees, 3 employees are neutral, and rest 2 employees
Disagree with the statement.

Q11. Organization provides programs to assist balancing demands of families with

children/ or elderly family member. *

• Strongly Agree
• Agree
• Neutral
• Disagree
• Strongly Disagree

Interpretation
This shows that out of 50 employees, 24 employees who fill the questionnaire are neutral, 19
employees agrees, 5 employees strongly agree, and rest 2 employees each Disagree and
strongly disagree with the statement.

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 Q12. The organization duly supports its employees facing any Personal or Professional
problem. *

• Strongly Agree
• Agree
• Neutral
• Disagree
• Strongly agree

Interpretation
This shows that out of 50 employees, 36 employees who fill the questionnaire agrees with the
statement, 6 employees strongly agrees, 6 employees are neutral and rest 2 employees each
Disagree and strongly disagree with the statement.

Q13. Each employee is treated with genuine Respect in the organization. *

• Strongly Agree
• Agree
• Neutral
• Disagree
• Strongly agree

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 Interpretation
This shows that out of 50 employees, 22 employees who fill the questionnaire agrees with the
statement, 21 employees strongly agrees, 5 employees are neutral and rest 2 employees each
Disagree and strongly disagree with the statement.

Q14. Organization has practice of carrying employee attitude and satisfaction survey. *

• Strongly Agree
• Agree
• Neutral
• Disagree
• Strongly Disagree

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 Interpretation
This shows that out of 50 employees, 33 employees who fill the questionnaire agrees with the
statement, 11 employees strongly agrees, 5 employees are neutral and only 1 employeeDisagree
with the statement.

Q15. The Organization has provision for employee recognition programs and awards. *

• Strongly Agree
• Agree
• Neutral
• Disagree
• Strongly Disagree

Interpretation
This shows that out of 50 employees, 30 employees agree, 9 employees are neutral, 9
employees are strongly agrees and rest 2 employees disagrees.

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 Q16. A number of recreational activities like religious activities and occasional

celebration are organization in order to let employees show their creativity and enjoy. *

• Strongly Agree
• Agree
• Neutral
• Disagree
• Strongly Disagree

Interpretation
This shows that out of 50 employees, 36 employees Strongly agrees with the statement, 10
employees agrees, 3 employees neutral, only 1 employee disagree.

Q17 Activities like religious activities preaching, meditation or yoga camps are
organized to keep employee morale intact. *

• Strongly Agree
• Agree
• Neutral
• Disagree
• Strongly Disagree

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 Interpretation
This shows that out of 50 employees, 21 employees agrees with the statement, 19 employees
are neutral,6 employees strongly agrees and rest 4 employees disagree with the statement.

Q18. The supervisors in the organization encourage you to discuss problems with them.
*

• Strongly Agree
• Agree
• Neutral
• Disagree
• Strongly Disagree

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 Interpretation
This shows that out of 50 employees, 30 employees agrees with the statement, 12 employees
are neutral, 4 employees disagree,3 employees strongly agrees and only 1 employee strongly
disagree.

Q19. You are often asked by your supervisor to participate in decision making.

• Strongly Agree
• Agree
• Neutral
• Disagree
• Strongly Disagree

Interpretation
This shows that out of 50 employees, 22 employees agrees with the statement, 21 employees
are neutral, 4 employees strongly agrees and rest 3 employees disagree

Q20. The organization encourages employees to suggest product/ process improvement.

*

• Strongly Agree
• Agree
• Neutral
• Disagree
• Strongly Disagree

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Interpretation
This shows that out of 50 employees, 20 employees are neutral, 15 employees disagree, 8
employees agree, 5 employees strongly agree and rest 2 employees strongly disagree.

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 FINDINGS AND OBSERVATIONS

1. 46% employees agree that all major jobs are subjected to formal job analysis.

2.46% employees agree that adequate and relevant information about the organization

is provided to the candidate at the time of recruitment.

3. 70% employees indicate permanent type of employee contract.

4. 54% employees are neutral about that the training needs of employees are assessed

5. on the basis of performance appraisal.

6. According to 72% employees, organization is the important area.

7. 36% employees think that evaluation is done on the basis of knowledge acquired.

8. 62% employees are neutral about that the performance standards are carefully
developed on the basis of employees’ opinion.

9. 64% employees are neutral about that the performance appraisal system is
extended to all members of organization.

10. 46% employees agrees that performance appraisal at organization undertakes

toidentify the development needs of employees to help them their career goals.

11. 58% employees agree that rewards are strictly linked to employees’ performance.

12. 48% employees are neutral about that the organization provides programs to
assist balancing demands of families with children/ or elderly family member.
13. 72% employees agree that the organization duly supports its employees facing
any personal or professional problem.

14. 44% employees agree that each employee is treated with genuine respect in the
Organization.

15. 66% employees agree that the organization has practice of carrying employee
attitude and satisfaction survey.

16. 60% employees agree that the organization has provision for employee
recognition programs and awards.

17. 72% employees agree that a number of recreational activities like religious
activities and occasional celebration are organization in order to let employees show
their creativity and enjoy.

18. 42% employees agree that activities like religious activities preaching, meditation
or yoga camps are organized to keep employee morale intact.

19. 60% employees agree that the supervisors in the organization encourage them to
discuss problems with them.

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 KEY LEARNINGS AND RECOMMENDATIONS

Dealing with various customers helped me feel more confident in communicating

with them.

It also helped me to be aware of various new ideas and mindsets that the customers
have and the newest technology around the globe.

Learned to work in the business environment.

Awareness about various different lighting products available in the market.

Recommendation –

Today online/virtual presence is equally important for every business.I saw that they
lack in this and would recommend to make it more powerful and virtually strong.
Plagiarism Report
THANK
YOU