Chapter Four
Planning
Introduction
➢ Planning is thinking before the action takes place. It involves logical
thinking.
➢ Planning is the primary management function because it establishes
the basis for all the other functions.
➢Planning arises from the recognition that some intervention is needed
to bring about a change from the current state to some desired future
state.
Planning Defined
➢Planning defines the organization’s objectives or goals, establishing an
overall strategy for achieving those goals, and developing a
comprehensive hierarchy of plans to integrate and coordinate activities.
➢It is concerned with ends (what is to be done) as well as with means
(how it is done).
➢It helps managers to improve future performance.
➢It minimizes risk and uncertainty.
➢It facilitates the coordination of activities. Thus,
reduces overlapping among activities and eliminates
unproductive work.
Importance ➢Planning promotes innovative ideas.
of Planning ➢It provides direction.
➢It identifies expected future opportunities and
threats.
➢Planning facilitates decision making.
➢Planning helps in performing the controlling
function.
➢ Planning is the basic requirement and essential for the success, survival and
growth of any organization. Planning is present in all types of organizations.
We need to plan because the future is highly uncertain, and no one can
predict the future, as the conditions can change anytime.
Barriers to Effective Planning
1. A manager’s inability to plan or inadequate planning (e.g., lack the experience, education, and
ability).
2. A manger’s lack of commitment to the planning process (might be out of fear of failure).
3. Facts that are out‐of‐date, of poor quality, or of insufficient quantity.
4. Failure to consider the long‐term effects of a plan and emphasizing short-term problems .
5. Too much reliance on the organization's planning department. (i.e., planning is every manager’s
responsibility, not only the planning department).
6. Failure to consider outside/external factors. (e.g., economic conditions, political conditions,
technological conditions, etc.)
Steps of Planning
Steps of Planning
Step 1 Analyzing Opportunities: Perception of opportunities is not strictly a part of the
planning process. But this awareness of opportunities in the external environment is the real
starting point for planning.
Step 2 Setting Objectives: Organizational objectives give direction to the major plans,
which by reflecting these objectives define the objective of every major department.
Step 3 Developing Premises: Planning premises are external and internal. External
premises include total factors in task environment like political, social, technological,
competitors, plans and actions, government policies. Internal factors include organization’s
policies, resources of various types, and the ability of the organization. The plans are
formulated in the light of both external and internal factors.
Steps of Planning
Step 4 Identifying Alternatives: Planning identifies alternatives, various alternatives can be
identified based on the organizational objectives and planning premises. The concept of
various alternatives suggests that a particular objective can be achieved through various
actions.
Step 5 Evaluating Alternatives: The evaluation is to be done in the light of various factors.
Example, cash inflow and outflow, risks, and limited resources. The alternatives should give
us the best chance of meeting our goals at the lowest cost and highest profit.
Step 6 Selecting an Alternative: This is the real point of decision-making. An analysis and
evaluation of alternative courses is required to select the best alternative, the fit one is
selected.
Steps of Planning
Step 7 Implementing Action plan: After formulating basic and derivative plans, the
sequence of activities is determined so those plans are put into action. After
decisions are made and plans are set, budgets for various periods and divisions can be
prepared to give plans more concrete meaning for implementation.
Step 8 Reviewing
➢ Goal setting is the act of visualizing the result; It is
your vision of success.
➢In reality, all organizations have multiple goals to
achieve success.
➢Most company’s goals are classified as either
strategic or financial.
➢Financial goals are related to the financial
Types of performance of the organization, while strategic
goals are related to all other areas of an
Goals organization’s performance.
➢These goals are stated and real goals. Stated goals
are official statements of what an organization says,
and what it wants its stakeholders to believe its
goals are. On the other hand, an organization’s real
goals are those goals an organization actually
pursues and observe what organizational members
are doing.
Effective Goal Setting
Effective Goal Setting
➢SMART stands for:
• Specific – not general quantitative expression
• Measurable – it is easy to measure its achievement levels
• Achievable – means that an individual or unit should be responsible for achieving the
goal
• Relevant – the achievable goal should be compatible with resources not overestimated
or underestimated. The goal should be also be realistic, i.e., within reach, realistic, and
relevant to your life purpose.
• Time-Based – to fix to a specific duration for the goal to attainment.
Types of Plans
➢The difference between plans and goals is that goals are the end result, while
plans are how you get there. These two work together to help motivate you
and keep you on track for success.
Types of Plans
➢Breadth (strategic versus tactical)
Strategic plans are those that apply to an entire organization and encompass the
organization’s overall goals. Tactical plans specify the details of how the overall
goals are to be achieved. When Amazon invested in its Vodafone business, it was
the result of strategic planning. Deciding when, where, and how to actually
operate the business was the result of tactical plans in marketing, logistics, finance
etc.
Types of Plans
➢Time frame (long term versus short)
The number of years used to define short-term and long-term plans has declined
considerably due to environmental uncertainty. Long term used to mean
anything over five years. Imagine what you’re likely to be doing in five years so
managers need to plan that far in the future. Thus, long-term plans are now
defined as plans with a time frame beyond three years. Short term plans cover
one year or less.
Types of Plans
➢Specificity (directional versus specific)
Intuitively, it would seem that specific plans would be preferable to directional
(loosely guided) plans. Specific plans are plans that are clearly defined and
leave no room for interpretation. For example, a manager who wants to increase
his work unit’s output by 8 percent over the next year. So, he might establish
specific procedures, budget allocations, and work schedules to reach that goal.
However, a directional plan is used when uncertainty is high. Managers must be
flexible in order to respond to unexpected changes.
Types of Plans
➢Frequency of use (single-use versus standing).
A single-use plan is a one-time plan specifically designed to meet the needs of a
unique situation. For instance, when Dell began developing a pocket-sized device for
getting on the Internet, managers used a single-use plan to guide their decisions. On
the other hand, standing plans are ongoing plans that provide guidance for
activities performed repeatedly. For example, when you register for the upcoming
semester, you’re using a standardized registration plan at your college. The dates
change, but the process works the same way semester after semester.
Planning in Dynamic Environments
➢In an uncertain environment, managers should develop plans that are specific, but
flexible.
➢Managers need to recognize that planning is an ongoing process. They should be
ready to change directions according to environmental conditions.
➢Even when the environment is highly uncertain, it is important to continue formal
planning in order to predict any effect on organizational performance.
Planning in Dynamic Environments (Cont.)
➢Finally, the organizational hierarchy should be flat in order to effectively plan in a
dynamic environment. A flatter hierarchy means lower organizational levels can
set goals and develop plans so goals and plans could flow down from the top.
Managers should teach their employees how to set goals and to plan and then trust
them to do it.
➢A dynamic plan allows employees to take intelligent risks, pursue unforeseen
opportunities, respond swiftly to threats, adopt new technology, and carry out new
ideas. It is time to step away from tradition into a new way of planning, one that
invests more time in maximizing productivity and flexibility.
Thank You