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Tommy Santoso: Hotel Recovery Expert

Tommy Budhi Santoso is a seasoned hotelier with over 28 years of experience in hotel revenue recovery and e-commerce, having worked with various hotel groups and travel platforms in Indonesia. He has a strong background in SEO, content marketing, and campaign management, with proven success in increasing brand awareness and sales. Currently, he serves as the Operation General Manager at Taman Wisata Bukit Domba Bogor, overseeing park operations and budget management.

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15 views7 pages

Tommy Santoso: Hotel Recovery Expert

Tommy Budhi Santoso is a seasoned hotelier with over 28 years of experience in hotel revenue recovery and e-commerce, having worked with various hotel groups and travel platforms in Indonesia. He has a strong background in SEO, content marketing, and campaign management, with proven success in increasing brand awareness and sales. Currently, he serves as the Operation General Manager at Taman Wisata Bukit Domba Bogor, overseeing park operations and budget management.

Uploaded by

packingpaletnusa
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd

Tommy Budhi Santoso [Link].,CNHT., CHA.

, MBA
Mobile Phone: +62 851471999958
Email address : tommybsantoso78@[Link]
LinkedIn: [Link] budhi-santoso-31369021/
Portfolio/Website: [Link]
Location: Jalan Dr Soemarno Rt 007 Rw 04 Penggilingan, Cakung, Jakarta Timur

Professional Summary
Tommy is the hotelier professional and Hotel recovery business expert with 28+ years’ experience in hotel
business revenue recovery by optimizing the market from modern and traditional channel. 10+ years as e-
commerce expert and trainer for some hotel in Indonesia and a business consultant for Traveloka and [Link]
Travel agent platform. Expert in SEO, content marketing, and campaign management. Skilled in driving traffic
and increasing conversions for e-commerce and B2B websites. Proven track record of developing strategies
that increase brand awareness by 80% and sales by 80%. Expertise in Google Analytics, SEM, and social media
platforms.
Core Competencies

1. Hotel business analyst


2. Hotel business risk management
3. Traditional Sales segmentation driven
4. Ecommerce business distribution driven
5. CRM (Customer Retention Management)
6. CXM (Customer Experience Management)
7. SEO Optimization
8. Project Management
9. Google Analytic and SEM
10. TEAM Leadership
11. Social media marketing
12. Email marketing
13. Market Analyst
14. PPC marketing

Professional Experience
5th of November 2024 - Present
Operation General Manager, Taman Wisata Bukit Domba Bogor with the task :
Managing Day-to-Day Operations: Oversee the entire park operation, ensuring that attractions,
entertainment, guest services, and retail areas are running efficiently.
Budget Management: Develop and manage the park’s budget. Ensure the park operates within its
financial parameters while maximizing profitability.
Resource Allocation: Ensure that resources such as staff, equipment, and materials are allocated
efficiently across various departments.
5th of May 2023 – 1st of November 2024
Senior Vice President Operation and Business Development, responsible for Sales, Marketing,E-
commerce, Recovery Business, Business Development, PT. Royal Wahana Nusantara a Royal Hotel
and Resort Group owned 8 units hotel, resorts as well as villa and managed hotel, resort, and villa
surrounding Indonesia region
Active managing :
1. Recovery hotel business for Royal Orchids Hotel and Condominium Batu Malang
2. Recovery hotel business for Royal Caravan Outbound and Resorts Mojokerto
3. Recovery hotel business for Royal Tretes View and Convention Tretes
4. Recovery hotel business for Royal Trawas Resort and Cottages
5. Recovery hotel business for Royal City Jakarta
6. Recovery hotel business for Royal Ocean view Karimunjawa
7. Recovery hotel business for Margo Utomo Eco Resort Banyuwangi
8. Recovery hotel business for Margo Utomo Hills View Banyuwangi
9. Recovery hotel business for Bwalk Hotel Malang
10. Recovery hotel business for Sinergi Hotel and Villa Tretes

1st of September 2020 – 1st of May 2023


President of The Company
Opulence Affiliate, a virtual hotel Sales and Business Solution as well as Hotel Operator and digital
sales and marketing consultant as well as financial recovery and assets management assistance and
in charge for development project of :
A, Green Forest Hotel Bogor integrated convention hall and mini zoo
B. Development of a white label Hotel Operator owned by PT. Gapura International Hotel a subsidiary
company of PT. Gapura Prima Tbk whose on 8 hotels operation in Indonesia and has 11 project on
going for private estate from Serang to Bali
C. Involve in execution as managing partner for IOWorks a job digital platform with the concept equal
like Gojek

1st of August 2018 – 1st of September 2020


Director of Brand Project/CEO – eRBe Style a new hotel brand of PT. Metropolitan Golden Management
Manage 7 hotels all over Indonesia as well as potential 61 new contract including Thailand, Philipine,
Vietnam, Malaysia, Australia

21st of October 2016 – 1st of September 2020


Vice President Sales Marketing O/P, responsible for Sales, Marketing,E-commerce, Recovery
Business, Business Development and IT Development, PT Metropolitan Golden Management a
Horison Hotels Group manage more than 60 units hotel, resort, and villa surrounding Indonesia
region, and in charge to recever the hotel leader and revenue at :
1. Recovery General Manager for Revenue of Horison Ultima Makassar from march 2017 – august
2017 and successfully improving the hotel revenue from 700 millions rupiah in to average 2 billions
rupiah during the recovery process
2. Recovery General Manager for Revenue of Horison Ultima Batam from August 2017 – Feb
2018 and successfully improving the hotel revenue from 650 millions rupiah in to average 1,8
billions rupiah during the recovery process
3. Recovery General Manager for Revenue of Horison Grand Serpong from march 2018 – June 2018
and successfully improving the hotel revenue from 1billions rupiahs in to average 3 billions rupiah
during the recovery process
4. Recovery General Manager for Revenue of Horison Ultima Bandung from June 2018 – august
2019 and successfully improving the hotel revenue from 1,5 billions rupiah in to average 3 billions
rupiah during the recovery process

5. The project leader of launching [Link], a one stop service of holidays covering
Indonesia working with PHRI and Indonesian Tourism Ministry

6. The Project Director for Initial Public Offer (IPO) for 30% of public release share PT.
Metropolitan Golden Management with CIMB Niaga Sekuritas
February 1st 2014 – 30th April 2016
Cluster General Manager, Savvoya Hotel Seminyak and Villa Pitu, a four star hotel with 111 spacious
room located in the heart of Seminyak, and 7 luxurious villa with 3 bed rooms each
March 2nd 2012 – January 31st 2014
Chairman – CEO, The Tirtha Management, a hospitality management company specialize in
managed un-well performance of revenue guest houses up to five star resort in Bali
April 1st 2010 – March 1st 2012
Cluster General Manager, Best Western Resort Kuta and Best Western Kuta Villa, a four star hotel
with 111 spacious room located in the heart of leisure in Kuta – Bali area
Appointed as E-Commerce Trainer for BEST WESTERN International Asia Pacific with Country
Coverage Zone : Vietnam, Thailand, Japan, Korea, and New Zealand
February 1st 2009 – March 30th 2010
Executive Assistant Manager in charge for Rooms and Security of Aryaduta Hotel Pekanbaru, a five
star hotel with 97 rooms and suites managed by [Link] Karawaci Tbk
July 1st 2008 – January 31st 2009
Executive Assistant Manager (MDP Programmed), JW Marriott Phuket Resort and Spa’s, Thailand
a five star Resorts and Spa’s with Marriott Flagship with 200 spacious room located in the heart of
Phuket, Thailand
January 1st 2008 – June 30th 2008
Executive Assistant Manager (MDP Programmed), JW Marriott Bangkok, Thailand a five star hotel
with Marriott Flagship with 300 spacious room located in the heart of Bangkok, Thailand
January 1st 2007 – December 31st 2007
General Manager (Talent Recovery), Renaissance Manila, Philipines a three star hotel with Marriott
Flagship with 150 spacious room located in the heart of Manila, Philipines
January 1st 2006 – December 31st 2006
General Manager (Talent Recovery), Renaissance Makati Cebu, Philipines a three star hotel with
Marriott Flagship with 145 spacious room located in the heart of Cebu, Philipines
July 1st 2005 – December 31st 2005
Marriott Leadership Programmed (Acting General Management) – Marriott Philadelphia July 1st
2004 – June 30th 2005
November 1st 2003 – June 30th 2004
Marriott Leadership Programmed (Acting Head of Room Division) – Marriott Sydney Harbour
Australia
November 1st 2002 – October 1st 2003
Marriott Leadership Programmed – (Orientation Full Department) Marriott University Brisbane
Australia August 21st 2001 – October 21st 2002
Senior Operation Manager, Hotel JW Marriott Jakarta, a five star diamond and international chain
hotel with 333 rooms and suites, managed by Marriott International.
January 1st 2000 – August 19th 2001
Communication Manager, Hotel Menara Peninsula Jakarta, a four star and international chain hotel
with 400 rooms and suites, managed by YTC Hotels Singapore.
October 1st 1999 to December 31st 1999
Assistant Chief Concierge, Hotel Menara Peninsula Jakarta, a four stars and international chain hotel
with 400 rooms and suites, managed by YTC Hotels Singapore.
March 1999 – September 1999
Captain Act, The Singapore Polo Club, a fine luxurious club, managed by The Singapore.
EDUCATION BACKGROUND
Master of Business Administration

WALDEN UNIVERSITY MINNESOTA (USA)


Concentation Field : Marketing
Graduated on 30th of June 2006

Diploma of Hospitality/Tourism/Hotel Management (Business Management)

WASHINGTON STATE UNIVERSITY (USA)

GRADUATED on 14th of July 2005

a scholarship programmed from Marriott International for duration 1 years combined with virtual
course programmed for degree certificate in Cornell University - School of Hotel Administration
specified in Hotel revenue Management and Business Recovery Strategy

Bachelor of Arts

Cornell School of Hospitality (USA)


GRADUATED COURSE 5th of july 2004 FULL COURSE COMPLETION

E-course School mastering in Business Recovery upon scholarship from Marriott International

Bachelor of Hospitality/Tourism/Hotel Management (Hotel Business) of Indonesian Tourism of


Academy / STEIN

GRADUATED 1999 GPA : 3.85

CERTIFICATION
1. CNHT : CERTIFIED NEW HIRE TRAINER ENROLLED BY MARRIOTT INTERNATIONAL ESSM :
ESSENTIAL SERVICE SKILL MANAGEMENT BY MARRIOTT INTERNATIONAL
2. MARSHALL : MARRIOTT SAFETY HOSPITALITY ACCOMODATION LINEAGE BY MARRIOTT
INTERNATIONAL
3. CHA : CERTIFIED HOTEL ADMINISTRATOR ENROLLED BY AHLEI 2005
4. LinkedIn Learning, Building Your Profesional Network, October 2016
5. 7 Habits highly effective people Signature Edition 4.0 by Franklin Covey, August 2020
6. META Training, Introduction of ecommerce and digital marketing work flow, November 2022
7. Google Digital Marketing and E-commerce, June 2023
8. LinkedIn Learning, Essential Business Communication Skills Professional Certificate, February
2024
9. LinkedIn Learning, Leadership Communication in Flow of Work, August 2024
10. Google, Foundation of Digital Marketing, August 2024
SKILLS
HARD SKILL SOFT SKILL
SEO Optimization Leadership
Google Analytics Communication
SEM (Search Engine Marketing) Problem Solving
PPC Advertising Time Management
Google Ads Collaboration
Microsoft Office (Advanced) Critical Thinking
Projects

PROJECT INVOLVEMENT

2012 DESA ADAT PENGLIPURAN WITH BALI COPTA


Collaborated with government and ubud kingdom stakeholders, including local artisans and tourism
experts, to develop a cultural village pilot project in Bali; facilitated communications that ensured
alignment with the World Bank's tourism development goals.
2012 – 2016 BALI HOTEL BUSINESS RECOVERY WITH BADUNG REGENCY
Together with Government socialized to the Balinese hotel owner for optimizing the revenue and
train them to revive the bali culture hospitality
2016 TRAVELOKA ADVANCE DEPOSIT PROJECT INITIATION WITH NORTHSTAR CAPITAL
Being a consultant for Advance Deposit Disbursement after finished the meeting with northstar in
Singapore
2016 ECOMMERCE OPTIMIZATION FOR METROPOLITAN GOLDEN MANAGEMENT
Lead the optimization of modern channel with growth in to 700% on 2018
2020 [Link] ADVANCE DEPOSIT PROJECT INITIATION WITH HSBC FOR HORISON HOTELS
GROUP
Lead the investment of [Link] to Horison Hotels Group with the amount of 20 billions deliver
from HSBC on 24th of February 2020
2021 IOWORKS AND IOROOMS INITIATION WITH HUAWEI
Lead the implementation of Digital worker finder called IOWorks and Hotel replication software
called IORooms supported by Huawei

Languages
English (Fluent)

Bahasa Indonesia (Mother Tongue)

Awards & Achievements


1. WORLD BEST Management Development Programmed BY MARRIOTT INTERNATIONAL 2003
2. REVENUE LIFE TIME ACHIEVEMENT WITH GROWING 4000% FOR BEST WESTERN
RESORT KUTA 2010
3. CANDIDATE SHINNING INDONESIA HOSPITALITY LEADER BY MARK PLUS 2010
4. WORLD BEST GENERAL MANAGER BEST WESTERN INTERNATIONAL 2011
5. BEST CUSTOMER SATISFACTION FROM [Link] 2010
6. BALI BEST REVENUE ACHIEVEMENT BY ASIAROOMS 2011
7. MUSTANG AWARD FOR BALI ACHIEVEMENT BY [Link] 2012
8. CONSECUTIVE BEST REVENUE GROWING 2017 - 2020 BY [Link]
9. BEST REVENUE SUPPORTING LEADER BY [Link]

Common questions

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Tommy Budhi Santoso has significantly contributed to digital transformation in the hospitality industry by developing online booking platforms like 'myhorison.com,' optimizing e-commerce channels leading to a 700% growth, and driving investment in digital platforms like IOWorks and IORooms with support from Huawei. These initiatives have enhanced the digital landscape, offering streamlined services and advanced booking capabilities . His role as an e-commerce expert and consultant further underscores his impact on digital integration .

Tommy Budhi Santoso's core competencies include hotel business and risk management, expertise in e-commerce distribution, CRM and CXM, SEO optimization, project management, Google Analytics, SEM, and social media marketing. These skills have allowed him to develop and implement successful strategies that drive traffic and conversions, enhance customer retention, and increase revenue in hotel operations . His leadership and problem-solving abilities have further supported his success in multiple roles .

Tommy Budhi Santoso's international experience with the Marriott Leadership Program and roles in diverse locations such as the JW Marriott in Phuket and Bangkok and Renaissance hotels in the Philippines, cultivated his comprehensive understanding of global hospitality operations and best practices. This exposure enabled him to implement effective revenue management strategies and business recovery solutions tailored to varying market conditions, contributing significantly to his competence in boosting hotel revenues across different regions .

Tommy Budhi Santoso consistently improved hotel revenues by employing strategies such as optimizing traditional and modern sales channels, implementing SEO and content marketing for increased brand awareness, and enhancing customer experience and retention through CRM and CXM practices . For instance, at Horison Ultima Makassar, he increased revenue from 700 million to an average of 2 billion rupiah by leveraging e-commerce strategies and financial recovery processes .

Tommy Budhi Santoso led numerous recovery projects within the hospitality sector, such as those for PT. Royal Wahana Nusantara, where he successfully managed the recovery of multiple hotel businesses including Royal Orchids Hotel and Resort units, significantly increasing their revenue and operational efficiency. At Horison Grand Serpong, he improved revenue from 1 billion to 3 billion rupiahs during the recovery process . Additionally, through strategic training and consultancy, he optimized hotel operations in Bali, thereby reviving their cultural and financial standing .

In his role as the Operation General Manager at Taman Wisata Bukit Domba Bogor, Tommy Budhi Santoso aimed to ensure efficient day-to-day operations, effective budget management, and optimal resource allocation. His vision included maximizing profitability while maintaining high guest service standards, reflecting a structured and results-oriented approach to management that aligns with his seasoned expertise in the hospitality industry .

Tommy Budhi Santoso's educational background, with a Master of Business Administration from Walden University and specialized training in hotel revenue management and business recovery at Cornell University's School of Hotel Administration, provided a solid foundation in hospitality management. This education equipped him with the knowledge to implement effective revenue and business recovery strategies . Further certifications such as CNHT and CHA reinforced his skills in hotel administration, enhancing his career trajectory in the hospitality industry .

Tommy Budhi Santoso contributed as part of the development team for a white-label hotel operator owned by PT. Gapura International Hotel, a subsidiary of PT. Gapura Prima Tbk. This involvement included managing multiple ongoing hotel operations and projects, showcasing his ability to drive business expansion and improve operational efficiencies in the hospitality sector . His experience in this area facilitated efficient management and growth in the number of operational hotels and estates .

Tommy Budhi Santoso, through his collaboration with government and local stakeholders, played a key role in developing the cultural village pilot project in Bali in 2012. His communication and management skills ensured alignment with the World Bank's tourism development goals, contributing to the integration of cultural preservation with tourism growth and enhancing Bali’s appeal as a sustainable tourism destination .

Tommy Budhi Santoso's leadership in transformation initiatives significantly contributed to Shaw International Hospitality by optimizing digital platforms and enhancing strategic partnerships, such as those with travel platforms like Traveloka and Tiket.com. His initiatives in e-commerce optimization for Metropolitan Golden Management showcased a 700% growth, evidencing the positive impact of his leadership on digital transformations and revenue growth within the organization .

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