Business Studies
ASSIGNMENT
[Link] a home science graduate from a reputed college has recently done a cookery course.
She wished to start her own venture with a goal to provide ‘health food’ at reasonable price. She
discussed her idea with her teacher (mentor) who encouraged her. After analyzing various
options for starting her business venture, they shortlisted the option to sell readymade and ‘ready
to make’ vegetable shakes and sattu milk shakes. Then they both weighed the pros and cons of
both the shortlisted options.
(A) Name the function of management being discussed above.
(B) Also list any three limitations of the function discussed in the case
[Link] ‘Chak De India’ movie, Shahrukh Khan becomes the coach of the girls’ hockey team. He
knows that he has to prepare the girls for the international hockey matches and bring the world
cup after winning. For this he prepares a long-team plan and thinks the ways how to bet the
competitors. He coaches the girls to play in different ways like defensive, offensive, etc. At the
outset of a match he explains who will open the match, and how the ball will be passed by one
player to another step by step. Identify four types of plan that are highlighted in the above case,
quoting the lines from it.
Q.3 An established firm has fifty years of experience in shipping industry. The company time
and again proves itself as one of the dominant figures in the market. The plan for the whole year
is given a lot of importance. According to the owner of the company their plans are the basic
structures upon which other important functions of management rest. It is important that the
plans are communicated to the employees. The top management ensures that the plans are
communicated and implemented at all levels and in all departments. To learn from past mistakes
is a habit of this successful company. They prepare plans for short term as well as long term
where it can be seen that throughout the year the plans are prepared one after another. Shipping
industry needs such dedicated companies. The goals are specific and the activities to achieve
these specific goals are undertaken. The company has planned a growth of 20% in revenue this
year. Let’s see how much it’s possible for it to achieve it by the end of the year. In the above
case identify the various features of planning highlighted.
Q.4 Dilip is an energetic middle level manager. He tries to make best plans. For this he involves
foresight and intelligent imagination. Within three years many of his projects have been very
successful. His high success rate is due to his good plans. He always makes alternative plans and
selects the best out of them after considering relevant aspects. However, he knows it is not
necessary that his all plans will be successful. He knows that sometimes his concern for making
very good plans eats a lot of time and energy. His friend Jyoti suggests him to take suggestions
from others when he makes his plans and also consider plans made by others. Even after so much
painstaking Dilip knows that his plans can yet fail in the uncertain business environment. He has
recently decided to plan carefully in future. Which features of Planning have been highlighted in
the above case? Which limitations of Planning have been highlighted in the above case?
Q.5 Naman is a very intelligent planner. He knows the market pretty well. For last 15 years he
has been leading several successful projects for his company. Company gives him responsibility
to start a new project in America. With his experience he makes assumptions about all the
possible future scenarios.
1. Which step of the planning process is the above paragraph related to?
2. What is the other term used for assumptions in planning process?
3. What is the base material for developing premises?
Q.6 It is deciding in advance what to do and how to do? It is one of the basic managerial
functions. It requires that before doing something, the manager must formulate an idea of how to
work on a particular task. This function is closely connected with creativity and innovation. It
seeks to bridge the gap between where we are and where we want to go and is performed at all
levels of management. In spite of this the function of management referred above has a number
of limitations. Explain any two such limitations.