Frequencies
Statistics
Years of
Experience with
Chocolate
Satisfaction (Monthly Favorite
Age Level (1-5) Consumption) Gender Chocolate Type
N Valid 25 25 25 25 25
Missing 0 0 0 0 0
Statistics
How often do Favorite
you eat Willing to Try Chocolate
chocolate? Preferred Brand New Flavors? Flavor
N Valid 25 25 25 25
Missing 0 0 0 0
Frequency Table
Age
Cumulative
Frequency Percent Valid Percent Percent
Valid 18 1 4.0 4.0 4.0
21 1 4.0 4.0 8.0
22 1 4.0 4.0 12.0
28 1 4.0 4.0 16.0
30 1 4.0 4.0 20.0
31 2 8.0 8.0 28.0
32 1 4.0 4.0 32.0
33 1 4.0 4.0 36.0
34 1 4.0 4.0 40.0
37 2 8.0 8.0 48.0
38 1 4.0 4.0 52.0
41 2 8.0 8.0 60.0
43 2 8.0 8.0 68.0
44 1 4.0 4.0 72.0
46 1 4.0 4.0 76.0
47 2 8.0 8.0 84.0
48 3 12.0 12.0 96.0
49 1 4.0 4.0 100.0
Total 25 100.0 100.0
Page 1
Satisfaction Level (1-5)
Cumulative
Frequency Percent Valid Percent Percent
Valid 1 5 20.0 20.0 20.0
2 3 12.0 12.0 32.0
3 3 12.0 12.0 44.0
4 6 24.0 24.0 68.0
5 8 32.0 32.0 100.0
Total 25 100.0 100.0
Years of Experience with Chocolate (Monthly Consumption)
Cumulative
Frequency Percent Valid Percent Percent
Valid 2 2 8.0 8.0 8.0
3 1 4.0 4.0 12.0
4 2 8.0 8.0 20.0
5 1 4.0 4.0 24.0
6 1 4.0 4.0 28.0
7 2 8.0 8.0 36.0
8 4 16.0 16.0 52.0
9 2 8.0 8.0 60.0
10 1 4.0 4.0 64.0
11 1 4.0 4.0 68.0
13 1 4.0 4.0 72.0
14 1 4.0 4.0 76.0
15 3 12.0 12.0 88.0
16 1 4.0 4.0 92.0
19 2 8.0 8.0 100.0
Total 25 100.0 100.0
Gender
Cumulative
Frequency Percent Valid Percent Percent
Valid Female 7 28.0 28.0 28.0
male 8 32.0 32.0 60.0
Male 10 40.0 40.0 100.0
Total 25 100.0 100.0
Page 2
Favorite Chocolate Type
Cumulative
Frequency Percent Valid Percent Percent
Valid Dark 8 32.0 32.0 32.0
Milk 8 32.0 32.0 64.0
White 9 36.0 36.0 100.0
Total 25 100.0 100.0
How often do you eat chocolate?
Cumulative
Frequency Percent Valid Percent Percent
Valid Daily 3 12.0 12.0 12.0
Monthly 8 32.0 32.0 44.0
Rarely 7 28.0 28.0 72.0
Weekly 7 28.0 28.0 100.0
Total 25 100.0 100.0
Preferred Brand
Cumulative
Frequency Percent Valid Percent Percent
Valid Cadbury 2 8.0 8.0 8.0
Ferrero Rocher 5 20.0 20.0 28.0
Lindt 10 40.0 40.0 68.0
Nestlé 4 16.0 16.0 84.0
Others 4 16.0 16.0 100.0
Total 25 100.0 100.0
Willing to Try New Flavors?
Cumulative
Frequency Percent Valid Percent Percent
Valid No 12 48.0 48.0 48.0
Yes 13 52.0 52.0 100.0
Total 25 100.0 100.0
Page 3