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Module- Diass- -2nd- Quarter

Introduction To Behavioral Science (Cavite State University)

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Senior High School

Discipline and Ideas in the

Applied Social Sciences

SUPPLEMENTARY MATERIALS
First Semester - 2nd Quarter

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Week
1-2
What I Need to Know

This module was designed and written with you in mind. It is here to help you master the
nature of Discipline and Ideas in the Applied Social Sciences. The scope of this module permits
it to be used in many different learning situations. The language used recognizes the diverse
vocabulary level of students. The lessons are arranged to follow the standard sequence of the
course. But the order in which you read them can be changed to correspond with the textbook
you are now using.

The module presents the topics on:

• different processes and methods involved in undertaking communication

• appropriate communication media channel(s) to use in different settings and situations

After going through this module, you are expected to:

1. identify the setting in which communicators and journalists are found;
2. describe the different processes and methods involved in undertaking communication;
3. distinguish the appropriate communication media channel(s) to use in different settings
and situations;
4. demonstrate communication skills in different settings and situations.

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What I Know

Multiple Choice. Choose the letter of the correct answer. Write your answer in your
notebook.
1. Which of the following use communication processes, methods, and tools in
accomplishing their desired goal?

a. Government c. Civil Society Organizations

b. Private sector d. All of the above.

2. Which of the following uses communication processes, methods, and tools to

advocate their cause?
a. Government c. Civil Society Organizations
b. Private sector d. All of the above.

3. This refers to businesses and industries run by individuals and companies?

a. Government c. Civil Society Organizations
b. Private sector d. All of the above.

4. Which of the following uses press briefers to inform the public about policies and
program that directly affect them?
a. Government c. Civil Society Organizations
b. Private sector d. All of the above.

5. Which of the following is NOT considered a Civil Society Organization?

a. Private institutions c. Professional associations
b. Labor unions d. Foundations

6. The most pervasive form of mass media:

a. Television c. newspaper
b. Social media d. radio

7. Known for its entertainment function but also plays an important role in modern
politics
a. television c. newspaper
b. Social media d. radio

8. Newspapers rely heavily on:

a. Feature stories c. News stories
b. Science stories d. Opinion stories

9. Which of the following is NOT a characteristic of a newsworthy story?

a. proximity c. prominence
b. Impact d. controversial

10. Which of the following is NOT considered a new media?

a. Facebook c. YouTube
b. Twitter d. Philippine Daily Inquirer

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What’s In

Learning Task #1: Directions. Attach word/s or phrase/s that describe the clientele and
audiences of communication

Clientele and
Audiences of
Communication

What’s New

Learning Task #2 PICTURE ANALYSIS

Direction. Study the following announcements by the government institution, private company,
and non-government organization respectively. Afterwards, answer the questions that follow.
1. DEPARTMENT OF EDUCATION

Source: [Link]

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2. Source: [Link]

3. Source: [Link]

Question to Ponder.
1. What information are communicated by the following announcements?
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________

2. Aside from the given announcements, how do you think can these institutions
communicate their messages to their target clients?
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________

3. What impact do these communication materials have on you?

_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________

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What is It

The Settings, Processes, Methods, and Tools in Communication

Settings of Communication
➢ the settings of communication may be defined as the physical
surroundings of a communication event which may be made up of the
location where the communication occurs, environment conditions, time
of the day, or day of the week, as well as proximately of the
communicators (Alberts, Nalkayama & Martin 2007).
➢ What is critical regarding the setting is to know the audience and
understand what they need to hear and how they need to receive
information.

Process of Communication
➢ The process of communication accounts for what happens between
the source of message and the recipient, the skills employed in giving
and receiving information, and conveying our ideas and opinions with
those around us.
➢ Two Basics Process involved in terms of the transmission view of
communication. ENCODING AND DECODING
➢ ENCODING – the formulation and articulation of messages.
DECODING – the reception, perception, and interpretation of these
messages.
➢ As advanced by STUART HALL, encoding and decoding presupposes
that the decoders (or the audiences/receiver of the messages) actively
make sense of the messages based on their individual social context
or reality and later a send feedback and collectively change the
messages.
There are 5 elements in Process of Communications
SENDER – the encoder or creator of the messages
IDEAS – the subject matter of the communication
CHANNEL – means by which the messages is transmitted by the decoder
RECEIVER – the decoder/receiver of the messages.
FEEDBACK – the process validating that the encoder and the decodes created a same
sense of meaning from the messages.

Methods of Communication
➢ The methods of communication involve the verbal (sounds, language, and
tone of voice) the aural (listening and hearing; non-verbal (facial expression,
body language, and posture; the written (letters, memos, journals, emails
blogs, and text messages; and the visual (signs, symbols, illustration, and
pictures).
5 METHODS EMPLOYED IN COMMUNICATION
1. Intrapersonal – pertaining to self-introspection
2. Interpersonal – referring to either dyadic or group communication
3. Public – addressing a tangled audience in a public forum
4. Mediated – using media and communication technologies
5. Institutional – involving internal or external processes of organization a juridical entity

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Tools in Communication
➢ include all the that we use in both communicating with others and interpreting
the information received from others.

➢ They range from language in all its forms, from tone of voice, to performing,
re-enacting, television, storytelling, telephone, cellphones, movie, radio,
photographs, cartoon, cyberspace, digital and social platforms, and the
internet.

Government Setting
➢ The government deals with citizens and particularly deliver social and
public services that ensure peaceful and orderly living. This government
communicates to inform the public about national plans, public services,
security situation, opportunities, and to give general direction to people as
a nation, in this sense, the government setting draws on a variety of
communication methods and tools depending on the subject and intent.

➢ They have highly confidential information and the information that is

meant to be accessible to all members of the public. The government
relied on mass media to disseminate public information and propaganda.

Private Sectors Setting

➢ The private sectors refer to business community, the people who are
involved in the delivery of public services that include job creation and
employment provision but are not government. Communication for
them is largely advertisement, to inform the public individuals, groups,
and communication about available goods and services for sale. On
the other hand, they need information from the public to understand
the demand they have to supply. The private sector engages with the
public, they want to remain relevant, profitable, and accepted.
Civil Society Setting
➢ This sector of society sees itself as the “third force”. It comes to
complement government and business action. It includes various
groups of non-government organization, charities, foundation,
people’s organization, and other pressure groups that exist to
advocate the causes of social justice on behalf of the marginalized
sectors, disenfranchised, minorities, and even on behalf of
biodiversity.

➢ They do not exist to make profit or to serve as government but they

perform a number of functions that belong to the government. In many
cases, they also engage in business to raise funds needed to respond
to problems affecting the represented sector or issue. Communication
in this sense is defined by the mission and actions chosen in civil
society.

School Setting
➢ Schools are educational and social institutions. Their participation in
communication is to deliver educational goods to the public and
engage communities in agenda setting regarding educational goals
and means. Communication in school setting tends to be very formal
and academic. The emergence of new media has transformed
communication in schools to include new forms of communities cutting
across school to create communities of learners that come together to
pursuit of learning beyond physical schools they belong to. There is
more exchange of information and documents among students, and
traditional group work has become virtual teamwork, where the

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students learn together and accomplish given task without physical

coming together.

Community Setting
➢ The community is where all sectors interact: government, business,
civil society, and all individual and groups. In general, communication
with communities has tended to favor one directional pattern and
mass media.

➢ Sectors of a community announce their offering to the wider

community, and government agencies would also inform communities
in this fashion regarding what they want the community to know. But
there is also within community, individual-to-individual, group-to-
group, and group to general environment communication. Various
tools methods are appropriately drawn to achieve community setting
communication goals.
Civil Society Organizations (GSO)
➢ refer to a wide array of organizations: community groups, nongovernmental
organizations (NGO), labor unions, indigenous groups, charitable institutions,
faith-based organizations, professional associations, and foundations which
advocate various causes. Just like the government and private sector, GSOs also
utilize communication to maintain their visibility and ensure their influence or
impact in the area of their advocacy. An example of this in the announcement by
the nonprofit NGO World Vision which is known for its education advocacy
program which aims to sponsor children so that they are able to finish their
schooling.
➢ Given the function of communication in these various settings, it is not therefore
surprising that these institutions hire the services of communication professionals
and practitioners in the achievement of their respective goals.

COMMUNICATION MEDIA CHANNELS

Communication that is mediated or transmitted through channels such as television, film,

radio, social networking sites, fax, e-mail, cell phone, overnight couriers, messengers, and print
is generally referred to as media, a plural form of medium (Alberts, Nakayama, & Martin 2007).
The only communication that is not mediated is perhaps face-to-face communication, which
takes place among people who understand each other’s language. All other non-face-to-face
communications go through channels.

Mass Media
➢ All forms of communication that are devoted to transmitting standardized messages to
widespread audience are called mass media (Thomson & Heckey 1999).
➢ This includes newspapers, magazines, books, e-books, radio, social networking sites
and the Internet, television, and motion picture. B
➢ y and large, much of mass media has become electronic media and covers radio,
television, media technology, and web design with streaming audio and video.
➢ Generally, communication involves the giving, receiving or exchanging of information,
opinions, or ideas to ensure that the message is completely understood by everybody
involved.
➢ It is essentially a two-way process, comprising the elements of the sender, message,
channel, receiver, feedback, and context.
➢ Mass media does not consist much of these. It is a one-way system. Yet, the emergence
of new media and social media has transformed media to become more of a dialog,
mimicking a typical two-way system.
➢ In mass media, the audience is not obliged to pay attention or give feedback.

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➢ It can be divided into two: print media and broadcast media. Print media as the term
suggests is printed and written.
➢ The most popular form of print media is the newspaper. Newspapers are published
periodically and carry mainly news stories as well as opinions and advertisements. The
staple of newspapers are news stories or stories which are news worthy.
➢ By definition, a story becomes news worthy if it is extraordinary, unfolds close to home
i.e. it happens in the community, impactful, involves prominent figures in the society like
political leaders and other celebrities, shows conflict like war and involves human
condition or when it appeals to emotions.
➢ Meanwhile, broadcast media includes both radio and television which use airwaves to
transcend audio and video content.
➢ Radio is the most dominant mass media for the following reasons: it is cost-effective as
it can provide you as many information as other media can but at a cheaper cost; it
demands low literacy skills as one just needs to listen and does not need to know how to
write and read; it is portable as it can be located and lugged anywhere; and it is
accessible to the visually-challenged because of its sound medium.
➢ Meanwhile, television comes next to radio in terms of popularity. Its capacity to transmit
pictures and sound and to do live is television’s main strength. Television relies heavily
on advertising which is considered its lifeblood. It is said to be primarily a medium of
entertainment but its vital role on modern politics cannot be undermined.

New Media and Social Media

➢ Under new media and social media, communication is not necessarily relational but
the issue and interest-based instead. With the help of technology, new media has
helped transform the notion of a community based on geography to a community
based on interest, from citizens to netizens.
➢ People forge a conversational community driven by the common interest and
generally focused on a single issue and are virtually located. Blogging and social
networking, the most prominent forms of social media, tend to resemble a typical
mass media style in the sense that there is impersonality, no privacy nor the specific
recipient of the messages nor the obligation to respond.
➢ Yet, it has the provision for concerned people to respond and sustain a discussion
and exchange of views in a two-way style.
➢ This can be done online and in real-time using instant messaging. Unlike a carefully
researched response, in this communication, people are more concerned with
expressing their opinions and feelings about the issue at hand.
➢ New media and social media have also challenged the profession of communication
and ethics of communication. It is not regulated by members of the profession but by
the discourse of participants.
➢ There is more self-censorship than professional and public censorship since
participants can choose to go by any name, may portray a self-image, and they may
choose to remain anonymous.
➢ New media and social media have also redefined participatory democracy with new
political implications.
➢ Open debates and consensus on issues are increasingly sought and achieved
through new media and social media.
➢ The term “new media” covers a set of applied communication technologies that
continue to evolve. It is also defined as interactive forms of communication that use
the internet. Including podcasts, blogs, social networks, text messaging, wikis, virtual
worlds, and all computer-aided communication formats that are available online.
➢ Meanwhile, social media is a subset of the new media that has dominated the mass
media landscape in recent years. Social networking sites, content communities like
YouTube, virtual games and social worlds, and technologies such as blogs, email,
instant messaging, music-sharing and crowd-sourcing all fall under social media.
➢ Media professionals and practitioners are well versed with the usage of these
communication media since they use them as tools in their functions in the various

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communication settings.

Telecommunication
➢ Telecommunication refers to the transmission of information by electromagnetic
means. Large volumes of information in the form of words, sounds, or images,
over long distances, are transmitted in the form of electromagnetic signals, by
telegraph, telephone, radio, or television.
➢ The term covers a vast range of information transmitting technologies including
mobile phones, landlines, VoIP, and broadcast networks (Telecommunication
2015; [Link] 2016).
➢ The data is transmitted in the form of electrical signals, modulated into analog or
digital signals for transmitting the information. Analog modulations used in radio
broadcasting are amplitude modulation and digital modulation.
➢ Telecommunications and broadcasting are administered worldwide by the United
Nations specialized agency for information and communication technologies
(ICT). This agency allocates global radio spectrum and satellite orbits, develop
the technical standards that ensure networks and technologies seamlessly
interconnect, and strives to improve access to ICTs to underserved communities
worldwide.
➢ The organization is based on a public-private partnership since its inception. At
present, The International Telecommunication Union (ITU) has a membership of
193 countries and almost 800 private-sector entities and academic institutions.
Its headquarter is in Geneva, Switzerland, and has twelve regional and area
offices around the world.
➢ The membership represents a cross-section of the global ICT sector, from the
world’s largest manufacturers and telecoms carriers to small, innovative players
working with new and emerging technologies, along with leading R&D institutions
and academia. ITU was founded on the principle of international cooperation
between governments (Member States) and the private sector (Sector Members,
Associates, and Academia). It now serves as the premier global forum through
which parties work toward consensus on a wide range of issues affecting the
future direction of the ICT industry.
➢ Each country has its own agency for enforcing telecommunications regulations.
➢ In the Philippines, the National Telecommunications Commission (NTC) is
the nation’s regulatory agency responsible to steer the
telecommunications sector as a primary engine for national progress and
development. It is responsible for the maintenance and continuous
improvement of a regulatory regime conducive to the development and
provision of an affordable, viable, reliable, and accessible
telecommunications infrastructure and services.
➢ NTC fulfills the following mandates: regulate the installation, operation, and
maintenance of radio stations both for private and public use (RA 3846, as
amended); regulate and supervise the provision of public
telecommunications services (RA 7925, CA146, as amended); manage
the radio spectrum (RA 3846, as amended and RA 7925); and regulate
and supervise radio and television broadcast stations, cable television
(CATV) and pay television (E0546 and E0205).

The functions of NTC include:

➢ Grant certificates of public convenience and necessity/provisional authority to

install, operate and maintain telecommunications, broadcast, and CATV services
➢ Grant licenses to install, operate, and maintain radio stations
➢ Allocate/sub-allocate and assign the use of radio frequencies
➢ Type-approve/type-accept all radio communications, broadcast and customer
premises equipment
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➢ Conduct radio communications examination and issue radio operators’ certificate

➢ Prepare, pin, and conduct studies for, policy and regulatory purposes
➢ Monitor the operation of all telecommunications and broadcast activities
➢ Enforce applicable domestic and international laws, rules and regulations,
prosecute violation thereof and impose appropriate penalties/sanctions
➢ Issue licenses to operate land, maritime, aeronautical, and safety devices
➢ Perform such other telecommunications/broadcast-related activities as may be
necessary in the interest of the public.
There is also a private sector, the Kapisanan ng mga Brodkaster ng Pilipinas (KBP), organized
in 1973 to provide mechanism for self-regulation in the broadcasting industry.

What’s More

Learning Task #3 MY DIAGRAM

Direction. In the three situations below, explain how the desired communication effects can be
achieved.
Situation 1. A super typhoon is expected to hit the Philippines
Situation 2. A case of COVID -19 was raised the number of cases in your municipality.
Situation 3. An NGO wants to encourage healthy food habit among children.

Guide Question.
1. What information/messages should be communicated
2. Who should be the source of the messages?
3. What communication channels, media or activity should be used?
4. Who should be he receivers of the messages?

Present your answer in a diagram. You may use any of the diagrams below or create your own.

Diagram 1.

Diagram 2

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What I Have Learned

Learning Task #4. Today I learned that.

Answering this module is enjoyable because…

___________________________________________________________________________
___________________________________________________________________________

After reading and completing this module I have learned that…

___________________________________________________________________________
___________________________________________________________________________

My learning’s form this module inspires me to…

___________________________________________________________________________
___________________________________________________________________________

What I Can Do

Learning Task #5: Directions. Look for a government agency, a private sector, and a civil
society organization that are currently working on a program/policy, endorsement, and advocacy
respectively and that are currently exerting effort to communicate these to their target audience
and client. In the 2nd column of the table below, indicate their program/policy, endorsement, and
advocacy. Meanwhile, in the third column, write the communication media they are using to
inform their audience and client of these. Finally, in the fourth column, highlight the
communication processes and methods to achieve their goals of informing their audience and
clients.

Community Program/policy, Communication Communication processes

Setting endorsement, Media and methods
advocacy

Government

Private Sector

Civil Society
Organization

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Assessment

Multiple Choice. Choose the letter of the correct answer. Write your answer in your answer
sheet.
1. Which of the following use communication processes, methods, and tools in
accomplishing their desired goal?

a. Government c. Civil Society Organizations

b. Private sector d. All of the above.

2. Which of the following uses communication processes, methods, and tools to

advocate their cause?
a. Government c. Civil Society Organizations
b. Private sector d. All of the above.

3. This refers to businesses and industries run by individuals and companies?

a. Government c. Civil Society Organizations
b. Private sector d. All of the above.

4. Which of the following uses press briefers to inform the public about policies and
program that directly affect them?
a. Government c. Civil Society Organizations
b. Private sector d. All of the above.

5. Which of the following is NOT considered a Civil Society Organization?

a. Private institutions c. Professional associations
b. Labor unions d. Foundations

6. The most pervasive form of mass media:

a. Television c. newspaper
b. Social media d. radio

7. Known for its entertainment function but also plays an important role in modern
politics
a. television c. newspaper
b. Social media d. radio

8. Newspapers rely heavily on:

a. Feature stories c. News stories
b. Science stories d. Opinion stories

9. Which of the following is NOT a characteristic of a newsworthy story?

a. proximity c. prominence
b. Impact d. controversial

10. Which of the following is NOT considered a new media?

a. Facebook c. YouTube
b. Twitter d. Philippine Daily Inquirer

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Additional Activities

SLOGAN MAKING
Direction. Make a slogan showing a proper way of using communication media in giving
information to the people. Use the rubrics below as your guide in accomplishing this task.

Craftmanship 4 3 2 1

The slogan is The slogan is The slogan is The slogan is

exceptionally attractive in terms acceptably distractingly
attractive in terms of neatness. Good attractive messy.
of neatness. Well construction and though it may
constructed and not very messy. be a bit messy.
not messy.

Creativity 4 3 2 1

Slogan is Slogan is creative Slogan is The slogan

exceptionally and a good creative and does not reflect
creative. A lot of amount of thought some thought any degree of
thought and effort was put into was put into creativity.
was used to make decorating it. decorating it.
the banner.

Originality 4 3 2 1

Exceptional use of Good use of new Average use of No use of new

new ideas and ideas and new ideas and ideas and
originality to create originality to originality to originality to
slogan. create slogan. create slogan. create slogan.

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Answer Key

What's More What’s In What I

Answers may varies Answer May Know
Varies D
C
B
A
A
D
A
C
D
D

Assessment What Can I

D Do
C Answer
B May Varies
A
A Additional
D Assessmen
A
C
t
Answer
D
May Varies
D

References
[Link]

[Link]

[Link]

Melegrito, M., Dela Cruz, A.R., Valdez, V., & Fernandez, C. (2016). The padayon series:
Discipline and ideas in the applied social science. Phoenix Publishing House

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Week
3-4

What I Need to Know

This module was designed and written with you in mind. It is here to help you master the
nature of Discipline and Ideas in the Applied Social Sciences. The scope of this module permits
it to be used in many different learning situations. The language used recognizes the diverse
vocabulary level of students. The lessons are arranged to follow the standard sequence of the
course. But the order in which you read them can be changed to correspond with the textbook
you are now using.

The module presents the topics on:

• Functions of applied social sciences

• Situations that would require or necessitate the performance of the various functions in
local /Philippine settings

After going through this module, you are expected to:

1. explain the functions of applied social sciences;
2. identify situations that would require or necessitate the performance of the various
functions of the applied social sciences in local (Philippines) settings; and
3. demonstrate understanding of the different functions and purposes of the applied social
sciences and its allied professions.

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What I Know

TRUE or FALSE. Read the statement carefully. Write TRUE if the statement is
correct and FALSE if the statement is incorrect. Write your answer in your notebook.
1. An applied social scientist can use his/her training as a self-development or
personal development counselor and he/she can be able to help resolve a range
of serious problems in people’s live.
2. One of the most common form of personal development counseling is life
coaching.
3. A life coach focuses on the evaluation of client’s life, goals, and the different
aspects of life.
4. In careers related to communication like mass media, advertising, and business,
persuasion is very essential. To persuade someone means being able to
convince other people to change their attitudes or behavior regarding an issue
through the communication of messages in an atmosphere of free choice.
5. Applied social sciences are also used in the arts and entertainment industry.
6. Applied social sciences is important in market research because of the excellent
grounding of the practitioners on the social sciences, especially anthropology,
demography, and sociology.
7. Community organizing and mobilization help to mobilize constituents and build
power with their communities.
8. Applied social scientists do not have enough skill to be able to write and report
news accurately and objectively. Thus, they are essential in the field of
journalism.
9. Information dissemination provides communities and people the right
information on important political, social, and economic issues affecting to them.
10. The applied social science was a response to the compartmentalization of the
social science knowledge that was common during late 90’s and until the end of
twentieth century.

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What’s In

In the previous lesson, you have learned about the various settings where
communication professionals and practitioners thrive to help these institutions achieve their
respective goals through the use of various communication processes, methods, and tools.
Now let us try to find out if you have indeed mastered the lesson by doing the activity
below.
Learning Task #1. FILL-IN THE BOX

Directions. Fill-in the table with the necessary information. Write your answer in your notebook

Communication Settings (Institutions Communication processes, methods, and

which hire communication professionals and tools they use in the achievement of their
practitioners) respective roles.

1.

2.

3.

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What’s New

Learning Task #2: POSTER ANALYSIS

Analyze the poster and answer the questions below. Write your answer in your notebook.

Source: [Link]
bJA73CMi7sbwvg:1605429101806&source=lnms&tbm=isch&sa=X&ved=2ahUKEwjDzcy6kYTtAhVIyosBHeR9BGgQ
_AUoAXoECBQQAw&biw=1366&bih=625#imgrc=fTx09G9mipTtOM

Questions Answer
1. What symbols (if any) are used in the poster?
2. What symbols or picture are used in the poster?
3. Is the symbol or pictures clear (easy to interpret),
memorable, or dramatic?
4. Who do you think is the intended audiences for the
poster?
5. What does the text and photo in the poster tell you?
6. How would you interpret the message of the photo
and text found inside the photo?
7. How would you relate the message with the
functions of applied social sciences?

What is It

FUNCTIONS OF THE APPLIED SOCIAL SCIENCES

• The applied social sciences have different functions and uses. It is
considered as a lucrative
• Applied social sciences help us consider all helping situations to be
multicultural in the sense that people’s uniqueness such as personal
history, culture, gender, social class, religion, language and others.
• It is also applied in addressing the different problems of society today.

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SELF DEVELOPMENT AND APPLIED SOCIAL SCIENCES

• An applied social scientist can use his/her training as a self-development or
personal development counselor. He/she can be able to help resolve a range of
serious problems in people’s live.
• Self-development through counseling can be done by guidance counselors, or
life coachers, career counselors, hypnotherapists, and personal growth
counselors.
• There are different type of self-development or personal development counseling
that an applied social scientist can pursue. These include the following.
o Life Coaches for Personal Development
▪ Life coaching is a profession that addresses specific personal
projects, business successes, general condition, and transitions in
a person’s personal life, relationship or profession.
▪ A life coach examines the present conditions of the client,
discovers what obstacles or challenges a client faces, and
chooses a course of action to make the client’s life be what he/she
wants it to be/
o Career Counseling for Personal Development
▪ One of the most common forms of personal development
counseling is career counseling.
▪ It is needed by people who are entering the job market, looking or
career changes, and those who want to advance within their
present careers. Career counselors look into the client’s personal
strengths and weaknesses in the job market, his/her goals and
options in life.
o Hypnotherapy
▪ it is a form of complementary therapy that uses the power of
positive suggestion to bring about subconscious change to one’s
thoughts, feelings, and behavior.
▪ Hypnotherapist aims to alter ones’ state of consciousness to relax
the conscious part of the mind while simultaneously stimulating
and focusing the subconscious part.
▪ This heightened state of awareness, reached suing skilled
relaxation techniques, allows the hypnotherapist to make
appropriate suggestions.
o Personal Growth Counseling for Personal Development
▪ Personal growth counselor focuses on the evaluation of a client’s
life, goals, and the different aspects of your life.
▪ A good personal growth counselor, while future-oriented and
focused on helping promote growths, takes the time to integrate
the past and present in the service of a better future.
▪ This form of counseling incorporates the techniques and
approaches of life and career counseling into the more exploratory
work done in traditional personal counseling.
PERSUASION
• In careers related to communication like mass media, advertising and
business, persuasion is very essential.
• To persuade someone means being able to convince other people to
change their attitudes or behavior regarding an issue through
communication of messages in an atmosphere of free choice.
• One cannot persuade a person unless he/she has a grounding on the
social sciences.
• It is important that those who make the messages or advertisements that
want a persuade a client or customer must be knowledgeable about the
culture of the people in which the message is being communicated.
• Applied social scientists’ strong foundation in anthropology and sociology
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is important in persuading people because these disciplines can help

practitioners understand the behavior, beliefs, and traditions of the
people.
ART and ENTERTAINMENT
• Applied social sciences are also used in the arts and entertainment
industry.
• Arts and entertainment are reflections of a country’s culture and society.
• To be able to understand and analyze the development and new trends
in the arts and entertainment, it is important to be knowledgeable about
the people’s social and cultural conditions.
• The applied social sciences look into these important aspects as it studies
the anthropological and sociological conditions of a society.
• As new forms and delivery systems for entertainment proliferated, there
is great importance to understand the needs of the viewing public.
• It is necessary to cope up with the changing demands of the viewer in
order to get the audience’s attention.
• The applied social sciences prove to be important in this aspect because
a strong foundation in the study of the people’s viewing behavior and
patterns are emphasized in this multidisciplinary field.
NEWS AND INFORMATION
• Applied social sciences is also important in the field of journalism.
• The news and current affairs sector emphasize the need of a balanced,
objective, and truthful rendering of the political and other important events
as they actually happened.
• Practitioners in the applied social sciences have enough training in this
regard because they have a good foundation in history and political
sciences.
• Through the application of these fields, applied social scientists have
enough skills to be able to write and report news accurately
• In business organizations and public relations organizations, applied
social scientists are important because they serve as information
researchers. It is called market researchers in the business.
• Applied social scientists can use their skills and training to coordinate and
administer the research projects of the organization.
• Applied social sciences is important in market research because of the
excellent grounding of the practitioners on the social sciences, especially
anthropology, demography and sociology. These fields are important to
be able to understand and analyze target customers, competitors, and
market.
• Through market researchers, companies are given sufficient information
about current and potential customers.
• Essentially market development and marketing of their new products and
services.
ORGANIZING, ADVOCACY, AND MOBILIZATION
• Advocacy groups organized to inform and educate on public issues, and
influence people on the development of policies.
• Advocacy groups also play important roles in the development of political
and social systems.
• Applied social sciences is a good background for advocacy organizing
and mobilization because this multidisciplinary field studies politics,
governance, social and political dynamics.
• These areas are very important background for advocacy work
• Advocacy works have different activities. All these activities require
knowledge of the applied social sciences. It includes the following:
o Community organizing and mobilization – helping to mobilize
constituents and build power with their communities
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oInformation dissemination – providing communities and people

the right information on important political, social, economics
issues affecting to them.
o Research – conducting studies that reflect the needs of the
communities.
o Training – training sessions that will teach successful strategies
and skills for personal and community development.
EDUCATION and SOCIALIZATION
• The applied social sciences educate the public about the realities of life and
the problems that the country faces.
• Through mass media, the applied social sciences educate people about the
different events and phenomena that is happening.
• People are updated with the recent developments in the sciences,
technology, and other relevant fields of knowledge.
• Social work is another professional function of an applied social scientist.
Having been trained to interact and understand social realities.
• Applied social sciences provide good theoretical and conceptual foundations
for social work practice.
• A social worker helps individuals, families, groups and communities to
improve their individual and collective well-being. Through social work, people
enhance their skills and their ability to use their own resources and those of
the community to resolve problems.
• Social work does not only deal with individual and personal problems but it
also addresses social issues such as poverty, unemployment and domestic
violence.
• Human rights and social justice are also part of the social work practice.
• Social workers are employed in a variety of settings, like family, services
agencies, children’s aid agencies, general and psychiatric hospitals, school
boards, correctional facilities, welfare administration agencies, federal and
provincial department.
• An increasing number of social workers also work in private companies and
organization.

What’s More

Learning Task #3: SITUATION - ANALYSIS

Directions. Analyze each situation. The following are scenarios which demonstrate the functions
of applied social sciences in different settings. Identify which function is demonstrated by each
of them and explain your answer. Write your answer in your notebook.

SITUATION FUNCTIONS OF EXPLANATION

APPLIED
SITUATION
DSWD social workers are
conducting critical incident stress
debriefings (CISD) for survivors
of COVID 19
TESDA is leading the livelihood
program of the local government

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unit for women of the municipality of

TANZA
Philippine Guidance Counselor
Association giving a mental
health awareness campaign for
the Filipino people in this time of
pandemic.
A producer of ABS-CBN
interviews a sociologist and
teacher for educational program
they are planning to show.
Department of Trade and
Industry (DTI) launched GO
Lokal Program to showcases
modern and indigenous quality
products of Philippine MSMEs
The journalist of ABS-CBN and
GMA working in a documentary
about COVID 19.
An advertising company is doing
a market study for a launch of a
new product in the new normal of
advertisement.

What I Have Learned

Learning Task #4. Today I learned that.

Answering this module is enjoyable because…

___________________________________________________________________________
___________________________________________________________________________

After reading and completing this module I have learned that…

___________________________________________________________________________
___________________________________________________________________________

My learning’s form this module inspires me to…

___________________________________________________________________________
___________________________________________________________________________

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What I Can Do

Learning Task #5. Critical Thinking

Answer the following questions critically. Write your answer in your notebook.
1. Explain the diverse functions of the applied social sciences? Discuss each function
and give examples to explain your answer.
2. Can you identify and explain the different situations or settings in the Philippines
where the different functions of the applied social sciences can be helpful?
3. How can you use the applied social sciences in advocacy work?
4. How can you use the applied social sciences in policy research and analysis?

Assessment

Multiple Choice. Choose the letter of the correct answer. Write your answer in your
answer sheet.
1. Which of the following best describes applied social science?
a. an interest into human beings and things around them.
b. focus more on material culture.
c. study society and different problems that it faces.
d. study of human mind.

2. Which of the following is NOT an example of a social science?

a. Physics
b. History
c. Political Science
d. Economics

3. Graduates of applied social sciences can pursue career in the following institutions,
except in:
a. government research
b. NGOs
c. genetic engineering
d. guidance counseling

4. An applied social scientist can help other people by being a personal development
counselor. What does a personal development counselor usually do?
a. engages in counseling or professional guidance of the individual through the use of
psychological methods like collection of case history data, personal interview and interest
and aptitude test.
b. help individuals, families, groups and communities to improve their individual and
collective well-being.
c. understands and analyze the development and new trends in the arts and
entertainment.
d. educates the public about the realities of life and the problems that the country faces.

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5. Applied social scientist with strong background in sociology and anthropology is very
good in persuading people for they can understand the behavior, beliefs and traditions of
the people. Thus, this function of applied social science is important in careers related to:
a. medicine.
b. advertising.
c. engineering.
d. teaching.
6. Applied social science could also be used in the arts and entertainment industry
because:
a. this investigates cases of family violence, child abuse, and neglect and take
protective action as required.
b. practitioners are knowledgeable enough about the people’s social and cultural
conditions that could be able to understand and analyze the development and
new trends in the arts and entertainment.
c. they will teach successful strategies and skills for personal community
development.
d. they could convince other people to change their attitudes and behavior
regarding an issue through the communication of messages in an atmosphere of
tree choice.
7. The news and current affairs sector emphasize the need for a balanced, objective, and truthful
rendering of the political and other important events as they actually happen. Practitioners in the
applied social science have enough training in this regard because they have a good foundation
in history and political science. Thus, this applied social science may be employ in the field of
____________.
a. teaching
b. marketing
c. social work
d. journalism
8. Which of the following is NOT an advocacy work activity:
a. Community organizing and mobilization
b. Information dissemination
c. Training
d. Protesting
9. All are descriptions of a social worker, except:
a. A social worker helps individuals, families, groups and communities to improve
their individual and collective well-being.
b. Social worker could help people enhance their skills and their ability to use their
resources and those of the community to resolve problems.
c. A social worker will design and draft blueprints, visit systems in the field and
manage projects.
d. Social worker investigates cases of family violence, child abuse, and neglect
and take protective action as required.
10. You can find a social worker in the following areas, EXCEPT:
a. General and psychiatric hospital
b. Correctional field
c. Health and community services centers
d. Chemical industries.

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Additional Activities

ESSAY
Write a short essay that will explain the functions and purposes of the applied
social sciences and its allied professions in the following aspects:
a. Counseling
b. Social Work
c. Communication

Answer Key

What's More What’s In What I

Answer May Know
Answer may varies Varies 1.T
2. F
3.F
4. T
5. T
6. T
7. T
8. F
9. T
10.T

Assessment What Can I

1. C Do
2. A Answer
3. C May Varies
4. A
5. B
6. B
Additional
7. D Assessmen
8. D t
9. C Answer
10. D May Varies

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References

Melegrito, M., Dela Cruz, A.R., Valdez, V., & Fernandez, C. (2016). The padayon
series: Discipline and ideas in the applied social science. Phoenix Publishing House

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Week
5-6
What I Need to Know

This module was designed and written with you in mind. It is here to help you master the
nature of Discipline and Ideas in the Applied Social Sciences. The scope of this module permits
it to be used in many different learning situations. The language used recognizes the diverse
vocabulary level of students. The lessons are arranged to follow the standard sequence of the
course. But the order in which you read them can be changed to correspond with the textbook
you are now using.

The module presents the topics on:

• Effects of applied social sciences processes on individuals, groups, and society.

• Effects of certain program or projects on knowledge, attitude, and behavior of individuals,

groups, and society

After going through this module, you are expected to:

1. identify the different effects of the applied social sciences processes to individual
members of society, groups, or communities and to society in general.
2. Evaluate certain programs or projects on knowledge, attitude and behavior of individuals,
groups and society
3. Demonstrate the learning and realization by writing a reflection paper that will explain
how the program or projects changed or affected the lives of the people in the community,
the community itself, and the country in general.

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What I Know

Do you think the applied social sciences process have short term and long-term
effects to individuals, groups, and society? Put a check mark (√ ) on the column if you
think if it has an effect to individuals, groups, and society. Use the table to answer the
question

Applied Social Science Does it have an Does it have an Does it have

Processes effect on the effect on an effect on
individual/person? groups/communities the society?
1. Counseling
2. Social work
3. Communication

What’s In

Learning Task #1 Complete the table

In the previous module, you have learned about the functions of applied social sciences
Now let us try to find out if you have indeed mastered the lesson by completing the
table below.
Functions of Applied Social Sciences
Functions of Applied Individuals Groups Community
Social Sciences

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What’s New

Learning Task #2: Photo Analysis

Directions: Analyze the photos and answer the questions.

Source: [Link]
[Link]

Using the photos above as your basis, how do the applied social sciences help individual
members of society, community and society in general to become more aware and
knowledgeable about the different problems of society?

___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________

What is It

EFFECTS OF APPLIED SOCIAL SCIENCES

1. AWARENESS and KNOWLEDGE

• Through the applied social sciences, people have developed ways to
understands one’s self and the other people around. For example,
Counseling allows us to understand one’s personality including various
problems and issues that may affect an individual.
• The applied social sciences also allow us to understand better and probe
deeper into the different problems and issues affecting an individual, group
and society through social work. For example, Social work provides
awareness and understanding of community issues because social
workers provide knowledge on community organizing and mobilization.
They also inform communities about the important political, social and
economic issues that is affecting them. Trainings conducted by social
workers on community capacity building provide members with
successful strategies and skills for personal and community
development.
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• The applied social sciences, particularly communication helped people to

become more discerning about the problems of country. Television, radio, and
newspapers provide people information on the different issues faced by the
country. Through media, people also became more aware of the social
realties.

2. ATTITUDE AND VALUE CHANGE

• The applied social sciences allow us to understand various social phenomena
and because of this, people can make significant changes in their attitudes
and values to prevent the occurrence of various natural and social problems.
For example: risks of disasters can be prevented and mitigated through us
information on what to do when disasters happen in a community.
• Community social workers provide people with information that can help them
make important attitude and value changes so that the impact of disasters
can be reduced.
• For example, the impact of climate change to society and its overarching
effects on our country has become clearer and can be easily be
understood through the information communicated to us by media.
Disasters, climate changes and its others adverse effects are now clear
to society because it has been effectively discussed and communicated
in different forms of media like televisions, radios, internet, and social
media.
• Applied social scientists can communicate to the people the impact of these
social and environmental phenomena through their understanding of the
interactions of society, culture, and environment because of our knowledge of
climate change, people have developed a new perspective and a change of
attitudes and values about the importance of climate change.
• For example, social workers provide people affected by disasters training on
how to become vulnerable to hazards on what they should do before, during
and after a disaster. These trainings and programs that were done and
implemented by applied social sciences practitioners changed the people’s
attitudes, values, and ideas towards disasters. Through the help social
workers, people affected by disasters become more resilient and prepared in
times of disasters

3. BEHAVIORAL CHANGE
• The applied social sciences also introduced us to the different political
problems and issues confronting our country today.
• It also provided us solutions on how to address these political and social
problems. For example, the broadcast communication can provide us
information on the issues or corruption and political problems that affect us
today.
• Through effective communication strategies and political and social
mechanisms.
• The applied social sciences practitioners can help in the peace talk process
and in conflict resolutions and negotiations to achieve long lasting peace in
particular area or country.
• Social worker’s play vital roles in peace negotiations and resolutions of
political tensions and violence through the applications of peace-building
processes and conflict management mechanisms.
• Through risk assessment behavior, the prevention of a difficult situation from
escalating into violence can be achieved. Risk assessment behavior experts
assess warning signs and potential threats and propose possible strategies
in response to acts of coercion or threats of violence
4. STRUCTURAL CHANGE
• The applied social sciences allowed us to understand the intricacies of the
different structural problems and how it changes through time.
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• The applied social sciences can help us comprehend the different social
problems and its dynamics, and in the process the applied social sciences
provided us with the necessary tools and skills to propose alternative
solutions.
• Some of these problems that the applied social sciences can address
include various social and family-related problems like gender issues,
overseas migration of overseas Filipino workers, domestic violence,
single parenting, criminality, and substance abuse.
• This can be done through the help of social workers, community
organizers, and counselors who are willing to help individual and group
members of society by providing them with alternatives solutions, advice
guidance, and information on what they should do and how they should
act to address the problems.

Synthesis of the Effects of Applied Social Sciences

• Social sciences, in their broadness, provide a huge theoretical resource to explain much
of the social phenomena that affect individuals, families, groups, and communities.
• Applied sciences raise the social science to a practical science to address personal,
family, group, and community problems by helping individuals develop their capacity to
fit well in the environment and by challenging the environment to become better for
individuals to flourish.
• Guidance and counseling, social work, and communication and journalism provide the
mechanism, tools, methods, and processes to bridge the individual and his / her
community.
• Applied social sciences are rooted in the principles of human rights, social justice, and
inclusion as well as empowering individuals, groups, and communities to develop their
full potential and well-being. When these are not realized, denied, or violated, then
applied social sciences set in with appropriate measures to transform humanity.

What’s More

Learning Task #3: T-CHART

Directions: Using the T-CHART explain how individuals undergo changes of their attitude/values
toward new normal and calamity.

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Learning Task #4. MY JOHARI’S WINDOW

Directions. Create your own Johari’s Window. Johari Window activity is a tool for self-
understanding.
The content of Johari Window:
• Open-Things that we know about ourselves and others as well.
• Blind-Things that we do not know but others do.
• Hidden-Things that we know about ourselves but others don’t.
• Unknown- Things that we do not know and others as well.

What I Have Learned

Learning Task #5. Direction. Using your own words, answer the following briefly. Write your
answer in your cattleya notebook
1. How do the applied social sciences processes affect individuals? Give examples to
explain your answer.
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
2. How do the applied social sciences processes affect communities or groups? Give
examples to explain your answer.
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

3. How do the applied social sciences processes affect society in general? Give examples
to explain your answer.
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

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4. How do the applied social sciences processes affected your personal life? Give examples
to explain your answer.
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

What I Can Do

Learning Task #6 PROGRAM OBSERVATION ACTIVITY

Direction. Watch/read on an internet or any platform about particular community-related
development program organized by NGO, government, community, or religious organization. At
the end of the program, write a reflection paper that will explain how the program, based on your
observation, changed or affected the lives of the people in the community, the community itself,
and the country in general.

REFLECTION PAPER
In the _________________________ (title of activity) a development program organized by
the ______________________________ (name of the activity organizer)

Assessment

Multiple Choice. Write TRUE if the statement is correct. If incorrect, Write FALSE. Write your
answer before each number.
1. The applied social sciences also allow us to understand better and probe deeper into the
different problems and issues affecting an individual, group and society.
2. Disaster risks cannot be prevented and mitigated through the use of the applied social
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sciences.
3. The applied social sciences can introduce ways to achieve long lasting peace through
practitioner’s knowledge and application of the political processes that include peace-
building processes and conflict management mechanisms.
4. The impact of climate change to society and its overarching effect on the Philippines can
be easily understood through the application of the social sciences.
5. Counseling allows us to understand one’s personality including various problems and
issues that may affect an individual
6. The applied social sciences introduced us to the different political problems and issues
confronting our country today,
7. Change of attitude and value perception due to media when typhoons happen.
8. Counseling is a practiced-based profession concerned helping individuals, families,
groups and communities to enhance their individual and collective well-being.
9. Applied social sciences processes cannot provide us with the necessary tools and skills
to propose alternatives solutions.
10. Through risk assessment behavior, the prevention of a difficult situation from escalating
into violence can be achieved.

Additional Activities

POSTER MAKING
Direction. Make a poster regarding peacebuilding process with the theme
“UNITED WITH ONE WORLD”

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Answer Key

[Link]
9. FALSE
8. TRUE
7. TRUE
6. TRUE
5. TRUE
4. TRUE
3. TRUE
2. FALSE
1. TRUE 1. Answers vary. Answer may vary
Assessment What's More What I Know

References
Melegrito, M., Dela Cruz, A.R., Valdez, V., & Fernandez, C. (2016). The padayon
series: Discipline and ideas in the applied social science. Phoenix Publishing House

[Link]
sciences/#:~:text=Applied%20social%20sciences%20are%20facilitating,%2C%20g
roup%2C%20and%20community%20levels.

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Week
7-8

What I Need to Know

This module was designed and written with you in mind. It is here to help you master the
nature of Discipline and Ideas in the Applied Social Sciences. The scope of this module permits
it to be used in many different learning situations. The language used recognizes the diverse
vocabulary level of students. The lessons are arranged to follow the standard sequence of the
course. But the order in which you read them can be changed to correspond with the textbook
you are now using.

The module presents the topics on:

• Synthesize the learning from the course and its applications to the learner

Activity 1: CROSS ANALYSIS

Direction: Cross-analyze the role of counselling, social worker and communication on

a new normal and its effect to individuals. Use a diagram to show your cross analysis.

Activity 2: SIMULATION/TABLEAU
Direction: Make a simulation or tableau that demonstrate how the following applied
social science processes appropriate attitude and values towards pandemic.
1. Counseling
2. Social worker
3. Mass Media

Activity 3: Individual CASE STUDY

Direction: Conduct an individual case study that will assess objectively how the function
and effects of the applied social sciences are manifested and explain in any of the
following situations/settings:
a. Counseling
b. Social Work
c. Comparison of two televisions networks’ news and current affair programs

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Activity 4: COMPLETE THE SENTENCE

Direction: Compete the following statement

If I were a Counselor, I will………………….

If I were a Social Worker, I will ………………….

If I were a Journalist, I will ……………………

If I were to create a program to this subject, I will……………..

REFLECT IN THIS MESSAGE

“Pag-aralan ang lipunan, Paglingkuran ang sambayanan”

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