Jagannath International Management School
Vasant Kunj, New Delhi-110070
(Affiliated to Guru Gobind Singh Indraprastha University, New Delhi)
Recognized u/s 2(f) by UGC & Accredited with ‘A+’ Grade by NAAC
NIRF Rank Band 201-300 under College Category
Participant of UNGC New York and ISO 9001:2015 Quality Certified
Case Analysis Project: Data-Driven Business Decision Using
Advanced Excel
Objective:
Students will analyze a business dataset using Advanced Excel techniques to derive insights
and recommend data-driven decisions.
Case Study Scenario:
ABC Retail, a mid-sized e-commerce company, wants to optimize its sales performance and
inventory management. The company’s sales team suspects that specific product categories
contribute significantly to revenue, while others may cause losses due to excessive stockholding
costs. The management seeks a data-driven recommendation to:
1. Identify the top-performing products and their trends.
2. Optimize inventory levels to reduce overstocking and understocking.
3. Improve sales forecasting using historical data trends.
Project Tasks:
Students must complete the following tasks using Excel functions, Pivot Tables, and Data
Analysis tools:
Task 1: Data Cleaning & Preparation
Import a given sales dataset (provided in Excel).
Identify and remove duplicate values.
Handle missing values using appropriate techniques (e.g., average, interpolation).
Task 2: Exploratory Data Analysis (EDA)
Create Pivot Tables to analyze sales based on product categories, regions, and time
periods.
Use Conditional Formatting to highlight high-performing products.
Task 3: Financial & Statistical Analysis
Use SUMIF, COUNTIF, AVERAGEIF to analyze total revenue per category.
Perform a Break-Even Analysis to determine the profitability of each product.
Evaluation Criteria:
Criteria Marks Distribution
Data Cleaning & Preparation 5 Marks
Exploratory Analysis (Pivot, Formatting) 10 Marks
Financial & Statistical Analysis 5 Marks
Total 20 Marks