Thank You
Dear Waris,
Thank you so much for celebrating with us on our wedding day!
Your presence means the world to us both. It was a fantastic day, and it
wouldn't have been the same without you. We're also genuinely
grateful for your generosity and well wishes.
Thank you for helping us make our wedding day an occasion that we'll
never forget.
Lots of love,
Simran & Daljeet
CORENTIN DESIGN CO.
DESIGN BRIEF
CREATIVE PROJECT FOR KNJ LABEL JANUARY 5, 2030
Overview
About the Client: KNJ Label
A design brief's purpose is to provide specific details for a design project in order to create the desired
creative output. The brief can either be a project intended for your own company's branding or a project
you're executing for another client. Whomever the design project is for, it is imperative to provide
information about what they do and who they are at the beginning of your brief to make sure your outputs
are aligned with their brand.
About KNJ Label's Brand
Share some information about you or the client's brand. How does this company present itself? What can
you describe about its brand? What distinguishes this brand from all the others?
KNJ Label's visual branding peg
The Project
Before diving into the nitty-gritty of the project, the design brief should clearly state an overview of the
design project. Why have you or the client jumpstarted this project? Where will the outputs be used?
Goals
1. What are the expected project outputs?
2. What problem is being solved by working on this project?
Objectives
Make sure that your expected outputs are aligned with what you or your client aims to accomplish by
working on this design project. Share measurable, tangible objectives to help direct your deliverables.
1. What is the ideal look for the project's outputs?
2. Is this project supposed to follow the existing brand or adopt a temporary event-based one?
Target Audience
User Persona Introduce a persona of the target audience here.
Demographic Traits Share demographic details, such as:
Age
Gender
Ethnicity
Legal Status
Habits Describe the user persona's characteristics and behavior
Goals What are the user persona's priorities?
How will they Describe how the user persona is expected to interact with the outputs
perceive or use this being made for this design project.
project's outputs?
Deliverables
Designer Deliverables Specification Schedule
Two 1920 x 1080 px
Marketing Landscape Videos
Saira Kohli 20/01 - 18/02
Collaterals Set Three 42 x 29.7 cm
Landscape Posters
Submit your outputs to hello@[Link] before: DD/MM/YYYY
Presentation for Client: DD/MM/YYYY
Creative Direction
Concept Moodboard
Please refer to the inspiration pegs for the visual we are aiming for in this project.
Add a caption here
Add a caption here Add a caption here
Typography Guidelines
Make sure the typefaces you will use for the project are legible and readable
Deliverables intended for the web should have a clear hierarchical flow so assistive software that
dictates text to users with visual impairment can easily adapt
For print outputs, please follow the minimum font size
Aa Bb Cc Dd Ee
Aa Bb Cc Dd Ee
Colour Palette Guidelines
Make sure there is high colour contrast between any text and the background
All outputs should be friendly for individuals with colour blindness
Contact Information
For any questions or clarifications, please reach out to the project lead:
Samira Hadid
+91-12345-67890
hello@[Link]