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Understanding Data Visualisations

Data visualisation is a visual representation of data that helps communicate meanings and allows for the analysis of large datasets. Unlike infographics, which tell a specific story to an audience, data visualisations aim to present data with minimal editing for accessibility. They can be found in various media, including the internet, social media, and traditional outlets like newspapers and TV.

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0% found this document useful (0 votes)
8 views2 pages

Understanding Data Visualisations

Data visualisation is a visual representation of data that helps communicate meanings and allows for the analysis of large datasets. Unlike infographics, which tell a specific story to an audience, data visualisations aim to present data with minimal editing for accessibility. They can be found in various media, including the internet, social media, and traditional outlets like newspapers and TV.

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juliotx
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© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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SEEING DATA

WHAT IS A DATA VISUALISATION?

WHAT IS DATA VISUALISATION?

Have you heard about data visualisations, wondered what a visualisation is, why they
are so popular, or how you can understand them better? Have you asked yourself: what
is data visualisation? A data visualisation is a visual representation of data. In other
words, a data visualisation shows statistical, numerical data in visual ways, in order to
communicate their meanings.

Visualisations aim to help people make sense of and explore data. Experts believe
representing data in visual ways can help communicate what the data means. It can also
allow people the opportunity to analyse and examine large datasets, which would
otherwise be difficult to understand.

Maybe you have seen or heard the term infographics?


An infographic is similar to a data visualisation, but the two things are not exactly the
same. An infographic is designed to tell a particular story to a specific audience. It might
include images or information. Usually, it doesn’t include data. It might show more
‘design flair’ than a data visualisation.

Pairing Wine and Food (→)


An example of an infographic.

© Seeing Data 2015 • [Link] (→) <1


SEEING DATA
WHAT IS A DATA VISUALISATION?

A data visualisation, on the other hand, often presents a dataset with minimal editing,
and it aims to make the data more accessible than it is in its raw form. Some data
visualisations also aim to make it possible to explore the data on which they’re based. A
data visualisation may have been generated automatically from a big data set, such as
with Migration in the News (→) , see below, or it may be based on a small data set.

Migration in the News (→)


An example of a data visualisation.

Where can we see data visualisations?


The answer is: lots of places! This includes the internet, social media, traditional media
like newspapers and magazines. On TV, visualisations are often used in news, for
example during elections, or in sports programmes. You might receive them through the
post in campaigning or advertising material, when graphs or charts are used to convince
you of something, or in reports from your bank, pension or other organisations.

On our website, [Link] (→), there are some examples of data visualisations
that are circulating today. This is just a small sample from many hundreds, to give a taste
of what visualisations might look like, and what types of data they represent.

© Seeing Data 2015 • [Link] (→) <2

Common questions

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The availability of data visualizations on various platforms enhances public understanding of complex issues by breaking down intricate information into more digestible visual formats. Their widespread presence across media, internet, and social platforms increases accessibility, allowing a broad audience to engage with topics they might otherwise find daunting. This democratization of information can lead to a more informed public discourse on complex issues .

When interpreting a data visualization, context is crucial to understand the dataset's scope, limitations, and relevance, as raw data representations can be devoid of narrative. Data visualizations require a contextual framework to accurately capture insights and meanings. On the other hand, infographics often embed context within the narrative they present, guiding the audience through the intended story. Thus, while context is important for both, it's imperative for data visualizations to prevent misinterpretation and provide meaningful insights .

Data visualizations might be automatically generated from big datasets through software that processes large volumes of data and applies algorithms to convert them into visual forms like charts or graphs. This automation helps to efficiently manage and visualize large datasets, making complex and otherwise inaccessible data more comprehensible. It enables quick and repeated generation of visual data representations, facilitating timely analysis and decision-making .

Data visualizations contribute to better understanding by providing a visual representation of statistical and numerical data, which makes it easier for people to analyze and examine large datasets that would otherwise be difficult to comprehend in their raw form. They help communicate what the data means and allow for exploration of the data, which can enhance the process of deriving insights .

During election seasons, data visualizations play a crucial role in media by simplifying and conveying complex voting data, trends, and forecasts. On TV and other media outlets, they are used to present information in an engaging way that helps the audience quickly grasp changes in voter sentiment, electoral forecasts, or results as they unfold. This effective communication tool supports the democratic process by helping the public stay informed and engaged .

The design of a visualization significantly affects its interpretability and credibility. A well-designed visualization ensures clarity, accuracy, and effective communication, facilitating correct interpretation of the data. Conversely, poor design choices, such as inappropriate scaling, misleading color use, or excessive decoration, can obscure data interpretation, leading to misinterpretation and reducing credibility. Effectively designed visualizations uphold standards of clarity and transparency, fostering trust .

Infographics often have a specific story to tell to a particular audience and can be effective in educational settings where conveying a narrative or theme is important. They are generally more engaging and visually appealing, which can capture the audience's attention effectively. Data visualizations, however, provide deeper insights by allowing exploration of data, thus supporting critical thinking and data literacy development. While infographics excel in storytelling, data visualizations facilitate a more thorough understanding of complex datasets .

Common platforms where data visualizations can be encountered include the internet, social media, traditional media like newspapers and magazines, and on TV particularly during news segments such as elections or sports programs. They are utilized in these platforms because visualizations effectively communicate complex data and statistics in a format that is user-friendly and easily comprehensible, which is crucial in media for immediate impact and understanding .

Challenges from the widespread use of data visualizations in traditional media include potential oversimplification of complex data, which might lead to misinterpretation by audiences who are not data literate. Additionally, there is a risk of using visualizations to intentionally or unintentionally present biased perspectives or conclusions. Ensuring accuracy and unbiased presentation is further complicated by the constraints of space and time typical in traditional media formats .

Data visualizations primarily aim to help people make sense of and explore data by presenting statistical and numerical data visually, often with minimal editing to make the data more accessible. They are focused on conveying data meaning effectively. In contrast, infographics are designed to tell particular stories to specific audiences and often exhibit more 'design flair.' Infographics might include images or information but usually don't include data, focusing more on narrative rather than raw data representation .

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