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Graphic Design Overview and Elements

The document introduces a graphics design class led by Bekalu S., explaining that graphics design is the art of visual communication that combines various elements to convey messages. It outlines the purpose of graphic design, different types such as motion, branding, and print design, and the basic elements of design including line, shape, texture, space, size, and color. Each element is described with its uses and significance in creating effective visual content.

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54 views18 pages

Graphic Design Overview and Elements

The document introduces a graphics design class led by Bekalu S., explaining that graphics design is the art of visual communication that combines various elements to convey messages. It outlines the purpose of graphic design, different types such as motion, branding, and print design, and the basic elements of design including line, shape, texture, space, size, and color. Each element is described with its uses and significance in creating effective visual content.

Uploaded by

temesgenfor27
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

WELCOME TO

GRAPHICS DESIGN
CLASS
BY: BEKALU S.
Tiktok-@Beckacomputer
GRAPHICS DESIGN
 Graphics design is the art of profession
of visual communication that combines
images, words, colors and ideas to convey
information to an audience
GRAPHICS DESIGN
 Graphics design is a craft where
professionals create visual content to
communicate messages. By use typography
and pictures to meet users specific need and
focus on the logic of displaying elements in
interactive designs.
PURPOSE FOR GRAPHIC DESIGN
The purpose of work with graphic
design is to find a suitable presentation
of the message content with respect to
the intended receivers, selected
medium, and the economic situation.
TYPE OF GRAPHICS DESIGN
Motion and
animation design
Product design
Branding design
Graphics Website design
Design
Print design
Publishing design
Environmental design
ELEMENTS OF DESIGN
Basic Elements of design
1. Line
2. Shape
3. Texture
4. Space
5. Size
6. Color
LINE
Lines- Mark connecting 2 points
Straight, curved, fat, thin, dashed, patterned

Used to
– Organize information
– Direct reader’s eye
– Create sense of motion
– Suggest emotion
SHAPES
Shapes- Has height and width
1. Geometric
– Circles, triangles, squares : regular, structured
– Good building blocks for graphic design
2. Natural
– Animals, plants, humans
– Irregular, fluid
Used to
– Symbolize an idea
– Highlight information
– Make text or photo more interesting
TEXTURE
Texture- Look or feel of a surface, Provokes emotions
- Adds richness and depth
SPACE
Space- Distance around or between things
-Separates or unifies, highlights, provides rest for eye

Used to
- Add emphasis
and focus
SIZE
Size- How large or small something is

Used to
• Larger items more important
• Attracts attention
• Adds contrast between
elements
COLOR
Color- Combination of red, green, blue

Used to
– Highlight
– Attract the eye
– Signal importance
– Organize, group
– Provoke emotion
CONT..
CONT..
ACTIVE AND PASSIVE COLORS
COLOR IDENTIFYING
COLOR AND EMOTION
WORKING AREAS

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