Startup Business Plan for Solar Fans
Startup Business Plan for Solar Fans
Submitted by
Name of the Candidate : TANYA SHAW
Registration No.
Name of the College : SHRI SHIKSHAYATAN COLLEGE
College Roll No. :171
Supervised by
Name of the Supervisor: SARMISTHA SAMANTA
Name of the College: SHRI SHIKSHAYATAN COLLEGE
This is to certify that Ms TANYA SHAW a student of [Link]. Honours in Accounting &
Finance of SHRI SHIKSHAYATAN COLLEGE under the University of Calcutta has worked
under my supervision and guidance for her Project Work and prepared a Project Report with the
title START UP PLAN FOR A BUSINESS which she is submitting, is her genuine and original
work to the best of my knowledge.
Signature
Place: KOLKATA Name: SARMISTHA SAMANTA
Date: Designation: LECTURER
Name of the College: SHRI SHIKSHAYATAN COLLEGE
Annexure- IB
Student's Declaration
I hereby declare that the Project Work with the title START UP PLAN FOR A BUSINESS
submitted by me for the partial fulfillment of the degree of [Link]. Honours in Accounting
& Finance under the University of Calcutta is my original work and has not been submitted
earlier to any other University /Institution for the fulfillment of the requirement for any
course of study.
I also declare that no chapter of this manuscript in whole or in part has been incorporated in
this report from any earlier work done by others or by me. However, extracts of any
literature which has been used for this report has been duly acknowledged providing details
of such literature in the references.
Signature
Name: TANYA SHAW
Address: 302,APC ROAD KOLKATA- 700009
Registration No.
Place: KOLKATA
Date:
CHAPTER-1
INTRODUCTION
1.1 Background
The topic I have chosen to work on is, Start up plan for a business. A startup business is
an entrepreneurial venture which is typically a newly emerged, fast-growing business that aims
to meet a marketplace need by developing or offering an innovative product, process or service.
A start up business plan is a written document that describes in detail how the new start up is
going to work and achieve its goals. A start up plan is a fundamental tool that any business plan
needs to have before beginning its operations. It consists of detailed description of the business,
its products or services and the goals of the business.
My father is engaged in the business of manufacturing & marketing of electrical fans. With his
vast experience and technical guidance, I have decided to commence a start up business of
manufacturing and assembling of electrical and solar fans. A solar fan is a mechanical fan
powered by solar panels. Although the solar fans were invented much earlier, they are still not
widely available in the Indian local markets.
1.2 Need/Justification
The reasons for choosing this topic have been briefly stated below :
Real life use- This start up plan will be helpful for me in real life after I complete my
graduation. By working on this project, I will be able to identify the important areas of
the start up and figure out how to work on them.
Growth factor- In this segment(ie. manufacturing fans), the growth rate is higher for the
companies which are emerging in this market and due to the growing needs of residential
and commercial properties which directly and indirectly increase the prospective
customer and demand for our entire product range.
Saving electricity- By manufacturing solar fans, it will be then available in the local
markets which will enable people to save electricity.
Although the decision related to become an entrepreneur or remain as a paid worker and
evidence on self-employment have been analyzed, the entrepreneurial objective and behavior are
less documented. An early literature defines the entrepreneur under three main aspects as
summed up in Langlois (2005, p. 4): "Kirzner is about discovery, about 2alertness to new
opportunities; Knight is about evaluation, about the faculty of judgment in economic
organization; and Schumpeter is of course about exploitation, about carrying out of the new
combinations and the creative destruction that often results there from".
But the definition of entrepreneurship has been spread to individuals who do not necessarily
respond to those criteria and whose objectives are limited to create their own jobs. In that sense,
some firms are and remain small (Poschke, 2008). Their creators/managers do not look for a
capitalist development and they do not want to become "empire builders".
Those points of view correspond to the notions of employer and non-employer in Davis et al.
(2008). This distinction and the heterogeneity of entrants involves that objectives are different
among entrepreneurs: some of them yearn for start-up high-growth businesses and others aspire
to more restrictive ambitions that is self-employment or micro-enterprises. This paper adopts the
French definition of the firm2 that includes firms with no paid worker and firms employing at
least one worker and thus catches employer and non-employer aspirations
Dawson et al. (2009, p. 12) suggest that "motivations that might be considered to choose to
become self-employed are: the need for self-expression, for independence, for status, or for
pecuniary advantage. There are significant differences between different types within the self-
employed in terms of gender, ethnicity, educational attainment and housing tenure status". Those
factors and profiles have been rarely studied in relation to entrepreneurial objectives themselves
while entrepreneurs present different aspirations. Consequently, personal characteristics may
have an influence on their objectives. Among those characteristics, human capital has been
received a great deal of attention.
Models of occupational choice (Lazear, 2003; Poschke, 2008) study the individual decision to
enter entrepreneurship or become/remain as a paid worker and isolate human capital, in
particular education, as a key factor to enter entrepreneurship: multi-skilled people are more
likely to become entrepreneurs than single skilled people and "a self-employed person needs not
have any other employees and the kinds and combinations of skills that are necessary for real
entrepreneurship are less important for, say, a self-employed handyman who works alone"
(Lazear, 2003, p. 3). Thus the level of human capital and the decision to become entrepreneur or
self-employed, that is individual objectives, are correlated; the relation between education and
entrepreneurship is U-shaped that is the most and the least educated people are more likely to
start a business (Poschke, 2008). This statement assumes that education plays a role in the
decision to enter entrepreneurship. Education and the number of skills influence individual
entrepreneurial aspirations.
1.4 Objectives
To attract a minimum of fifty customers per day in the first year of operation.
To offer our customers excellent product quality and services at a reasonable price.
To generate positive cash flow from operations and at least 10% net profits to sales.
Research methodology is a set of various methods used to collect information and data for the
purpose of making business decisions.
Through this research we will be able to identify the appropriate suppliers for our business which
shall be in accordance with our requirements.
Type of study- The following sources were used for data collection :
Primary Source- Primary data is the data collected by the researcher themselves through
interviews, observations, action research, questionnaires etc.
Secondary Source- Secondary sources are data that already exist ie. previous research,
official statistics, government reports, web information etc.
Tools for data collection- The primary data was collected by means of a survey. A questionnaire
was prepared and various suppliers were approached to fill them up. The questionnaire consists
of 10 questions which comprises of different aspects of the business. Secondary data were
collected from several articles from search engines like Google, Yahoo and [Link].
Method of analysis- The response from the suppliers were later analyzed and interpreted through
various bar graphs, pie charts, line graphs and venn diagrams.
1.6 Limitations of the study
The time period for the submission of the project was not sufficient to study all the
factors in details.
The sample taken for research is confined only to a specific location ie. Kolkata.
Many suppliers were reluctant to provide information and did not cooperate.
The cost structure prepared is a budgeted cost sheet. The actual figures may differ.
CHAPTER- 2
India is a tropical country and thus fans are necessary. Therefore the Fan industry in India is
well-established and has grown significantly over the years. The fan market in India consists of
ceiling fans (which have dominant share), table fans, pedestal fans, wall fans and exhaust fans
and manufacture special purpose fans for industrial applications. The Indian market is estimated
at 2.5 million fans per month and it is growing at about10% per annum. India has large number
of manufacturing plants located across the country and producing world class fans. In fact the
export of fans from India has doubled in the last few years and are a testimony to the quality and
development of the Indian fan Industry. The distribution of fans in India is also well developed
with over 1,00,000 selling points for fans, across the country covering towns right up to the 5th
population.
Electric Fans is a high market penetration product category and is very high in terms of purchase
priority amongst durables. It is a matured product category with a stagnant growth rate from the
time of 1990s. The domestic market size of fans in India is around 20 Million units. The share of
the organized sector stands at 45 per cent and of the unorganized sector at 55 per cent. The
figures were exactly the opposite in the early Nineties. Low technology manufacturing process,
quality norms, lower overheads and tax evasion methods have enabled the un-organized sector to
gain larger share of the market by ensuring a significant price difference. The local/unorganized
brands are quite appealing to a large section of the price-conscious Indian consumers, for their
lower price points. The organized sector is dominated by national brands that have built their
brand image over a period of time, through sustained advertising and a good dealer network. The
market size in value terms of the fans category is quite large at around Rs.1500 crore and it is the
largest selling item in the brown goods category. All large players in the industry have their own
manufacturing facilities, which is helping them in reaping the benefits of economies of scale.
Intense competition in the market has transformed the fan industry into a high-volume, low-
margin business. To remain profitable and competitive, it becomes imperative to have high-
volumes and a reasonable market-share, to enjoy the related economies of scale. With
liberalization of imports, low cost world-class manufacturers of Table, Pedestal and Wall fans
from China offer an active threat to Indian manufacturers.
Market Segmentation
The fans market is segmented based on price, quality and aesthetics. The Fan industry has the
following Product based segmentation and shares: Ceiling Fans - 70 percent Table/ Wall /
Pedestal (TPW) Fans - 20 per cent Fresh air Fans - 10 percent.
10% 20%
TPW
Fans
Ceiling
Fans
70%
2.2 Major Players in the Market
6% 8%
Low pricing- Giving higher margin to our dealers for their motivation
Strong advertisements
Organizing dealer meets and felicitating them for good performance
Distributors- Two distributors in one region
Better credit policies
Product quality- Providing high quality products
Providing low electricity consuming goods
Rendering after sales services
Ensuring long term sustainability and low maintenance costs
CHAPTER-3
ANALYSIS AND FINDINGS
3.1 Company Description
Name of the enterprise : H.L Engineering Corporation
3.2 Products
H.L Engineering Corporation shall deal with the manufacturing and assembling of electric and
solar fans. The product mix of the firm are as follows :
Ceiling fans
Portable fans
Table fans
Pedestal fans
Exhaust fans
Wall fans
Product strategy
Pricing strategy
Dealers and distribution play a major role in serving customers, while growing and
sustaining markets. H.L Engineering Corporation shall follow the indirect distribution
channel.
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TARGET SEGMENT
Business Class
Higher Income Class
Higher Middle Class
DEMOGRAPHIC SEGMENTATION
It’s for all age group.
Income – low, middle & high end consumer
Occupation – all types of working and non-working people
GEOGRAPHIC SEGMENTATION
Metropolitan Cities, major cities of the states, and towns.
Density of Area: Urban, Sub-urban, Rural
3.7Product Decisions
FEATURES
Features of all the Hilson fans are different. Some of the prominent features are as follows
Cost effective
Large variety
Less power consumption
Nice all round performance
Strong regulators
Effective air movement to suit exact requirement for ventilation
Low temperature rise leading to longer bearing life
Specially designed blades for better performance and non-overloading characteristics
Stable speed voltage motor characteristics leading to excellent low voltage performance
Designed to comply with abnormal test conditions as per international safety standards
Higher Air Delivery Power Ratio (ADPR) for ultimate performance.
0-3 6
3-8 14
8-15 21
15 Above 9
INTERPRETATION
This is aimed at analyzing the number of years the firm has been operating in the market. The
highest responses have been attributed to the time period of 8-15 years consisting of 21 firms.
Whereas only 6 firms fall in the category of 0-3 years. Thus, we can conclude that maximum
number of firms are well acquainted with the market.
1000-5000 11
5000-8000 19
8000 Above 12
DAILY PRODUCTION
20
18
16
F 14
r
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10 19
q FREQUENCY
u 8
e 11 12
6
n 8
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y 2
0
INTERPRETATION
This is aimed at understanding the daily production capacity of the firms to ascertain whether
they would be able to meet our requirements or not. It is seen that 12 firms have daily production
capacity above 8000 units whereas maximum number of firms(19) have a daily production
between 5000-8000 units Thus ,we can say that firms with higher production per day shall be
able to dispatch our orders earlier than firms with lower production capacity per day.
[Link] turnover
5,00,000-10,00,000 12
10,00,000-20,00,000 18
Above 20,00,000 16
INTERPRETATION
From the above pie chart we can analyze that out of 50 respondents, the annual turnover of only
4 firms are up to Rs.5,00,000 while the maximum number of firms (18) have an annual turnover
above Rs.20,00,[Link] annual turnover of 12 firms fall between RS.5,00,000-10,00,000 and 16
firms have an annual turnover ranging between Rs.10,00,000-20,00,[Link] with higher
turnover reflect profitability and active trading which is a key factor in the selection of the
supplier
Speed controller 8
CATEGORY OF MATERIALS
15
INTERPRETATION
It is important to know the category of materials provided by the supplier so as to obtain the type
and source of each raw material needed for production. According to the survey, maximum
suppliers provide winding wires and cables which comprises of 17 suppliers. Out of 50 suppliers,
15 of them provide fastners (nuts, bolts and screws), 10 provide table fan stand and blades while
only 8 of them provide electronic speed controllers.
2-3 Weeks 8
3-5 Weeks 26
4-6 Weeks 12
Above 6 weeks 4
DELIVERY PERIOD
30
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PERIOD
INTERPRETATION
This is aimed at understanding the minimum and maximum delivery period of each supplier
which one of the major concerns for selection of suppliers for raw materials. Suppliers with
shorter span of delivery period are preferred to suppliers with higher span of delivery period as
they can meet emergency requirements of raw materials. Out of 50 suppliers, maximum
suppliers(ie.26) take 3-5 weeks for delivery of materials while only 4 of them take above 6
weeks.
Yes 34
NO 16
A
n NO 16
s
w
e FREQUENCY
r
Yes 34
0 5 10 15 20 25 30 35 40
Frequency
INTERPRETATION
From the above bar chart we can see that 34 firms out of 50 comply with the ISO(International
Organization for Standardization) Standards while 16 firms do not comply with them. It is
known that the firms which comply with the ISO Standards have products which are safe,
reliable and of good quality. It also ensures increased productivity and minimization of wastes.
Therefore, it is essential to choose a supplier which complies with the ISO Standards.
Yes 28
NO 22
Yes
22 NO
28
INTERPRETATION
Quality control(QC) unit ensures that a manufactured product or performed service adheres to a
defined set of quality criteria or meets the requirements of the client or customer. "Quality
assurance (QA) is a way of preventing mistakes or defects in manufactured products and
avoiding problems when delivering solutions or services to customers; which ISO 9000 defines
as "part of quality management focused on providing confidence that quality requirements will
be fulfilled”. From the above pie chart it is evident that out of 50 firms, 28 firms have QC and
QA units which implies that they have a standard quality of product and are preferable to firms
which do not have QC and QA units.
[Link] of materials prior to delivery
ANSWER FREQUENCY
Yes 17
NO 33
35
F 30
r
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q
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n 15 33
c 10
y 17
5
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Yes NO
Answer
INTERPRETATION
It is important to know whether the supplier provides inspection of materials prior to delivery or
not. This is because the customer can satisfy himself whether the materials are in accordance to
the specifications or not. Also the correct quantity and quality of materials shall be verified.
Inspection of materials prior to delivery shall also help in identifying any defects. Out of 50
suppliers, only 17 of them provide inspection of materials prior to delivery while 33 suppliers do
not provide such inspection. Therefore, it is preferable to select those suppliers who provide such
inspection.
. [Link] facility to customers
ANSWER FREQUENCY
Yes 31
NO 19
INTERPRETATION
Convenience in purchase of goods though credit enables the customers to purchase ahead of his
ability. Through availability of credit, new business enterprises came into existence using their
abilities effectively. From the above graph, we can see that 31 suppliers out of 50 provide credit
facility to customers while 19 of them do not provide such facility.
[Link] major brands
Usha 8
Havells 10
Khaitan 13
Bajaj 19
khaitan
3
10
Bajaj Usha
9 3
5
Havells
5
INTERPRETATION
This is aimed at identifying the major competitors of the firm in the market. As shown in the
venn-diagram, 8 suppliers supply to Usha, 10 supply to Havells, 19 supply to Bajaj and 13 of
them supply to Khaitan. It is also seen that 10 suppliers supply to both Bajaj and Khaitan and 5
of them supply to both Usha and Havells.
3.9 Cost Structure
Cost Analysis
12 VOLT BRUSHLESS DC
MOTOR ASSEMBLY :
TOTAL OF MOTOR
ASSEMBLY 434.50
PROFIT
SUB TOTAL
RATE PER UNIT AMOUNT
LABOUR COST
FOR PACKING 3
DELIVERY COST 10
TOTAL LABOUR COST PER
UNIT 52
VARIABLE OVERHEAD
CALCULATION :
COST OF SALES
INSURANCE 2000
WAREHOUSING 12000
PROFESSIONAL FEES
TRADEMARKS 15000
LICENCES 2500
TECHNOLOGY COST
COMPUTER 120000
WEBSITE/DOMAIN 5000
INTERNET 805
TELEPHONE 1034
ADMINISTRATIVE EXPENSES
FIXED OVERHEAD
CALCULATION:
NIL
DEPRECIATION ON FACTORY
EQUIPMENT
DEPRECIATION ON OFFICE
EQUIPMENT
QUALITY CONTROL
SUPERVISOR 12500
POWER 7500
CAPITAL COST
MANUFACTURING
MACHINERIES(Note1) 827000
Note 1-Manufacturing
Machineries :
LATHE 125000
DRILL 72000
AUTOMATIC ARMATURE
WINDING MACHINE 350000
Total
827000
Total 19000
ANEMOMETER 12000
STROBOSCOPE 7500
HIGH VOLTAGE TESTING MACHINE 5800
Total
25300