CONSUMER BEHAVIOUR IN BUYING PERSONAL

LAPTOP IN RATNANAGAR

A PROJECT WORK REPORT

By
Preeti Chaudhary
T.U. Redg No:-7-2-239-410-2020
Symbol No:- 702390049
Shaheed Smriti Multiple Campus

Submitted to
The Faculty of Management
Tribhuvan University
Kathmandu

In partial Fulfillment of the Requirements for the Degree of

BACHELOR OF BUSINESS STUDIES (BBS)

Ratnanagar, Chitwan
June, 2025
 DECLARATION

I hereby declare that the project work entitled “CONSUMER BEHAVIOUR IN BUYING
PERSONAL LAPTOP IN RATNANAGAR” submitted to Faculty of Management,
Tribhuvan University, Kathmandu is an original piece of work done under the supervision
of Mr. Dipak Chandra Ghimire, faculty member, Shaheed Smriti Multiple Campus,
Chitwan and is submitted in partial fulfillment of the requirements for the award of the
degree of Bachelor of Business Studies (BBS). This project work report has not been
submitted to any other university for the award of any degree.

………………..

Preeti Chaudhary

June, 2025

ii
 SUPERVISOR’S RECOMMENDATION

The project work report entitled “CONSUMER BEHAVIOUR IN BUYING PERSONAL

LAPTOP IN RATNANAGAR” submitted by Preeti Chaudhary of Shaheed Smriti Multiple
Campus is prepared under my supervision as per the procedure and format requirements
laid by the Faculty of Management, Tribhuvan University, as partial fulfillment of the
requirements for the award of the degree of Bachelor of Business Studies (BBS). I,
therefore recommend project work report for evaluation.

…………………..

Mr. Dipak Chandra Ghimire

Report Supervisor

Date: June, 2025

iii
 ENDORSEMENT

We hereby endorse that the project work entitled “CONSUMER BEHAVIOUR IN

BUYING PERSONAL LAPTOP IN RATNANAGAR” submitted by PREETI
CHAUDHARY of SHAHEED SMRITI MULTIPLE CAMPUS, Ratnanagar-Chitwan, in
partial fulfillment of the requirement for the award of the degree of Bachelor of Business
Studies(BBS) for external evaluation.

……………….…. ……………………….

Mr. Ishwor Bahadur Thapa Magar Mr. Buddhi Raj Sedhai

(Assistant Campus Chief) (Campus Chief)

Date: June, 2025 Date: June, 2025

iv
 ACKNOWLEDGEMENT

Tribhuvan University has started Bachelor four years course naming Bachelor of Business
Studies. In 4th year, every student has to prepare a field work report from its elective course.
The fieldwork report has also made compulsory in the fulfillment of the requirement of the
BBS 4th year.

I am obliged to my teacher who guided me through out of the course by providing me

valuable books, guidance& suggestions; I wish to express my sincere thanks to my subject
teacher Mr. Dipak Chandra Ghimire for his invaluable advice. I am very much obliged to
him for his invaluable guidance in preparing this fieldwork report.

Similarly, I am very grateful to Techzone, its proprietor Binaya Chaudhary along with its
staffs for their support. Last but not least, thanks go to all who directly and indirectly
involve in the completion of this field work report.

Preeti Chaudhary

BBS 4th year

Shaheed Smriti Multiple Campus

Ratnanagar, Chitwan

v
 TABLE OF CONTENTS

DECLARATION ii

SUPERVISOR’S RECOMMENDATION iii

ENDORSEMENT iv

ACKNOWLEDGEMENT v

LIST OF TABLES viii

LIST OF FIGURES ix

CHAPTER- 1 1

INTRODUCTION 1
1.1 Background of the Study 1

1.2 Profile of the Organization 3

1.3 Objectives of the Study 4

1.4 Rationale of the Study 4

1.5 Review of Literature 5

1.6 Research Methodology 8

1.7 Limitation of the Study 9

CHAPTER-2 10

RESULTS AND FINDINGS 10

2.1 Presentation and Analysis of the Data with Tables and Figures 10

2.2 Major Findings 13

CHAPTER-3 15

SUMMARY AND CONCLUSIONS 15

3.1 Summary 15

vi
 3.2 Conclusions 16

Bibliography 18

Appendix 19

vii
 LIST OF TABLES

Table 1 Age group of respondents in Ratnanagar 10

Table 2 Consumers using different brand of laptop in Ratnanagar 11
Table 3 Purpose of purchasing laptop 12

viii
 LIST OF FIGURES

Figure 1Age group of Respondents in Ratnanagar 11

Figure 2 Consumers using different brand of laptop 12
Figure 3 Purpose of buying laptop 13

ix
 CHAPTER 1

INTRODUCTION

1.1 Background of the Study

A consumer is any individual involved in the consumption process. Consumers are people who
purchase goods for their own use or to satisfy the requirements of their families and households as
a whole. Consumer behavior refers to the choices people make about how to use their time, money,
and effort to consume various goods and services. What they purchase, why they purchase it, when
they purchase it, where they purchase it, how frequently they purchase it, and how often they use
it are all included. A person's actions when buying and consuming goods and services, as well as
the social and mental processes that lead up to and follow these acts, are all referred to as consumer
behavior.

(N Ramya and Dr. SA Mohamed Ali) “Consumer buying behavior refers to the selection, purchase

and consumption of goods and services for the satisfaction of their wants.”

(Anderson & Golden, 1984) “Consumer behavior involves the psychological processes that
consumers go through in recognizing their needs, finding ways to solve these needs, making
purchase decisions” (e.g., whether to purchase a product and, if so, which brand and where),
interpret information, make plans, and implement these plans (e.g., by engaging in comparison
shopping or actually purchasing a product).

“The basic psychological processes (i.e. motivation, perception, learning, memory, personality,
and attitude) play an important role in understanding how the decision process takes place. Smart
companies try to understand the consumers’ buying decision process at the deepest level possible,
i.e. all their experiences in learning, choosing, using and even disposing of a product” (Kotler &
Keller, 2006, p. 191).

One important factor in raising the company's commercial performance is customer satisfaction.
The business must alter its strategy and plan to appeal to customers based on their needs,

1
preferences, and purchasing habits. A business concept known as "customer satisfaction" refers to
how well a company's goods and services meet or exceed the expectations of its clients. Finding
satisfied consumers is a difficult task that has a significant impact on their business's profit and
loss.
For example, an individual's cultural upbringing, peer pressure, financial level, personality, or even
their emotional state at the moment of purchase can all influence their purchasing decision.
Usually, the process starts with the identification of a need, which is followed by information
gathering, weighing the options, making the purchase, and then post-buy analysis. To learn more
about what consumer desire, how they make decisions, and what drives them, marketers research
consumer behavior. Create goods that satisfy customers, increase their level of satisfaction, and
foster enduring brand loyalty. Businesses may better target their audience and maintain their
competitiveness in the market by examining consumer preferences and purchasing trends.

2
1.2 Profile of the Organization

In Ratnanagar, consumer behaviour in purchasing personal laptops is influenced by several

key factors such as price, brand reputation, product specifications, and availability. Before
making a choice, the majority of price-sensitive shoppers often evaluate models from many
nearby retailers. Popular brands include Dell, Lenovo, and HP because of their reputation
for dependability, customer service, and affordability. While gamers and technical users
place a higher value on higher performance characteristics like specialized graphics cards
and fast CPUs, students and working professionals make up the largest group of laptop
consumers in the area. They frequently look for lightweight models with adequate battery
life for daily chores.

TechZone Computers & Electronics Pvt. Ltd. is a prominent ICT (Information and
Communication Technology) retail and service provider located in Ratnanagar-3, Chitwan,
Nepal. Established in 2017, the organization has built a strong reputation as a trusted source
for quality laptops, desktop computers, accessories, and technical services in the region.
TechZone primarily deals in branded products from globally recognized manufacturers
such as Dell, HP, Lenovo, Acer, and Apple, ensuring that customers receive authentic
devices with warranties and reliable performance. The store offers a wide range of
computing solutions tailored to different segments of users, including students, teachers,
office workers, entrepreneurs, and gamers.

1.2.1 Vision

 To become the most trusted IT products and services provider in central Nepal.
 To be recognized for delivering innovative and reliable computing solutions.

1.2.2 Mission

 Provide high-quality laptops, desktops, and IT accessories at affordable prices.

 Offer genuine products from trusted brands with reliable warranty and support.

3
1.3 Objectives of the Study

The general objectives of this project work is to analyze consumer behaviour in buying
personal laptop. The specific objectives are:

1. To provide high-quality and genuine laptops, desktops, and IT accessories to

customers in Ratnanagar and nearby areas.
2. To provide high-quality and genuine laptops, desktops, and IT accessories to
customers in Ratnanagar and nearby areas.

1.4 Rationale of the Study

The purpose of this study is to understand the consumer behaviour related to purchasing
personal laptops in Ratnanagar, with a focus on the role of TechZone Computers &
Electronics Pvt. Ltd. as a key provider in the local market. Given the growing importance
of technology in business, education, and leisure, it's critical to examine how consumers
decide which laptops to buy and the variables that affect their selections, such as cost,
product features, brand reputation, and financing alternatives. By learning more about
consumer preferences and purchasing trends, TechZone will be able to enhance its product
line, marketing plans, and customer support.

Additionally, the organization can help improve digital access and literacy in the
neighborhood by comprehending the difficulties and driving forces of local consumers.
The study's conclusions, which highlight efficient methods for satisfying customer
demands in a cutthroat market, can also help other small and medium-sized businesses
operating in related industries.

4
1.5 Review of Literature

1.5.1 Conceptual Review

Consumer behaviour refers to the psychological, social, and emotional processes

individuals go through when selecting, purchasing, using, and disposing of goods and
services (Solomon, 2018). In the context of laptop purchasing, several factors influence a
buyer’s decision, including product features, price, brand reputation, peer influence, and
after-sales service. According to Kotler and Keller (2016), consumers often engage in a
decision-making process that includes problem recognition, information search, evaluation
of alternatives, purchase decision, and post-purchase behavior.

For personal technology products like laptops, consumers weigh technical specifications—
such as RAM, processor speed, storage, and battery life—against the price and brand value.
Brand loyalty and perceived reliability often guide purchasing decisions, especially in areas
where service availability is limited (Rahman, 2020). In markets like Ratnanagar, local
access to financing options like EMI and trusted sellers like TechZone can also
significantly affect buying decisions.

Additionally, online reviews, social influence, and word-of-mouth play an increasing role
in shaping consumer preferences (Cheung & Thadani, 2012). Understanding these
behavioral drivers helps retailers like TechZone tailor their offerings and strategies to better
match customer expectations, thus improving customer satisfaction and loyalty.

1.5.2 Research Gap

There is a conspicuous dearth of research on semi-urban locations like Ratnanagar, despite

the fact that consumer behavior in the purchase of electronic products has been extensively
studied in metropolitan markets. Consumer preferences in smaller towns are shaped by

5
local factors like the availability of installment payment plans (EMI), trust in local retailers,
and access to after-sales services. The majority of current research looks at general factors
that influence consumer decisions, like brand, price, or product features.
In areas with inadequate internet infrastructure, the distinct purchasing habits of instructors,
students, and small business owners have not been sufficiently examined. By offering a
localized understanding of the factors driving personal laptop purchases in Ratnanagar, this
study aims to close that knowledge gap. By doing this, it offers fresh perspectives that are
beneficial to regional companies, decision-makers, and marketers that want to enhance
service provision in comparable semi-urban areas.

1.5.3 Review of Previous Studies

[Link] Solomon, M. R. (2018), “Consumer Behavior: Buying, Having, and Being”

Consumer behaviour is a well-studied area in marketing and social sciences, especially in

the context of high-involvement products like laptops. Over the years, researchers have
tried to understand the underlying psychological, economic, and social factors that
influence consumers' purchasing decisions.

According to Solomon (2018), consumer behaviour encompasses the study of individuals

or groups and how they select, purchase, use, and dispose of products to satisfy their needs
and desires. For electronic products such as laptops, the decision-making process is often
complex and involves multiple stages, including recognizing the need, collecting
information, evaluating alternatives, and making a purchase decision followed by post-
purchase evaluation.

[Link] Kotler, P., & Keller, K. L. (2016), “Marketing Management”

Kotler and Keller (2016) expanded this model, explaining that buying behaviour is shaped
not only by internal factors such as perception, motivation, and learning but also by
external influencers such as culture, family, and reference groups. For instance, in the case
of laptop purchases, consumers are heavily influenced by peer suggestions, online reviews,
sales promotions, and brand reputation. They often compare technical specifications such
6
as RAM, processor, storage, and battery life while also considering after-sales service and
warranty support.

[Link] Rahman, S. (2020), “Factors Affecting Consumer Buying Behavior of

Electronic Products in Emerging Markets”

In a study conducted by Rahman (2020), the behaviour of electronic consumers in

emerging markets was explored in detail. The findings revealed that price sensitivity is a
dominant factor in consumer decision-making. In developing economies, affordability
often takes precedence over advanced features. Additionally, consumers in these markets
rely more on in-person interaction with local vendors and informal networks rather than
purely digital channels. Accessibility to financial options like EMI and dealer-provided
trust plays a significant role in shaping buying intentions.

[Link] Sharma, B. (2019), “Consumer Buying Behavior towards Laptops in

Kathmandu Valley”

Sharma (2019), focusing on the Kathmandu Valley, studied laptop buying patterns among
urban Nepali consumers. He found that students and early-career professionals are the
leading consumer segments, and they typically value affordability, service availability, and
promotional discounts. Sharma emphasized that although Nepal's urban consumers are
increasingly tech-savvy, semi-urban and rural consumers behave differently, often
depending on trusted local sellers for information and support due to the lack of strong
online retail penetration in these areas.

Despite these contributions, existing literature lacks depth in understanding consumer

behaviour in semi-urban towns like Ratnanagar, where purchasing decisions are often
shaped by localized factors. These may include limited income levels, limited access to
branded showrooms, and a higher dependency on local retailers like TechZone Computers
& Electronics Pvt. Ltd. The availability of EMI services, after-sales repair support, and
personal guidance during the buying process are often more influential than brand
advertisements or online features.

7
1.6 Research Methodology

The study on consumer behaviour in buying personal laptops in Ratnanagar employs a

descriptive research design to explore and analyze the factors influencing customer
purchasing decisions. This methodology is selected to gain a clear understanding of
consumer preferences, motivations, and challenges in the local market context.

1.6.1 Research Design

A quantitative approach was used to collect and analyze data through structured surveys.
The design helps in identifying trends, patterns, and statistical relationships among various
factors such as price sensitivity, brand preference, technical features, and service
availability.

1.6.2 Target Population

The study focuses on individuals residing in Ratnanagar- Chitwan, particularly:

 Students
 Teachers and working professionals
 Small business owners
 Gamers
 First-time laptop buyers

1.6.3 Sampling Method

A convenience sampling technique was applied to select respondents who have recently
purchased or are planning to purchase a personal laptop. A total of 100-120 respondents
were approached from local areas, educational institutions, and TechZone customers.

1.6.4 Data Collection Tools

1. Primary Data collected through:

8
 I. Interviewing TechZone
II. Formation of questions to the laptop users inside Ratnanagar
III. Questioning 50 students on the spot and writing down their views
IV. Questioning 40 office workers
V. Questioning 10 retailers including laptop repairing center

2. Secondary Data: Gathered from previous research papers, websites, and reports
related to consumer buying behaviour and the electronics market in Nepal.

1.6.5 Data Processing and Analysis

The data collected for this study on consumer behaviour in purchasing personal laptops in
Ratnanagar was processed and analyzed using both quantitative and descriptive statistical
methods. Bar charts and pie charts were created to visualize the distribution of responses
across different variables such as occupation, monthly income, and brand preference. All
the questionnaires were distributed and collected by the researcher herself. So, there was
no delay in collection of the questionnaires distributed to the consumers. Every
questionnaire was toughly checked after the collection.

1.7 Limitation of the Study

Due to the time constraints, it was not feasible to cover every ward of Ratnanagar.
Consequently, we focused on several key areas: Sauraha, Tandi, Bakulahar, Jankauli and
Malpur. During our study, we visited a selections of the house and shops in these locations.

For the consumer survey, we targeted individuals who had either purchased laptop or were
in the process of purchasing them. We conducted interviews with 50 customers over the
span of one week.

i. The time is limited for complete this report.

ii. This report only can submit consumer who visits shops it can’t defined the view
of other people.
iii. It takes more time to visit different place and meet different customer.

9
 CHAPTER-2

RESULTS AND FINDINGS

2.1 Presentation and Analysis of the Data with Tables and Figures

2.1.1 Questionnaires designed for respondents

Table 1 Age group of respondents in Ratnanagar

Age group Sauraha Malpur Tandi

Below 20 8 2 10

21-30 10 8 18

31-40 12 5 14

41-50 10 0 10

Above 50 6 0 6

Source: - Laptop users in Ratnanagar 2081

10
 20

No of respondents
15

10 Sauraha
Tandi
5 Malpur

Age group of respondents

Figure 1 Age group of Respondents in Ratnanagar

This above diagram shows that out of 140 respondents inside Ratnanagar in different
locations, it is found that 119 are the users. Most of the laptop users are of Tandi, Chitwan.
Least buyers are found in Ratnanagar, Malpur. There was no Laptop users of ages 41-50
and above 50 in Malpur.

Table 2 Consumers using different brand of laptop in Ratnanagar

Brand Tandi Malpur Sauraha

Dell 24 8 18

Hp 12 6 11

Asus 8 0 6

Lenovo 10 1 8

Apple 4 0 3

Source: - Consumers using different brand of laptop in Ratnanagar

11
 30

25

No of Consumers
20

15
Tandi
10 Malpur

5 Sauraha

0
Dell Hp Asus Lenovo Apple

Laptop brand

Figure 2 Consumers using different brand of laptop

This above bar diagram represents the consumers using different brand of laptops
inside the Ratnanagar. Here, it is found that consumers who use ‘Dell laptop’ are
comparatively high than others. Similarly, consumers using ‘Hp laptop’ are higher
than the comparison to Asus and Lenovo. Least users are ‘Apple users’.

Table 3 Purpose of purchasing laptop

Purpose Respondents

Education (students) 47

Work 34

Business 35

Gaming 3

12
 50
No of consumers
40
30
20
10
0
education work business gaming
Purpose of using laptop

respondents

Figure 3 Purpose of buying laptop

This above bar-diagram shows that most of the users are students. Well, laptop are used
for various purpose to make work done smoothly and effectively. Nowadays, laptop are
also used for gaming purpose too. Here, we can clearly understand that the people of
Ratnanagar used laptop for education, work, business, as well as gaming too. Only the least
number of people at Ratnanagar used laptop for gaming purpose.

2.2 Major Findings

The study during this case study was done inside Ratnanagar. Total 130 houses were visited
and among them we have found that 119 people were asked questions who are using
laptops. This study was done in certain place of Ratnanagar like Tandi, Sauraha, Jankauli,
Malpur, etc.

1. The majority of laptop buyers in Ratnanagar are young adults aged 21–30,
indicating that students and early-career professionals are the primary market
segment. A larger proportion of respondents were male (60%), but female
participation in laptop buying is also significant. Education (47%) is the leading
13
 purpose for laptop purchase, followed by office work and business use, showing a
strong need for laptops in academic and professional settings.
2. Most buyers fall within the monthly income range of NPR 20,000–60,000,
indicating a price-sensitive market. Consumers generally seek laptops that offer
good value for money rather than premium features or high-end brands. It also
include the factors that influence the buyers are RAM, processor speed, price, repair
service, etc. The majority of consumers rely on word-of-mouth (friends/family) and
local retailers’ advice rather than online reviews or advertisements. This reflects a
trust-based decision-making process typical of semi-urban markets like
Ratnanagar.

Hence, information are collected and concluded the brand, purpose, demographic
profile of the laptop users inside the Ratnanagar.

14
 CHAPTER-3

SUMMARY AND CONCLUSIONS

3.1 Summary

Understanding consumer behavior when buying personal laptops in Ratnanagar, a semi-

urban municipality in Chitwan, Nepal, was the main goal of this study. Data was gathered
from 130 respondents who represented a range of income levels and occupations using a
standardized questionnaire. The goal was to determine the main elements affecting their
purchase choices and assess the contribution of regional suppliers such as TechZone to the
laptop acquisition process.

According to the study, young adults in the area are the main laptop users, especially
students and those just starting their careers. The primary reason people use laptops is for
educational purposes, which are followed by business and professional requirements. Since
the majority of buyers make between Rs20, 000 and Rs60, 000 per month, pricing and
affordability are important factors.
The most crucial factors affecting decisions to buy were determined to be price, processor
speed, RAM, and after-sales support. It was clear that performance and value for money
were more important than just brand image, even though brands like Dell and HP were
chosen. Customers are extremely cost conscious, and necessity and practicality rather than
luxury or fashion drive their choices.

The predominance of local businesses as the primary venue for purchases was a noteworthy
discovery. More than 80% of consumers preferred to purchase from physical stores,
particularly reliable sellers. This emphasizes how crucial local service availability, flexible
payment plans (such as EMI), and in-person customer care are to semi-urban consumer
behavior. Furthermore, a large number of respondents preferred local guidance and word-
of-mouth recommendations over internet evaluations and digital advertisements.

15
In conclusion, consumer behaviour in Ratnanagar is heavily impacted by local economic
situations, trust in local vendors, and practical requirements. Businesses who want to serve
this market should stress cost, accessibility, and individual support. The findings of this
study can assist local merchants and national laptop companies adapt their strategies to
better fulfill the needs of semi-urban consumers.

3.2 Conclusions

This study aimed to examine the key factors influencing consumer behaviour in purchasing

personal laptops in Ratnanagar, a semi-urban area of Nepal. Data obtained from a varied

range of respondents—including students, instructors, and small business owners—

showed that consumers in this region are primarily motivated. The statistics clearly reveal

that pricing, hardware performance (such as RAM and processor speed), and after-sales

support have the most impact on purchasing decisions. While well-known brands like Dell

and HP are popular, consumers are not brand loyal; they prefer value for money and service

accessibility over advanced features or luxury labeling.

In addition, the role of local computer businesses such as TechZone is critical to the overall

consumer experience. The vast majority of purchases are conducted in physical locations,

where customers receive customized assistance and frequently benefit from EMI

(installment payment) choices and trustworthy after-sales care. This demonstrates a

significant preference for personal engagement and trust-based relationships during the

purchasing process, which frequently disappear in online transactions.

16
The study demonstrates that semi-urban customers have distinct purchasing habits

compared to urban markets. They are more price-conscious, relationship-oriented, and

strongly impacted by local conditions and service reliability. Businesses seeking to expand

in areas such as Ratnanagar must prioritize affordability, customer service, and trust-

building techniques in order to effectively reach and serve this market.

17
 Bibliography

Cheung, C. &. (2012). The Impact of Electronics Word-of-Mouth Communication.

Kotler P. & Keller, K. (2006). Marketing Management. New Jersey: Pearson Prentice Hall.

Kotler, P. &. (2016). Marketing Management. Pearson Education.

Rahman, S. (2020). Factor Affecting Consumer Buying Behavior of Electronics Products

in Emerging Markets. International Journal of Marketing Studies.

Ramya, N. &. (2016). Factor affecting consumer buying behavior. International journal of
applied research.

Roy, Priyabrata. (2022). Theory and Models of Consumer Buying Behaviour. A descriptive
study.

Solomon, M. (2018). Consumer Behavior: Buying, Having, and Being. Pearson Education.

Website

[Link]

18
 Appendix

Questionnaires for the consumers buying personal laptop in Ratnanagar

Dear Respondent,

This questionnaire is aimed to gather data on the preferences and purchasing habits of
Ratnanagar consumers of personal laptops. Your answers will be kept private and used
exclusively for academic research.

1. Name (optional): ________________________

2. Gender:
☐ Male ☐ Female ☐ Other
3. Age
☐ Below 20 ☐ 21–30 ☐ 31–40 ☐ 41 and above
4. Occupation:
☐ Student ☐ Teacher ☐ Businessperson ☐ Employee ☐ Other:
5. Monthly Income (in NPR):
☐ Below 15,000 ☐ 15,000–30,000 ☐ 30,000–50,000 ☐ Above 50,000

6. Have you purchased a personal laptop within the last 2 years?

☐ Yes ☐ No

7. What was the main purpose of buying the laptop?

☐ Education ☐ Office Work ☐ Business Use ☐ Gaming ☐ Other:

8. Which brand did you purchase?

☐ Dell ☐ HP ☐ Lenovo ☐ MacBook ☐ Asus ☐ Other:

9. From where did you buy the laptop?

☐ Local store ☐ Online store ☐ Second-hand shop ☐ other:

10. What was your budget range?

☐ Below NPR 40,000 ☐ 40,000–60,000 ☐ 60,000–80,000 ☐ Above
80,000

11. What source(s) influenced your decision the most?

19
 12. What source(s) influenced your decision the most? (Select all that apply)
☐ Friends/Family ☐ Local Retailer ☐ Social Media ☐ Online Reviews

13. Were you offered any of the following services by the seller?
☐ EMI/Installment plan ☐ Warranty ☐ Free Accessories ☐ Repair
Support

14. Are you satisfied with your laptop purchase?

☐ Very Satisfied ☐ Satisfied ☐ Neutral ☐ Dissatisfied

20