Course Curriculum (w.e.f.
Session 2023-24)
BCSC0051: DESIGN THINKING
Objective: The objectives of this course are to:
1. To impart knowledge on design thinking process for understanding complex designs.
2. To provide design skills to analyze design thinking issues and apply the tools and techniques of design.
3. To use design thinking concept in product development.
Credits: 03 L–T–P-J: 3–0–0-0
Module
Content Hours
No.
INTRODUCTION TO DESIGN THINKING (5)
Design Thinking Process: Types of the thinking process, Common methods to change
the human thinking process, Design thinking: Definition, Origin of design thinking,
Importance of design thinking, Design vs Design thinking, Problem solving,
Understanding design thinking and its process model, Design thinking tools.
EMPATHIZE (7)
Design thinking phases, How to empathize, Role of empathy in design thinking,
I purpose of empathy maps, Things to be done prior to empathy mapping, Activities 20
during and after the session, Understanding empathy tools : Customer Journey Map,
Personas.
IDEATION (8)
Challenges in idea generation, need for systematic method to connect to user,
Visualize, Empathize, and Ideate method, Importance of visualizing and empathizing
before ideating, Applying the method, Ideation Tools: How Might We? (HMW), Story
board, Brainstorming, MOM Test
Implementation of Design Thinking in Problem Solving & Product
Development:
Methodology in Product Development: Agile Vs Waterfall,
Understanding AARRR Framework in Product Development,
Root cause Analysis
Case Study:
1. Spotify Social: [Link]
sessions-on-spotify-a-user-experience-design-case-study-fb8d20dd0e18
2. Product management Case Study on Notion, Medium, Slack
II 20
[Link]
Case Study Assignment:
1. Improve the UI of PayTM for increasing user engagement
2. Suggest a new feature in Amazon app to increase user engagement
3. Suggest improvement in Instagram Threads to compete with its rival
Twitter OR vice-verce
Case Study Competition: Pick any one of the following for Case Study: Spotify,
Threads, Instagram, Zepto, Meesho, Zomato, PolicyBazar, Groww, BigBasket,
Zomato, Dunzo, Blinkit, PayTM, PhonePe
Text Book:
Karmic Design Thinking by Prof. Bala Ramadurai, available at Amazon (paperback), Flipkart, [Link]
S. Salivahanan, [Link] Kumar, [Link] Sam, “Introduction to Design Thinking”, Tata Mc Graw Hill, First Edition,
2019.
Kathryn McElroy, “Prototyping for Designers: Developing the best Digital and Physical Products”, O’Reilly, 2017.
Reference Books:
Michael G. Luchs, Scott Swan, Abbie Griffin, ”Design Thinking –New Product Essentials from PDMA”, Wiley, 2015.
Vijay Kumar, “101 Design Methods: A Structured Approach for Driving Innovation in Your Organization”, 2012.
The Design of Everyday Things by Don Norman, 2013 Available on Amazon.
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you, Rob
Fitzpatrik.
Outcome: After completion of course, student will be able to:
DEPARTMENT OF COMPUTER ENGINEERING & APPLICATIONS, Institute of Engineering & Technology
Course Curriculum (w.e.f.
Session 2023-24)
CO1: Analyze design thinking concepts and principles to perform human centered design process for creative
problem solving.
CO2: Create empathy maps to visualize user attitudes and behavior for gaining insights of customers.
CO3: Develop innovative products or services for a customer base using ideation techniques.
CO4: Build & improve product by implementing concept of design thinking.
CO5: Apply different methodology & framework for product development.
CO6: Improve product features, UI/UX to increase user retention and engagement.
CO-PO Mapping
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12
CO1 1 3 2
CO2 1 3
CO3 1 3 1
CO4 3 3
CO5 1 2 3
CO6 1 3 1 1 1
CO: Course Outcome; PO: Program Outcome
3-High mapping 2-Medium Mapping 1-Low Mapping
DEPARTMENT OF COMPUTER ENGINEERING & APPLICATIONS, Institute of Engineering & Technology