Local Tourism Development Planning Session II
(LTDP 2)
Tourism Development Planning Division (TDPD)
Office of Tourism Development Planning, Research
and Information Management (OTDPRIM)
DEPARTMENT OF TOURISM
DEFINING GAPS IN TOURISM
DEVELOPMENT PLANNING
LTDP2 - 02
Objectives:
At the end of the workshop, participants
should have:
1. Been provided with a systematic
approach for identifying key challenges
hindering tourism development and
incorporating solutions into the LTDP.
2. Understood the importance of
identifying data gaps.
3. Been provided with a clear framework
to identify data gaps in the formulation
of LTDP.
Understanding Key Problems in Tourism
Development
Key problems refer to significant obstacles or limitations that impact the successful
development and implementation of tourism initiatives
Categories of Key Problems:
oInfrastructure Deficiencies: Inadequate roads, transportation, or utilities for tourists.
oEnvironmental Challenges: Degradation of natural resources or poor waste
management.
oEconomic Constraints: Limited funding or investment opportunities.
oSocial and Cultural Issues: Lack of community support or conflicts with local traditions.
oPolicy and Governance: Weak regulatory frameworks or fragmented responsibilities
among agencies.
Identifying Key Problems: Core Focus Areas
Tourism Infrastructure:
• Roads, airports, sea ports, public utilities, etc.;
Stakeholder Engagement:
• Identify gaps in coordination between LGUs, the private sector, and
communities.
• Analyze stakeholder interests and potential conflicts.
Tourism Demand and Supply:
• Examine whether tourist preferences align with available attractions and
services
• Assess gaps in tourism products and experiences
Identifying Key Problems: Core Focus Areas
Environmental Sustainability:
• Identify over-tourism issues or areas prone to ecological damage
• Evaluate waste management and conservation programs
Economic and Financial Issues:
• Analyze funding gaps for tourism projects
• Identify barriers to private sector investments
Steps to Identify Key Problems
Step 1: Conduct a Baseline Assessment
• Review existing tourism reports, plans, and performance data
• Perform a SWOT analysis
Step 2: Engage Stakeholders and Experts
• Organize consultations, workshops, and surveys with
stakeholders (community members, private sector, NGOs)
• Gather expert insights on regional challenges
Steps to Identify Key Problems
Step 3: Analyze Tourism Trends and Patterns
• Use data on tourist arrivals, spending, and satisfaction to
uncover gaps and challenges
• Monitor global and local tourism trends to identify risks and
opportunities
Step 4: Prioritize Issues
• Rank problems based on their impact and urgency
• Focus on addressing root causes rather than symptoms
ELEMENTS OF A TOURISM PLAN
Demand Tourism Impact Action Plan and
Analysis Analysis Recommendations
Economic and
Supply Analysis
Financial Analysis
market data
pertaining to tourist environmental, Guidelines for
arrivals and
characteristics, as social and cultural development
site selection, inventory
well as travel of attractions, facilities, impacts economic
patterns and trends services and
infrastructure, including
benefits, risks
business and legal and funding
environment (institutional)
Types of Data Gaps:
• Quantitative Gaps: Missing numerical data,
such as visitor statistics or revenue figures.
• Qualitative Gaps: Lack of insights into
missing, incomplete, or visitor preferences, community sentiments,
outdated information or stakeholder feedback.
that is essential for • Temporal Gaps: Outdated information that
informed decision- no longer reflects current trends or
making in tourism conditions.
planning. • Spatial Gaps: Missing data about specific
areas or regions within the LGU.
Key Areas of Data Collection for Tourism
Development
Tourism Demand:
• Visitor demographics (age, origin, spending habits).
• Trends in tourist arrivals and departures.
• Service and Facility Usage
Tourism Supply:
• Inventory of tourism assets (natural, cultural, and man-made attractions).
• Accommodation and infrastructure availability.
Economic Impact:
• Revenue generation from tourism.
• Employment statistics in the tourism sector.
MARKET
MARKET MARKET PRICING AND ECONOMIC
MARKET
SEGMENTATION
MARKET
SEASONALITY
TRENDS AND
PREFERENCES
RESEARCH
Conducting
COMPETITION
Evaluating
FACTORS
Assessing PROFILE
surveys, macroecono
Identifying Analyzing the Monitoring
different
customer
patterns of
demand
trends in
travel
interviews,
and data
pricing
strategies of
competitors
mic
indicators, (Demand)
analysis to exchange
segments throughout preferences and
gather rates, income
the year to understandin
insights on levels, and
identify peak g price
tourists' disposable
seasons elasticity of
behavior and income of
demand target
perception
markets
SITE SAFETY AND PRIMARY SECONDARY TRANSPORTATION
ACCESSIBILITY
TOURIST INFRASTRUCTURE
NATURAL ENTERPRISES ENTERPRISES INFRASTRUCTURE
PROFILE DESTINATIONS
refers to the
HAZARDS
refers to the
refers to the
potential risks, refers to the refers to the refers to the
(Supply) available
tourist sites
accidents, Natural Accommodation
Calamities, Peace s, Travel and
secondary
enterprises
transportation
services that
roads leading
to our tourism
and its Tour Agencies that are also our tourist will sites/attractio
and order that can
corresponding and MICE (RA involved in be ns. TRIP
cause hindrance to
activities 9593) tourism experiencing; Projects
the development of
the tourism via land, air
and sea.
Supply and Demand
Analysis 50
By analyzing the supply and demand factors in
tourism, destinations, tourism businesses, and 40
policymakers can make informed decisions to
optimize resource allocation, identify market
opportunities, enhance visitor experiences, and 30
maximize economic benefits. Here are some key
benefits of supply and demand analysis in
20
tourism development:
Resource Allocation Optimization 10
Satisfy the Market Behavior
Visitor Experience Enhancement
Economic Benefits Maximization 0
2020 2021 2022 2023 2024
Sustainable Tourism Development
Policy Formulation
Key Areas of Data Collection for Tourism
Development
Policy and Governance
• Institutional mechanisms
Community and Stakeholder Insights:
• Local community perspectives on tourism.
• Private sector contributions and concerns.
• Cultural Appropriateness
• Sensitivity to Local Traditions and Heritages
Environmental Sustainability:
• Environmental impact assessments.
• Conservation efforts and challenges.
Identifying Data Gaps: A Step-by-Step Process
Step 1: Conduct a Situational Analysis
• Review of existing tourism plans and reports
• Identify available data sources (government reports, surveys, industry
studies)
Step 2: Engage Stakeholders
• Conduct interviews or workshops with stakeholders such as local
businesses, community leaders, and tourists.
• Gather insights into perceived gaps and unmet needs.
Identifying Data Gaps: A Step-by-Step Process
Step 3: Perform a Gap Analysis
• Compare the required data for planning with the available data.
• Highlight areas with insufficient or missing information.
Step 4: Use Technology and Tools
• Utilize Geographic Information Systems (GIS) to identify spatial gaps.
• Leverage online surveys, social media, and big data analytics for real-time
insights.
Step 5: Validate Findings
• Share identified gaps with stakeholders to confirm and refine the analysis.
Tools and Resources for Addressing Data Gaps
Primary Data:
• Administrative Data, Visitor surveys, focus groups, and key
informant interviews.
Secondary Data:
• Review academic studies, government reports, and industry
publications.
Technology Applications:
• Big data analytics for understanding visitor trends.
• Drones and remote sensing for spatial mapping.
• Mobile applications for real-time visitor feedback.
STRATEGIC TOURISM PLANNING
SITUATION ASSESSMENT STRATEGY FRAMEWORK IMPLEMENTATION PLAN
WHERE ARE WE NOW? WHERE DO WE WANT TO BE? HOW DO WE GET THERE?
Market Demand Industry Structure Integrated Implementation
• Volumes & Rivalry Positioning
Vision Framework (5-year horizon)
• Receipts • Provincial/ Regional & Branding
• Market share • synergy/policy/plan
• Trends • Institutional Growth Critical Development Programs/ Projects
• Segments/ Profile arrangements Objectives Success • Spatial Tourism Development Plan
• Preferences • Competitor profiles Factors and • Projects
• Perceptions
(Targets)
• Trade patterns Capabilities • Attractions
• Others • Human Resources/ Awareness
required in
Core • Infrastructure
Supportive Indus- pursuit of
Industry Supply Goals Positioning • SMME/ Entrepreneurship
tries/ and •
• Natural and Target and Target Safety
infrastructures
cultural attractions Key Markets Markets
• Visitor and
information services • Hospitality & Strategies Marketing Program/ Projects
• Transport and travel services and • Integrated Marketing Plan
• Human resources
in pursuit
signage • Product Packages (routes, themes, niches,
• Safety & security • Quality/ of goals Product etc.)
• Technology Standards Portfolio • Promotions Mix
• Pricing
• Distribution
Key Tourism Delivery
Opportunities, Gaps and Levers Institutional and Performance
Management Framework
STAKEHOLDER AND PUBLIC PERCEPTION AND PARTNERSHIPS
Workshop
• Work in groups, each group will identify their data based on the Tools and Resources for Addressing
Data Gaps.
• Categorized your data into Key Areas of Data Collection.
• Identify the Key Problems addressed by your collected data.
Primary Data Secondary Data Technological Applications
Local
Administrative Focus Group Key Informant Academic Government Industry Remote
Visitor Surveys Development Big Data GIS Drones
Data Discussions Interviews Literature Reports Publications Sensing
Plans
Infrastructure
Tourism Demand
Tourism Supply
Economic
Stakeholder Insights
Environmental Sustainability
Cultural Appropriateness
Policy and Governance
Tourism Development Planning Division
OTDPRIM
tdpd@[Link]