INFORMATION SHEET PR-1.1.
1
“Introduction to Cruising Industry”
Lesson Objectives
At the end of this lesson, the students should be able to:
1. Discuss the definition of cruise
2. Know the specific features of cruises
3. Know the History of Cruise.
4. Familiarized the product and services offered
5. Know the types of cruise
6. Know the profiling of cruise liners
7. Know the Impact of cruise tourism.
Cruise
- Is defined as “to make a trip by sea in a liner for pleasure, usually calling at a number of ports. It
is characterized by the ship being similar to a mobile resort, which transport passengers (guest)
from place to place. Today ships are not viewed as a means of transportation but as floating
hotels.
that they meet consumers’ requirement
5 Specific Features of Cruises that Appeal to Travelers (Davidoff 1994)
1. Passengers have the ability to visit a variety of places in a short period of time without the
problems of other modes of travel.
2. The ships are self-contained.
3. Cruise ships have a cruise director and staff whose sole function is to make sure passengers
have an enjoyable time.
4. High-quality food is served in elegant style.
5. Everyone usually begins and ends their vacation on the same day.
History
Cruise tourism made its small beginnings in 1839 as part of the fornightly crossing mail service
between Liverpool and Boston.
The 20th century compete progressively larger and faster passenger ships.
The concept of ‘tourist ship passengers’ was enhanced with value additions to the
accommodations and activities.
In response to the growing market demand, the ships grew in size as well as number with the
result that outgrew existing port capacities.
Product And Services Offered:
Cruising is a unique tourism product, a blend of the 5A’s.
ATTRACTIONS
ACTIVITIES
ACCESS
ACCOMMODATION
AMENITIES
Types of Cruises
1. OCEAN VOYAGES – A one-way passage from one point to another over a major body of water.
2. STANDARD CRUISES – an open water cruise may be one-way or roundtrip with several ports of
call.
3. RIVER/CANAL CRUISES – are closely linked to the culture and heritage of the country being
toured.
4. DESTINATION/EXPEDITION CRUISES – based on the destination to be visited.
5. DAY CRUISES – typically a cruise experience of 15 hours or less.
6. CONTEMPORARY CRUISES – these cruise lines typically have resort-style facilities with heavy
emphasis on shipboard activities.
7. LUXURY CRUISES – offering high style luxury with emphasis on destinations and ship-board
amenities.
8. SPECIALTY CRUISES – adventure-style cruising with a heavy emphasis on destination, education,
and off ship activities.
Profiling of Cruise Liners
1. CARNIVAL CORPORATION – is a global cruise company and one of the largest vacation
companies in the world. Carnival Corp is the most profitable company in the leisure travel
industry.
2. ROYAL CARRIBEAN INTERNATIONAL – founded by three Norwegian shipping companies in
1969, the second largest cruise operator in the world.
3. STAR CRUISES – has fulfilled regional aspirations to establish the cruise industry in the Asia-
Pacific region. Star cruises become the world’s third largest cruise company.
4. DISNEY CRUISES – combines the magic of the Walt Disney resort vacation with the romance of
sea voyage.
Government Initiatives
The following committees have been formed:
NATIONAL COMMITTEE ON CRUISE SHIPPING – constituted under Chairman Mumbai Port Trust
(MPT), to explore potential of cruise tourism and ascertain infrastructural requirements at the
identified ports.
NATIONAL COMMITTEE UNDER DIRECTOR GENERAL OF TOURISM – to address marketing
related issues.
PORT-LEVEL COMMITTEES UN DER RESPECTIVE CHAIRMAN – to address and resolve issues at
port level, monitor requirements of cruise vessels and tourist.
STANDING COMMITTEE UNDER SECRETARY – in-charge of Tourism of respective State
Government with stakeholders – to develop and monitor requisite tourist related services at
places of tourist interest.
Impact of Growth in Cruise Shipping Services
1. ECONOMIC IMPACT – creation of jobs, new local businesses and rejuvenation of the local
economy.
2. ENVIRONMENTAL IMPACT – the negative impact may arise due to one or more of the
following:
Concern arising from increase in air pollution, damage to local fish, shellfish and
water mammal populations.
Unloading and disposal of solid waste.
3. SOCIO-CULTURAL IMPACT – creating problems associating with overcrowding and
congestion.