[Link]

php/Ekonomi
Jurnal Ekonomi, Volume 12, No 01, 2023
ISSN: 2301-6280 (print) ISSN: 2721-9879 (online)

TRUST IN PURCHASING DECISIONS AT PT CAHAYA SATU JANUARI

KARIMUN GAS STATIONS
Roja Mazalifah1, Wasiman2
1Mahasiswa Program Studi Magister Manajemen, Universitas Putera Batam
2 Dosen Program Studi Manajemen, Universitas Putera Batam

ARTICLEINFO ABSTRACT
Fuel is a community need, with various types of fuel available, each
community consumes fuel according to their respective abilities, some see it
from a price perspective and some look at it from the quality side offered.
People's purchasing decisions are influenced by work, income, product
quality, trust and several other factors. Various types of fuel are offered with
different quality and prices. Community consumption of fuel, especially in
Karimun Regency, is still dominated by pertalite because people see it from
Keywords: a price perspective, where the price is pertalite is cheaper compared to other
Price; types of fuel. The purchasing power of this community is of course influenced
Product Quality; by the work and income earned and several other supporting factors. The
Purchase; population used in this research was 150 with an error rate of 5% so that a
total of 123 samples were obtained. The results of this study indicate that
there is a significant influence between product quality, consumer behavior
and trust in purchasing decisions at the Cahaya Satu January Karimun gas
station. Based on the analysis of the f test, it can be seen from the significant
value (0.000 <0.05) and the Fcount value of 127.420 > Ftable 3.06. This
means that product quality variables (X1), consumer behavior (X2) and trust
(X3) have a significant effect on purchasing decision variables
Copyright © 2023 Economic [Link] rights reserved.
E-mail:
is Licensed under a Creative Commons Attribution-NonCommercial 4.0
Pb212120003@[Link]
International License (CC BY-NC 4.0)

1. INTRODUCTION
Tanjung Balai Karimun is a district located in the Riau Archipelago Province with an area of 912.75
km2 with a population of 225,167 (in 2019). Karimun Regency has 12 districts, 29 sub-districts, and 42
villages. The 2022 Karimun UMR and UMK Karimun salaries are IDR 3,335,902. Karimun people are middle
to lower class. The PT Cahaya Satu January gas station is located in the Coastal Area in the Tebing District
of the Riau Archipelago. Starting operations on December 26 2021 with a total of 9 employees consisting
of 3 operators, 2 security, 2 foremen, 1 finance, and 1 admin.
The price offered by several types of fuel differs according to the RON content contained in the fuel.
Pertalite, Pertamax, and Pertamax Turbo have quite a price comparison, the higher the RON content
contained, the prices offered are also different. The price offered for several types of fuel is far enough that
ordinary people generally buy fuel per liter referring to the cheapest per liter price, considering that all
types of fuel can be used by vehicles, most people consider all types of fuel to be the same. Fuel is one of the
needs of the community, people fill fuel in their vehicles to support the mobility of the community, work,
school, and others. With various types of fuel available, each community consumes fuel according to their
respective abilities, some look at it from a price perspective and some look at it from the quality side offered.
People's purchasing decisions are influenced by work, income, product quality, trust, and several other
factors.
Pertalite with RON 90 levels, Pertamax with RON 92, and Pertamax Turbo with RON 98. The higher
the RON content contained in the fuel, the slower the combustion will be. Vehicles that use high-octane fuel
will have long-lived engine components, and in terms of energy or vehicle power it will be more maintained,
another benefit is that the distance traveled is getting farther because the vehicle engine combustion is
more perfect, high RON BBM users provide maintained quality and makes the vehicle engine well
maintained, does not leave scale marks, good quality fuel, and high RON levels, this also makes the vehicle's
performance lighter or lighter. This happens because when burning, the crusts left over from burning are
no longer there.
Various types of fuel are offered with different qualities and prices. People's consumption of fuel,
especially in Karimun Regency, is still dominated by pertalite because people see it from a price

Trust In Purchasing Decisions At Pt Cahaya Satu Januari Karimun Gas Stations. Roja Mazalifah, [Link]
1021
 [Link]
Jurnal Ekonomi, Volume 12, No 01, 2023
ISSN: 2301-6280 (print) ISSN: 2721-9879 (online)

perspective, where pertalite is cheaper compared to other types of fuel. The purchasing power of this
community is of course influenced by the work and income earned and several other supporting factors.
Based on this background, researchers are interested in conducting research with the title Effect of Product
Quality, Consumer Behavior, and Trust on Purchase Decisions at PT Cahaya Satu January Karimun Gas
Stations.

2. LITERATURE REVIEW
2.1 Product Quality
Quality of goods and services as the overall combination of the characteristics of goods and services
according to marketing, engineering, production, and maintenance which make the goods and services
used to meet the expectations of customers or consumers [1]. Quality is something that is decided by the
customer. That is, quality is based on the customer's or consumer's experience of goods and services as
measured based on certain requirements or attributes. From the opinions of experts, it can be concluded
that quality is a measure used by consumers as a tool to use the product or service [2]. Quality is the quality
and condition of the product or service that will be used by consumers [3]. The quality of the product or
service will be a consideration for consumers in meeting the needs, desires, and expectations of consumers.
According to Garvin quoted by [4] product quality has indicators, namely as follows:
1. Performance
2. Features
3. Conformance with specifications (Conformance to Specifications)
4. Durability
5. Reliability
6. Serviceability

2.3 Consumer Behavior

According to [5] the notion of consumer behavior is the activities of individuals who are directly
involved in obtaining and using goods and services, including the process of making decisions, preparing,
and determining these activities. Consumer behavior is how consumers will respond or will respond when
there is a change in price for a demand for goods or services needed [6]. Consumer behavior is all actions,
activities, and psychological processes that drive these actions before buying, when buying, using, and
consuming products. and services after doing the things mentioned above or evaluating activities [7].
Studying or analyzing consumer behavior is very difficult, especially because of the many variables that
influence it and their tendency to interact with each other. Therefore, for simplicity, a model of consumer
behavior is used. According to [8], the factors that influence consumer behavior consist of:
1. Cultural Factors
2. Social Factors
3. Psychological Factors

2.4 Trust
According to [9] Trust is all knowledge possessed by consumers and all conclusions made by
consumers about objects, attributes, and benefits. According to [10] Trust is a psychological area that is
concern to accept what is based on expectations of good behavior from others. According to [11] Trust is
an assessment of one's relationship with other people who will carry out certain transactions by
expectations in an environment full of uncertainty. According to [12] there are four indicators in the trust
variable that is;
1. Reliability
2. Honesty
3. Concern
4. Credibility

2.5 Purchase Decision

The purchasing decision is a person's decision in which he chooses one of several choices that exist
[13]. According to [14] purchasing decisions are integration processes that combine knowledge attitudes
to evaluate two or more alternative behaviors and choose one of them [15]. Based on the expert opinion
above, it is conveyed that purchasing decisions are a person's decision where he chooses one of several
choices that exist and an integration process that combines knowledge attitudes to evaluate two or more

Trust In Purchasing Decisions At Pt Cahaya Satu Januari Karimun Gas Stations. Roja Mazalifah, [Link]
1022
 [Link]
Jurnal Ekonomi, Volume 12, No 01, 2023
ISSN: 2301-6280 (print) ISSN: 2721-9879 (online)

alternative behaviors and choose one of them [16]. There are three indicators in determining purchasing
decisions [17], namely:
1. The stability of a product
2. Habits in buying products
3. Speed in buying a product.

2.6 Framework
The framework of this study describes the relationship between the independent variables, in this
case, Product Quality (X1), Consumer Behavior (X2) Trust (X3) to the dependent variable, namely Purchase
Decision (Y).

Figure 1. Thinking framework

2.7 Hypothesis
H1: Product quality has a significant effect on purchasing decisions at the first Cahaya Gas Station in January
Karimun
H2: Consumer behavior influences purchasing decisions at the first Cahaya Gas Station in January, Karimun
H3: Trust has a significant effect on purchasing decisions at gas stations. First light of January Karimun
H4: Product Quality, Consumer Behavior, and Trust have a significant effect on Purchase Decisions at gas
stations. First light of January Karimun.

3. METHOD
Research design is a design form or model of a study that has a very important role because the
success of a study is strongly influenced by the choice of research design or model [18]. The research
location is the Cahaya Satu January Karimun gas station. The population used in this research was 150 with
an error rate of 5% so a total of 123 samples were obtained.

4. RESULT AND DISCUSSION

Respondent Profile
The results of the analysis of respondents based on gender can be seen in the following table:

Table 1. Profile of Respondents by Gender

Gender Frequency Percent
Man 67 44,7%
Woman 83 55,3%
Total 150 100%

The percentage of respondents who filled out the questionnaire in this study can be seen in Table 1
above, with the number of male respondents reaching 67 people (44.7%) and the number of female
respondents reaching 83 people (55.3%). So it can be concluded that most of the respondents were women
with the highest sex, namely 83 people (55

Product Quality Variable Validity Test Results (X1)

Table 2. Product Quality Validity Test

Questioner count r tabel Description
X1.1.1 0,588

Trust In Purchasing Decisions At Pt Cahaya Satu Januari Karimun Gas Stations. Roja Mazalifah, [Link]
1023
 [Link]
Jurnal Ekonomi, Volume 12, No 01, 2023
ISSN: 2301-6280 (print) ISSN: 2721-9879 (online)

X1.1.2 0,573
X1.2.1 0,695
X1.2.2 0,563
X1.3.1 0,431 0,1603 Valid
X1.3.2 0,504
X1.4.1 0,557
X1.4.2 0,627
X1.5.1 0,542
X1.5.2 0,557

Testing the validity of the data was carried out using a two-tailed test with a significant number (a)
= 5% (0.05). This validity test was conducted on 150 respondents, and the results obtained were r-table
(n-2) = (150-2) = 148, and the results obtained were r-table = 0.1603 (r-table = 0.1603). Product quality
variable (X1),
Because all consumer behavior variable questions in the questionnaire passed the consumer
behavior validity test (r count is greater than r table), it can be concluded that all consumer behavior
variable questions used in this study are valid and feasible to be used as research data collection.

Table 3. Test the Validity of Consumer Behavior (X2)

Questioner Rcount r tabel Description
X2.1.1 0,816
X2.1.2 0,834
X2.2.1 0,836
X2.2.2 0,752
X2.3.1 0,865 0,1603 Valid
X2.3.2 0,764
X2.4.1 0,665
X2.4.2 0,794

Because all consumer behavior variable questions in the questionnaire passed the consumer
behavior validity test (r count is greater than r table), it can be concluded that all consumer behavior
variable questions used in this study are valid and feasible to be used as research data collection.

Table 4. Trust Validity Test (X3)

Questioner Rcount r tabel Description
X3.1.1 0,827
X3.1.2 0,816
X3.2.1 0,834
X3.2.2 0,853
X3.3.1 0,813 0,1603 Valid
X3.3.2 0,852
X3.4.1 0,811
X3.4.2 0,848

Because all the questions on the trust variable in the questionnaire passed the validity test (r count
is greater than r table), it can be concluded that all the trust variable questions used in this study are valid
and feasible to be used as research data collection.

Table 5. Purchase Decision Validity Test (Y)

Questioner Rcount r tabel Description
Y1.1.1 0,752
Y1.1.2 0,783
Y1.2.1 0,691
Y1.2.2 0,785
Y1.3.1 0,737 0,1603 Valid
Y1.3.2 0,183

Trust In Purchasing Decisions At Pt Cahaya Satu Januari Karimun Gas Stations. Roja Mazalifah, [Link]
1024
 [Link]
Jurnal Ekonomi, Volume 12, No 01, 2023
ISSN: 2301-6280 (print) ISSN: 2721-9879 (online)

Y1.4.1 0,763
Y1.4.2 0,680

Because all the questions on the purchase decision variable in the questionnaire passed the purchase
decision validity test (r count is greater than r table), it can be concluded that all the purchase decision
variable questions used in this study are valid and feasible to be used as research data collection.

Reliability Test Results

The Cronbach Alpha reliability testing approach needs to be used to find out whether the answers
given by respondents can be trusted or not. To determine whether the answers are reliable or not, a
reliability analysis is performed. Alpha value can be used to assess the reliability of a system, if Alpha is
more than 0.06, then it is considered reliable

Table 6. Reliability Test

Variabel Cronbach’s Alpha N of Item Description
X1 743 10 Reliable
X2 912 8 Reliable
X3 936 8 Reliable
Y1 881 8 Reliable

In table 6 the value of Cronbach Alpha for all variables is greater than 0.06, therefore it can be stated
that the indicators or questionnaires used to measure the variables of Product Quality, Consumer Behavior,
Trust, and Purchase Decisions are all reliable or can be trusted as a tool measure variables.

Classical Assumption Test Results

Multicollinearity Test Results Multicollinearity Test
The multicollinearity test is used to determine the correlation coefficient between independent
variables or independent variables, because any relationship between independent variables indicates a
multicollinearity problem. If the VIF value is 10 or the Tolerance value is more than 0.1 then there is no
multicollinearity difficulty, and vice versa. The following table summarizes the findings of the
multicollinearity test on the independent and dependent variables in this study:

Table 7. Multicollinearity Test

Coefficientsa
Model Collinearity Statistic
Tolerence VIF
1 (Constant)
Kualitas Produk ,602 1,661
Perilaku Konsumen ,387 2,583
Kepercayaan ,343 2,911
[Link] Variable : Keputusan Pembelian

1. The product quality variable (X1) has a VIF value of less than 10 or 1.661<10 and a tolerance value of
not less than 0.10 or 0.602>0.10.
2. The consumer behavior variable (X2) has a VIF value of less than 10 or 2.583<10 and a tolerance value
of not less than 0.10 or 0.387>0.10.
3. The variable of trust (X3) has a VIF value of less than 10 or 2.911 <10 and the magnitude of the
tolerance value is not less than 0.10 or 0.343> 0.10.
Based on the results of the multicollinearity test, it can be determined that the regression model for
each independent variable has a tolerance value of more than 0.10 and a VIF of less than 10. It can be
concluded that the regression model does not include multicollinearity.

Heteroscedasticity Test
[Link] tests should be run to see if the residual variance differs from one observation
to the next. Heteroscedasticity can be detected using the scatterplot technique where the distribution of
the resulting points is random, without a pattern and the distribution is above or below 0 on the Y axis. The
image below shows the results of the heteroscedasticity test.

Trust In Purchasing Decisions At Pt Cahaya Satu Januari Karimun Gas Stations. Roja Mazalifah, [Link]
1025
 [Link]
Jurnal Ekonomi, Volume 12, No 01, 2023
ISSN: 2301-6280 (print) ISSN: 2721-9879 (online)

Figure 2. Graph (Scatter Plot)

It can be seen from the scatterplot image of this study that it spreads randomly and spreads both
above and below zero on the Y axis. This shows that the regression model does not contain
heteroscedasticity so that the regression model is feasible to use to predict purchasing decisions based on
input from variables (product quality, behavior consumers and trust).

Test Results for the Coefficient of Determination (R2)

Table 8. Analysis of the Coefficient of Determination (R2)

Model Summaryb
Model R R Square Adjusted R [Link] of The
Square Estimate
1 ,851a ,724 ,718 ,27057
[Link] (Constant),Kepercayaan,Kualitas Produk,Perilaku Konsumen
[Link] Variabel : Keputusan Pembelian

R square value (r2) = 0.724. This value indicates that the variable product quality (X1), consumer
behavior (X2) and trust (X3) has a contribution to the purchase decision variable (Y1) of 72.4% and the
remaining 27.6% is influenced by other factors outside the researcher's discussion.

Product Quality Has a Significant Influence on Purchasing Decisions

The results of this study indicate that there is a significant influence between product quality on
purchasing decisions at Cahaya Satu January Gas Station Karimun. Based on the analysis of the t test, it can
be seen from the significant value (0.000 <0.05) and the tcount value (3.051) > ttable value (1.973). So it
can be concluded that the first hypothesis is accepted. This means that the product quality variable (X1)
has a significant effect on the purchasing decision variable (Y).

Consumer Behavior Has a Significant Influence on Purchasing Decisions

The results of this study indicate that there is a significant influence between consumer behavior
and purchasing decisions at SPBU Cahaya Satu Januri Karimun. Based on the analysis of the t test, it can be
seen from the significant value (0.000 <0.05) and the tcount value and value (2.703) > ttable value (1.973).
So it can be concluded that the hypothesis is accepted. This means that the consumer behavior variable
(X2) has a significant effect on the purchase decision variable (Y).

Trust has a significant effect on purchasing decisions

The results of this study indicate that there is a significant influence between trust and purchasing
decisions at the Cahaya Satu January Karimun gas station. Based on the analysis of the t test, it can be seen
from the significant value (0.000 <0.05) and tcount (7.754) > ttable value (1.973). So it can be concluded
that the hypothesis is accepted. This means that the trust variable (X3) has a significant effect on the
purchase decision variable (Y).

Trust In Purchasing Decisions At Pt Cahaya Satu Januari Karimun Gas Stations. Roja Mazalifah, [Link]
1026
 [Link]
Jurnal Ekonomi, Volume 12, No 01, 2023
ISSN: 2301-6280 (print) ISSN: 2721-9879 (online)

Product Quality, Consumer Behavior and Trust Have a Significant Influence on Purchasing
Decisions
The results of this study indicate that there is a significant influence between product quality,
consumer behavior and trust in purchasing decisions at the Cahaya Satu January Karimun gas station.
Based on the analysis of the f test, it can be seen from the significant value (0.000 <0.05) and the Fcount
value of 127.420 > Ftable 3.06. This means that product quality variables (X1), consumer behavior (X2) and
trust (X3) have a significant effect on purchasing decision variables.

Conclusion
Based on the data obtained from the results of the analysis, several conclusions can be drawn as
follows: Product Quality (X1) has a positive influence on Purchase Decision (Y) at the Cahaya Satu January
Gas Station Karimun. Consumer Behavior (X2) has a positive influence on Purchase Decision (Y) at the
Cahaya Satu January Gas Station Karimun. Trust (X3) has a positive influence on Purchase Decision (Y) at
the Cahaya Satu January Gas Station Karimun. Product Quality (X1), Consumer Behavior (X2), and Trust
have a positive influence on purchasing decisions at the Cahaya Satu January Gas Station, Karimun.

REFERENCE
[1] J. Z. L. I. E. A. F. N. M. R. A. M. P. A. Siregar, “The Effect of Product Quality Perceptions on Purchasing
Decision of TSP 36 Fertilizer : Consumer Knowledge and Reference Group as Mediating Variable,”
Int. J. Chem. Biochem. Sci., vol. 22, pp. 119–126, 2022.
[2] S. T. H. S. N. B. Nofriza, “The Effect of Market Orientation and Product Innovation on Performance-
Mediated Competitive Advantage Marketing ( Case Study of MSME Boutiq Women in Medan Market
Center ),” Int. J. Appl. Financ. Bus. Stud., vol. 10, no. 1, pp. 23–30, 2022.
[3] S. Nasib, “Meningkatkan Keputusan Pembelian Melalui Kualitas Produk, Promosi dan Kepercayaan
pada PT. Weedo Niaga Global,” Ekuivalensi, vol. 7, no. 1, pp. 48–57, 2021.
[4] F. Tjiptono, Chandra, and Gregorius, Service Quality dan satisfaction. Yogyakarta: Andi, 2016.
[5] N. D. T. E. Novirsari, Perilaku Konsumen dan Pemasaran Perguruan Tinggi Swasta. Jawa Barat: Pena
Persada, 202AD. [Online]. Available: [Link]
[6] N. D. T. Syaifullah, Perilaku Konsumen (Studi Dalam Pemilihan Perguruan Tinggi), vol. Maret.
Yogyakarta: Nuta Media, 2021.
[7] I. L. Nasib, Manajemen & Bisnis Modern. 2021.
[8] P. Kotler and G. Amstrong, Principle of Merketing, 14 Edition. USA, 2012.
[9] J. C. M. M. Minor, Perilaku Konsumen dialih bahasakan oleh Dwi Kartika Yahya. Jakarta: Erlangga,
2012.
[10] D. M. F. R. A. S. Y. L. Nasib, “The Role of Student Trust in Mediating Service Quality and Student
Reputation Against E-WOM,” J. Educ. Sci. Technol., vol. 8, no. 2, pp. 95–104, Aug. 2022, doi:
10.26858/EST.V8I2.36669.
[11] I. L. N. S. C. A. S. A. ; I. Effendi, “Trust Identification And Smartphone Purchase Decisions (Structural
Equation Modeling Approach),” in International Journal of Civil Engineering and Technology (IJCIET),
2019, vol. 10, no. 02, pp. 1020–1032.
[12] M. I. M. N. D. T. E. H. S. W. H. HS, “Efforts to Increase Customer Loyalty Forex Trading Judging from
the Elements of Trust and Relationships Emotional,” Int. J. Bus. Econ., vol. 3, no. 2, pp. 94–101, 2022.
[13] T. A. S. M. I. P. S. A. S. C. Nasib, “Increasing Vocational Education Decisions Through Social Media ,
and Price Reduction Through Brand Trusts,” in Proceedings of the 2nd Annual Conference on Blended
Learning, Educational Technology and Innovation (ACBLETI 2020), 2021, vol. 560, no. Acbleti 2020,
pp. 390–395.
[14] Setiadi, Konsep dan praktek penulisan riset keperawatan (Ed.2). Yogyakarta: Graha Ilmu, 2013.
[15] M. Nasib, “The Effort to Increase Loyalty through Brand Image, Brand Trust, and Satisfaction as
Intervening Variables,” Society, vol. 9, no. 1, pp. 277–288, 2021, doi: 10.33019/society.v9i1.303.
[16] I. L. S. C. N. Z. F. Z. R. D. D. S. Lubis, “The Role of Switching Barrier to Become Intervening Variables
between Brand Image and Trust on User Loyalty Halal Labeled Cosmetics,” Int. J. Adv. Sci. Technol.,
vol. 29, no. 3, pp. 13352–13359, 2020.
[17] P. Kotler and K. L. Keller, Marketing Management, 15th ed. Pearson Education,Inc, 2016.
[18] Sugiono, Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta, 2012.

Trust In Purchasing Decisions At Pt Cahaya Satu Januari Karimun Gas Stations. Roja Mazalifah, [Link]
1027