Thẻ 1
Video: Theme vui vui hai huoc chut xiu
REF:
Dear Creative Agencies...You Can Make a Netflix Style Doco About Literally
AnythingAbstract: The Art of Design | Paula Scher: Graphic Design | FULL EPISODE |
Netflix
Intro: 5-7s
sounds (dang tham khao sound ~8s dau tien: Dear Creative Agencies...),
luot qua:
15s total: Problems
Industry analysis (* hien len tung cuc chart)
- 2019: 63rd out of 140 economies (score of 3.84)
- 2021: 56th out of 117 economies (score of 4.0)
- 2024: 59th out of 119 economies (score of 3.96/7)
10-15s: Overtourism:
(*pictures and vids ab those places: esp overcrowded and lon xon places: 10-
40s)Abstract: The Art of Design | Paula Scher: Graphic Design | FULL EPISODE |
Netflix) → eg: have u ever been on your nerve by seeing too much pp…
(2019, Ha Long Bay hosted 4.4 million visitors, and Sapa attracted 2.5 million,...)
Script: According to Statista, Vietnam saw 1 million visitors in 2021, 4.8 million
after lifting restrictions in 2022, and rapidly increase to 12.6 million in 2023
=> This may have caused infrastructure strain, environmental degradation, and a
reduction in service quality.
Due to air quality, poor customer service and overcrowdin, Vietnam’s destinations
has loss tourist hospot beaut.
5s: Customer Complaints: (*plus cap man hinh cac replies cua customer tren cac
nen tang ranking, hien len kieu bup bup bup bombard cac kieu)
Script: Of the 44 Vietravel reviews on Trustpilot, 89% were 1-star, citing issues
such as poor customer service, misrepresentation of accommodations, and
unresolved complaints.
⇒ This decline is negatively impacting customer trust and brand reputation.
30s: “What can we do?” → Product: …
(*mieu ta product: app/website relocate pp to alternative places rather than
overcrowded ones but still keeps the value of scenery and culture for tourists)
Script: As SPOTGEM, we aim to address this dissatisfaction by adopting these 4
features on our app: First is having data on real-time crowd levels 2nd is suggesting
eco-friendly travels, 3rd is offering personalized alternatives for lesser-known but
equally appealing spots and last is utilizing an interactive map.
45s - 1min: Technology used (doan nay script noi ro hon nhe)
You Can Make a Netflix Style Doco About Literally Anything
Script:
The technology used here are:
● Google Maps API: For real-time location and tourist spots data.
● Machine Learning Algorithms: To predict future crowd sizes based on
patterns like time, day, and events.
● GPS & Cell Tower data: Estimates crowd levels via network usage.
● AI-based Recommendation Systems: Offers personalized alternatives
using clustering algorithms and user history.
These will allow us to decrease overtourism in popular spots while still keeping the
value of scenery and culture for tourists.
Using data analytics and natural language processing, we hope to implement
SPOTGEM AI Powered Assistant as well. The three main features include:
customized travel packages, 24/7 chatbots, and Transparent Service
Descriptions.
30s: Expected outcome:
PHASE 1: AWARENESS
● Build core features for efficient trip planning.
● Educate the target audience about SPOTGEM's features and benefits.
PHASE 2: ACTION
● Engage potential users by showcasing SPOTGEM's advantages: focus on
creating connection
● Enhance user experience with tailored travel recommendations and
support.
● Encourage downloads and bookings.
*SUSTAINABILITY IMPACT
● Raise awareness of environmental issues, therefore lowering carbon
emissions
● Cultural and Economic Sustainability, distributing tourism revenue more
evenly and enhance the economies of communities dependent on tourism
● Reduction of overcrowding
Thẻ 2
SCRIPT:
It’s because of this
Have you ever been on your nerves seeing too many people attending the place that you
have been dreaming of. It literally stops you from taking pictures, enjoying the view or…
breathe fresh air!
Of the 44 Vietravel reviews on Trustpilot, 89% were 1-star, citing issues such as
poor customer service, misrepresentation of accommodations, and unresolved
complaints.
That's why Harmony Xperience to solve the root cause: Overcrowding at popular
destinations, environmental concerns, and a lack of personalized experiences.
So, what can SPOTGEM do:
SPOTGEM provides real-time crowd data and environmental impact assessments to help
users plan their trips efficiently. It recommends alternative, less crowded destinations,
hidden germs, and nearby attractions. Therefore, it ensures a smooth and eco-friendly travel
experience with an interactive map and real-time updates.
These are 4 main features of SPOTGEM:
Firstly - Real-Time Crowd Levels: It Provides up-to-the-minute data on how crowded
tourist spots are, using a color-coded system, allowing users to avoid congested areas and
choose less crowded alternatives for a more pleasant experience.
(maybe có thể giới thiệu qua về các feature trên app
qua image này)
Secondly, we have Environmental Impact Score, which assesses the sustainability of
visiting a location by calculating carbon footprints. The app will suggest ways to reduce the
environmental strain, encouraging eco-friendly travel habits and choices.
Next - Smart Suggestion: When a chosen destination is too crowded or environmentally
strained, SPOTGEM offers personalized alternatives for lesser-known but equally appealing
spots. Additionally, it helps users plan visits that enhance their experience while benefiting
both the environment by avoiding overcrowded or environmentally sensitive areas.
And last but not least - Interactive Map which shows nearby attractions, color-coded
crowd levels, and real-time data for easy navigation.
Using data analytics and natural language processing, we hope to implement
SPOTGEM AI Powered Assistant as well. The three main features include:
customized travel packages, 24/7 chatbots, and Transparent Service
Descriptions.
Then, what are the expected outcomes for SPOTGEM?
PHASE 1: AWARENESS
● Build core features for efficient trip planning.
● Educate the target audience about SPOTGEM's features and benefits.
PHASE 2: ACTION
● Engage potential users by showcasing SPOTGEM's advantages: focus on
creating connection
● Enhance user experience with tailored travel recommendations and
support.
● Encourage downloads and bookings.
*SUSTAINABILITY IMPACT
● Raise awareness of environmental issues, therefore lowering carbon
emissions
● Cultural and Economic Sustainability, distributing tourism revenue more
evenly and enhance the economies of communities dependent on tourism
● Reduction of overcrowding