Question Why it Matters

Avoid buying reused

“Are your leads exclusive?”
leads

“What’s your average conversion rate per

Measure real ROI
100 leads?”

Test before long-term

“Can we run a 7-day trial?”
deal

“Do you qualify the leads?” Saves your team time

“Where do you advertise? Can I see Ensure targeting

examples?” aligns

“Can we pay only for qualified leads?” Filter out junk

“Can we stop anytime?” Avoid lock-in

“What’s your refund policy on unresponsive

Protects your spend
leads?”

if you don’t want to waste time setting up complex systems, check for:

 WhatsApp or Email lead delivery: Quick and easy.

 Google Sheets integration: Acceptable if CRM is not ready.

 CRM plug-and-play support: Zoho, HubSpot, Salesforce.

Ask:

“What’s the fastest way you can send us live leads?”

“Can we skip CRM if needed and use a simple Google Sheet/WhatsApp?”

Tactic What to Say Why It Works

“Can we run a 10-lead Reduces your

Ask for a Free Trial
test first?” upfront risk

“We want leads for 3 Higher volume =

Bundle Projects projects, what bundle lower price per
price can you offer?” lead

“What happens if 30% Ensures

Ask for Refund Policy
of leads are invalid?” accountability

“We want buyer leads

Insist on Exclusivity Increases ROI
only for our agency”

Insist on Filtered Leads “We want only buyers Avoids

Tactic What to Say Why It Works

above AED 1.5M

timewasters
budget”

Red Flag Why It’s Bad

They might be
No transparency
scraping or
on lead sources
reselling old leads

Very low price per

Often poor quality
lead (under AED
or fake leads
50)

No contract or You’ll have no

written leverage in
agreement disputes

No client
Risk of
testimonials or
inexperience
past results

The channels you use for lead generation also play a role in pricing. Each
marketing channel has different costs

Setup and onboarding

Some agencies may charge an initial setup or onboarding fee to cover the costs
of getting your lead gen campaigns up and running. This may include activities
such as account setup, campaign creation, and integration with your existing
software.
Ad spend
Finding new leads organically is never enough. Sometimes you need to run paid
ads to reach a wider audience. As such, promoting your business on Google Ads,
social media ads, and other paid channels will attract extra fees.
Special requests
If your business requires specific lead generation strategies, customized
campaigns, or extensive research, the agency may charge additional fees for
these services
Contract length and commitment
Agencies have different contract terms and requirements they charge their
clients with. Some offer flexible per-month contracts, while others require longer-
term commitments.

Evaluation Scorin Broker

# Key Details to Ask
Criteria g (0–5) Benefit

Real estate
Are they focused on UAE real specialists
1 Industry Focus 0–5
estate or generic marketing? yield more
relevant leads.

Faster results
How long and how many Dubai-
Experience in with local
2 based brokerages have they 0–5
Dubai market
worked with?
knowledge.

Case Studies / Can they prove success with Validates their

3 0–5
Client Names other real estate brands? credibility.

Brokers save
Ad Spend Who controls the ad budget—
4 0–5 costs if budget
Transparency client or agency?
is fully visible.

Avoids lead
Are your leads exclusive to your
5 Lead Exclusivity 0–5 saturation or
agency?
conflict.

Brokers save
Can you filter by price range,
6 Lead Filters 0–5 time qualifying
nationality, project, intent?
leads.

Increases sales
Pre-Qualification Do they offer pre-screening or
7 0–5 team
Support soft calls?
efficiency.

How fast can they plug into your No delay in

8 Integration Speed 0–5
CRM/WhatsApp/Sheets? going live.

Enables faster
Real-time Lead
9 Do leads reach you instantly? 0–5 follow-up and
Delivery
higher closing.

Risk-free
1 Is there a 7–10 lead or 7-day test
Trial Option 0–5 evaluation for
0 run available?
brokers.

1 Refund/ Do they replace invalid/fake Protects your

0–5
1 Replacement Policy leads? spend.

1 Buyer vs. Investor Can they target based on client 0–5 Brokers can
 Evaluation Scorin Broker
# Key Details to Ask
Criteria g (0–5) Benefit

match leads to
2 Segmentation intent (end-user vs. investor)? right
properties.

Matches ads
1 Project-Based Can each campaign be project-
0–5 directly with
3 Targeting specific?
broker stock.

1 Can you define form fields Filters junk

Custom Lead Forms 0–5
4 (budget, purpose, etc.)? early.

1 CRM Integration Do they support Zoho, Salesforce, Reduces

0–5
5 Support HubSpot, etc.? manual work.

Better
1 Multi-Project Can you run 2–3 projects
0–5 coverage and
6 Campaigns simultaneously?
ROI.

1 Do they offer real-time reporting Full visibility

Dashboard Access 0–5
7 dashboard? for brokers.

Helps refine
1 Do they send daily lead &
Daily Reporting 0–5 strategy
8 performance reports?
quickly.

Do you keep access to Broker can

1 Ad Creative
ads/landing pages post- 0–5 reuse if
9 Ownership
campaign? needed.

Do they optimize ad budget for

2 Ad Budget lowest CPL (cost per lead)?HOW
0–5 Maximizes ROI.
0 Optimization THEY GOING To analyse how
much cost for which lead

2 Are they compliant with Reduces legal

UAE Compliance 0–5
1 TRA/consent-based lead capture? risk.

Broker team
2 Communication Do they deliver leads via
0–5 works more
2 Channels WhatsApp, Sheets, and CRM?
efficiently.

2 Performance-Based Do they offer “pay-per-meeting” Extra control

0–5
3 Add-ons or “pay-per-sale” as well? over spending.

2 Do they retarget warm leads who Recaptures

Retargeting Setup 0–5
4 didn’t convert? lost leads.

2 A/B Testing for Improves lead

Are multiple ad versions tested? 0–5
5 Creatives quality & cost.
 Evaluation Scorin Broker
# Key Details to Ask
Criteria g (0–5) Benefit

2 Can you increase/decrease ad Adaptable to

Budget Flexibility 0–5
6 budget weekly? project phases.

Converts more
2 Sales Funnel Do they build end-to-end landing
0–5 traffic into
7 Integration pages or just run ads?
leads.

Do they offer a call center to Optional

2 Lead Call Centre
qualify leads if you’re short- 0–5 support for
8 Add-on
staffed? lean teams.

2 Will they sign a non-disclosure Secures your

NDA/Confidentiality 0–5
9 agreement (NDA)? project info.

3 Support Response How fast do they respond to Time is critical

0–5
0 Time issues? in sales.

3 Multilingual Can they run ads in Arabic, Reach niche

0–5
1 Campaigns Russian, Chinese, etc.? buyer groups.

3 Source Do they share which platforms Refine your

0–5
2 Transparency generate which leads? targeting.

3 No Shared Are leads generated fresh or Fresh = better

0–5
3 Databases pulled from shared lists? results.

3 All costs (setup, leads, budget) Avoid surprise

Pricing Clarity 0–5
4 are clearly stated? costs.

3 Termination Broker
Can you exit without penalties? 0–5
5 Flexibility protection.

3 Do they understand Dubai’s top- Targeted

Local Knowledge 0–5
6 selling areas/projects? outreach.

Influencer or
3 Do they support viral/WhatsApp Reach mobile-
WhatsApp 0–5
7 or influencer lead gen? first buyers.
Campaigns

3 Agent-Level Can leads be routed to specific Saves dispatch

0–5
8 Routing agents by project/price? time.

3 Re-engagement Do they re-engage cold leads Increases

0–5
9 Campaigns after 1–2 weeks? closing rate.

4 Can they track lead stage (new, Sales manager

Pipeline Reporting 0–5
0 contacted, hot)? efficiency.

Informed
4 Market Data Do they share CPL/ROI data by
0–5 campaign
1 Benchmarking area (JVC, Dubai Hills, etc.)?
planning.
 Evaluation Scorin Broker
# Key Details to Ask
Criteria g (0–5) Benefit

4 Flexibility for Helps you

Can they go live in 48–72 hours? 0–5
2 Launch Timelines move fast.

4 English + Arabic Can they support bilingual

0–5 Expands reach.
3 Support campaigns and reports?

4 Lead Volume Can they commit to X leads per Predictable

0–5
4 Guarantee month? planning.

4 Local Account Is there a UAE-based person for Quicker

0–5
5 Manager urgent needs? response.

4 Positive Google/Clutch reviews or Validates

Online Reputation 0–5
6 testimonials? performance.

4 Lead Warmth Will they ensure leads submitted Fresh = better

0–5
7 Guarantee in the past 3 days? conversion.

Broker gains
4 Ad Account Do you retain access to
0–5 control post-
8 Ownership Meta/Google Ad accounts?
campaign.

4 Custom Reporting Can reports be tailored to your Broker-specific

0–5
9 Metrics KPIs? goals.

5 Long-Term Can they scale with your growth Enables future

0–5
0 Scalability (multi-team, 100+ leads/month)? expansion.

Why It Matters for

# Criteria Scoring (0–5)
Brokers

Agency offers
WhatsApp/email
51 Lead Follow-up Support templates or sales follow- 0–5
up scripts to speed up
broker's response.

Regular meetings to
tweak campaigns for real-
52 Weekly Strategy Calls 0–5
time performance
improvements.

Leverages Google
Google Business Profile Maps/Business profile for
53 0–5
Campaigns local real estate lead
traffic.

Uses video ads (property

walkthroughs, agent
54 YouTube Ad Support 0–5
branding) for lead
capture.
 Evaluation Scorin Broker
# Key Details to Ask
Criteria g (0–5) Benefit

Uses behavior and profile

55 AI-Powered Lead Scoring to score which leads are 0–5
hot/cold.

Can build automated

56 Referral System Setup referral lead collection 0–5
systems.

Installs live chat on

57 Live Chat Integration landing pages or 0–5
WhatsApp bots.

Instant alert if a lead

58 Missed Lead Alert hasn’t been called within 0–5
15–30 minutes.

Ads run when brokers are

59 Evening/Weekend Ad Scheduling most responsive to leads 0–5
(evenings/weekends).

Support not just for off-

Campaigns for Secondary
60 plan but also 0–5
Market
ready/secondary listings.

Promotes specific
61 Agent Branding Campaigns broker/agent to build 0–5
personal pipeline.

Adds “Request a Call in

62 Instant Callback Plugin 0–5
30 Seconds” to pages.

Converts flyers/events
Offline-to-Online Conversion
63 visitors into leads via 0–5
Support
QR/landing pages.

Targets people near

64 Geo-Fencing Ads specific project sites 0–5
(e.g., in Dubai Hills).

Agency retargets old

Bulk Lead Retargeting
65 leads from your CRM with 0–5
Campaigns
new offers.

Forms in Arabic, Russian,

66 Multi-Language Lead Forms 0–5
Farsi, Chinese, etc.

Prioritized lead
notification based on
67 Hot Lead Escalation SOP 0–5
urgency (e.g., “visiting
this weekend”).
 Evaluation Scorin Broker
# Key Details to Ask
Criteria g (0–5) Benefit

Provides tablets, forms,

Offline Events Lead Capture
68 QR codes for events like 0–5
Support
Cityscape.

Builds WhatsApp
autoresponder that
69 Custom WhatsApp Chatbot 0–5
handles lead info
collection.

Sends auto drip emails or

WhatsApp messages
70 Post-Lead Education Funnel 0–5
(e.g., “Why invest in
JVC?”).

Uses culturally tailored

71 Creative Localization ads for specific 0–5
nationalities.

Tracks agent-wise
Broker-Specific Metrics
72 conversion, cost per 0–5
Dashboard
closing, not just CPL.

Auto-assigns leads based

73 Agent Rotation System 0–5
on agent availability.

Offers access to paid

74 Media Licensing Included stock videos/images of 0–5
Dubai/communities.

Not just Meta/Google —

Multichannel Lead Gen (FB +
75 includes fast-growing 0–5
TikTok + LinkedIn)
channels.

Bonus payable only if

76 Shared Success Bonus Model agent closes a deal from 0–5
leads.

Tracks how quickly your

77 Time-to-Lead Insight agents follow up each 0–5
lead.

Promotes listings via

78 Property Video Integration short-form videos (Reels, 0–5
TikTok, YouTube Shorts).

Keeps warming leads via

79 WhatsApp Nurture Campaigns WhatsApp 0–5
newsletters/offers.

80 Community/Project Based Campaign funnels for 0–5

Funnels Dubai Hills, JVC, etc., with
 Evaluation Scorin Broker
# Key Details to Ask
Criteria g (0–5) Benefit

local selling points.

✅ A. Company Background & Experience (1–10)

1. How long have you been operating in the real estate lead
generation space?
Ideal Answer: 2+ years, with Dubai/UAE focus.
2. How many real estate clients have you worked with in the UAE?
Ideal: 10+ clients or major brokerages.
3. Can you name a few of your current/previous real estate clients?
Look for known brokers like Betterhomes, D&B, etc.
4. Do you specialize in real estate or serve multiple industries?
Ideal: Real estate specialization or dedicated team.
5. What’s your primary lead generation method (ads, organic,
portals, etc.)?
Ideal: Paid social + Google Ads + landing pages.
6. Do you have case studies or performance metrics you can share?
Ideal: Yes, with ROI and conversion metrics.
7. How do you ensure compliance with UAE data protection laws?
Ideal: Explicit opt-in, no scraping, GDPR/UAE-compliant.
8. Are your leads generated in-house or outsourced?
Ideal: In-house for better quality control.
9. Do you have an office in Dubai or operate remotely?
Ideal: Local presence preferred for responsiveness.
[Link] you offer a dedicated account manager?
Ideal: Yes, single point of contact.

🎯 B. Lead Targeting & Strategy (11–20)

[Link] do you define the ideal lead profile for us?
Ideal: Based on your project type, budget, nationality.
[Link] targeting filters can you apply (budget, nationality,
location)?
Ideal: Budget range, nationality, language, interest.
[Link] we target investors vs. end-users separately?
Ideal: Yes, campaigns can be split.
[Link] we target buyers by country/region (India, GCC, Europe)?
Ideal: Yes, via Facebook/Google/LinkedIn filters.
 [Link] you create separate campaigns per project or one generic
funnel?
Ideal: Separate for better targeting and tracking.
[Link] we customize the questions on the lead form?
Ideal: Yes (e.g., unit type, time to purchase, nationality).
[Link] you pre-qualify or call the leads before delivery?
Ideal: Optional pre-qualification available.
[Link] do you verify if the lead is genuine?
Ideal: Via email/phone verification, filters, spam trap.
[Link] we provide our own creatives or landing page?
Ideal: Yes, or agency will create for you.
[Link] you retarget or remarket to previous visitors?
Ideal: Yes, retargeting via Meta/Google included.

💰 C. Pricing, Payment & ROI (21–30)

[Link] is your pricing model: per lead, per month, per project?
Ideal: Flexibility to choose.
[Link]’s the cost per lead for our target segment (e.g., buyers for
AED 1M+)?
Ideal: AED 100–200.
[Link] there a minimum commitment or trial period?
Ideal: 1-month or lead-based trial.
[Link]’s included in the quoted price (ads, landing page,
qualification)?
Ideal: All-inclusive or clearly itemized.
[Link] you charge extra for ad budget, or is it part of your package?
Ideal: Ad budget separate but flexible.
[Link] we start with a test budget (AED 3,000–5,000)?
Ideal: Yes.
[Link] you offer refunds or replacements for fake/unresponsive
leads?
Ideal: Yes, up to 20–30% replacements.
[Link] many leads can we expect per month from AED 10,000
budget?
Ideal: 50–100+, depending on campaign focus.
[Link] you offer discounts for long-term contracts or multiple
projects?
Ideal: Yes, 10–20% discount.
[Link] we pause campaigns anytime without penalty?
Ideal: Yes, with 3–5 days’ notice.
⚙️D. Lead Delivery & Tech Integration (31–40)
[Link] are leads delivered—WhatsApp, email, CRM, spreadsheet?
Ideal: Real-time via WhatsApp + Google Sheets + CRM.
[Link] you integrate with CRMs (Zoho, Salesforce, HubSpot, etc.)?
Ideal: Yes, via API or Zapier.
[Link] fast are leads delivered after submission?
Ideal: Instantly or within 1–5 minutes.
[Link] you assign unique tags to track lead sources (campaign IDs)?
Ideal: Yes, UTM or campaign tagging.
[Link] you send SMS/WhatsApp alerts when a lead comes in?
Ideal: Yes.
[Link] you provide a dashboard or performance tracker?
Ideal: Yes, real-time dashboard or weekly reports.
[Link] we access the raw data (emails, numbers)?
Ideal: Yes, full transparency.
[Link] you set up lead scoring or prioritization?
Ideal: Optional feature based on lead behavior.
[Link] you record calls with the lead (if you pre-qualify)?
Ideal: Yes, if applicable.
[Link] you use AI or automation to optimize lead quality?
Ideal: Yes, at least A/B testing or automated bidding.

🔍 E. Performance, Reporting & ROI Metrics (41–50)

[Link] do you measure campaign performance (KPIs)?
Ideal: CPL, CTR, conversion rate, cost per sale.
[Link] often do you send performance reports?
Ideal: Weekly or on-demand.
[Link] we adjust the campaign based on early results?
Ideal: Yes, agile campaign optimization.
[Link]’s your average lead-to-sale conversion rate?
Ideal: 3–10% (varies by budget and campaign).
[Link] you monitor lead engagement (opened emails, responses)?
Ideal: Yes, if CRM-integrated.
[Link] do you handle poor-performing campaigns?
Ideal: Replace creatives, re-targeting, offer refund/replacement.
[Link] you provide industry benchmarks or expectations?
Ideal: Yes, based on campaign data.
[Link] you conduct A/B tests for creatives and messaging?
Ideal: Yes, regularly.
[Link] we run multiple campaigns simultaneously (different
projects)?
Ideal: Yes.
[Link] makes your service different from other lead gen companies
in UAE?
Ideal: Data-backed, transparent, local expertise, exclusive leads.