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Fiverr Seller Statistics and Insights

Fiverr is an online marketplace for freelance services founded in 2010, headquartered in Tel Aviv, Israel, and connects businesses with freelancers across 300 categories. As of 2022, it has over 5.5 million active buyers and 4 million active sellers, with a revenue growth of 13% year-over-year. The platform initially focused on attracting sellers and later acquired businesses to create a robust two-sided marketplace, expanding its offerings and partnerships over time.

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Vishal Sadhu
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10 views2 pages

Fiverr Seller Statistics and Insights

Fiverr is an online marketplace for freelance services founded in 2010, headquartered in Tel Aviv, Israel, and connects businesses with freelancers across 300 categories. As of 2022, it has over 5.5 million active buyers and 4 million active sellers, with a revenue growth of 13% year-over-year. The platform initially focused on attracting sellers and later acquired businesses to create a robust two-sided marketplace, expanding its offerings and partnerships over time.

Uploaded by

Vishal Sadhu
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Fiverr is an online marketplace for freelance services

Founded in 2010 by Micha Kaufman and Shai Wininger


Headquartered in Tel Aviv, Israel
Connects businesses with freelancers offering digital services in over 300 categories
The name "Fiverr" comes from the original price point of $5 for services on the
platform
IPO in 13 June, 2019
KEY FACTS

Over 5.5 million


Sellers have Revenue grew 13%
active buyers and
delivered over 100 y/y to $337
over 4 million active
million services million(FY22)
sellers as of 2022

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Fiverr rightly focused first on attracting freelance sellers who could provide digital services like graphic design, writing,
programming etc. This established a strong supply of talent.
Next it concentrated on acquiring SMBs, entrepreneurs & businesses who would have demand for these digital freelance services.
By focusing on building up both buyers and sellers of digital services early on, Fiverr was able to kickstart its core marketplace and
capitalize on the growth of the gig economy.

BUYER Buyers, whether individuals or businesses, explore the marketplace, search for services, and review seller profiles and listings.
After discussing and agreeing with a seller on the work's details, price, and delivery time, the buyer can place an order.

Fiverr sellers, typically freelancers and service providers, offer diverse digital services. They create profiles, list services, set
SELLER prices, and highlight their [Link] a buyer places an order, the seller takes on the responsibility of delivering the
agreed service within the specified timeframe.

Avoiding Overly Complex Models:


Fiverr avoided trying to connect too many sides like advertisers, affiliates, partners etc. early on.
It focused narrowly on the core transaction between buyers and sellers of digital services. This helped quickly build liquidity.
After establishing its core two-sided marketplace, Fiverr then smartly expanded into related categories to expand its market.
It also gradually added partners like Wix, Google, and PayPal to expand functionality once product-market fit was established.
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