YEH [i230 UNIT 1: THE BUSINESS OF BUSINESS Sd eagelals ¢ Reading ° Writing UEH |x: Foreign Languages CEM The business of business A. Match words from Group A PP sustinable | social | ethical _| value | innovation PRR responsibty| management|development| share | progress _| Es ee words from Group B to make meaningful word partnerships. 1, sustainable development 6. competitive advantage 2. social responsibility 7. economic growth 3. ethical practices 8. risk management 4. value proposition 9. market share 5. innovation progress 10. customer satisfaction VEH reco bas Foreign Languages B, Mateh the word partnerships in Exercise A with their definitions. 1. social responsibility 1. The concept is that businesses have a responsibility to positively impact society and the environment beyond maximizing profits. Bimarkatehaa 2. The portion or percentage of a market that a business or product controls or holds. 3. sustainable development 3. The process of conducting business in a way that considers long-term environmental, social, and economic impacts 4. Unique qualities, resources, or strategies that give a business an advantage over its competitors in the marketplace. 5. Conducting business in an honest, fair, and morally responsible manner, following ethical principles and values. 4. competitive advantage 5. ethical practices 6. The level of satisfaction or happiness experienced by customers in relation to 6. customer satisfaction the products, services, or experiences provided by a business. 7. The unique combination of benefits and value that a business offers to its 7. value proposition customers, differentiating it from competitors, 8. The process of identifying, assessing, and reducing success or reputation of a business, that could impact the 8. risk management 9. The progress of the introduction of new ideas, products, processes, or business 9. innovation progress models that create value and drive growth, 10. The increase in the production and consumption of goods and services led to 10. economic growth overall expansion and development in the economy.UEH |:2::2. AMEE lForetgn Languages C. Complete these sentences using the word partnerships in Exercise A. 1. Effective .... risk management .... practices help us predict and reduce potential threats to the business, ensuring its stability and resilience. 2. We need to analyze our competitors’ strategies to maintain our. customer satisfaction 3. The .. social responsibility .. of a business includes providing employment, eliminating discrimination, avoiding pollution, et 4, Our Competitive advantage lies in our advanced technology, which allows us to offer superior products that are ‘unmatched in the market. 5. Companies need to focus on sustainable development » minimize environmental impact and ensure a positive legacy for future generations 6. Our conpetiwr is Invetine pices tight now in aniattempt toregain market share 1. Value proposition ... is a statement that describes the value that a company or product offers to the customer including unique selling points, benefits, and costs 8. Increases in capital goods, labor force, technology, and human capital can all contribute to .... economic growth UEH [reco UNIVERSITY ee eee D. Discussion Work in groups of three or four. Discuss the business of business, and explore its purposes, responsibilities, a Follow these guiding questions: ‘© What do you believe is the main purpose of a business? Is it just about_paking profits, or should it pursue other objectives? <6} * How do businesses impact society, the economy, the envi On andlocal communities? © What are some ethical business practices that businesses sho consideration? ‘* How can businesses balance profitability and sustainability? Invite one representative from each group to present the key points from 1 VEH seco UNIVE! |Foreign Languages 1. The main purpose of a business is to create value for its stakeholders. While making profits is important, a busi ess. should also provide quality products or services, contribute to societal well-being, and foster sustainable practices. 2. Businesses have a significant impact on society, the economy, the environment, and local commu . They ereate job opportunities imulate economic growth, and contribute to tax revenues. They also have environmental responsibilities, including minimizing their carbon footprint, adopting renewable energy sources, and minimizing water usage. 3. El 1 business practices include treating employees fairly, ensuring product safety and quality, maintaining transparency in operations and financial reporting, respecting human rights, and engaging n responsible marketing and advertising. 4, Businesses can balance profitability and sustainability by adopting sustainable business models and practices. This includes investing in renewable energy, reducing waste and engaging in corporate social responsibility initiatives.VEH leo: ac oe UNIVERSITY Skimming + Seaning * Guesng rom contest PRE-READING A. Mateh words or phrases in Column A with their definitions in Column B. A Pee suena) E a) legal responsibility for something Paap} DP) an organization or a business that has its own separate egal and financial existence 3. liability (n) «) to do something or make something happen 4, conduct (v) les goods/services with the goal of earning a oo > 5. entity (n) UEH bx OevEmerny [Foreign Languages e) a business that is owned and operated by only one person B. Lead-in questions 1. Have you ever thought of conducting a business? If yes, what would it be? 2, Name some large businesses that you know. Katanga, PHIUPS ICBC ) 2 C. In your knowledge, put these “ HCL we - - aba Group PEE i company types in the most likely order. wet of size, from the smallest (1) to the L) sony largest (4. M ISA = ue 2 a Pee sole trader/sole proprietorship UEH [exo Seema e [Foreign Languages CF HSBC - EJ samsunG WHILE-READ! What is a business? Types and sizes of businessesSchool of Foreign Languages UEH UNIVERSITY A. Decide which heading is the most appropriate for each paragraph. Reg Peer ae Rey Pc Se eu ee Tey ili, Contribution of business tothe economy _|3. Paragraph C.... Ravan ue eaaeaph om Pan ee Paras vi. Business sizes Ra eae UEH |<: Foreign Languages UNIVERSITY B. Read the text again and answer these questions. 1, What is the purpose of a business? The purpose of a business is to organize some sort of economic production of goods or services. 2. What are the main components of a business plan? The business plan outlines the company’s goals and objectives and lists the strategies and plans to achieve these goals and objectives. 3. How does a business define its business? ‘A company often defines its business by the industry in which it operates, which is a group of similar businesses that produce or provide related goods or services. 4, What is the difference between for-profit and non-profit businesses? For-profit businesses operate to generate profit. Non-profit businesses have a goal to advance a certain cause without profit. ISchool of avanstry ee" Lmrounoee 5. How are the profits and losses of a partnership recorded? The profits and losses of a partnership are recorded on each partner’s tax return. 6. What is the term for the owners of a corporation? Shareholders 7. How is a small business defined in terms of employee number? Small businesses are commonly managed by one person or a small group of people with less than 100 employees. 8. How do businesses contribute to the economy? Businesses have significant contributions and vital role in driving economic growth and development. Also, businesses provide products and services that can be purchased by individuals and other companies.School of Foreign Languages UNIVERSITY POST-READING Brainstorming: Imagine you and your group members (3-4 students) want to start a business. Brainstorm the following ideas: - what types of business it is; = the industry in which it operates; = where it is located; - whether it is a for-profit or non-profit business; - business sizes (be specific about employees and expected annual revenue); - the reasons why you want to conduct this business. After that, each group representative will present their ideas in front of the class, UEH feo. LEAD-IN A. Read the letter and answer these questions. I. Rearrange the paragraphs to make a meaningful letter. BAECD 2. What is the purpose of this letter? The purpose is to offer a job for a candidate. UEH B. Read the reply to the job School of Foreign Languages offer. - decide whether the candidate accepts or refuses the job offer. The candidate accepts the job offer. - discuss how many parts there are in the body of the letter. There are five parts in the body of the letter. Dear Mr, Watson, A. As discussed during the interview, please find attached your detailed offer letter. If you choose to accept this offer, please sign, sean, and email your leter to me at hx@abe-com by the end of next week. 'B. Congratulations on your offer from ABC Media Agency! We are delighted to offer you the position of Marketing Coordinator with an anticipated start date of 15 August CC. We look forward to hearing from you snd hope you'l join our teat! D. Best regards Mauve McDermott Head of HR E. Inthe meantime, please don’t hesitate to reach eut to me, either through email or by calling sme directly t 078 999 4142 if you have any questions or concerns. Dear Ms. McDermott, 1 am writing to acept the position of Marketing Coordinator at ABC Media Agency. Thank you for this opportunity look forward to joining the team. 1 am impressed by the company's commitment to innovation, the postive work environment, and the opportunities for growth and development. I have carefully reviewed the employment agreement and agree with the tems and conditions outlined I will sign the agreement and provide any additional documentation or information required for onboarding by August 10. Please let me know ifthere are any final steps I need to take before that date. Thank you again Best regards, James Watson awatson@gmail com 078 990 2528,UEH |... FUNCTIONAL LANGUAGE Use the following phrases to complete the sentences below. find attached sincerely appreciate _full details of the benefits look forward to seeing time and consideration _via phone or email regret to inform excited to offer you Li .. the opportunity to be considered for this role and contribute to your team. 2. Thank you for your , and I wish you all the best. 3. However, I..... that I must decline this job offer. 4, Weare .... . ssssessseeee full-time position as a Graphic Designer [Link]. - how you will take our brand messaging to the next level. 6. Please ... ssossssssssssssssssseveceen an updated copy of the job description, 7. Ifyou have any questions, please contact me directly 8. [have attached the we offer for you to review. UEH [reco UNIVERSITY Foreign Languages TASKS A. Selig and Lind Solutions is a multinational electronies company. The company is looking for a new Project Manager to form a team to conduct a survey of Selig and Lind’s customer service to retail outlets in six major Asian countries. Write a job offer email to a successful candidate, considering the following information: * Candidate: Emma McGonagall «Job position: Project Manager J oO B © Company name: Selig and Lind F F E R # Start date: 25 August. Oo © Accept the offer by 15 August. © Sender Name: Emily Harris © Sender Job title: Head of HR Q © Mail/phone: emharris@seliglind.cony041 246 9273 VEH [eco Ueivemerry [Foreign Languages A. (suggested answer) Dear Ms. MeGonagall, Congratulations on your offer from Selig and Lind! We are delighted to offer you the Project Manager with a start date of 25 August. As discussed during the interview, please find attached your detailed offer letter. If you choose to accept this offer, please sign, scan, and email your letter to me at emharris@[Link] by the end of this week ~ 15 August. Please find attached the company policies and benefits for your preference. In the meantime, please feel free to contact me through email or by calling me directly at 041 246 9273 if you have any questions or concerns. We look forward to hearing from you and hope you'll join our team! Best regards, Emily Harris Head of HRUEH lex... FUNCTIONAL LANGUAGE Use the following phrases to complete the sentences below. find attached sincerely appreciate _full details of the benefits look forward to seeing time and consideration _via phone or email regret to inform excited to offer you Ls .. the opportunity to be considered for this role and contribute to your team. 2. Thank you for your .... +» and I wish you all the best. 3. However, I..... that I must decline this job offer. 4. We are .. ssssssseu a full-time position as a Graphie Designer, 5. We. how you will take our brand messaging to the next level. 6, Please ........ ssn updated copy of the job description. 7. If you have any questions, please contact me directly 8. I have attached the ee e we offer for you to review. VEH [222 UNIVERSITY Foreign Languages: TASKS A. Selig and Lind Solutions is a multinational electronies company. The company is looking for a new Project Manager to form a team to conduct a survey of Selig and Lind’s customer service to retail outlets in six major Asian countries, Write a job offer email to a successful candidate, considering the following information: * Candidate: Emma McGonagall ‘© Job position: Project Manager J oO B Company name: Selig and Lind F F E R © Start date: 25 August. oOo ‘© Accept the offer by 15 August. © Sender Name: Emily Harris © Sender Job title: Head of HR Q ‘© Mail/phone: emharris@seliglind.cony041 246 9273 VEH [eco Seem ine [Foreign Languages A. (suggested answer) Dear Ms. McGonagall, Congratulations on your offer from Selig and Lind! We are delighted to offer you the Project Manager with a start date of 25 August. As discussed during the interview, please find attached your detailed offer letter. If you choose to accept this offer, please sign, scan, and email your letter to me at emharris@seliglind,com by the end of this week ~ 15 August. Please find attached the company policies and benefits for your preference. In the meantime, please feel free to contact me through email or by calling me directly at 041 246 9273 if you have any questions or concerns. We look forward to hearing from you and hope you'll join our team! Best regards, Emily Harris Head of HRVEH [ez wD Foreign Languages B. You are Emma McGonagall. Write an email reply to the job offer above including the following information: ‘© Open an email properly. Formally decline the job offer. Crs pt rasa JOB OFFER Thank the employer. UEH |2<2., UNIVERSITY Foreign Languages B. (suggested answer) Dear Ms. Harris, Thank you for offering me the position of Project Manager at Selig and Lind, After careful consideration, I regret to inform you that I must decline the offer. I sincerely appreciate the time and effort invested in the interview process, and I have a great deal of respect for your company. However, upon reflection, I have decided that this opportunity does not align with my long-term career goals. 1 apologize for any inconvenience caused by my decision, and I genuinely wish you and the team at Selig and Lind continued success. Thank you for your understanding, Best regards, Emma McGonagall VEH eco UNIVERSITY |Foreign Languages Pen RSI a + Sending a job offer email is one of the quickest ways to communicate important details — including some key information such as salary, benefits, work schedule, and a few important next steps. 4 When sending an email to offer details, remember to use an email subject line that’s informative and catchy. You can follow these suggestions: ‘+ Offer from [Company name] * Your offer from [Company name] ‘* [Company name] Job Offer ‘© Job offer from (Company name] Some relevant documents that you can attach with the email ‘+ Job details (the job title, the start date, salary, ete.) ® Deadline for accepting/declining the offer ‘+ Compensation * Your contact details + Benefits A job offer email doesn’t need to be drafted by the legal department. However, many employers choose to use a job offer ‘email template to ensure consistency across the organization,EH be Foreign Languages: UNIVERSITY Dear [Candidate First and Last Name}, || YeshetAd wee cans at name Congratulations on your offer from {Company Name]! We are | Tues in ral you sail ws delighted totter you the position of [Job Tile] with an Rasen aceroepons ‘anticipated start date of [start date). Senne {As discussed over the phone, during your Interview. etc), please (ages aii eerie waka {ind attached your detailed offer letter Ifyou choose toaccept | gaaaamtmartamanga tyr this offer please sign. scan and email yourtetter tome at email | Sxemaoatmnary a hnarat a SUGGESTED »1res21by {decision deadiine) =e TEMPLATE —Sireameiontested nn ceeelent | eee FORAJOB In the meantime, please dort hesitate to reach out tome,either | eusheda ise ex paral erat OFFER through email or by calling me directly at [your phone number] i | Sarenatyudrety forsee” you should have any questions or concerns. = EMAIL We look forward to hearing from youand hope you'lijoinour | Best regards, [our Name] [your Job Title} [Your Email) [your Phone Number] Dear Felix Navarro, |schoot of Foreign Languages ‘Weare excited to offer you a full-time positon as a Graphic Designer at ‘Company ABC, reporting directly to our Art Director, Sarah Greene. [Link] your experience, interviews and design portfolio, we look forward to seeing how you wil take our rand messaging to the next level, en ee Per your conversation with Marvin Yates, weld ike to offer youan annua ‘comprehensive benefits program, which nckides unlimited vacation days, starting salary of $60,000 paid outona semimonthy bass vacrect epost, __Mealthinsurance, RRSPs and tution [Link] the fll details ofthe benefits we offer for youtolook over. If you decide to accept thisrole, your anticipated start date willbe March 2 207 at our 1234 Southern Avenue location. You willbe expected to work 40 hours per week, Monday through Friday with the option to work remotely upto ‘wo days per week Please find attached an updated copy ofthejob description Weare excited about the possibility of you joining Company ABC!If youhave to familrize yourself with some of the postion’sdutiesand esponsiblties. any questions, please contact me direct via phone or ema Toaccept this offer please emailme at tammy guerrero@emallcom by March, 2021, and|willget you started with the rest ofthe enboarding process, Sincerely, Tammy Guerrero SAMPLE EMAIL Hing Manager [Link]@emailcom (123) 456-7890 UEH School of Oevemarry [Foreign Languages PAO Une v advance (v) /ad' veens/ to develop or improve ¥ backbone (n) /'beekbawn/ the most important part of a system, an organization, etc. that gives it support and strength ¥ charitable (adj) /'tfaeratabl/ connected a charity or chat ¥ conduct (v) /kan'dakt/ to organize and perform a particular activity ies ¥ corporation (n) / korpe'retfn/ a large business company ¥ engage (v) /1n' ge1d3/ to become involved with something ¥ enterprise (n) /‘[Link]/ an organization, a company, or a businessUEH |e: Foreign Languages ONT ¥ advance (v) /ad' veens/ to develop or improve v backbone (n) /' baekbawn/ the most important part of a system, an organization, etc. that gives it support and strength ¥ charitable (adj) /'t{eeretebl/ connected with a charity or charities ¥ conduct (v) /kan' dakt/ to organize and perform a particular activity ¥ corporation (n) / ,korpa'rerfn/ a large business company ¥ engage (v) /1n' ge1d3/ to become involved with something ¥ enterprise (n) /‘[Link]/ an organization, a company, or a business EH be ——— UNIVERSITY ¥ entity (n) /‘entati/ an organization or a business that has its own separate legal and financial existence ¥ liability (n) / ,lat.a' [Link]/ legal responsibility for something Y operation (n) / apa‘ rer{n/ the activity or work done in a company, or in an area of business or industry ¥ proprietorship (n) /pra’ prateterfip/ a particular legal form for a small company ¥ scope (n) /skaup/ the range of things that a subject, an organization, an activity, etc. deals with ¥ sole (adj) /savl/ only; single ¥ stock (n) /stak/ part of the ownership of a company that people have as an investment in the form of sharesUEH (2... UNIT 2: THE ORGANIZATION OF WORK Skills Focus * Listening * Speaking UEH |e: ae 2.1 VOCABULARY ‘The organiz: A. Match the words and phrases (1-10) with their definitions (a- I. headquarters @ a) ashop that sells goods made by a particular company or of a particular type b) the part of a company that sells the company’s products or services in a particular area )a building where large quantities of goods are stored before they are sold, used, or sent [Link] a out to shops 4) an office in which employees provide information to its customers or sell or advertise its products/services by phone 5. warehouse ) the main office or main building of an organization ) human resources ~ the department in a company that is in charge of employees 2) company that is owned or controlled by another company 7. sales office b h) research and development ~ the part of a business that develops new products or n of work 2. plant j 4. subsidiay 6. administration i revi improves existing ones z i) the part of a business that manages or organizes its activities 9. call center d j) a factory or a big building in which produets are made or power is produced (using [Link] f machinery) UEH |ex<21 DNivEmarr Foreign Languages B. Complete these sentences using the words and phrases in exercise A. Make changes where necessary. 1. The new tax framework is an attempt to make our country a more attractive location for compar headquarters 2. css HR ...... department focuses on dealing with employees, for example, recruiting them, training them, dealing with their problems, and managing their records. 3. Three Sales offices cover the various regions of France with international offices in Frankfurt, Milan, and Madrid 4. Masan is an 80%-owned.. subsidiary of Phuc Long Coffee and Tea. 5. sss. R&D ...... allows a company to stay ahead of its competition by catering to new wants or needs in the market. 6. Zara is one of the biggest clothing retail chains that has 152 .... Outlets ..... around the world. 7. The .. call center .. often handles customer inquiries and provides support services around the clock. 8. Our company’s .... plant ..... is well known for producing high-quality automobiles with the latest technology.UEH [exo ates UNIVERSITY C. Match a noun from Column A with a noun from Column B to complete each of the following sentences. 1. The .... recruitment procedure... involves initial screening, interviews, and assessment tests to ensure the selection of highly qualified candidates. [recruitment _| 2. Our company should review the company policy ......... because MZaueiS0S many employees are using personal devices and doing personal tasks during _ ens working hours. Por 3. We should recruit a new warehouse manager ..... who is responsible for overseing the safety policies and ensuring timely deliveries. 4, To build good customer relationships, we should have the asa customer support ...... team that is available 24/7 to address any urgent issues and concems of customers. 5, Our CEO is well known for his ...... Management style of empowerment and delegation, letting employees take the initiative in their work. VEH |<2« VE Foreign Languages D. Discussion Work in pairs. Make a list of adjectives to describe good qualities and bad qualities of an organization. Listening orgs Uisening or deta PRE-LISTENING A. Lea in question What would your ideal workplace be like? B. Match the words and phrases (1-5) with their definitions (a-e). Sts Ca) to voluntarily leave a job or position [Link] b) Chief Operating Officer: the manager in an organization who is responsible for day-to-day operations 9 3.00 ) one of the managers in charge of an activity, department, or an organization Ces d) Chief Executive Officer: the highest ranked position in a company; the main person responsible for leading a company and providing overall direction e) a company that controls other subsidiary companies rpmUEH le... “ WHILE-LISTENING A. Listen to a recorded message about an internship position. Complete each gap with ONE or TWO words. Intern Position: Technology (1)... Responsibilities: Work with a team of (2) . von Collab on exciting (3) ......... 2° Developer Requirements 2. professionals +A(4) : udent studying a related university degree « An understanding of programming (5) .....-sss:+...e» and proficiency in more than’ 3 eWelaeves: 4, last-year -» organizational, and time-managen § egneepts programming (6) .. + Other skills: communication, (7) Benefits: + Amonthly (8) . woe 6. languages + Hands-on experience working on meaningful (9) . ce 7. interpersonal + Potential career development Applications: 8. allowance “Resin 9. projects *(10).... + Relevant portfolio or project work 10. Cover letter UEH |. 00 P| UNIVERSITY B. Listen to an internal presentation about an organizational structure. Complete each gap (1-14) with ONE or TWO words. ABC TECHNOLOGIES 1.c00 er 2. Director eeveioned 3. officers 11. support ‘ engineers 4. Business 12. research =Ee scientists 6. salesmen 13. technical 7. Manager eariten [Link] 14. software jeers 9, Manager VEH |xxxss 4: Foreign Languages: 2 UNIVERSITY C. Listen again and answer these questions. 1. Why is the organizational structure simple now? Because ABC is just a small company, the organization is simple. 2. When was ABC Technologies founded? The company was founded in 2005. 3. What is the difference between the roles of the CEO and the COO at ABC? Larry Warner — the CEO, deals with strategy and is often away at the parent company in Singapore. David Chang — the COO, runs the business on a day-to-day basis. 4. When did Roxanne Kent join ABC? What happened to her predecessor? Roxanne joined four months ago when the old IT manager resigned. 5. What is Evelyn’s responsibility? She's responsible for building our product package.UEH |e: UNIVERSITY Foreign Languages: D. Match expressions in Column A with Column B to complete ways of describing responsibilities. Pere ea ate Deaeaineues 2. We have Eliza Cotton — our Office Manager, who takes [Mf b) with strategy. Eee ao Breeton Cae d) for building our product package. Beas ease 1c 2e 3a 4b 5d UEH |ieco ea eee UNIVERSITY POST-LISTENING Complete the text with words in the box. résumé portfolio university degree cover letter interpersonal monthly allowance Preparing for internship applications requires several important steps. First, ensure that you have a solid foundation with a relevant (1) university degree ns with the internship position you are seeking. Next, focus on enhancing your (2) interpersonal skills, as they are crucial in the professional world. A well-crafted (3) résumé .. highlighting your academic achievements, relevant experiences, and skills is essential to grab the attention of employers. Additionally, a detailed (4) cover letter tailored to each application can showcase your motivation and demonstrate why you are the right fit for the internship. Bui fing a (5) .. portfolio . of your previous work or projects can also provide clear evidence of your abilities and creativity. Lastly, consider the financial aspect and inquire about the (6) monthly allowance sation offered during the internship. By paying attention to these key elements, you can increase your chances of securing a valuable internship opportunity. VEH reco Foreign Languages UNIVERSITY ER gone So LEAD-IN ing. A. Listen to four conversations. Choose the correct description for each one. ey a a) Greeting someone and talking about the weather. f Ft as e Gone) q_ Introducing another person c? c COST ci) @ ©) Introducing yourself and giving information about i 3 your company ~ as RARRaum p 0) Greeting someone and talking about changes oyUEH |s<212 Sey |Foreign Languages B. Listen to Conversation 1 and Conversation 2 again and complete the extracts. Conversation 1 J: Good morning! (1) How are you today R: Good morning! I'm doing well, thank you. How about you? 1Q) I’m doing great Have you noticed how lovely the weather is today’? R: Absolutely! It's such a beautiful day. The (3) ..... clear sky and gentle wind _ ...... really make it enjoyable, J: completely agree. It puts everyone in a good mood and makes the workday more enjoyable. R: Definitely. I's a great way to start the day and brings positive energy to the office. Plus, it’s a refreshing change from the recent rainy days we've had. J: Absolutely. I find that a good weather day like this can boost (4) productivity and motivation 0 stay (5) focused and engaged when the atmosphere is so pleasant. R: Well, I hope the weather stays this way for the rest of the week. It’s been a pleasure chatting with you, (6) Have a productive day J: Thank you! You are too, Let’s make the most of this beautifull day. Take care! VEH [x22 |Foreign Languages UNIVERSITY Conversation 2 M: Hey, Anthony! It’s great to see you again A: Hi, Maria, (1)....... How have you been 2 M: I'm doing well, thanks. It feels like ages sinee we last met. Wasn't it at that trade show in Paris? A: Yes, you're right. (2) It’s been a wi ‘So, how have things been going for you? M: Things have been going well. I made a change last year and now (3)...... Pm working in finance .... . I really enjoy the new role. A: That’s good to hear. (4) Congratulations on the transition .¢ way, | got promoted last year. I’m now the Head of Human Resources, leading a team of 50 people. ‘M: Wow, that’s fantastic! You've made significant progress in your career. A: Thank you. I’m excited about the new (5) responsibilities and challenges M: Speaking of exciting news, guess what? I finally passed my driving test! It took me three attempts, but I did it, A: Really? That's amazing! (6). Congratulations on getting your license school or 4 [Foreign Languages: C. Listen to Conversation 3 again and complete the chart. Cened IVE entre an outsourcing business providing companies and UNIVERSITY [Yiu (er) i Cone Bom xe organizations with a wide range of services, including IT, office equipment, travel, and even cleaning services Dead ACB market research D, Listen to Conversation 4 again and answer these questions. 1. Tick the expression you hear from the recording I'd like to introduce you to Nina. $@ Nice to see you again. I'm in Marketing now. Pleasure to meet you too. es Can | introduce you to Nina? 'm sure we'll have some great conversations. $@ 2. Which language is Nina fluent in? a) English b) Spanish cFrench JG d) Chinese 3. What interest do Charles and Nina share? @) swimming __b) playing golf ) playing tennis) sailingUEH |i: Loe UNIVERSITY FUNCTIONAL LANGUAGE Put these expressions in the appropriate column, I'd like to introduce you to... How have things been going for you? ‘The company was founded in ... Let me give you my business card. UEH ls: | Foreign Languages UNIVERSITY I'm now the Head of Human Resources, leading a team of 50 people. You both like / enjoy / are interested in ... We specialize in / make / manufacture / sell / supply ... Hello, ... Great to see you again, i'm doing well, thanks. We have subsidiaries / branches / offices / plants in... \'m from ... / I'm with ... / | work for .. (company) Things have been going well. raed netic ites aes ¥ How have things been going for you? Y Hello, ... Great to see you again. ¥ I'm doing well, thanks. ¥ Things have been going well. Coen card ¥ You both like / enjoy / are interested in... UEH leo Ethers UNIVERSITY TASKS Y ''mnow the Head of Human Resources, leading a team of 50 people. ¥ I'm from... /1'm with ../1 work for ... (company) ¥ The company was founded in... Y We specialize in / make / manufacture / sell / supply ... Y We have subsidiaries / branches / offices / plants in ¥ Id like to introduce you to... ¥ Let me give you my business card. You are attending an international business conference. In the conference, you encounter two other individuals, and this is the first time you have met them. Look at the role cards and work in groups of three. an A Me Bett.School of Foreign Languages UNIVERSITY Student A: You are a marketing manager for a technology company. Objectives: - expand your professional network. - explore potential partnerships or joint venture opportunities. You all should Student B: You are an entrepreneur who recently launched a startup. Objectives: = connect with potential investors. = look for mentors who can provide guidance and financial support for his business. - introduce yourself and your role to the other group members. - exchange relevant information about your professional background, current projects, and areas of interest (company name, ‘company main activities/area of business, department, position, ete.) talk about any insights, industry trends, or experiences where you can help one another. - focus on effective communication, rel connections. School of Seimany [Foreign Languages Pe eH INNI a Here are some tips for socializing and networking in business contexts: Student You are a human resource professional and looking for talented individuals for your company. Objectives: - identify potential candidates. - establish relationships with professionals in related fields. onship building, and demonstrating your interest in creating meaningful professional 1. Be Approachable: Project a friendly and approachable demeanor by maintaining an open posture, making eye contact, and offering a warm smile. Approachability encourages other connections. 2. Be an Active Listener: Practice active listening by giving your full attention to the person you're speaking genuine acknowledgment of their thoughts, ideas, and experiences. Avoid interrupting and politely ask relevant questions show your engagement. 3. Develop Conversational SI to initiate conversations and facilitates the development of Show Strengthen your conversational skills by being knowledgeable about current events, industry trends, and relevant topics. This allows you to contribute to meaningful conversations, share insights, and establish ‘yourseif as a good communicator. 4, Exchange contact information: If you have a meaningful conversation with someone, exchange business cards or contact information. Follow up afterward with a personalized email or Linkedin message to express your inter explore opportunities for collaboration. 5. Be authentic and professional: st in meeting them and fe yourself and let your personality shine through. However, maintain a professional demeanor and avoid controversial or sensitive topics that may hinder the networking experience. UEH |:::2::2 Onrvemanr [Foreign Languages rae Hi, .. How are you? - How have you been lately? - How's everything going? - Hello, ... Great to see you again. Fine, thanks. I'm doing very well. = Not too bad, thanks. - Pleased / Pleasure to meet you. EMM You and.... have something in common. = You two are both working in the same industry, You both like / enjoy / are interested in I MEN =1'm from .../ Fm with .. / work for .. (company) =I'min charge of .. ~l'm the head of .., leading the team of .. people. work with .. Ihave been working at .. for .. years. See IMEEM = Can introduce you to...? = Vd like to introduce you to... =», have you met ... before? ~This is. from... and this from... PEM Our company was founded / established in - Would you mind exchanging business cards? = We have subsidiaries / branches / offices / plants We specialize in / make / manufacture / sell / supply... = We have a workforce of . - Our company has... employees / subsidiaries / branches. ~ Could | have your email address / phone number? I'd like to stay in touch. Let's connect on Linkedin. What's your profile name? = We're very interested in expanding in Europe. = Do you know who could help us?UEH |: UNIVERSITY |Foreign Languages on ¥ advancement (n) /ad' vaensmont/ the development or improvement of something ¥ allowance (n) /o'lavans/ m ey that is given regularly by mployer to pay for a particular th < coordinate (v) /kau'a:rdinert/ to organize all the different acti ies and people who are involved in something so that it works effectively ¥ cover letter (n) /‘kavor letar/ a letter that you send with something explaining the contents of the document, ete. that you are sending < cutting-edge (adj) /kat.n'ed3/ very modern and with all the newest features < hands-on (adj) /,hendz ‘a:n/ directly involved in making decisions about the way in which things should be done VEH |x" fc eee initiative (n) /1' n1fativ/ a new plan or action to improve something or solve a problem ae & internship (n) /‘mntamnf1p/ a period during which someone works for a company or organization to get experience in a particular type of work interpersonal (adj) /, rntar’ parsanl/ connected with relationships between people portfolio (n) /port' fasliau/ a collection of drawings, documents, etc. that represent a person's, especially an artist's, work predecessor (n) /' pridasesa(r)/ a person who did a job before somebody else proficiency (n) /pra'fifnsi/ great skill, abi recruitment (n) /rt' krutmant/ the process of employing new people to work for an 4 S48 , and experience < organization v technical (adj) /‘ teknikl/ relating to the knowledge used in a particular subject or type of workVER lx. UNIT 3: GETTING THE WORK DONE EA 2 ill ® * Reading ° Writing UEH |: UNIVERSITY |Foreign Languages NACA UON Getting the work done A. Match these words with their meanings. 1. productivity @ a) the reason or reasons one has for acting or behaving in a particular way [Link] € b) the amount of confidence and enthusiasm, ete. that a person or a group has at a [Link] b particular time [Link] f c) the ability to do something or produce something without wasting materials, time, or 5. motivation @ energy 6. prioritization @ 4) the act of putting tasks, problems, etc. in order of importance, so that you can deal with the most important first ¢) the rate at which goods are produced or work is completed 1) the amount of something that a person, a machine or an organization produces VEH |<< RSITY Foreign Languages: B. Combine words from Box A with words from Box B to make word partnerships. Use the definitions below to help you. A | self- goal financial time job paid belonging intrinsie B | setting fotivation rewards needs holidays blocking security _actualization 1. the act of doing something for the inherent satisfaction of the activity rather than the desire for a reward - intrinsic ‘motivation the process of defining specific, measurable, achievable, relevant, and time-bound objectives goal setting 2 3. the assurance an employee has that they can continue working their current job for the foreseeable futur job security 4 ‘monetary incentives that an employee earns as a result of good performance financial rewards the fact of using your skills and abilities and achieving as much as you can possibly achieve self-actualization days that employees get off from work and still get paid for paid holidays the desire for social relationships and being accepted by one’s colleagues belonging needs the process of dividing your day into blocks of time for specific tasks time blockingUEH |s2<212 Onivensrre, [Foreign Languages C. Complete the sentences with words from Exercises A and B. 1. Zero-hours contracts offer workers little or no job security 2. Paid holidays an important role in the work-life balance of employees. 3. Implementing time blocking : help you create a clear roadmap of what needs to be done and when. 4, When you pursue an activity for the pure enjoyment of it, you are doing so because of intrinsic motive 5, Studies have found that recognition, autonomy, and opportunities for growth and development can be just as. important as_ financial rewards stisfaction. 6. Successful goal setting quires not only defining the desired outcome but also breaking it down into smaller, actionable steps. 7. Self-actualization s the pursuit of excellence and enjoyment; whichever people choose to desire and emphasize. 8. Human beings are social ereatures by nature, and satisfying their belonging needs ial for their overall well- being and mental health, UEH |: Del imarrw [Foreign Languages D. Discussion Work in pairs and discuss these questions. 1. What are some common obstacles that people face when trying to get work done? 2. How can you stay motivated when working on a project? 3. How can you ensure that you're delivering high-quality work that meets expectations? 4, What are some best practices for setting goals and tracking your progres 5. How can you manage stress when working on a demanding project? UEH |czz< | Foreign Languages: 1. Some common obstacles that people face when trying to get work done include Procrastination, lack of focus, distractions, lack of time management skills, na being incompetent. 2. To stay motivated when working on a project, you can Y break it down into smaller tasks Y set clear goals ¥ reward yourself for completing milestones Y find inspiration or motivation from others Y create a supportive work environment Y remind yourself of the purpose and benefits of the projectEH (2: Sema [Foreign Languages 3. To ensure that you're delivering high-quality work that meets expectations, you can establish clear objectives and requirements conduct thorough research and analysis seek feedback and input from others v v vy ¥ pay attention to details Y double-check your work for errors v continuously strive for improvement 4. Best practices for setting goals and tracking progress include Y setting specific, measurable, achievable, relevant, and time-bound goals ¥ breaking goals down into smaller milestones Yo v v v ing a timeline or schedule regularly reviewing and adjusting goals tracking your progress using tools or techniques like to-do lists or project management software celebrating achievements along the way. EH lee am 5. To manage stress when working on a demanding project, you can Y prioritize tasks and focus on the most important ones first Y practice effective time management ¥ take breaks and engage in activities that help you relax and recharge Y practice stress-reducing techniques like deep breathing or meditation ¥ seek support from colleagues or mentors v maintain a healthy work-life balance Y remind yourself of the bigger picture and the value of your work Skimming + Scanning * Guessing from context PRE-READING A. Do you agree or disagree with the following statements? Why? 1. People dislike work and avoid it if they can. 2. Work is necessary for people’s psychological well-being. 3. People avoid responsibility and would rather be told w to do. 4, People only turn up to work for the pay. 5. People try to be better at their jobs, from which they can get significant personal satisfaction,EH fxs UNIVERSITY. |Foreign Languages B. Match these words with their meanings. 1. subsistence _b 4) believing that people should obey authority and rules, even when these are 2. autocratic d unfair, and even if it means that they lose their personal freedom 3. authoritarian @ ») the state of having just enough money or food to stay alive 4. decentralization @ ¢) thinking that you are better or more important than anyone else [Link] g 4) having complete power; involving rule by somebody who has complete power 6. delegation f ) the act or process of giving some of the power of a central government, [Link] € organization, etc. to smaller parts or organizations around the country £) the process of giving somebody work or responsibilities that would usually be yours g) the desire to work hard and give your energy and time to a job or an activity VEH |< Foreign Languages: WHILE-READING MeGregor’s Theory X and Theory Y ‘A. Decide whether these statements are True (T) or False (F). 1. Theory X assumes that managerial motivation and control should follow a traditional approach. T 2. Theory X describes employees as unskilled workers who need strict supervision and should be managed through threats of punishment and strict control. T 3. Theory Y states that people are inherently unreliable and lazy. F 4. Theory Y emphasi much on authority as a means of command and control. F 's the satisfaction of workers’ needs and reli 5. Theory Y recognizes that workers can exercise self-direetion and self-control in pursuing goals they are committed to, TUEH lex: [Foreign Languages B. Answer these questions. 1 According to Theory X, what kinds of employees’ needs do managers satisfy? Physiological and safety needs 2. How does Theory ¥ differ from Theory X in terms of human nature? This theory assumes that people are not unreliable and lazy by nature 3. When does the ‘carrot and stick’ theory of motiv: When individual is struggling for subsistence 4. According to theory X, how should people be managed? in work well?” Threats of punishment and strict control 5, What are some ways management can control individuals according to McGregor? Threats of punishment and strict control, decentralization and delegation, job enlargement, participation and consultative management, and management by objectives VEH [x22 |Foreign Languages UNIVERSITY POST-READING Discuss these questions. ge wa 1. How can understanding — different management types help improve leadership ® skills? laine 2. Can you think of any real-life examples of et organizations that practice Theory Y 823, management? commanding 3. How do these management styles influence 252 ¥ 5 me employees’ success’ oasis Consultative Pocesetung LEAD-IN Dear Sir Read the three samples below _| Please would you send me your Spring catalog and price list quoting ef prices Le Havre? and underline three phrases Thank you. used to make ing) ‘Yours fitfilly Dear Sir, ‘Could you please send me details of your tubeless tires which are being advertised in garages ‘round the country? 1 would appreciate a prompt reply quoting trade prices. ‘Yours fatally. John ChiffVEH [exo UNIVERSITY Foreign Languages: Dear Mr. Cliff, Thank you for your last delivery. You will be pleased to hear that the dressing tables are selling well. A number of my customers have been asking about your bookease and coffee table assembly kits which are listed in your Summer catalog under KT 31 and we would like to test the demand for them. Would it be possible for me to have, say, half a dozen units of each kit on approval before placing a firm order? Thave enclosed an order No. B1463 in anticipating of you agreeing, and as there is no particular huryy for the units, you could send them along with your next delivery. ‘Yours sincerely, R. Hughes UEH [reco VEH bie 00 co) fa Maigel| ” Our company is a subsidiary of Universal Business Machines and we specialize in Pree re poaieiages '¥ We are one of the main producers of industrial chemicals in Germany and we are interested in. EC aan “Could you please send your current catalog and price list for exhibition stands? Coo ound Y We are particularly interested in furniture display stands, EES Ste v ! would appreciate your sending me an up-to-date pricelist for your building materials. 'Y I would appreciate more details about the communication system which you are advertising on ORC tee rei) Grampian Television. ¥ Could you please give me more information about course BL 362 which appears in the language learning section of your summer prospectus? OV ca Y When replying, could you please enclose a pattern card? ETueeniucae ¥ We would also appreciate it if you could send some samples of the material so that we can examine EREucecieu) the texture and quality Ser cn cull Y We intend to place a substantial order and would therefore like to know what quality discount ey you allow. Cire use| “ Could you let us know if you allow cash or trade discount? ¥ We would be grateful for an early reply. (6) Closing Ifthe product Is satisfactory, we will place further orders with you in the future. Thank you for your attention. We hope to hear from you in the near future. VER rece UNIVERSITY Foreign Languages TASKS Write an inquiry. You are Mr. Keith Liekerman, Marketing Manager of Vegetables Supreme, From the notes below, write a letter of inquiry to Mr. Fidel Englebert asking for the price list and some details about the product. Notes: - paragraph 1: saying who you are & showing your interest in purchasing and selling organic vegetables. - paragraph 2: inquiring some details about the product (where the vegetables are grown and how to ensure that they are organically grown & providing regular supply of vegetables delivered fresh every day). - paragraph 3: asking for the price list - paragraph 4: closing the letter.VEH |<< UNIVERSITY |Foreign Languages: (suggested answer — version 1) Dear Mr. Englebert, 1 am Keith Liekerman, Marketing Manager of Vegetables Supreme. We are interested in purchasing and selling your product, organic vegetables, in our grocery store We would like to inquire some details about your product: 1. Where are the vegetables grown and how do you ensure that they are organically grown? 2, Would you be able to provide a regular supply of vegetables delivered fresh everyday? Could you please send me the an up-to-date price list of your organic vegetables as well? We would be grateful for an early reply. Best regards, Keith Liekerman UEH [ees Oiiemary [Foreign Languages Dear Mr. Englebert, (suggested answer — version 2) Tam Keith Lickerman, the Marketing Manager of Vegetables Supreme, Our grocery store is highly interested in purchasing and selling your exceptional product, organic vegetables. Before we proceed, I would like to inquire about a few important details, To begin, could you please inform us about the location where the vegetables are grown and the measures taken to ensure that they are organically grown? Following from that, we would like to know if you have the capability to provide a consistent supply of fresh vegetables on a daily basis. Besides, it would be greatly appreciated if you could share an up-to-date price list of your organic vegetables, We eagerly await your prompt response. Yours sincerely, Keith Liekerman UEH |: Foreign Languages ERR ARSON A business inquiry is a formal request for information from an organization. Some of the reasons you may want to send a business inquiry email include * Asking for a catalog, pricing, or information on a product # Requesting details ofa service # Wanting a product sample * Asking for the availability of space, e.g., at a hotel or exhibition. A professional business inquiry follows a traditional format that clearly spells out what you want. There are five key aspects to it: 1. Email subject for inquiry 2. Greeting 3. Body 4. Closing 5. Sign-off/signatureVEH [exo “UNIVERSITY Foreign Languages: Bear nmin ta 1, Tailor the message People in business are under pressure, and so the quicker you can get to the point and more specific you can be, the more likely ‘you are to receive a reply. ‘As we've explained above, business inquiries are formal communication, so be polite and professional rather than attempt 10 be friendly. 2. Explain who you are ‘When writing a business inquiry email or request for information, who you are matters. Don’t jump into your request straight away. Instead, tell the reader who you are. This provides the reader with an understanding of the person they are communicating with and why they should take you seriously. 3. Be clear about what you want, when, and why Researchers have found that email senders overestimate how quickly senders expect responses, Business inquiry emails sent outside of working hours can feel more urgent, creating pressure to reply that can cause stress. ‘The key takeaway is when sending a business inquiry email, be clear about the information you are requesting, when you need it, and crucially why. 4. Check it (then check it again) Accuracy is essential when writing a business email, so ensure you review and refine your messages before sending them. If you're sending multiple emails simultaneously, double-check the critical information, such as the recipient's name and their organization UEH lex: | Foreign Languages Sample Inquiry: Sunset Productions - 2022 catalog Dear Sir/Madam, My name is Susan Deller, and | work at Energy Drive. We're interested in your range of office supply products and would like to know more. Please could you send a 2022 catalog to me at this email address? We're in the process of updating our office supplies and are looking to make an order in the next two weeks. We're currently speaking to a range of suppliers, and I'll contact you in due course if we want to place an order. Yours faithfully, Susan Deller VEH reco UNIVERSITY |Foreign Languages 3.5 WORD BANK ¥ authoritarian (adj) /2; 80rt 'tearian/ believing that people should obey authority and rules, even when these are unfair, and even if it means that they lose their personal freedom ¥ autocratic (adj) / ste‘ kreettk/ having complete power; involving rule by somebody who has complete power ¥ command (n) /ka' mand/ an order given to a person ¥ commitment (n) /ka' mitmant/ a promise to do something or to behave ina particular wayUEH (<2. EH bree 9 ose ¥ control (n) /kan'treul/ the power to make decisions about how a country, an area, an organization, etc. is run ¥ decentralization (n) / di: sentralar'zer[n/ the act or process of giving some of the power of a central government, organization, etc. to smaller parts or organizations around the country ¥ delegation (n) / del1' ge1{n/ a group of people who represent the views of an organization, a country ¥ egoistic (adj) / i:gav'rstrk/ thinking that you are better or more important than anyone else Y enlargement (n) /tn'la:dgmant/ the process or result of something becoming or being made larger UEH \r22sstcn00 v physiological (adj) / fizia'lod3zkl/ connected with the scientific study of the normal functions of living things ¥ self-direction (n) /self da’ rekfn/ the ability to make your own decisions and organize your own work rather than being told what to do by other people < subordinate (n) /sa’ badinat/ a person who has a position with less authority and power than somebody else in an organization ¥ subsistence (n) /sab' sistans/ the state of having just enough money or food to stay alive ¥ unleash (v) /an'lif/ to suddenly let a strong force, emotion, etc. be felt or have an effectEH lssesit use UNIT 4: THE WORLD OF TECHNOLOGY Sa ele * Listening * Speaking UEH (=: Foreign Languages UE SEES ‘rhe world of technology A. Com words from Box A with words from Box B to make word partnerships. Ea wireless real simultaneous voice sensor neat artificial digital [Be teatures technology recognition intelligence time earphones translation business 1. processing and transmitting information instantly - real-time 2, a form of translation in which the interpreter translates into the target language as quickly as possible while the speaker is still speaking in the source language simultaneous translation 3. a technology that uses sensors to acquire information by detecting the physical, chemical, or biological property quantities and convert them into readable signal sensor technology 4, the simulation of human intelligence processes by machines, especially computer systems ial intelligence 5. the process of applving distal technology to reinvent business models and transform a company’s produets and customer experiences digital business 6. a type of audio device that allows users to listen to music or audio without the need for physical wi_ wireless earphones 7. the ability of a machine o program to receive and internret dictation or to understand and perform snoken commands §. impressive qualities ofa product orservice neat features voice recogn UEH reco VE liseest non B, Choose the correct answer. 1. Al stands for artificial a) intellect b) intelligence $@ c) interest d) imagination 2. Phones, tablets and laptops are digital ves a)instruments _b) materials cdevices 9 d) services 3. Somebody who is good at using technology can be described as a)tech-savwy $@ b) tech-clever c) tech-intelligent d) high-tech 4. ChatGPT is a... a) company b)chatbot — $3 c) computer d) robot 5. You ean download mobile apps on your phone or tablet. ‘App’ is short for ion $@ d) appliance trated a) approach b) apparatus applUEH |e: a C. Complete the sentences with word partnerships from Exercises A and B. 1.... ChatGPT .. is a natural language processing tool driven by Al technology that allows you to have human- like conversations. [Link] simultaneous translation one has been a lifesaver when traveling abroad. 3. The voice recognition >gy in my car allows me to make hands-free calls and send text messages while driving. [Link] neat features £ the new smartphone include facial recognition, wireless charging, and a high-quality ial intelligence ulation of human intelligence processes by computer systems. 6. Sensor technology :hnology that detects and responds to some type of input from the physical environment. 7. Real-time ..... data processing is essential for many applications, such as stock trading and weather forecasting UEH [e222 REE Foreign Languages D. Discussion Work in pairs and discuss these questions. 1. What technology of the future are you most looking forward to? 2. How do you think technology will improve our lives in the future? 3. Do you think AI will affect your job? Why or why not? UEH |=: Sonam 1. 1am most looking forward to the development of advanced AI systems that can improve decision-making, problem-solving, and commu across various industries. 2. Technology will improve our lives in the future by enhancing our ability to access information, connect with others, and automate repetitive tasks, leading to increased efficiency, productivity, and overall quality of life. 3. Yes, AI will likely affect my job, as it will automate many tasks and processes, leading to the need for more specialized roles that focus on managing and maintaining AI ems, as well as developing new applications and solutions.UEH |< SITY |Foreign Languages SRC les Listening for gist * Listening for details PRE-LISTENING A. In pairs, discuss these questions. 1. What are the benefits of using computers in business research? 2, What are some challenges associated with using computers in business research? B. Match these words with their meanings. Pe a) a situation in which a particular set of conditions is created artificially in order to study or experience something that could exist in reality b) the process of officially counting something, and recording various facts ¢) to use machines and computers instead of people to do a job or task d) a person or company that is involved in a particular organ \n, especially because they have invested money in it Ee e) to give the control of an organization to a group of people in one particular place Cet A #)to follow the progress or development of something VEH |xxs< Foreign Languages WHILE-LISTENING : A. Listen to the first part about ‘The importance of computers in research and development’ and fi each blank with ONE word. Computers have become an integral part of research and development in many industries. They can help speed up the research (1) ... Process ... by organizing and storing (2)... data .., running simulations, and helping to (3) ... analyze results. They can also be used to develop new (4) ... products ... and processes, and to test and improve existing ones. In many cases, research and development would not be possible without computers. Businesses can use computers to (5) ... CONduCt ... research on industry trends, patents, trademarks, potential clients, and (6) competitors by using search engines and proprietary databases. Graphies, video, and audio are all currently used in media (7). production . on computers. VEH reco oe UNIVERSITY B. Listen to the second part about ‘What is the role of computers in development?” and answer these 1, What is one of the most important role of computers in development? Data storage 2. What sources can be used to collect data? Surveys, censuses, and satellite imagery 3. In development projects, who can computers be used to communicate with? Stakeholders 4, How can computers identify problems and potential areas for improvement? By tracking progress and collecting data 5. Why has data sharing become much easier in recent years? Because of the simple link between two computer systemsVEH [xxx Foreign Languages C. Listen to the last part about ‘The benefits of social computing in the workplace’ and decide whether these statements are True (T) or Fase (F). th re, me 1. Social computing can enhance facBeto-face ifferactions in the workplace. 1.7 2. Twitter, Facebook, Linkedin, ang4Foogie? afdexamples,pf social netwog 27 3. Social computing c: Frk place collabdsation afl com 3F 4, Employees can i 4.7 5. Social comp 5.F EH lex UNIVERSITY | Foreign Languages POST-LISTENING Discuss these questions. 1. How can social computing be used to increase efficiency and productivity inthe workplace? 2. How can social networking sites improve communication and collaboration inthe workplace? UEH |<< UNIVERSITY Foreign Languages Gee ING ‘Talking on the telephone ¢: LEAD-IN ten to two telephone calls and fill in the table with the information you hear. aCe MS eee Me kk ry to change the next Wednesday at 2pm appointment time 2 to arrange a different -a flight that departs tomorrow at 10am flight and to book a room at another and arrives in Tokyo at 3pm hotel -a room at the Marina Bay Sands HotelEH [i222 noe B, Listen to the first call again and complete this extract. Vincent: Hi, Tracy. (1) How are you doing 2 4 . Tracy: Hi, Vincent. I’m doing well, (2)... thanks for asking ... How about you? Vincent: I’m good too, thank you. (3) Vm calling ........ because I (4) ...... lwon’tbeable ....... make our appointment tomorrow. ‘Tracy: Oh, really? What happened? Vincent: Unfortunately, I have to attend an urgent meeting with my manager tomorrow. (5)... Vm sorry for the inconvenience. ‘Tracy: No worries. Is there any other day that works for you? Vincent: (6) ... How about ... next Wednesday at 2pm? ‘Tracy: (7) .......... That’s fine for me Thanks for letting me know. Vincent: You're welcome. I'll send you an email to confirm the new date and time. ‘Tracy: Sounds good. Thanks again, Vincent: No problem. Have a great da EH bree stan C. Listen to the second call again and complete this extract. wy = Rick: Hi, Rick speaking, Jennifer: Hello, Rick. (1)... H’s me vl on a business trip to Singapore and I need to stay an extra day. Unfortunately, my hotel is full. 2) Can you help me arrange a different flight and a night at another hotel? Rick: Oh, I'm sorry to hear that. Let me check what I can do for you, Can you please give me your (3) cssesssse ss Jennifer: Sure, it's XYZ123. booking reference number Rick: Thank you. I see that your original flight is fully booked. However, I can arrange a different flight for you that departs tomorrow at Ie Tot- + 2a, You will have to take a connecting flight from Tokyo to your final destination. (4) Is that okay with you ...... Jennifer: Yes, that works for me. (5) What about . the hotel? Rick: Ihave found a room for you at the Marina Bay Sands Hotel, I's a S-star hotel located near the airport. The room rate is $200 per night. Would you like me to book it for vou? Jennifer: Yes, please. (6) That sounds great .... Rick: Alright, I have made the necessary arrangements, You will receive an email with your new flight details and hotel reservation. Is there anything else I can help you with? Jennifer: No, that’s all. (7)....... Thank you so much ...... for your help. Rick: You're welcome. Have a safe trip! UEH |<: sc teers FUNCTIONAL LANGUAGE Put these expressions in the appropriate column, Good. I'll see you on the ee That's great, Illsee you... Good morning, Bob. Could we fix another time? th. ‘We've got an appointment I'm sorry. can’t make it on {'d like to speak to Mart ; for 10 o'clock, but I'm afraid I'm calling about. Tuesday. I've got something please. something's come up. on that morning. Good morning, Manor Care, Sorry, | can’t make it then. , Right. / OK, then. Thank you. Goodbye. Inc.UEH |: a Sen erence Y Good morning, Y This is Jonathan. ¥ I'd like to speak to ¥ 1'm calling about ... Manor Care, Inc. ¥ Jennifer speaking. Martin, please. ¥ The reason I'm Y Good morning, Bob. ¥ Could | have the sales calling is. department, please? ¥ We've got an Y Could we meet on ¥ Sorry, can’t make it ¥ Good. I'llsee you on appointment for 10 Monday at 11:00? then. the &th. o'clock, but I'm afraid ¥ 1s 10.00 convenient/ ¥ That’sfine /OK forme. ¥ That's great, I'll see something’s come up. OK? you. ¥ Couldwe fix another ¥_How/ What about Right. / OK, then. time? June 12th? ¥ Thank you. Goodbye. ¥ I’'msorry. [can’t make it on Tuesday. 've got something on that morning. ey eT ‘You need to telephone a potential client to reschedule a meeting. You work as a receptionist at a prestigious law firm. The lawyer your ‘You had planned to meet them for lunch, but an urgent matter has client wants to meet is currently with another client. Answer the come up and you cannot make it. Telephone the client's office and telephone and take a message from the client, noting thelr request to inform them about the change of plans. Make sure to apologize reschedule the meeting. and suggest an alternative time for the meeting. You need to telephone a supplier to inquire about the delivery of You work as 2 customer service representative at a manufacturing. an important order. The delivery was scheduled for today, but ithas company. Your colleague, who handles the supplier relationships, is ot arrived yet. Telephone the supplier's office and express your currently unavailable. Answer the telephone and take a message from ee) concern about the delay. Request an update on the delivery and the customer, noting their concern about the delayed delivery. apologize for any inconvenience caused, You need to telephone a colleague to discuss 2 project deadline You work asa team leader in @ marketing agency. Your colleague, who is extension. Due to unforeseen circumstances, you won't be able to responsible for a crucial task in a project, isin a meeting with a client. complete your part of the project on time. Telephone your Answer the telephone and take a message from your colleague, noting colleague's office and explain the situation, requesting an their request fora deadline extension. EB extension. Apologize for any inconvenience caused and propose a ane UEH |e: | Foreign Languages Crh} ele When making arrangements over the telephone, it is essential to communicate effectively, convey your message clearly, and maintain a polite and professional tone. Here are some helpful notes to guide you through the process: 1. Introduction ‘Start the conversation by greeting the person on the other end of the line. Introduce yourself by providing your name and the purpose of your call «Example: ‘Hello, this is [Your Name]. I am calling to make arrangements for [specific purpose].” 2. Be clear and concise ‘* Clearly state the purpose of your call and what you are trying to arrange. «Provide specific details such as date, time, location, and any additional requirements. ‘* Use simple and straightforward language to ensure your message is easily understood.EH [222.00 3. Active listening © Pay attention to the person’s responses and take notes if necessary. © Repeat important details back to confirm understanding and avoid misunderstandings. © Ask for clarification if you are unsure about any information provided 4. Polite and courteous language © Use polite phrases such as ‘please’, ‘thank you’, and ‘excuse me’ to show %, © Maintain a friendly and positive tone throughout the conversation. © Avoid interrupting the other person and give them enough time to res} 5. Confirming and reconfirming © Summarize the arrangement details at the end of the conversation * Ask the person if the details you have provided are correct and if! © Offer your contact information in case there are any changes or furth VEH reco VEH br222 9.00 6. Taking notes © Have a pen and paper ready to jot down important information or instructions. ‘© Organize your notes clearly to refer back to them when needed. ‘* Make a note of any follow-up actions or tasks you need to complete after the call, 7. Ending the call ‘* Thank the person for their time and assistance. ‘* End the conversation with a polite farewell. Example: ‘Thank you for your help. Have a great day!” ¥ adjustment (n) /a'd3astmant/ a small change made to something in order to correct or improve it ¥ automate (v) /'s:tamert/ to use machines and computers instead of people to do a job or task ¥ belonging (n) /br'lonin/ the feeling of being comfortable and happy ina particular situation or with a particular group of people, and being treated as a full member of the group ¥ cencus (n) /‘sensas/ the process of officially counting something, especially a country’s population, and recording various factsUEH reco UNIVERSITY |Porelgn Languages Y centralize (v) /’ sentralarz/ to give the control of an organization to a group of people in one particular place ¥ collaboration (n) /ka , lzeba' rerfn/ the act of working with another person or group of people to create or produce something Y corporate (adj) /" koparat/ connected with a large business company Y efficiency (n) /1'fifnsi/ the quality of doing something well with no waste of time or money v inventory (n) /‘1nvantri/ a written list of all the objects, furniture, etc. in a particular building ¥ patent (n) /' pzetnt/ an official right to be the only person to make, use or sell a product or an invention; a document that proves this UEH [e222 ‘UNIVERSITY (Roreton Eangueges) ¥ productivity (n) /, prodak’ trveti/ the rate at which a worker, a company or a country produces goods, and the amount produced, compared with how much time, work and money is needed to produce them < simulation (n) /, simju'lerfn/ a situation in which a particular set of conditions is created artificially in order to study or experience something that could exist in reality ¥ stakeholder (n) /’sterkhaulda(r)/ a person or company that is involved in a particular organization, project, system, etc., especially because they have invested money in it ¥ track (v) /traek/ to follow the progress or development of something v trademark (n) /'trerdmak/ a name, symbol or design that a company uses for its products and that cannot be used by anyone else Y utilize (v) /'jutalarz/ to use something, especially for a practical purposeVER lox. UNIT 5: PEOPLE AND MARKETS Skills Focus * Reading ° Writing UEH |e: ‘UNIVERSITY rosea aoe ES SE People and markets A, Match these word partnerships with their meanings. M_ fleaser d 1a) the process of dividing a broader market into distinct subgroups based on specific characteristics, needs, or behaviors 2. challenger 4) company or brand that actively and aggressively seeks to challenge the marke leader's A 3. follower h Position c) a situation in which a product or service has reached its maximum potential within a specific market, S segmentation @ d) a company or brand that holds the largest market share in a particular industry or market segment 4. nicher §. positioning VE 4» te process of establishing an image or identity fora product or brand in the minds of consumers 7. skimming g 4 the process of gathering and analyzing information about a target market or industry 8. saturation ¢ _ £)4Dricing strategy used by businesses to sc high initial prices for new products or services 1h) a company or brand that chooses not to compete forcefully with the market leader but instead follows their strategies and actions, i) a company or brand that targets a specific, smaller segment of the market UEH |: ‘UNIVERSITY on as A | affiliate customer price brand marketing demand churn sales distribution AaAmMAD [Link] EB eestcty stretching marketing representative channel retention collateral rate generation 1. a marketing strategy where a company uses its existing brand name to enter new product categories or target new market segments - brand stretching 2. a series of intermediaries, such as wholesalers, distributors, retailers, and online marketnlaces. who facilitate the movement of goods or services from the point of production to the point of consumptio distribution channel 3. the responsiveness or sensitivity of consumer demand for a product or service to changes in its price elasticity 4, an individual or a team of professionals who are responsible for representing a company’s produets or services to potential customers sales representative 5. the process of creating and nurturing interest in a company’s products or services in order to generate demand and ultimately drive sales. demand generation 6. any digital or printed material used to communicate or promote a company’s brand mes: marketing collateral 7. a company’s ability to turn customers into repeat buyers and prevent them from switchi_ customer reten 8. the percentage of customers who stop using a product or service over a specific period of time churn rate 9. a performance-based marketing strategy where businesses reward individuals or other businesses for each customer they bring in through their own marketing efforts affiliate marketingUEH |e: nrvensiry [Foreign Languages C. Complete these sentences with word partnerships from Exercises A and B. 1. Common .. market segmentation. criteria include demographics, psychographics, geographic location, and behavior patterns. 2. Effective communication, persuasion skills, and product knowledge are essential for success as a sales representative 3. The goal of ..... demand generation ..... is to create a steady flow of qualified leads for the sales team to convert into customers. 4.. Market positioning... is crucial as it helps differentiate a brand from others, creates a unique place for it in the market, and ultimately influences consumer preferences and purchase decisions. 5. Lack of personalized communication, rewards programs, excellent customer service, and ongoing customer support may lead to a high .......... churn rate... 6, The aim of market skimming __. is to maximize profits by targeting customers who are willing to pay a premium for the product's unique features or benefits. UEH |: a UNIVERSITY 7. wu... Brand stretching ....... requires careful consideration to ensure that the new product or market aligns with your own value system, positioning, and customer expectations. 8. A good distribution channel. help companies effectively manage inventory, reduce costs, and provide value-added services such as packaging, promotion, and after-sales support. 9, There are various forms of .... marketing collateral ...., including brochures, flyers, product catalogs, sales presentations, case studies, white papers, infographics, videos, social media posts, and more. 10... Customer retention. is crucial for businesses as it leads to increased customer loyalty, repeat purchases, posit ve word-of-mouth, and long-term profitability 11. Often, increased competition among existing players and the need to sustain growth may arise as a result of market saturation _ prompting companies to explore new markets or develop innovative strategies. 12...... Affiliate marketing ....... is widely used in e-commerce and becomes a popular way for individuals and businesses to generate income online UEH [exo VEH lie 9 00 D. Discussion In groups, discuss the advantages and disadvantages of social media marketing and traditional advertising methods. Use specific reasons and some word partnerships you have learned to support your argument.UEH UEH UEH School of Foreign Lan SOCIAL MEDIA VS Coe aoa ae Bere Rigel aoe ears) Need Oe ane cas Immediate Communication School of Foreign Languages School of Foreign Languages CR Fy eee toa] 3 Deer Uae ee erect sD) 4 ed Communication ais -ellag:y Evry ti:3 OLD MARKETING”UEH [esx Foreign Languages Be Skimming * Scanning * Guessing from context PRE-READING Discuss these questions. 1, Here are four definitions of marketing. Which do you prefer? Why? Selling means you sell what you make; marketing means you make what you can sell Marketing means the right product, in the right place, at the right price, and at the right Marketing means identifying customers, defining and developing the products or services they want, and making and distributing them. Marketing means anticipating and creating needs: producing useful things customers didn’t know they wanted until you produced them. 2. Do you think a business can succeed without marketing? Why or why not? UEH je: a WHILE-READING How marketing is being reborn in the digital age by Steve Denning CAMPAIGN CONTENT Reva UEH (ex: Foreign Languages UNIVERSITY A, Match these adjectives with their meanings, Use a dictionary to help you if necessary. 1. intangible 1) happening or existing at the same time f interruptive ) growing rapidly or at an increasingly fast Www c 2 8g 3 d 4. exponential Dc) not capable of being perceived by the senses gss490 SY, [Link] ff 6 e 7 a incremental d) increasing or adding on in small amounts immersive e) referring to an experience that deeply synchronous @ involves the participant eo ‘Netelg / f) known to be real and what somebody claims a td it is and not a copy om 7 \ AMIS g) causing a pause or distraction to a process or & activit % SEARCH soVEH |<: UNIVERSITY Forel Lacanes) B. Read the first three paragraphs of the article and answer these questions. 1, What did Peter Drucker declare as two basic functions of an organization? Marketing and innovation 2. In the past, how did business owners often perceive marketing? As an expense rather than an investment 3. Previously, what did marketing use to make customers buy products or services? Interruptive, repetitive, and annoying ads 4, What positive impact does digital technology have on marketing, according to Jeff Rosenblum? The ability to create exponential benefits, not just incremental sales gains VEH [<2 Foreign Languages C. Read the rest of the article again and decide whether these statements are True (T) or False (F). 1. Maximizing shareholder value is crucial in marketing. F 2. Prioritizing the customer can help in creating inspiring content and meaningful experiences. T 3. Embracing transparency requires a fundamental shift in corporate behavior and culture. 4, Brands should prioritize external messaging before focusing on purpose, behavior, and culture, F 5. Traditional advertising is more effective than promoting messages through understanding customer needs. F 6. Effective advertising focuses on improving customers’ lives in small ways. T 7. Interruptive advertising effectively guides customers through the sales funnel. F 8. Shifting messaging to immersive content can be essential for success in marketing. 9. The revolution in communication is solely about one-way communication. F 10. In the revolution of communication, consumers do not have a voice. Therefore, brands should not listen to their feedback. F VEH ieee: Darvemany [Foreign Languages POST-READING In pairs, discuss these questions. 1. How has social media marketing impacted businesses in the digital age? 2. How can businesses optimize their social , media marketing to engage and attract @ @ rp customers? 3. How can companies effectively measure the success of their digital marketing efforts?