OXFORD INTERNATIONAL SCHOOL OF TUNIS Ms. K.

Naghmouchi

Writing a persuasive speech/ presentation script

(Sales Presentation)

Sales presentation: a talk giving information about a product or service that you
are trying to sell, intended to persuade people to buy it.

By this point of the project you should have a good understanding of how your product may appeal to your
clients. The day of showing the latest product of your company is coming soon. Each company has to give a
very short presentation about their company, product and show their promotional materials (posters, leaflets,
TV commercials) to the public.

I. Components in the sales presentation script

A. Introduction
B. Body
C. Conclusion

A. Introduction
1. Greet the audience
2. Introduce your group
i) What is the name of your company?
ii) What are the job titles of your group members?
3. State the purpose of the presentation
i) What product are you trying to sell?
ii) What is the structure of your presentation? Who is going to speak?

To make your introduction more attractive, you can consider adding one/ some of the
following elements which is/are related to your presentation:
an anecdote (short story)
a quotation
statistics/ research/ cases
surprising information
audio-visuals

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 OXFORD INTERNATIONAL SCHOOL OF TUNIS Ms. K. Naghmouchi

B. Body
1. Introduction of the company
a) Company name
b) Your company motto
c) Company description
i) When was your company founded?
ii) Where is your company based?
iii) Which industry does your company specialised in?
iv) Has your company won any awards?
2. Introduction of product
a) Target group
b) Selling points of the product (can compare with similar products in the market)
c) Promotional materials

C. Conclusion (A call to action)

1. Why should customers choose your product?
2. Advise your audience on what specific action they need to take, how to take it, and when it must be
taken.
3. Appeal to the audience to buy the product/ use the service
4. Ask if there are any questions from the audience
5. Thank the audience for listening to your presentation

* List of strategies used in Sales Presentation:

 Use of contrasts
 Star power (using famous people)
 Hand signs and gestures
 Giving instructions

Useful Expressions
Beginning a presentation
Good morning,/afternoon/evening
My name is ________ and I represent _______

Introducing the topic

I'm here to talk about . . .
Today, I'd like to say a few words about . . .
Today, I’d like to talk about…
I'd like to introduce . . .
I am glad to have this opportunity to…

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 OXFORD INTERNATIONAL SCHOOL OF TUNIS Ms. K. Naghmouchi

Time consciousness
Thank you for your time
Thank you for taking the time to be here

Showing organization
This presentation can be divided into the following subtopics:
First, First of all The first point is . . .
Second Secondly The next point is . . .
Third Thirdly Next, we come to . . .
Finally Last The final point is . . .
Let me start by…
First, let me tell you about…

Sequencing
Let's move on to . . . Summarizing
That brings us to . . . To sum up
To summarize
Giving Reasons
This is why . . . Concluding
The main reason is . . . To conclude,
Therefore, In conclusion,
So, Follow-up
Are there any questions?
Generalizing
Generally,
Usually,
Most of the time,
In most cases,
Highlighting
Actually,
In fact,
As a matter of fact,

Giving Examples
For example,
For instance,
Such as
To illustrate,

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 OXFORD INTERNATIONAL SCHOOL OF TUNIS Ms. K. Naghmouchi

II. Structure of Sales Presentation

Parts Speakers Sample Script
Part 1 Speaker 1 Good afternoon everyone. We are so glad to see
Introduction you all here today.
1. Greet the audience My name is Cecilia Wan, the general manager of
2. Introduce your group the Walk Company. The presentation today is about
- What is the name of our company – Walk Company and our newly
your company? invented product -- “Super Socks”. This is our
- What are the job titles innovative and creative product with high level of
of your group technology.
members? First, our marketing manager, Mandy Li will
3. State the purpose of the introduce our company. Then, Peter Yu, our sales
presentation representative will show you our product and tell
- What product are you you about its special features. After that, Jessie
trying to sell? Wong, our designer will show you our advertising
- What is the structure of campaign. Please feel free to ask any questions at
your presentation? Who the end of our presentation.
is going to speak?
Part 2 Speaker 2 Right! Let me begin by giving you some details
Company introduction about our company.
4. Company description Our company is specialized in producing socks.
a) Company name, motto That’s why our company logo is made up of a pair of
b) When was your socks. One sock is printed with a letter “W” which
company founded? represents our company name. We encourage
c) Where is your company people to walk more by wearing our product.
based? Therefore, our company motto is “Walk more!”
d) Where does your Walk Company was established in 1950. It is a
company do business company based in the USA. We do business
(Global/ Local) worldwide. We are experts in producing different
e) Which industry your kinds of socks, especially sport socks. Our
company is specialized customers include kids, teenagers and even adults
in? around the world. We have won ‘The Best Fashion
f) Has your company won Design Award’ as well as ‘The Top 5 Sales in Product
any awards? Category (Socks)’ awarded by the Hong Kong
Trading Department.

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 OXFORD INTERNATIONAL SCHOOL OF TUNIS Ms. K. Naghmouchi

Part 3 Speaker 3 Now, it is time to show you how fantastic our new
Introducing the product products are. “Super Socks” are specially designed
 Your product for kids. They are durable and super comfortable.
 Target group They are made of 100% cotton and can absorb
 Selling point (can compare sweat and keep the small feet dry. We guarantee
with similar products in the that our socks will not be worn out after wearing
market) 100 times. Even kids as energetic as cheeky
monkeys cannot easily ask their moms for a new
pair of socks.

Look at the design. Aren’t they adorable? The cute

patterns of our socks can definitely attract kids and
their moms and dads. We provide different colours
for you to choose from.

Our socks are made with high technology. They are

waterproof! You don’t need to be afraid of getting
wet on rainy days. Compared with similar products
on the market, our socks are definitely your ideal
selection in summer.

How much are they? The price is very attractive.

You can’t believe it! Trial price -- it’s only $50 for 2
pairs. With low prices but high quality, our socks are
definitely your best choice!

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 OXFORD INTERNATIONAL SCHOOL OF TUNIS Ms. K. Naghmouchi

Part 4 Speaker 4 Let us show you our advertising campaign. Look at

 Advertising materials + the poster. Here are the colours we have. Aren’t
ending they attractive? Look at these cute little kids. After
(show the audience the poster, they have worn super socks, they look so smart and
TV ad and the brochure) cute.
- when giving out the
leaflet, tell the audience Let’s watch our TV commercial together. (show
how they can contact you video) See, the kids were jumping happily in the
and where to look for you if water puddles and their feet were not wet! Aren’t
they want to use the they amazing? Would you like to try this special
service/ buy the product. experience?
Ending
(Conclude by giving a call to If you want to know more about our company or
action) products or if you want to come to our office to see
a) Advice: Tell your audience other collections we have or to purchase this new
what specific action they collection, you can find our address, e-mail address
need to take, how to take it, and phone number in the brochure.
and when it must be taken.
b) Appeal to the audience to All features of our products are listed with picture
buy the product/ use the illustration for your reference.
service
c) Q and A “Use it! Have a bright day!” If you use our product,
a rainy day will become a bright day! Don’t hesitate,
come and buy a few pairs and try. I am sure you will
come back for more!

You can fill in our order form attached to our leaflet.

and hand it to our staff. An additional 20% discount
is offered today. Buy it now!

That brings me to the end of our presentation

today. Thanks for your time today. Have you got any
questions?