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Survey on Sustainable Product Preferences

The document contains statistical data regarding consumer behavior towards eco-friendly and sustainable products. It includes mean, median, mode, and standard deviation values for various survey questions related to age, gender, and purchasing decisions influenced by sustainability claims and social media. The findings suggest a general trend towards favoring sustainable products, with varying degrees of influence from brand authenticity and advertising.

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0% found this document useful (0 votes)
2 views3 pages

Survey on Sustainable Product Preferences

The document contains statistical data regarding consumer behavior towards eco-friendly and sustainable products. It includes mean, median, mode, and standard deviation values for various survey questions related to age, gender, and purchasing decisions influenced by sustainability claims and social media. The findings suggest a general trend towards favoring sustainable products, with varying degrees of influence from brand authenticity and advertising.

Uploaded by

www.baviajain
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd

Mean Median Mode Standard Deviation

What’s your age group?


2.201835 2 2 0.649499
What is your gender?
1.422018 1 1 0.496163
you buy eco-friendly or2.972477
sustainable products?3 3 0.994975
our decision to buy sustainable
3.357798products the 3 most? 2 1.613157
a brand’s sustainability2.321101
claims before purchasing?
2 2 1.017265
friendly (greenwashing), I stop buying from
3.357798 3 them. (13= Strongly
1.236205Disagree, 5 = Strongly Agree)
akes a brand feel more authentic
3.036697 in its sustainability
3 claims?
4 1.177935
e, carbon neutral) when buying3products. 3(1 = Strongly 3 Disagree,
1.13855 5 = Strongly Agree)
buy a product with an eco-label,
2.036697 even if it2costs slightly more?
3 0.826938
) about green products more than traditional
3.412844 4 advertisements.
4 1.020267 (1 = Strongly Disagree, 5 = Strongly Agree)
ble product because of1.917431
a social media influencer’s
2 recommendation?
2 0.682159
roduct, I am more likely3.284404
to try it. (1 = Strongly
3 Disagree, 5 = Strongly Agree)
4 1.155436
If a brand isWhat’s
caught
Howyour
often
misleading
What
What
age
do
influences
group?
you
isI actively
your
consumers
Do
buyyou
gender?
eco-friendly
your
look
research
decision
about
Which
for eco-labels
abeing
orbrand’s
of
tosustainable
the
buy
eco-friendly
following
sustainable
(e.g.,
sustainability
Would
organic,
products?
makes
(greenwashing),
you
products
fair
claims
be
a brand
trade,
more
the
before
feel
likely
carbon
most?
I stop
purchasing?
more
toneutral)
buying
buy
authentic
a product
from
when
in
them.
its
buying
with
sustainability
(1an=products.
eco-label,
Stronglyclaims?
(1
Disagree
even
= Stro
if
1 4.587156 57.79817 5.504587 12.84404 24.77064 7.33945 10.09174 10.09174 32.11009
2 77.98165 42.20183 28.44037 25.68807 33.94495 18.34862 26.6055 23.85321 32.11009
3 11.00917 34.86239 15.59633 25.68807 29.3578 22.93578 32.11009 35.77982
4 5.504587 25.68807 16.51376 15.59633 21.10092 30.27523 23.85321
5 0.917431 5.504587 17.43119 23.85321 10.09174 10.09174
6 11.92661
)taabout
promotes
sustainable
green
a green
products
product
product,
because
more Ithan
am
of more
traditional
a social
likely
media
advertisements.
to try
influencer’s
it. (1 = Strongly
recommendation?
(1 = Strongly
Disagree,
Disagree,
5 = Strongly
5 = Strongly
Agree) Agree)
4.587156 27.52294 8.256881
12.84404 53.21101 17.43119
32.11009 19.26606 25.68807
37.61468 34.86239
12.84404 13.76147

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