Mean Median Mode Standard Deviation
What’s your age group?
2.201835 2 2 0.649499
What is your gender?
1.422018 1 1 0.496163
you buy eco-friendly or2.972477
sustainable products?3 3 0.994975
our decision to buy sustainable
3.357798products the 3 most? 2 1.613157
a brand’s sustainability2.321101
claims before purchasing?
2 2 1.017265
friendly (greenwashing), I stop buying from
3.357798 3 them. (13= Strongly
1.236205Disagree, 5 = Strongly Agree)
akes a brand feel more authentic
3.036697 in its sustainability
3 claims?
4 1.177935
e, carbon neutral) when buying3products. 3(1 = Strongly 3 Disagree,
1.13855 5 = Strongly Agree)
buy a product with an eco-label,
2.036697 even if it2costs slightly more?
3 0.826938
) about green products more than traditional
3.412844 4 advertisements.
4 1.020267 (1 = Strongly Disagree, 5 = Strongly Agree)
ble product because of1.917431
a social media influencer’s
2 recommendation?
2 0.682159
roduct, I am more likely3.284404
to try it. (1 = Strongly
3 Disagree, 5 = Strongly Agree)
4 1.155436
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1 4.587156 57.79817 5.504587 12.84404 24.77064 7.33945 10.09174 10.09174 32.11009
2 77.98165 42.20183 28.44037 25.68807 33.94495 18.34862 26.6055 23.85321 32.11009
3 11.00917 34.86239 15.59633 25.68807 29.3578 22.93578 32.11009 35.77982
4 5.504587 25.68807 16.51376 15.59633 21.10092 30.27523 23.85321
5 0.917431 5.504587 17.43119 23.85321 10.09174 10.09174
6 11.92661
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product
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more Ithan
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a social
likely
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it. (1 = Strongly
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(1 = Strongly
Disagree,
Disagree,
5 = Strongly
5 = Strongly
Agree) Agree)
4.587156 27.52294 8.256881
12.84404 53.21101 17.43119
32.11009 19.26606 25.68807
37.61468 34.86239
12.84404 13.76147