Ghazala Muteeb 201644
Definitions of key terms
1. Digital self-services (DSSs):
DSSs are technological tools 3. Macro-level: The macro-level
that allow people to perform refers to the wider social
tasks autonomously (Forrester system, which includes the
Consulting, 2017), and they are society as a whole, the society’s
widely used to enhance socioeconomic class structure
experience and satisfaction and the society’s relation to
(Mallmann, Plaisier, other societies (Johnson, 2008).
Versendaal, Ravesteyn, 2014).
DSSs include kiosks, mobile 4. Meso-level: The meso-level
apps, online portals, wearables refers to structures where the
and virtual assistants, such as micro and macro levels of
Amazon’s Alexa and Apple’s society can be linked, such as
Siri. complex organisations and
markets (Johnson, 2008).
2. Fintech: Financial technology
(Fintech) is a large and fast- 5. Micro-level: The micro-level
growing global market. Fintech refers to personal interactions
companies are delivering and relationships and their
financial solutions by the use of relation to human personalities,
technology (Arner, Barberis, & motivations and behaviours
Buckley, 2015) (Johnson, 2008).
Exercise:
For the above text, please apply the following instructions:
1. List the paragraphs in numbers.
2. Aligned them in two columns.
3. Aligned the title to the left.
4. Add a header with your name and student ID.
5. Add footer with page number.
1
Ghazala Muteeb 201644
6. Create a table with 5 rows and two columns and copy the definitions in it,
use page break to create the table in another page.
So the total is two pages one with the text with the 1-5 instruction and the
second page for the table.
Good Luck!
Digital self-services (DSSs): DSSs are technological tools that allow people to
perform tasks autonomously (Forrester Consulting,
2017), and they are widely used to enhance
experience and satisfaction (Mallmann, Plaisier,
Versendaal, Ravesteyn, 2014). DSSs include kiosks,
mobile apps, online portals, wearables and virtual
assistants, such as Amazon’s Alexa and Apple’s Siri.
Fintech: Financial technology (Fintech) is a large and fast-
growing global market. Fintech companies are
delivering financial solutions by the use of technology
(Arner, Barberis, & Buckley, 2015)
Macro-level: The macro-level refers to the wider social system,
which includes the society as a whole, the society’s
socioeconomic class structure and the society’s
relation to other societies (Johnson, 2008).
Meso-level: The meso-level refers to structures where the micro
and macro levels of society can be linked, such as
complex organisations and markets (Johnson, 2008).
Micro-level: The micro-level refers to personal interactions and
relationships and their relation to human personalities,
motivations and behaviours (Johnson, 2008).