Pitch script
Break preoccupation - use highly imperative questions to control the initial 10 seconds of the
conversation to strike curiosity and interest (most important part of the process)
Are you the guy in charge of the property here? Great, looks like I'm talking to the right person.
Are you the individual in charge of the mail that comes thru the mailbox? Did you read the
Hillsborough county newsletter that was blasted out to all of the residents in the last 30-60
days?
Problem - build the pain points and urgency. Tie the most recent rate hike to the storm proofing
event (building emotion to justify with logic)
*present 1.1 billion dollar home article*
It would have looked like this. Hillsborough county is really upset with TECO. The folks yall are
paying for power. They were just approved for a $1.1 billion dollar rate hike that is set to kick in
and increase your rate by 32.3% at the end of the year , leading into 2025. Have you seen the
TECO trucks working on the power lines all throughout your area, converting the wooden poles
to the massive steel poles ? It's called storm proofing, a state mandated project that will be
happening over the next 10 years. Are you familiar with this? Have you heard about it all over
the news and radio stations? Great. How long have you lived here? Are you one of the families
that have been affected thru the most recent 3-4 years , getting hit with significant increases
where your bills are getting significantly more expensive for power?
Solution -Simplify solar - extreme clarity
Hillsborough county rolled out an alternative utility service plan for power utilizing solar. It's the
reason why all the black panels are being installed all over the neighborhood. It's super simple.
We are trying to achieve 2 things for the homes here - 1. Produce all of your power off your roof
to eliminate your TECO bill 2. Swap you onto an alternative utility plan that will lock you in below
your average bill today as long as your home is a good fit for the program. Hillsborough county
has pulled grants from the federal and state government that will cover the down payment for
the installation so there is no investment coming out of your pocket. No loan, doesn't affect your
DTI or overload your credit. This is not you purchasing panels . Rather - we are investing into
your home to install panels and sell you the power at a more affordable rate that will price
protect you from ALL of the future rate hikes TECO will impose in the area. This is a Rent to
own utility plan for power. We take all the liability , you get all the benefits.
Pullback
What makes my job difficult is if I submit 5 applications for the funding , 3 homes will get
disqualified . How old is your roof ? Leaks? Damages ? When was the last time it was
inspected? How about your appliances ? Pool? Hotub ? EV Chargers? Original electrical with
the home? A lot of homes don't have the correct electrical setup to make the panels compatible
which would DQ you from the process depending on how many panels you need.
Transition - build extreme clarity . Breakdown the process to a baby. Project / telescope out on
the next steps. Reloop the main key objectives from before.
Present a usage chart.
Have you seen this chart before? Do you know what it shows? This chart shows me how much
electric your family uses every month of the year. Every home is different, every family
consumes at different rates. My job is to take this chart and shoot it over to me engineers to
provide you with a design .
*present CAD*
This is a an example. We will see how much roof space you have and how much sun your roof
is getting. based on the chart we will discover if you have the roof space and sun to do 2 things
1. Eliminate your power bill 2. Swap you onto a more affordable rate that is less than what you
are paying today for power so we can price protect you from the 32.3% rate hike this year and
all of the future hikes TECO will impose on you.
Where's your meter right or left? Cool, I will go check out your meter. There are 3 cycle readings
the smart guys want to analyze . It will take me about 90 seconds and I'll meet you right back
here. While I'm doing that - do you pay the bill online or in the mail? Ok go grab the front page
of the bill and I'll meet you back here in about a minute and 30 seconds.