DIGITAL MARKETING INTERVIEW QUESTIONS EVERY APPLICANT MUST KNOW
● Tell me about yourself? Your career story in 1 Minute ● Why do you want a job in
Google ads / SEO / SMM ETC ?
● Live task / exercise/ audit - Time 5-10 Minutes
● How to increase your reach on social media organically?
● What specific work do you handle while working as a social media marketer?
● According to the platforms handled on social media. Eg. Instagram, Facebook, LinkedIn,
how to reach the audience and increase followers?
● Importance of hashtags, how to grow organically, influencer marketing, etc?
● What is SEO?
● Difference between Off-page and On-page SEO?
● What is the process of Off-page SEO?
● What things you should check while doing On-page SEO?
● How to create backlinks?
● What makes a website search engine friendly ● How do you measure SEO success?
● How do you approach keyword research?
● What is page speed and why does it matter?
● Facebook/Google ads questions?
● Why use Google AdWords?
● What is Ad Rank?
● Explain what is Google Quality Score?
● What is the formula to find CTR (Click through Rate)? Does CTR help in improving the
quality score?
● What is the difference between CPM, CPC, and CPV bidding?
● What is the character limit of a destination URL?
● What is ad rotation?
● What is the difference between clicks and impressions?
● What is an automated bidding strategy?
● Why should I use Facebook ads?
● How can I generate sales leads for my product using Facebook ads?
● Is it worth spending money on Facebook?
● How do I know what type of audience to choose for my product?
● Is there a way to know the industry-wide average cost per click?
● What kind of images work best for Facebook ads?
● Why do Facebook ads get rejected after submission?
● How do I track the website traffic from my Facebook ad?
● What are the different types of Facebook ad formats?
● What is Social Media Marketing?
● How can you bring organically traffic on our Instagram page ● And how could you
better our strategy?
● What are all the social media platforms I should use for my business?
● What is the impact of social media on marketing?
● List down some of the popular social media tools?
● How can LinkedIn be used for marketing?
● How will you boost Tweets or Twitter posts?
● What is the best time to post on social media?
● What is Guest posting and process of guest posting
● Social bookmarking & process
● Off page & on-page seo
● Affiliate marketing- follow & No follow with example & which is best
● How to optimize blog or article
● Link building & process
● Om page optimization & whole process with exp.
● Hyperlink?
● Type of SEO black & white explain with example
● Inbound link & outbound link
● Google search consol
● How we find competitor back link
● Seo tool that you used
● AB testing & how to do
● Site map
● How do you do awareness of any organization
● What are the bidding strategy
● How to drive the consumer data when you have to start a business from scratch?
● How to organically increase reach on a social media post?
● Best 5 ways to engage audience network?
● Main points to be kept in mind for content writing?
● How to increase visitors on the website?
● For Brand awareness, what campaign of google ads we need to run?
● What should be the target audience to sell a Digital Marketing course?
● How to do lead generation?
● Small lead generation companies?
● What are your techniques?
● How many types of lead generation?
● What technology do you work with your lead generation?
● What is the best form of paid ad used nowadays?
● Explain Google ads
● What is a keyword and explain it's importance in SEO and paid ads.
● How can u promote your business on social media (Instagram)
Interviewer always checks your communication skills. (Important note)
Questions asked other than technical topics:
• Tell us something about yourself.
• Questions on the skills written in cv, like soft skillsleadership, etc.
• In what topic you have expertise in whole course?
• If you are given a company, how will you handle their social media,
what will be your strategy?
• If you are given a task in a short notice with a deadline, how will
you handle it?
• Task to write a caption related to a post shown by them Where
you see yourself in next 5 year's?
• Do you have any portfolio or work to showcase?