India's Pet Care Trends and Opportunities in 2025
Explore the booming pet care industry in India, driven by rising pet ownership, changing lifestyles, and increased pet
humanization. Discover key trends and opportunities for pet businesses in 2025 with TGM Global Pet Care Report 2024.
NEWS
KEY INSIGHTS FROM THE REPORT
India's Pet Care: 2025 Trends and Opportunities
India's pet industry is on the brink of significant growth. According to the Indian Pet Industry Joint Advisory Council (IPICA), the
sector is set to expand at a compound annual growth rate (CAGR) of 20% over the next five years. Insights from the TGM India Pet
Care Report 2024 shed light on this rapidly evolving sector, exploring the trends that are shaping the market and the opportunities
for businesses looking to tap into India's booming pet care industry by 2025.
India's pet care sector is diverse, encompassing segments such as pet food, pet products, and services, each ripe with potential for
both startups and established players. Valued at around $650-700 million in 2024 according to Market Decipher, the market is
expected to reach $2.4-2.5 billion by 2029, opening the door for businesses to cater to a rapidly expanding customer base.
Entrepreneurs and established brands alike have the chance to capitalize on this growth, particularly by offering innovative and
niche solutions that meet the evolving needs of Indian pet owners.
Drivers of Growth
Rising Pet Ownership
A key driver of this market expansion is the sharp rise in pet ownership. According to TGM’s report, 71% of Indian respondents
own pets, with more than half of them having two or more pets. This marks a substantial increase from last year, where only
18% reported owning multiple pets. This growing pet population translates directly into increased demand for pet food, products,
and services, offering businesses the opportunity to tailor their offerings to cater to larger pet households, particularly by
providing multi-pet packages or bulk buying options.
Changing Lifestyles
Urbanization and the shift towards nuclear families are also playing a major role in this growth. As more people embrace pets as
companions, particularly in urban centers, the demand for pet-related services is skyrocketing. This shift is further fueled by rising
disposable incomes, enabling pet owners to spend more on the care and comfort of their pets. For businesses, this represents a
golden opportunity to offer premium products and services, such as luxury pet care items or on-demand grooming and pet-sitting
services, which cater to busy, urban lifestyles.
Increased Pet Humanization
As pets are increasingly seen as family members, pet owners are willing to spend more on their pets’ health and happiness. TGM’s
report shows that 56% of pet owners in India consider their pets as part of the family. This trend opens up opportunities for
businesses to introduce more personalized, high-quality pet care products that meet the growing expectations of pet parents.
From premium pet food that caters to specific dietary needs to wellness programs aimed at improving pet health, brands can
differentiate themselves by focusing on products that prioritize both quality and emotional value.
Trends and Opportunities
Digitalization
The rise of technology in India is reshaping the way pet owners make purchasing decisions. TGM’s report highlights that internet
searches and social media are among the top three ways Indian pet owners learn about the best care for their pets. Moreover,
wearable pet tech, such as fitness trackers and smart feeders, is gaining popularity, with adoption rates in India reaching nearly
twice the global average. This growing digital integration presents a clear opportunity for businesses to expand their digital
presence, develop smart pet products, and leverage e-commerce platforms to reach tech-savvy consumers. By embracing digital
marketing strategies that include personalized recommendations and influencer collaborations, brands can engage more
effectively with the new generation of pet owners.
Premiumization
With pet owners increasingly focused on providing the best possible care for their pets, demand for premium pet products is on
the rise. In India, quality has become the most critical factor for pet owners when selecting pet food, outweighing even price
considerations. This trend is especially prevalent in APAC pet care markets, including India, where consumers are willing to invest
in products that promise superior nutritional value. For pet businesses, this is an opportunity to offer high-end, health-focused pet
food and supplements that cater to specific health concerns such as allergies or digestive issues, creating loyalty among health-
conscious pet owners who prioritize their pets’ well-being.
Specialized Pet Food
India’s pet owners are becoming increasingly discerning about what they feed their pets, particularly as skin and digestive issues
are common concerns. TGM’s report shows that addressing specific health concerns and ingredient composition are top
priorities when buying pet food. For businesses, this creates an opportunity to develop specialized diets tailored to address these
conditions. By providing clear, transparent information about the benefits of specialized diets, companies can establish themselves
as trusted partners in pet health and nutrition, offering solutions that improve the quality of life for pets while building long-term
customer loyalty.
Eco-Friendly Products
Sustainability is another growing pet care trend, with Indian consumers showing a clear preference for eco-friendly pet products.
TGM’s report reveals that 13% of Indian pet owners prioritize eco-friendly products, nearly double the global average. This shift
towards sustainability provides a significant opportunity for pet care brands to innovate in areas such as eco-friendly packaging,
biodegradable products, and sustainable manufacturing processes. Brands that position themselves as environmentally conscious
can attract a new generation of eco-conscious consumers, enhancing their market position while contributing to broader
sustainability efforts.
Innovative Pet Services
The deepening bond between pets and their owners has led to a surge in demand for specialized pet services. From pet daycare to
health insurance, TGM’s report highlights the growing interest in services that prioritize pet health and convenience. Indian pet
parents, while price-conscious, are increasingly willing to invest in services that ensure their pets are well cared for. This offers
businesses a chance to introduce new, innovative service offerings such as mobile pet grooming, pet dietitian consultations, or
subscription-based wellness programs. By addressing both the emotional and practical needs of pet owners, businesses can carve
out a niche in this expanding sector.
In a Nutshell
India’s pet care market is poised for substantial growth, driven by rising pet ownership, changing lifestyles, and the increasing
humanization of pets. As these trends evolve, they present numerous opportunities for businesses to innovate and capture a
share of this rapidly expanding market. By staying attuned to the needs of modern pet owners—whether through digitalization,
premium products, sustainability, or innovative services—companies can position themselves as leaders in the pet care industry,
offering solutions that meet the demands of a new generation of pet parents.
Want a broader view of what’s happening in the pet care world? Check out our Global Pet Care Trends 2024 for a comprehensive
look at the trends shaping the industry across regions.