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AMRITA VIDYALAYAM, NAGAPATTINAM
Teacher : Sowmiya Elamaran M
Class : XII - B
Subject : Marketing
Chapter :1
Topic : Product
Duration : 11 Periods
Instructional Objectives:
The Student will be able to
Meaning, importance of Product in Marketing
Knowledge of types of consumer goods and industrial goods
Discussion of Product Life Cycle
Understanding the role, importance of packaging and labeling
Content Analysis
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PERIOD 1
TEACHER`S ACTIVITY STUDENT`S ENGAGEMENT
● Will raise the following questions ● Will think and answer
to them
a. what is product ● will try to collect the answers on
b. what is service their own.
c. difference between product and ● Will participate and rise up their
service answers.
● Will clarify their views and
elaborate the meaning and
components of product
● Will make them to take notes for
the content discussed.
PERIOD 2
TEACHER`S ACTIVITY STUDENT`S ENGAGEMENT
● Will conduct a quiz – To recall ● Will make note of the points
previous content. dictated
● Will characteristics and importance
of product
● Will give an overview about
different levels of product
PERIOD 3
TEACHER`S ACTIVITY STUDENT`S ENGAGEMENT
● Will ask them to list examples for ● Actively participation will be felt
consumer goods and industrial with the response from the students.
goods ● Will listen and clarify their doubts
● Will deliver the content related to
the features and types of consumer
goods.
● Will ask students to collect features
and types of industrial goods and
prepare a chart.
PERIOD 4
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TEACHER`S ACTIVITY STUDENT`S ENGAGEMENT
● Slip test for 30 min will be ● Will provide their answers
conducted and discussion ● Will clear their doubts
PERIOD 5
TEACHER`S ACTIVITY STUDENT`S ENGAGEMENT
● Will recall the concept of consumer ● Observe the class.
goods by raising application based ● The level of understanding and
questions their explanation is noted.
● Will explain the following concepts ● Will listen carefully
a. featurs of industrial goods ● Will make note of the points
b. types of industrial goods dictated
● Will enumerate different stages of
the product life cycle.
● Class notes will be delivered
PERIOD 6 & 7
TEACHER`S ACTIVITY STUDENT`S ENGAGEMENT
● Will explain the following ● Will listen and take notes.
a. Product Mix
b. Product Line
● Will deliver key notes
PERIOD 8 & 9
TEACHER`S ACTIVITY STUDENT`S ENGAGEMENT
● Will discussion about the ● Will listen and take notes.
packaging concept
● List the essential qualities of good
packaging and its types
● Will conduct discussion on the
concept of Labeling.
● Will deliver key notes
PERIOD 10
TEACHER`S ACTIVITY STUDENT`S ENGAGEMENT
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● Complete revision and doubt ● Will utilise the time in the best way
clearing session. to clear their doubts.
PERIOD 11
TEACHER`S ACTIVITY STUDENT`S ENGAGEMENT
● Conducts unit test ● Write their test.
● Correction and commands ● Will have discussion on the correct
regarding unit test answers.
TEACHING AIDS.
o Subject Book
o PPT Videos.
ACTIVITIES.
Will make the students to prepare comparative charts.
Quiz competition will be conducted
EVALUATION
1. Differentiate between convenience and shopping products with examples
2. Evaluate the significance of branding in product differentiation.
3. "A product is a mixture of tangible and intangible attributes." Explain this statement
with examples.
4. "A product is a bundle of utilities." Discuss this statement with examples.
5. Read the following case study and answer the questions that follow:
Case Study: Ranger India Limited is an automobile manufacturer in India, making 1.5
million family cars every year. It has a sales network of company-approved retailers
across 600 cities. A. Identify the type of channel of distribution adopted by the company.
B. State the market-related factors that are likely to affect the decision of a marketer
about the choice of channel of distribution.
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POINTS OF INTEGRATION AND VALUE
"Dear Students, this isn’t just a product—it’s your partner in progress.
Whether it’s learning smarter, staying organized, or reaching your goals faster, we’re here
to power your journey. Invest in yourself—because your future is the best brand you can
build."
TEACHER PRINCIPAL