SOP 1: How do the participants experience the diderot Effect in online shopping?

1. Can you describe a time when buying one item online led you to purchase additional products?
Statements
It is when there's sales or i have to meet the minimum for vouchers such as free shipping vouchers or 15% off vo
A time when I purchased an item that had a price lower than the shipping fee
Kapag may inooffer silang bundle deal para sa mababang price at yung minimum order na kailangang imeet para
I wanted to upgrade it since I was not satisfied with its feature
When I ordered clothes from a particular shop, I was impressed by the quality when they arrived.
When i am buying a shirt and i realize its beautiful
I bought a book one time and it led me to purchase another book from the same franchise
After adding the shoes to my cart, I started browsing the website's recommendations
I was looking for a specific lipstick online and then the website suggested other makeup products like blush and o

2. Are you aware of the Diderot Effect? If yes, how do you describe it?
acquiring a new item can lead to the desire for additional purchases.
if you buy something, you get the desire to purchase again
The Diderot Effect is when buying one new item makes you feel the need to buy more things to match or complem
it's when buying something new makes you want to get more stuff to match it
it will lead you to buy more things to upgrade or match the original item
being eager to have something, wherein we people tend to buy based on our current perception

3. Do you think owning a new product influences your desire to upgrade or replace other items you o
I feel like upgrading my accessories too
it influence me to upgrade my phone
it is the desire for a aesthetically pleasing collection
Some products we own have their weaknesses, some things that we wish that product did not have.
when we have something we tend to think of how are we going to make it more useful, or presentable.
a new item can make my old things look outdated
if I buy a new, super sharp and well-designed chef's knife, suddenly my old, dull cutting board looks out of place.
one product gets outdated quickly and the brand releases a new product leading one to upgrade them to be more
I want to upgrade it to satisfy my desires which sometimes lead to impulsive buying

4. Have you ever regretted buying something online?

Do you think owning a new product influences your desire to upgrade or replace other items you own? Why or wh
I purchased bad makeup product that caused me to breakout
I bought a pair of headphones. They had great reviews and seemed like a really good deal. But when I received th
I bought clothes online that looked good in the picture, but the material was cheap.
I purchased something and it arrived to me and it didn't look like in the pictures
I bought once and it arrived with missing pieces, which made me really regret it
I bought shoes that didn't fit well and regretted it.
i regret buying pants online
5. What influences you to shop online?
The famous influencers influence me to buy the products they promote
Tiktok videos
the convenience of browsing different stores.
My location. As someone who lives far from physical stores, I tend to shop online.
For convenience, as I am always busy and online shopping is really convenient when you need something immed
Discounts influence me a lot
the discounts have major influence in my desire to shop online
What makes me shop online is the low prices
ang lower price and sale na inooffer ng online sellers compare to market
The vast array of items available online influences
The variety of products available online is also amazing

6. How do you decide which products to buy when shopping online, and what factors influence your c
Palagi kong cinoconsider ang budget
I first consider my budget before I decide which products to buy when shopping online
brand reputation help me decide.
I buy products from sellers that I trust or have bought from and approve of
I first look at reviews and see if the brand is trusted
I decide based on what I need and my personal preferences
The factors that influences my choices if a product a need or want
I compare prices across different sites
i always look for other shop na mas affordable at may quality ang product
Foremost is the product's quality. I always look for items that are well-made and durable.
I choose the product that has the most positive reviews about the quality of the product and the customer service
Im checking first the reviews of the products before i buy them

7. What role do social media, advertisements, or influencers play in shaping your online shopping ha
Reviews and advertisements I find help me to choose the best products
their reviews influence me if the product is worth it or not
Nahihikayat ako ng mga ito na bumili based sa word of mouth nila and natutulungan din ako ng mga ito na magd
Influencers and ads often make me want to try new things.
Social media platforms are like a window to a world of products I might not have known about otherwise
Social media ads and influencers influence my shopping by showcasing trends, providing reviews, and promoting
seeing them using it makes me want to buy the products they endorse.
advertisements convinces me to buy something base on its appearance and quality.
Influencers allures us by making the product more captivating and flashy

8. Have you ever felt that an online purchase changed your lifestyle or personal preferences? If so, h
buying stylish new clothes online inspired me dress confidently.
I bought a makeup once and its a gamechanger
buying workout gear made me start exercising regularly.
I bought a brace for my scoliosis once
I bought a high-quality yoga mat and some yoga accessories online
bumili ako ng begginer set ng isang hobby (crochet) then nagustuhan ko
pouches, file storage, and bags inspired me to be more organized as a student.
making me more open to new products and trends.
Ever since I tried purchasing a product with a higher price, I realized that those "branded" products are more likel
online shopping/purchase makes my life much essier specially when i have no more time

9. What types of products do you think are most likely to lead to a chain of additional purchases?
fashion lead to more purchases for me.
The shirts and beauty products
Fasion, especially those that establish a new style.
Clothing and Accessories, Beauty and health products
For me, it is fashion or clothes.
I think products in fashion such as bags are most likely to lead to a chain of additional purchases. People buy the
tech gadgets mostly make me purchase additional items.
Tech gadgets, as some devices can be replaced by a new version very quickly
Tech gadgets also have a high potential for leading to additional purchases.

10. Can you describe a situation where peer influence led you to buy additional items?
I end up buying a whole set of phone casing (case, pop socket, and even a chain) where I only planned to buy a p
my friends got skincare products, so I bought some too.
My friends have mini electric fans, since its also hot I bought one too
When I see my friends have the new trendy outfit, I get influenced by them
My friend suggested buying more clothes in a different style
My friends recommended a skin care brand
Friends positive experience with a specific brand of clothing convinced me to buy the product.
Kapag nagrerecommend sila ng isang product na effective/maganda ang quality.

SOP 2: How does the consequence of the Diderot Effect on online shopping habits affect the participa
a. Financial well-being (1-4)
b. Emotional well-being (5-8)

1. How does online shopping influence your spending habits and your ability to manage your finance
Online shopping tempts me to buy more because of low prices, even unnecessary items, making it harder to man
It makes me spend more impulsively since it's so easy to buy things any time.
Online shopping equally influences my spending habits and finance managing. Sometimes, it makes me spend m
Viewing online shopping apps regularly tempts me to purchase things and make it hard for me to manage my fina
It influence me to buy more and spend my last money
Online shopping encourages impulse buys, hindering financial management.
natutunan kong imanage ang budget ko when it comes sa pagoonline shopping.
It helps me to manage it more easily, since I already planned out all of my future purchases and expense.
I learn how to manage my finances because I plan before buying
the convenience of online shopping is both a blessing and a curse. With just a few clicks, I can browse through a v
2. Do you track your spending habits closely? How?
I use a budgeting app on my phone. It's really convenient because I can input all my transactions as soon as they
I minimize my shopping, budget my money, and only shop or spend when I have spare after budgeting.
by budgeting my spending.
by listing all of my purchases, throughout the week or day. I often balance it, checking if I spend too much for foo
I make a list of all my purchases on my phone
I try to limit myself from purchasing over a certain threshold

3. What are some of the challenges you face in managing your finances in relation to online shopping
I tend to sometime cheat on my budget and take money from other things I allot money for.
By creating the urge to buy unnecessary things, the Diderot Effect influences spending habits, making it harder to
Sometimes, purchasing something leads to purchasing more.
Its challenging to resist buying in online shops if I had just received my pocket money
Impulsive buying and glamorous products endorsed by infleuncers and social media
One of the biggest hurdles is dealing with impulse purchases. Online stores are filled with enticing product image
It's hard to resist sales and promos, which makes me overspend
since many shops offers discounts, I always thought of buying something because I will get it cheaper.

4. In what ways does online shopping affect your ability to maintain a consistent budget?
It makes it hard to stick to a budget
Its hard to stick to a budget
It disrupts budgets
before, I was able to save money, but now I can no longer budget for the things I really need.
because I buy things I don't really need.
It affect me by buying things that expensive but i dont need it
i tend to buy more products that is out of the budget
Mostly, it does not affect my budgeting
it helps me to save up rather than spending too much in physical stores.
Shipping fees, taxes, and potential customs duties can significantly increase the final price of an item.

5. After purchasing something online, how do you usually feel?

Satisfaction
I feel happy when it comes to me in a good packaging
Happy, since after a long decision making and convincing myself if I should get it or not i ended up getting it
Happy at first, but sometimes I regret it after.
I feel satisfied, and sometimes regretful.
I usually feel satisfied, but sometimes if the product was not what I expected, I feel regret and guilt
Happy however, there are also times when I'm hit with a wave of guilt.
Usually satisfied, but sometimes a little anxious about the purchase.
Masaya, satisfied, and sometimes disappointed
It depends, sometimes I feel satisfied but sometimes I feel regret
6. Have you ever experienced guilt or regret after realizing that one purchase led to excessive spend
I just try to be more careful with my next purchases.
nireremind ko ang sarili ko na maging wais sa pamimili
I stopped spending for a bit of time to recover
i handle it by not spending again
I cut back on spending and focused on saving.
I will not purchase something again online for following weeks
reviewing my expenses and identifying unnecessary purchases.
I made a detailed list of all my expenses over the past few months to see where I could cut back.
I handle it by making a list of my expenses
focusing on my needs over wants

7. What are some emotional triggers that make you more susceptible to the Diderot Effect?
Boredom always make me want to shop.
Boredom, sometimes when I feel bored I view online shopping apps to ease the boredom
Boredom can make us curious and just add to cart products impulsively
Stress urges me to shop.
Stress and having spare money.
Stress is another big trigger. When I'm feeling overwhelmed at work or dealing with personal issues, shopping can

8. How does the constant exposure to new products online affect your ability to feel satisfied with yo
However, when the product actually improves, eliminates its weaknesses, and fits my preferences, I do feel the d
I always end up wanting everything beyond what I need.
It makes me feel like I'm always missing out
I start to feel like I'm missing out on something amazing
Seeing new products online makes it harder to be satisfied
New products attract me making me more unsatisfied with my things
It's harder to appreciate what I already own.
It decrease my ability to feel satisfied with my current possessions
Constant eposure to new product is very tempting and makes me feel unsatisfied with what I currently have

SOP 3: What are the possible interventions to cope up and manage the impact of the Diderot Effect o

1. Do you think awareness of the Diderot Effect could help students make more mindful purchasing d
if they know about the Diderot Effect hence they will be knowledgeable how to handle it.
It recognizes how one purchase leads to more spending, making them more mindful of their needs.
It helps students recognize unnecessary spending and make mindful choices.
Raising awareness of the Diderot Effect will help students make wiser decisions and have mindful spending habits
since magiging knowledgeable na ang students abt it, mas magiging aware sila ang mas mapapagisipan na nila n
, it will make students be informed and more mindful in purchasing. This in turn can prevent impulsive purchases
it helps the student to avoid buying things that they dont need
understanding how purchases can lead to chain of spending helps them resist the urge to buy more.
it would make students to be less reckless about their purchasing decisions and try to think more critically about

2. What role do financial literacy and money management skills play in preventing unnecessary purc
It helps control spending by teaching the importance of budgeting and prioritizing needs over wants.
It teaches budgeting and differentiating needs from wants.
Weighing your needs and wants helps you understand and decide which to purchase first.
They will have more knowledge in budgeting and be more mindful about their purchases
They equip individuals with the knowledge and reducing unnecessary purchases.
It plays a vital role, mas magiging mindful ang mga tao sa mga pinamimili nila at mas magiging wais
It plays a major role, by havinv financial literacy people will be educated about their expenses and will learn how
People will become more knowledgable and mindful of their purchases thus preventing unnecessary purchases in
Make infomed and beneficial financial decision
money management skills include the ability to comparison shop and find the best deals.

3. How can setting personal shopping rules or limitations help prevent the Diderot Effect?
It will help them to not waste their money on unnecessary things and thus preventing Diderot Effect
It helps us to prevent wasting our money
It can help people or student like me to become more practical about the future purchases that I will make, and fo
having a clear budget is a fundamental rule. By deciding in advance how much money can be spent on shopping
Setting shopping rules helps prevent the Diderot effect by limiting impulsive buying and prioritizing essentials.
Budgets, lists, and waiting before buying reduce unnecessary purchases.
Setting shopping rules or goals can help you minimize or avoid purchasing unnecessary products.
Unnecessary purchase will be greatly reduced if you set personal shopping limitations
It can help break the cycle of Diderot Effect

4. What personal habits do you think could help people resist the urge to make additional purchases
avoiding shopping apps can help resist the urge to buy more
Taking a break from online shopping, alloting your spare money to other necessary things, and making purchase
Deleting online shops if I feel an urge to purchase things
Scrolling through social media, by looking for more reviews or cons of a product you want to buy, it will help them
By making a habit of checking reviews first before buying an item. Resist the urge to buy impulsively on online sh
Self-control, avoiding impulse buys, and questioning if something is necessary.
be contented on what you have and be responsible in buying.
Be a mindful consumers and always think before they click the "check out"

5. What strategies can individuals use to differentiate between needs and wants before making purchases?
Listing down the specific needs and wants
Needs are items that are fundamental for our survival.
Masasabing ito ay "need" if it ay necessary and magagamit for every day life. at masasabing ito ay "wants" if par
By categorizing their future purchases, labelling if that specific product is a need or want.
prioritizing essentials
focus on essentials.
Think critically first if what youre buying is important and a necessity, if its not then try to avoid purchasing it as b
By thinking if they really need it or not
By questioning his/her self if it is a need or a want
ll reflect and ask myself first if its a necessity or if I just want it for the sake of it before I make a purchase

6. What budgeting techniques have helped you manage your online spending habits?
break down my expenses into different categories such as housing, utilities, groceries, transportation, and online
For me allocating specific amount of percent like, 50% for savings, 40% for food, 10% for online purchase.
I give a certain portion of my money to needs and if I have extra money I give it to my wants.
I save my money if i want to buy something online
Palagi akong nagtatabi ng savings for my wants
Setting a monthly spending limit,
Set spending limits
Setting limits on my purchases
Setting monthly spending limits.

7. How can tracking expenses or using financial planning tools help manage the financial impact of im
Tracking expenses, setting a budget, and avoiding shopping apps can help resist the urge to buy more.
It helps you to decide and adjust
Financial planning tools can also help you create a budget, set savings goals, and remind you when you're oversp
Nakakatulong ito dahil natatrack and mas nababalance ko ang aking budget
It will be more easy to see if which I should buy first, and help me save more since I am tracking it down.
By regularly reviewing your expenses, you become more mindful of your spending habits, making it easier to con
It can control impulsive buying.
It shows where your money goes, helping prevent wasteful spending.
Planning ahead of purchases can help you avoid impulsive decisions and purchases. By limiting your expenses, yo
It can help prevent any impulsive purchases
You can prevent spending impulsively and you can set your goals with your budget clearly

8. What are some effective ways to create and maintain self-discipline when dealing with impulsive shopping urg
Avoiding shopping apps Evasion
Blocking online shopping apps temporarily on my phone
By avoiding to go in shopping apps
limit exposure to online shops
Limting yourself, or hiding your money. Money Management
Keep money away like in a piggy bank
Thorough thinking and decision making Reflection
Take time to figure out what makes you want to shop impulsively. It could be stress, boredom, social pressure, or
setting a budget Goals
set savings goals
Setting clear goals.

9. What are some ways people can prioritize saving over upgrading or accessorizing their lifestyle?
by setting financial goals, budgeting wisely, and focusing on needs instead of lifestyle upgrades
Appreciate what you have and focus on long-term financial goals
Visualize long-term goals
Thinking wisely if its their needs or wants
ALWAYS prioritize the savings over their wants. its okay na bumili ng wants pero huwag abusuhin ang budget
Think of your needs first before moving on to accesorizing your lifestyle. Alwways think practically
By looking at the quality of the product that they're going to purchase, like buying a product thinking that you wil

10. What advice would you give to other students struggling with the Diderot Effect?
Set a budget and track expenses
Learn to manage your money and spending. Organize your expenses, cut down on unnecessary ones, and do not
My advice would be proper budgeting. Learning how to budget properly can decrease the risk with Diderot effect.
Do not be easily influenced by social media and content creators as they are major contributors of this phenomen
Do not easily be tempted by things you see in social medias.
Always be practical. Decide critically first if what youre purchasing will contribute immensely to you, and if it is no
For those students who struggle with the Diderot effect, I think they should be more practical and think not only t
focus on needs over wants to avoid unnecessary spending
think before buying something if its their needs or wants and prioritize their school needs
Be aware, set limits and prioritize needs over wants.
always prioritize the needs over wants
Just because you bought one thing doesn't mean you need more
Pay attention to how getting a new item often makes you feel the need for more related things. For example, if yo
se additional products?
Code
pping vouchers or 15% off voucher discounts
lower price
der na kailangang imeet para walang shipping fee.
unsatisfied
they arrived. quality

recommendation
eup products like blush and other shades of lipstick.

additional purchase

re things to match or complement it. match

t perception perception

replace other items you own? Why or why not?

desire

uct did not have. improvement

ful, or presentable.
outdated
ting board looks out of place.
e to upgrade them to be more updated
satisfaction

er items you own? Why or why not?

Poor Quality
d deal. But when I received them, I found that the sound quality was not as good as I had hoped.

Misleading

Wrong fit
 Advertisements

Convenience

n you need something immediately

Discounts

Low Prices

Variety

hat factors influence your choices?

Budget

Brand reputation

Needs

Price comparison

Quality
duct and the customer service. I also consider the price based on the reviews Reviews

g your online shopping habits?

Decision Making

n din ako ng mga ito na magdecide if it is worth it or not

Discovery
own about otherwise
iding reviews, and promoting discounts, making me more likely to buy Persuasion

sonal preferences? If so, how?

Confidence

Health
 Hobby
Organize
Practicality
nded" products are more likely to be worth the money.

additional purchases?
Fashion

al purchases. People buy the newest bags in brands such as chanel, gucci, etc
Gadgets

onal items?
here I only planned to buy a phone case Extra Purchase
Imitation

Suggestion

habits affect the participants in terms of:

ty to manage your finances?

ems, making it harder to manage my finances properly Impuslive

etimes, it makes me spend more than I alloted

ard for me to manage my finances

Manage
rchases and expense.

icks, I can browse through a vast array of products from the comfort of my home. This ease of access often leads to impulse purchases.
 transactions as soon as they happen. Apps
are after budgeting. Budgeting

ng if I spend too much for food, fare, or school supplies. Listing

Limitation

relation to online shopping?

Budget Shift
ng habits, making it harder to manage finances properly. Diderot Effect

Income Effect
Online Influence
d with enticing product images, customer reviews, and limited-time offers.
Sales Temptation
will get it cheaper.

istent budget?
Budget Disruption

Overspending

Self Control

al price of an item. Hidden Costs

Satisfied

not i ended up getting it

Buyer's Remorse

regret and guilt

 ase led to excessive spending? How did you handle it?
Careful

Hiatus

Listing
uld cut back.

Priority

e Diderot Effect?
Boredom

Stress

personal issues, shopping can seem like a way to relax and treat myself.

ity to feel satisfied with your current possessions?

my preferences, I do feel the desire to possess the product Desire

FOMO

Unsatisfied

th what I currently have

pact of the Diderot Effect on the participants' online shopping habits?

more mindful purchasing decisions? Why or why not?

Cope up
of their needs. Decision Making

have mindful spending habits.

mas mapapagisipan na nila ng maayos ang decisions nila
prevent impulsive purchases, unnecessary buying, and Diderot effect
 Moderation
rge to buy more.
to think more critically about their purchase which could reduce their impulsiveness

venting unnecessary purchases?

eeds over wants. Balance

Knowledgable

as magiging wais
expenses and will learn how to handle their budget.
ing unnecessary purchases in the future
Analytical

g Diderot Effect Avoid Waste

chases that I will make, and for me it'll help me to control myself for buying more product. Control
ey can be spent on shopping in a given period, say a month, you create a financial boundary
and prioritizing essentials. Minimize

ary products.

Overcome

make additional purchases after buying a new item?

Break
things, and making purchase intervals (e.g., only shop once every month).

want to buy, it will help them rethink if they should buy the product. Reviews
o buy impulsively on online shops
Self-control

fore making purchases?

Identification

sasabing ito ay "wants" if para lang masatisfy ang happiness or naattract lang sa isang bagay.
 Priority

try to avoid purchasing it as best as you can Questioning

ore I make a purchase

ng habits?
es, transportation, and online shopping. Division
% for online purchase.

Saving

Spending Limit

e the financial impact of impulsive purchases?

e urge to buy more. Assistance

mind you when you're overspending.

am tracking it down.
abits, making it easier to control impulsive purchases and stay financially stable. Control

Prevent impulse
By limiting your expenses, you can temporarily cut down unnecessary expenses and prioritize the necessary ones

g with impulsive shopping urges?

Money Management

boredom, social pressure, or even specific marketing tactics.

essorizing their lifestyle?
le upgrades financial goals

needs
wag abusuhin ang budget
ink practically
product thinking that you will use it in a long run. quality

rot Effect?

unnecessary ones, and do not spend all of your spare on shopping and instead, leave some and start saving more.
e the risk with Diderot effect.
contributors of this phenomenon

mensely to you, and if it is not, then avoid purchasing it.

practical and think not only twice but more than five times before buying something.

ated things. For example, if you buy a new pair of trendy shoes, you might start thinking you need new pants to go with them, and then
n leads to impulse purchases. Neutral
Assistance

Prevent impulse
 Budgeting

Influence

Practical

Priority

Awareness
nts to go with them, and then a new top. Once you're aware of this pattern, you can start to break it.