ICT
PROJECTS
FOR SOCIAL
CHANGE
L A U N C H P L A N
HOW TO
UPLOAD,
MANAGE,
AND
PROMOTE
ONLINE
PROJECTS
FOR
SOCIAL
CHANGE
HOW TO DESIGN A
WEBSITE
Your website should meet one
main goal. All elements of your
site should serve that
overarching purpose.
CHOOSE YOUR
WEBSITE BUILDER
Now that you have identified your
goal, it is time to pick the right
tool to reach it. A website builder
is a platform on which you can
create, personalize and publish a
website.
DEFINE YOUR
LAYOUT
You can pick a template on
which to base your design. To
make a template your own, you
can fully customize all its
elements. Remove, add, or
change details like text, images,
and color.
CLAIM YOUR
DOMAIN NAME
Your domain name is your
address on the internet. It's what
your visitors will see in the bar of
their browser, right after the
"www." Registering your domain
name is critical for your online
success.
GATHER YOUR
CONTENT
This includes your images, slogans,
videos, texts, and more. Use your
original materials as much as you can
to ensure you're offering valuable and
branded content. Whenever you're not
creating unique content, make sure to
acquire your resources through legal
ways.
MAKE IT ACCESSIBLE
TO EVERYONE
Make sure to build your website
hierarchically, using clear headers to
define the different levels of
information. In addition, ensure that
your site is fully operable with a
keypad, write alt text for your images,
use heading tags, and more.
OPTIMIZE FOR MOBILE
DEVICES
Smaller screens do not equal a smaller
impact. With such an increase in
smartphone and tablet usage, you
must ensure a seamless browsing
experience across all devices.
ASK FOR FEEDBACK
Be receptive to their critique, and
remember that you may not always like
what you hear. To ensure a flawless final
result, ask a friend or colleague to check
the following elements: Is the text
proofread? Are the pages easy to
navigate? Is the mobile version
optimized? Are all the links working? Are all
the SEO elements filled out correctly?
PUBLISH AND UPDATE
A site that looks like it's been lying
dormant for too long is uninviting and
can also seem unreliable. Regularly
updating your website shows that
you're present, active, and up-to-date
with what's happening in your industry.
MONITORING
SITE
STATISTICS
ON
DIFFERENT
PLATFORMS
WIX
You will see how much traffic your site is
getting, where your visitors are coming
from, and more with the Site Traffic
Analytics. Once you log in to your WIX
account, click the Analytics tab in your
site's dashboard.
FACEBOOK
To access Facebook Page Insights, go
to your Facebook Page and click the
Insights tab in the top menu. Facebook
Page Insights gives you detailed
analytics for your Facebook Page, so
you can track what works, learn how
people interact with your content, and
improve your results over time.
GOOGLE ANALYTICS
Google Analytics is a web analytics
service offered by Google that tracks
and reports website traffic, currently a
platform inside the Google Marketing
Platform brand.
BENEFITS OF WEBSITE
ANALYTICS & TRACKING
01 02 03 04 05
Know the Know exactly See what Find out Measure the
success of other
what the area
visitors to ways to marketing
customers
customers improve the activities and
the site. are looking
are losing. see the match
for. Website. rate rise.