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PROMPTS FOR
SOCIAL MEDIA
MARKETING

Use this copy & paste guide to get started

with ChatGPT for social media marketing.
COPY/PASTE
PROMPT GUIDE
As a social media marketer, you can give ChatGPT
the following inputs to help you generate ChatGPT
prompts and templates for social media content

QUICK WIN PROMPTS

1 Can you help me create social media marketing materials?

2 What social media marketing materials and content can you help me create?

What information can I give you about [my, my clients] [brand, business] to help you create the best
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social media marketing materials possible?

PROMPTS TO GET GET STARTED

Topic: Provide a general topic or theme for the content you want to create. For example, "content
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marketing," "social media advertising," or "e-commerce."

Target audience: Define your target audience based on demographics, psychographics, or other
2 factors. For example, "young adults interested in fitness," "parents of young children," or "business
owners in the healthcare industry."

Purpose: Define the purpose of the content you want to create, whether it's to educate, entertain,
3 or persuade your audience. For example, "to inform potential customers about our new product,"
"to promote a sale," or "to generate leads for our service."

Brand tone and personality: Define the tone and personality of your brand, whether it's formal or
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casual, serious or humorous, or any other defining characteristic.

Desired format: Specify the format you want the content to take, whether it's a blog post, social
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media post, ad copy, or something else.

Keywords: Provide a list of keywords relevant to your topic or industry, to help ChatGPT generate
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more accurate and relevant content.

Length: Specify the length or word count you want for the content, whether it's a short social
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media post or a long-form blog post.
 IMPROVE YOUR AI RESPONSE WITH THESE TIPS

Ask for alternatives: If you're unhappy with the first response you receive from ChatGPT, just tap
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“regenerate response” to explore alternative ideas. There’s no limit to how many times you can
regenerate a response.

Provide context: The more context you provide to ChatGPT, the better the response will be. Be
2 sure to include information about the platform you're writing for, who the intended audience is, the
desired length of the piece, and any other relevant details.

Define the tone of voice: Whether you want to be lighthearted or serious, ChatGPT can help you
3 achieve the tone you're looking for. But it doesn’t stop there. You can name a famous person (a
celebrity, writer, or an artist, maybe?) whose voice ChatGPT should model your response after.

Set character limits: If you're writing for platforms with strict character limits, such as Twitter, be
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sure to set these limits in advance. This will ensure that ChatGPT produces content that is within
the guidelines of your platform, and it won’t require too many alterations.

Give it Examples: Provide chat Chat GPT with some examples of the kind of content you want it to
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produce. Give it specific restrictions and guidelines to improve the quality of your outputs.

PROMPTS FOR CONTENT CREATION

Act as a digital marketing expert and social media marketing expert. I’m going to give
you information about my business and brand. You’ll use this to help me create social
posts, video scripts, and more. Do you understand these instructions?

Act as a [topic/type of content] [expert, generator, etc.]. Write [number of posts, word
count, character count] of [type of social content] for [target audience] [for/on]
[purpose/topic/ keyword] in [tone]. Use these as examples [copy-paste 2-5 same type
of content examples].

Act as a [topic] [expert, generator, etc.]. Write a [number of pieces/word

count/character count][type of content] for [target audience] for/on
[purpose/topic/keyword] in [tone]. Use these as examples [copy-paste 2-5 same type
of content examples].

Repurposing Content: Now [rewrite, recreate, repurpose] the [previous post, above
content] for [different social media channel].

Weekly Social Media Calendar: Create a weekly social media posting schedule that
includes days and times to post, different themes, and content suggestions based on
the above information about [business, brand, mentioned in this chat].
 PROMPTS FOR CONTENT CREATION (CONTINUED)

Act as an expert digital marketer and blog writer. I’m going to give you a keyword, and I
want you to create the following materials based on that keyword: A captivating blog
post title and 700-800 word blog post based on the keyword and title of the post.

Act as a social media content generator. Create 100 unique social media posts for the
target audience I mentioned in this conversation thread. Focus on providing my
audience with tips, tricks, hacks, helpful tools, and advice to help them reach their
goals.

Now for the above social post, I want you to write it specifically for Facebook. The goal
of this post is to get more subscribers to my email list. Include a compelling call to
action in this post that tells readers if they subscribe to my email list, I’ll give them a
free ebook on “How to Build Your Writing Portfolio from Scratch in Two Weeks (No
Writing Experience Required).”

Now change the goal of this post to get my followers to purchase something. The call
to action should be to “buy my course on How to Build Your Writing Portfolio from
Scratch in Two Weeks (No Writing Experience Required).” Feel free to change, rewrite
or optimize the CTA verbiage. Include 3-5 full social post versions that I can review.

Great! Now rewrite this as a post for LinkedIn. The goal of this post is to get as many
comments as possible. At the beginning or end of the post, as a meaningful question,
and change the CTA to encourage them to write their answer as a comment.

Awesome! Now, change this post to include a poll to boost audience engagement. Give
the audience 3-5 options in the poll, related to the topic in this post. Here’s an example
of a poll you could create: [choice A, choice B, choice C, etc.].

Now, take the above social media posts and adapt them for an audience on LinkedIn.
The tone should be more professional, but not too dry since this is catered toward a
career-centered audience.

Act as a social media [video content, video ad] script writer. Adapt the following posts
to short, 10-15 second scripts for TikTok or YouTube shorts: [Post 1, Post 2, etc.]

Excellent! Now, take this post and turn it into a 15 second YouTube video ad script.
Keep the call to action the same: “buy my course on How to Build Your Writing
Portfolio from Scratch in Two Weeks (No Writing Experience Required).”
 PROMPTS FOR CONTENT CREATION (CONTINUED)

Can you help provide feedback on my writing?

Here’s a social post I wrote. I want you to optimize it for [view, likes, comments, shares,
followers, etc.].

Use the AIDA (Attention, Interest, Desire, Action) copywriting formula to write a brief
[social channel] ad for [Your Business Name] targeting [Your Target Audience]. The goal
of the ad is to get the audience and followers to sign up for [your eproduct, lead
magnet].

Write a new ad copy using the PAS (Problem, Agitate, Solution) copywriting formula.
Focus on [Specific Problem] that your [Target Audience] faces, agitate the problem,
and then present [Your Product/Service] as the solution.

Write new ad copy using the BBB (Benefit, Benefit, Benefit) copywriting formula.
Highlight three key benefits of [Your Product/Service] that will appeal to [Your Target
Audience].

Use an active voice.

Use short sentences.
TONE, STYLE, AND Use vigorous English
FORMATTING Use a short first paragraph
Use direct, punchy headlines
Base Layer Prompts Use positive language and a positive tone
*Feel free to adjust or Incorporate some humor
Minimize the use of adverbs
change these to your writing
Use contractions to sound more conversational and approachable
style and tone. Write mostly at a 6th-7th grade reading level.
Use conjunctions to improve readability and to improve SEO
Use bulleted and numbered list to make my writing more scannable

OTHER TONE & STYLE PROMPTS

1 Write this in the [tone, style] of [famous person]

I want you to reference a creativity score of 1-10 when writing. If I ask you to write with a creative
2 score of 1, your writing should be simple and plain. If I give you a creativity score of 10, your writing
should be maximally unique and creative. Do you understand these instructions?

Use markdown for headers, text formatting, and bold text. Use bulleted lists when necessary to
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break up long lists and large paragraphs.