Here’s one real-life example for each of the importance points of business ethics, based on your
uploaded document:
1. Satisfying Basic Human Needs
Example:
Microsoft’s Inclusive Workplace – Microsoft promotes diversity and inclusion, ensuring fair
treatment and a positive work environment. This satisfies employees’ needs for respect, fairness,
and recognition.
2. Creating Credibility
Example:
Tata Group (India) – Known for its ethical conduct and social responsibility, Tata has built long-
term credibility and trust among consumers, employees, and investors.
3. Uniting People and Leadership
Example:
Google – Google fosters a collaborative culture where ethical leadership and employee
alignment drive innovation and shared values, creating unity across the organization.
4. Improving Decision Making
Example: Starbucks – Follows Fair Trade practices, ensuring ethical sourcing decisions that
consider the well-being of farmers and the environment.
5. Long-Term Gains
Example:
Tata Group (again) – Even during financial struggles in the 1990s, it adhered to ethical practices.
Over time, it regained strength and became one of India’s most respected companies.
6. Securing the Society
Example:
Coca-Cola – Through CSR initiatives like clean water access and health programs, Coca-Cola
contributes to societal well-being beyond just selling beverages.