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Sampling Methods and Survey Bias Analysis

The document discusses various sampling methods and survey question evaluations. It includes examples of sampling techniques, potential biases in survey questions, and the importance of avoiding undercoverage in surveys. Additionally, it explores the implications of using random samples from specific populations, such as phone books or cell phone exchanges.

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amber.hafeez2k
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3 views5 pages

Sampling Methods and Survey Bias Analysis

The document discusses various sampling methods and survey question evaluations. It includes examples of sampling techniques, potential biases in survey questions, and the importance of avoiding undercoverage in surveys. Additionally, it explores the implications of using random samples from specific populations, such as phone books or cell phone exchanges.

Uploaded by

amber.hafeez2k
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Example: A list of enumeration areas in Ontario is made.

From the list, we pick


every 10th one, after a random start. For the selected areas, we obtain maps. For
each map, we number the blocks, from 1 to N (N = number of block in that
area). Using a random number table, we select two distinct numbers between 1
and N, and include the corresponding blocks in our sample. On each selected
block, we start at the northeast corner, and walk around the block, selecting
every 5th household into our sample (from a random start). What types of
sampling methods are used here?
Example: Comment on each of the following as a potential sample survey
question. Is the question clear? Is it slanted toward a desired response?

(a) “Some cell phone users have developed brain cancer. Should all cell
phones come with a warning label explaining the danger of using cell
phones?”

(b) “Do you agree that a national system of health insurance should be
favored because it would provide health insurance for everyone and would
reduce administrative costs?”

(c) “In view of escalating environmental degradation and incipient


resource depletion, would you favor economic incentives for recycling of
resource-intensive consumer goods?”
Example: (Ch.12 # 11)
Researchers waited outside a bar they had randomly selected from a list of such
establishments. They stopped every tenth person who came out of the bar and
asked whether he or she thought drinking and driving was a serious problem.
Identify
(a) Population

(b) Parameter of interest

(c) Sampling frame

(d) Sampling method

(e) Any source of bias


Example: (Ch. 12 # 29)
Anytime we conduct a survey, we must take care to avoid undercoverage.
Suppose we plan to select 500 names from the city phone book, call their homes
between noon and 4 p.m., and interview whoever answers, anticipating contact
with at least 200 people.
(a) Why is it difficult to use a random sample here?

(b) Describe a more convenient, but still random, sampling strategy.


(Ch. 12 #30)
What about drawing a random sample only from cell phone exchange? What
are the advantages/disadvantages? Do they change over time?

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