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Market Survey on Toothbrush Products

This study investigates the marketability of toothbrush products among BS students at Mindanao State University, focusing on their awareness, purchasing habits, and preferences. The survey involved 283 respondents, primarily 4th-year students, revealing that Colgate is the most recognized brand and that low price is a significant factor in their purchasing decisions. The findings suggest strategies to enhance toothbrush marketing and expand its market presence.

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3 views2 pages

Market Survey on Toothbrush Products

This study investigates the marketability of toothbrush products among BS students at Mindanao State University, focusing on their awareness, purchasing habits, and preferences. The survey involved 283 respondents, primarily 4th-year students, revealing that Colgate is the most recognized brand and that low price is a significant factor in their purchasing decisions. The findings suggest strategies to enhance toothbrush marketing and expand its market presence.

Uploaded by

skillhunter1988
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

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ABSTRACT

BARANDO, AISHA P. Mindanao State University, Marawi city May 2018. A Market
survey on toothbrush products among the BS students of College of Agriculture
Mindanao State University-Main Campus, Marawi City.

Adviser: Prof. Rasmiah M. Mama

This study aimed to determine the marketability of toothbrush product among the

BS students of College of Agriculture, Mindanao State University Marawi City.

Specifically this study aimed to present the background information of the study,

identify the level awareness towards the toothbrush products, determine the consumer’s

purchase and consumption habits of toothbrush products, identify the qualities of

preferred toothbrush that the respondents consider in buying, identify the attitudes

toward the product. It will also determine the recommended strategies that will improve

the marketing of toothbrush and expand its market.

There are two hundred eighty three respondents of this study; there were one

hundred sixty five (165) women and one hundred eighteen (118) men. Most of them

were from the department of Education/Extension and majority of them are 4 th year

students, 19-20 years of age. It reveals that respondents received their monthly

allowances in the amount of ₱ 1,000-2000 and they are still dependent on their parents.

In terms product awareness, majority of the respondents are aware of the

existing product in the market and Colgate brand is the first top rank that comes in their

mind when hearing the word toothbrush products. TV ads also is most accessibility

sources awareness of respondents because of its availability and easy to access.


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In terms of store where respondents bought their toothbrush, sari-sari store is the

top ranking among the others channels because it’s easy to accessibility to the

respondents, in addition, most of respondents were bought their toothbrush with the soft

bristles in every three months and they were applied twice a day.

When it comes to the prices, respondents were preferred to buy their toothbrush

with low price. Because consumer are often lured by the promos and affordable prices.

Colgate brand becomes the leading brand that is used/consumed by the respondent

because of its affordability and popularity. As a rated on attributes of toothbrush

product, low price got the highest rank which means they considered as very important

aspects on buying the products.

Furthermore, there are many different brands of toothbrush in the market such as

Colgate, Oral B, Pepsodent, G.U.M, Spring maid, Dr. fresh, Crest, Reach and cleen.

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