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QR Code Marketing Guide for Businesses

The document provides an overview of QR Codes, including their definition, creation methods, and uses in marketing. It explains the difference between static and dynamic QR Codes, as well as the importance of mobile optimization for websites linked through QR Codes. Additionally, it discusses QR Code tracking, decoration, and the availability of smart QR Code labels for various applications.

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kgupi gunguluza
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0% found this document useful (0 votes)
23 views12 pages

QR Code Marketing Guide for Businesses

The document provides an overview of QR Codes, including their definition, creation methods, and uses in marketing. It explains the difference between static and dynamic QR Codes, as well as the importance of mobile optimization for websites linked through QR Codes. Additionally, it discusses QR Code tracking, decoration, and the availability of smart QR Code labels for various applications.

Uploaded by

kgupi gunguluza
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Designed for Tablet Reading

[Link]
QR Code + Mobile
Website Content
= Good Marketing P1. What is a QR Code
P2. QR Code Creation
A QR Code (stands for “Quick P4. Video Library
Response”) and is a mobile phone P5. Mobile Website
readable barcode that’s been big in P7. QR Code Scanners
Japan forever, broke into Europe a P8. QR Code Readers
P9. Tracking QR Codes
while back, and is now getting
P10. QR Code Decoration
traction around the world. P11 QR Code Smart Labels

A QR Code can contain a wide A QR Code is a graphic


range of information and is being which redirects when
used by businesses all over the scanned to a website or
world as a marketing tool. Dynamic information such as contact
QR Codes can be reused details, emails etc.

If you have a smart phone, you can There are Static and
simply point your camera at the QR Dynamic QR Codes. Static
Code and get redirected to a link or are one time generated QR
information. Older phones can Codes and Dynamic are
download an app to scan QR multi use changeable and
Codes. trackable QR Codes

Contact us for any help Watch Video Explanation


QR Code Creation You can tell a FREE static QR Code
Because its pointing to the
There are a number of ways you website you entered, and the
can create a QR Code. There are address will be in the address bar.
free QR Code generators online. If it looks short, it is dynamic and
not free.
If you do not need to change the
info in your QR Codes these are
Articles on Different
perfect however if you want to Aspects of QR Codes
change say the url etc.. then it is
better to use a dynamic QR Code We write articles every week in
service. response to our customers
requests and you can access them
Static QR Codes can be created in our blog on our website.
with various bits of information.
We also have a bot on the
URL to website or any mobile website to answer any questions
enabled site like Facebook, or contact us for human response.
Youtube ect.
Address
These free tutorials will
Make a Phone Call
help you understand the
Email Address
process and give you a good
V Card
head start to developing
Google Maps
your own online business.
Mobile Apps
iTunes Click Here
Plain Text
and more
QR Code Creation Cont. You probably don't want to use a
code that dumps people on your
When generating a QR Code it is home page expecting them to
important to understand what find their way around. Use the
you will be using it for. code to take them to specific
pages relevant to how the code
There are a number of great free was used such as:
generators around which all
provide different services. A product listing or detailed
product description page
Some like QR Codes Australia
generator produce simple Static Support page, video or FAQ sheet
QR Codes that you create and for a specific product (put the
download a png, svg & pdf code on packaging or instruction
graphic. Great for short and long sheet)
projects.
An order form or online store
Dynamic generate Print ready A coupon code
EPS, SVG or PDF & PNG files for An event announcement page
printing in brochures and
banners, products etc. Your online portfolio (put the
code in your brochure or on your
Tracking Non Dynamic Codes business card)

Best practice dictates that you Bio pages like are also great for
create your QR Code and direct it multiple links.
to a specific page on your
website so you get all the credit. Smart QR Code Labels
Just a few examples of how QR Codes are being used. By using
both a QR Code and an optimized Mobile Website the possibilities
are limitless. Click the graphic to view a QR Code YouTube video.

[Link]
[Link]

When you scan a QR Code it will Auto Generated: these


most likely be on a mobile device are programs that take
and so the resulting pages should content from your site and
be mobile enabled and use https. automatically generate a
mobile website such as Go
Most modern websites these days Mobile, Duda mobile and
are what we call responsive and many more. Biggest problem
adjust to any device. is that you have little control
over the format and design.
A QR Code can take customers or
prospects to any part of the
internet. If you have multiple Responsive: This is the
websites, social media etc. then latest system by which a
use a Bioink to give access to website will rescale itself to
everything. whatever device is viewing
the page. These are simple to
do with websites built on
Biolinks: A BioLink is a library of Wordpress.
all your online assets in one place.
You can provide those who scan Here is an example
your QR Code or link in your
signature file. They can also be done with
other sites by adding custom
CSS and a little bit of
tweaking. Many of the hosted
solutions will also provide
mobile ready pages.
[Link]

If you’re not optimized for mobile, more versatile than apps in


either with a mobile website, or a that changes can be initiated
mobile app, you may see your immediately and can be
business suffer in the coming viewed on all platforms.
months or years.
Unfortunately, many
People are simply doing more businesses have paid
business via their mobile devices, thousands for apps which are
and having a website simply isn’t used a few times then
good enough anymore. Small discarded. A mobile website
businesses need to focus on mobile is searchable like a normal
webb apps & mobile websites website and will turn up
more than ever. much more often than an
app.
App or Mobile Site

This is an age old question so lets


see which one is best for you.

If we look at what apps most


people use on their mobile devices
we find that the average is 6 to 10
apps. Very few are local business These days you can add a
apps with the most used being webapp/bookmark to your
apps belonging to banks. device using the url on any
device. Looks like an app.
Websites are cheaper and a lot
QR Code Readers Qr Code reader for iPhone

Its important when


Most new phones today already generating a new QR Code
have a reader in the phone so it that you use a few apps to
is just a matter of pointing your scan it to make sure it works
camera at the QR Code and it properly.
will redirect you to what it
contains. Nothing worse than printing a
number of cards or flyers etc
If you have an older phone, then and it not working.
you can use one of the many
free QR Code readers. QR Codes for Business
Kaspersky’s QR Code Reader and Place it anywhere you place
Scanner iOS and Android Free an image. In printed material
and secure to direct your reader to
digital content, on products
Trend secure Micro Scanner For for additional information
Android Free and so much more. Its a way
of linking the physical world
Avira is also a good one for to the digital.
security as shows the url before
directing you to the site etc. Read this article

Smart QR Code Labels


QR Code Tracking then simply re-tasked as and
when required – link it to your
Static QR Code: The actual own website this week, a YouTube
destination website URL or video next week, your Facebook
information is placed directly page the week after that, etc, etc.
into the QR code and can’t be
modified. Little to no tracking Or to different offers or coupon
available pages on your own website as
each new promotional program is
Dynamic QR Code: The URL released over time.
information is added to a
database and works exactly the QR Code Tracking is usually a paid
same as the static QR Code service which provides a range of
however you can change this different metrics for each code.
information at a latter date.
Usually provides additional tools One of the best services is QR
such as basic tracking. Codes Australia which is based in
Australia however provides
Dynamic QR codes greatly dynamic codes for businesses
extend the useful life of a single globally.
QR code since, once published,
where it sends the user to can be
changed at will without it having
to create a new QR code. A
single QR code image can be
deployed permanently in-the-
wild and
Order your Dynamic Tackable QR Codes Today
QR Code Decorating Both colorful and graphically.

You can create a QR Code The important thing is when you


Graphic then decorate with any make any changes you test it
graphics program. before releasing it.

You can add graphics, colour and Many of the services around
even distort the QR Code to these days allow you to do some
some degree. of this right in the program to
create the QR Code.
When doing this there are some
key parts of the code that should There are also some companies
not be touched. that specialize in decorating the
Code however most graphic
You can see in some of the QR artists can do it. Best to do in
Codes above various changes graphics software so it can be
changed. Free graphics
SMART QR CODE LABELS
Simply purchase one of our Smart QR Code Label sheets and apply
to your storage items, scan with your free software and add any
details for easy retrieval.

Our White Heavy-Duty Labels which are designed to take on durable


applications.

The polyester material is tear proof, waterproof, dirt, oil and UV-
resistant so you can be rest assured they will deliver maximum
performance. Great for personal, commercial and asset use.

We also provide a quality QR Code Smart Paper Label for moving


and storage application

All information is stored in our Australian based secure servers in


Melbourne.
Smart QR Code Labels

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