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Managerial Economics Tutorial Questions 2024

The document outlines various tutorial questions for a Managerial Economics course for the 2024/2025 academic year. It covers topics such as demand estimation, revenue maximization, production functions, and market equilibrium, with specific scenarios involving companies like Papa's Pizza and Ghacem Limited. Each question requires analysis of economic principles and calculations related to pricing, output levels, and elasticity.
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0% found this document useful (0 votes)
13 views4 pages

Managerial Economics Tutorial Questions 2024

The document outlines various tutorial questions for a Managerial Economics course for the 2024/2025 academic year. It covers topics such as demand estimation, revenue maximization, production functions, and market equilibrium, with specific scenarios involving companies like Papa's Pizza and Ghacem Limited. Each question requires analysis of economic principles and calculations related to pricing, output levels, and elasticity.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Managerial Economics

2024/2025 Academic Year


First Semester
Tutorial Questions
Question 1
Papa’s Pizza has been in the pizza business for a while. Though it has a large customer base, it
seeks to be a market leader in the pizza market by increasing its customer base. This will mean
that the firm has to set a price that focuses on maximizing its sales than to maximize profit. To
help the firm decide on its pricing decision, it engaged the services of a research firm to estimate
the demand for pizza. From a market survey conducted by the research firm, the estimated
demand equation is:
𝑄𝑥 = 240 − 2𝑃𝑥 + 0.4𝑃𝑧 + 0.08𝑌
(0.669) (0.68) (0.1) (0.025)
2
𝑅 = 0.850
Where: 𝑌 is disposable income of consumers, 𝑃𝑥 is the price of Papa’s Pizza, 𝑃𝑧 is the price of
Eddy’s Pizza.
The values in Parentheses “( )” are the respective standard errors.
Consumer’s current disposable income is 1,000 cedis and the Price of Eddy’s Pizza is 100
cedis.
i. Interpret the coefficients of the independent variables
ii. What is/are the significant determinant(s) of quantity demanded? Explain
iii. State the law of demand and explain how the estimated demand equation confirms or
rejects the law of demand.
iv. Find an expression for quantity demanded in terms of price.
v. Using the new demand equation in (iv), find the price and quantity that will maximize
the firm’s sales revenue.
vi. Labour expects employers to increase incomes (disposable) by 20 percent in the next
year. How will this increase in consumers disposable income affect the quantity
demanded?

Question 2
A company has the following total revenue and cost relations:
𝑇𝑅 = 60𝑄 − 0.005𝑄 2
𝑇𝐶 = 8,000 − 5𝑄 + 0.005𝑄 2

a) Determine the quantity and price that maximize total revenue.


b) Calculate the own price elasticity of demand when revenue is maximized.
c) Find the output level that maximizes the company’s profit.
d) At what price is maximum profit achieved?
e) Determine how elastic demand is at the profit maximizing output level.

Question 3
a. You are the manager of Safe Drink, a company engaged in the production of sachet
water. The company has two (2) water processing plants. With the 2 plants already
installed, you can employ various units of labour to produce several bags of sachet
water per day. Each unit of the plant was purchased and installed at a total cost of 60,000
cedis. The cost of labour per unit per day is 80 cedis while each bag of sachet water
sells for 8 cedis (wholesale price).

Labour Output Average Marginal Product Value Marginal Product Wage


Product
0 0
5 50
10 300
15 600
20 800
25 850
30 750
35 500
40 150

i. Is your firm operating in the short-run or long-run? Explain


ii. Calculate the Average Product, Marginal Product and the Value Marginal
Product (Marginal Revenue Product) of labour for the various units of labour
and fill the table in your answer booklet.
iii. At what unit of labour does diminishing marginal returns sets in?
iv. How many units of labour would you employ to maximize profit? Carefully
explain your choice.
v. At the optimal input choice, how many bags of sachet water will your company
produce on daily basis?

Question 4
a) A firm has been contracted to produce a total of 1900 units of two goods 𝑄1 and 𝑄2 .
The joint total cost equation for the production of the goods is given as:
𝐶(𝑄1 , 𝑄2 ) = 100𝑄1 + 𝑄1 𝑄2 + 100𝑄2 . The corresponding demand equations are
𝑃1 = 500 − 𝑄1 + 1.5𝑄2 and 𝑃2 = 300 + 1.5𝑄1 − 𝑄2 where 𝑃1 is the price of good 1
and 𝑃2 is the price of good 2.

i. Write an expression for the firm’s profit.


ii. Determine the profit-maximising output levels subject to the contract
production quota.
iii. How much profit will the firm make by producing to meet the contracted
output?
iv. Estimate the new maximum profit if the production quota increases by 1 unit.
v. Assuming there is not restriction in terms of the production quota, what will be
the output level that maximizes the firm’s profit? Calculate the actual profit that
will result from this output.

Question 5
a) Tilapia is one of the delicacies of several households in Ghana. A study by an economist
showed that there is a positive relationship between the income of consumers and the
demand for Tilapia. Due to the general economic downturn, consumers’ incomes have
decreased marginally, whilst the cost of inputs to produce Tilapia has doubled. With
the aid of a diagram(s), explain the effect of these two events on the equilibrium price
and quantity of Tilapia.

b) GTP Company Ltd is one of the major manufacturers of local textiles in Ghana. Suppose the
government of Ghana totally bans the importations of foreign textiles. Also suppose that GTP
Ltd discovers the state-of-the-art technology that eases the production of local textiles. With
the aid of appropriate diagram(s), explain the effect of these events on the equilibrium price
and quantity of GTP textiles.

Question 6
You work for Ghacem Limited, a leading cement company in Ghana. The firm has been
operating in Ghana since 1967 when it used to enjoy monopoly power until its high market
power was broken by new entrants like Diamond, Supacem, Cimaf, Dzata, Dangote, among
others into the cement industry. Suppose that the daily demand and supply functions for
Ghacem cement are:
𝑄𝑑 = 50 − 2𝑃𝐺 + 0.1𝑀 + 2𝑃𝐴 and
𝑄𝑠 = −300 + 8𝑃𝐺
Where: 𝑄𝐺 = 𝑄𝑢𝑎𝑛𝑡𝑖𝑡𝑦 𝑑𝑒𝑚𝑎𝑛𝑑𝑒𝑑 𝑜𝑓 𝑡ℎ𝑒 , 𝑃𝐺 = 𝑃𝑟𝑖𝑐𝑒 𝑜𝑓 𝑎 𝑏𝑎𝑔 𝑜𝑓 𝐺ℎ𝑎𝑐𝑒𝑚, 𝑀 =
𝐴𝑣𝑒𝑟𝑎𝑔𝑒 𝐶𝑜𝑛𝑠𝑢𝑚𝑒𝑟 𝐼𝑛𝑐𝑜𝑚𝑒 = 𝐺𝐻¢4,000, and 𝑃𝐴 = 𝑎𝑣𝑒𝑟𝑎𝑔𝑒 𝑝𝑟𝑖𝑐𝑒 𝑜𝑓 𝑜𝑡ℎ𝑒𝑟 𝑐𝑒𝑚𝑒𝑛𝑡𝑠 =
𝐺𝐻¢75
i. Interpret the coefficients of the independent variables in the demand equation.
ii. Using the applicable equation above, explain the law of supply.
iii. Write a new equation for demand if we hold all the other factors constant apart from the
price of Ghacem cement.
iv. Does the demand equation satisfy the law of demand? Explain.
v. Calculate the equilibrium price and quantity for the product.
vi. At equilibrium, find the values of consumer and producer surpluses.
vii. Estimate and explain the own price elasticity, income elasticity and the cross-price
elasticity of demand at the equilibrium point.
viii. At the equilibrium price, is the firm maximizing its revenue? Explain.
ix. If the government imposes a price control of GH¢75, estimate the extent of surplus or
shortage of this policy on Ghacem’s Market.

Question 6
FilMax Inc. operating in a competitive environment faces a production function of Q =
60K0.5L0.5 and sells its output at the price of GHs 1.50 per unit. If the price of labour and capital
are GHs 10 and GHs 20 respectively, and the operating budget for the firm is GHs 8,000.

a) Determine the optimal levels of capital and labour usage


b) What is the total profit at the optimal levels of capital and labour usage?
c) With the aid of diagram, explain the economic significance of the stages of production

Question 7

A firm can discriminate between two markets. Assuming the demand for its product in the two
markets can be specified as:
Q1 = 48 – 0.4P1
Q2 = 12 – 0.08P2
If the total cost function can be specified as TC = 120 + 50Q, where Q = Q1 + Q2.
(a) Find the price and output combination that maximizes the firms profit when the firm
discriminate between the two markets.
(b) What output should the firm produce to maximize its profit if the firm does not
discriminate between the two markets.
(c) What conclusion can you make in terms of the price, quantity and profit under
discrimination and under no discrimination?

Common questions

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The demand equation Qx = 240 - 2Px + 0.4Pz + 0.08Y shows the law of demand as the coefficient for Px is -2, indicating that an increase in the price of Papa’s Pizza leads to a decrease in the quantity demanded, which aligns with the principle that demand decreases as price increases . The significant determinants of quantity demanded are indicated by the coefficients’ t-values and standard errors. Here, Px with a significant coefficient (-2) is a critical determinant, showing price as a significant factor influencing demand .

The entry of new competitors reduces Ghacem Limited's market power, breaking its former monopoly, which leads to an increased elasticity of demand for its cement, as consumers now have more alternatives. Consequently, the demand curve shifts or becomes more elastic, affecting quantities sold at various price points. Additionally, the supply function remains the same unless production costs or external factors change, but Ghacem must competitively price to maintain its market share .

To determine the profit-maximizing quantity and price, we first calculate marginal revenue (MR) and marginal cost (MC). MR is derived from the total revenue equation: TR = 60Q - 0.005Q^2, leading to MR = d(TR)/dQ = 60 - 0.01Q. MC is derived from the total cost equation TC = 8,000 - 5Q + 0.005Q^2, leading to MC = d(TC)/dQ = -5 + 0.01Q. Setting MR equal to MC, we solve 60 - 0.01Q = -5 + 0.01Q, which results in Q = 3,250. Substitute Q into the TR function to find the corresponding price to maximize profit .

An increase in consumer income typically increases the demand for normal and luxury goods such as Tilapia, as the positive income elasticity shifts demand curves to the right. However, simultaneous input cost hikes raise production costs, possibly leading to higher prices that could moderate demand increases. The net effect depends on the relative elasticity; if demand is significantly income-elastic, overall demand for Tilapia might still rise despite cost-driven price increases .

A firm uses price discrimination when it can segment markets based on elasticity of demand. Discrimination allows the firm to capture more consumer surplus by charging different prices to different segments, potentially increasing profit relative to uniform pricing. Comparing discrimination and non-discrimination, price discrimination results in different prices (P1 and P2) that maximize revenue from each segment, leading to a higher total profit compared to a single price. For example, if Q1 = 48 - 0.4P1 and Q2 = 12 - 0.08P2 are separate segments, calculating MR for each and setting it equal to MC can show higher profits through discrimination .

Optimal capital and labor levels are determined by equating the ratios of marginal product to price for both inputs, given budget constraints. Using the production function Q = 60K^0.5L^0.5, we derive marginal products of capital and labor, set MPK/RK = MPL/RL where RK and RL are the resources' prices, and solve alongside the budget constraint L*PL + K*PK = 8,000. This results in specific K and L values that produce maximal output without overspending the budget .

An increase in consumers' disposable income (Y) by 20% or 200 cedis from 1,000 cedis to 1,200 cedis would result in an increase in the quantity demanded by 0.08 times the income increase. This would be 0.08 * 200 = 16 additional units of pizza, reflecting a positive income elasticity .

Ghacem Limited will face a supply surplus if the equilibrium price is above GH¢75, because at a controlled price, quantity supplied exceeds quantity demanded due to the lower price reducing demand and maintaining or lowering supply incentives. Conversely, a shortage occurs if GH¢75 is below the equilibrium price, as demand will exceed supply, with consumers attempting to purchase more at the lower price than available supply .

Diminishing marginal returns imply that as additional units of labor are used in production, each additional unit adds less to total output than the previous one. For Safe Drink, this starts after producing at a level where 25 units of labor have the highest marginal output (850 units), and adding further labor units decreases marginal output. This impacts cost management and optimization decisions, emphasizing the importance of identifying the optimal labor input to maximize efficiency while avoiding excessive costs due to over-hiring .

Oligopolistic firms face demand curves that are kinked at the prevailing market price due to behavior of rivals expected to match price decreases but not price increases. This results in a demand curve with a gap in the marginal revenue curve at the kink, leading to price inflexibility, as changes in marginal costs within a certain range do not affect prices. Understanding this allows firms to strategically price, knowing that competitors’ reactions might differ between price cuts and increases, leading to stable pricing strategies .

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