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Effective Questionnaire Design for Voter Research

The document outlines a questionnaire design focused on voter demographics and political engagement, utilizing nominal and interval scales for measurement. It includes various question types such as open-ended, fixed-alternative, and attitude scales to assess interviewees' political knowledge, interest, and voting intentions. The design aims to gather comprehensive data on the factors influencing voting behavior among the target age group of 18-25 in Australia.

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15 views3 pages

Effective Questionnaire Design for Voter Research

The document outlines a questionnaire design focused on voter demographics and political engagement, utilizing nominal and interval scales for measurement. It includes various question types such as open-ended, fixed-alternative, and attitude scales to assess interviewees' political knowledge, interest, and voting intentions. The design aims to gather comprehensive data on the factors influencing voting behavior among the target age group of 18-25 in Australia.

Uploaded by

hghan.tv
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Questionnaire design

Please refer to Appendix …


Questionnaire design flow chart

Introduction

Awareness about interviewees

Group age (18-25)


(Q0b)
Australian
(Q0b) End
Yes
Yes
 Willing to vote
(Q7 + Q10)
 Kind of election interviewees participate (Q1)  Information sources
 Level of political knowledge (Q2) impact
 Interest in politics (Q3) (Q8 + Q9)
 Demographic
(Part C: Q13-Q19)

High
Satisfaction Confidence
(Q4) (Q5)

Low Review the last election


(Q11)

Instability Satisfaction
(Q12) (Q6)
This survey questionnaire measurement will focus on nominal scale and interval to
response the research objectives. These question (Q) 0, 1 and questions in part C
that used nominal scale to assigned to objects serve as labels for identification or
classification of voter demographics and standard interviewees (Zikmund et al.,
2014, p.251 )The other rest of questions are presented with the interval scale and
they were measured through 7-points numerical scale that consist from “strongly
disagree” to “strongly agree” (Q2, Q3, Q4, Q5, Q6, and Q7, Q10) or from “hard
used at all” to “used all the times” (Q8) and from “hardly would use at all” to
“would use all the time” (Q9) to measure psychological attributes of interviewees
toward political voting decision (Zikmund et al., 2014, p.252 ).
Furthermore, a scale of subjective probability scale will be mix with Juster scale
which consist 11-point scale from 0 to 10 and ranging from 0 for “no chance” to
100 for “certair” that will be used to measure behaviour intensions that candidate
will vote for each party as their first selection (Zikmund et al., 2014, p.267).
Moreover, Question structure follow unstructured question are open-end in a part
of Q3, Q4, Q12, Fixed –alternative question or closed questions with simple-
dichotomy question in Q0, Frequency-determinant question, attitude scales and
mutually exclusive also will be used in other rest of questionnaire.

Zikmund, W, Alessandro, S, Winza, H, Lowe, B, & Babin, B 2014, Marketing


Research, 2nd edn, Cengage Learning, Australia.

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