ACKNOWLEDGEMENT We are thankful to IFIM Business School who provided us withthe opportunity for carrying out the study.
We would also like to acknowledge my sincere thanks to our faculty Prof. Monica Gupta Under her valuable guidance, constant interest andencouragement, who devoted her ever-precious time from her busy schedule andhelped us in completing the project. Her co-operation was not only useful for this project but will be a constant source of inspiration for us in the future.W e e x p r e s s g r a t i t u d e t o v a r i o u s f a c u l t y m e m b e r s f o r t h e i r v al u a bl e gui da n ce w h i ch w a s a go od l e a r ni n g ex pe ri en c e i n o rd e r t o m a ke m yefforts successful.S p e ci al , co nt i n ua l as si st a nc e w hi l e col l e ct i n g t he d at a w as provided by the respondents. We wish to acknowledge our special thanks to themfor their help and cooperation in order to complete this [Link] are also thankful to those who have helped us intellectuallyin preparation of this project directly or [Link] are deeply indebted to the various sources of informationfrom relevant sites from internet and books which helped us a lot in our study andhelped us to learn a lot. 1 [Link] [Link] SUMMERY [Link] OBJECTIVES [Link] METHODOLOGY SAMPLE DESIGN: 26 PARTICIPENTS SAMPLE COMPPOSITION: COLLEGE STUDENTS YOUTH PEOPLE FIELD WORKS & PLANS DATE: GEOGRAPHICAL DATA: MUMBAI I TOOK MUMBAI AS A MY GEOGRA. AREA FOR RESEARCH AND WE STARTED COLLECTING DATA FROM ...........
ANALYSIS & EXPECTED OUTCOME:
I EXPECT THAT THE OUTCOME OF MY RESEARCH WILL SHOW HOW MARKET WILL PERCEIVE ABOUT TATA NANO
[Link] TO TATA MOTORS .DETAILS OF NANO .SWOT ANALYSIS -STRENGTHS: 1BRAND NAME TATA [Link] PRICE LOW [Link] EFFICIENT [Link] WEAKNESSES: [Link] POWER [Link] A STATUS SYMBOL [Link] IN MANUFACTURING [Link] FEATURES THREATS: [Link] RIVAL [Link] SURE TO HEAT IN RURAL &SEMI URBAN AREA
Threts: [Link] is an unsafe car [Link] will greatly increase pollution level [Link] will struggle to perform [Link] has very little leg room [Link] means uncomfortable
[Link] very difficult for a rear ingine car to work [Link] is a shortage of storage space
QUESTIONAIRE Date ___________ Q. No._______ Dear sir/madam,We are doing a brief survey to find out more about consumers perception about TATAs new p e o p l e c a r T A T A N A N O . W e w o u l d b e g r a t e f u l i f y o u c o u l d s p a r e a f e w m i n u t e s t o participate in it and we assure that this information taken will be purely used for academics purpose only. Thank you for your cooperation. Questions 1. What do you own presently? C a r B i k e O t h e r 2. If car then, what type of car do you own? 3. 4. . . . INTERPRETATION: . . FINDINGS: AFTER THE VARIOUS STUDY OF VARIOUS ASPECTS I FIND THAT: 1. 2. 3. Limitations As every research have its own limitations, so as we had and they are as follows:1)Survey conducted in a small geographical area, in Bangalore.2 ) R e s e a r c h c o n d u c t e d o n t h e r e s p o n s e o f t h e 6 9 r e s p o n d e n t s , w h i c h c a n n o t c o r r e c t l y represent the population. Recommendations As per our findings we have some recommendations, which will be useful when TATA NANOwill be introduced in the [Link] and Publicity should be done very strongly, not only by price tag but also byshowing the technical specification, this will help in,1) NANO will be visible in the market.2) Help in converting the potential car customers to brand customers.3) Will give strong position in the market to stand against the stronge competitor Maruti800.T a t a h as s u c c e e d e d i n va l u e e n gi n e e r i n g o f t h e p r o d u c t a n d i t s gr e a t s u c c e s s f o r t a t a s . It s something on which India can feel proud of. Nano has been developed effectively.46