Lesson #30
The KICKSTARTCOURSE TM
By
Tony Shepherd
Laycock Publishing Ltd
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A KickStartCourse Lesson: “How To KickStart Your Internet Marketing Income”
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Foreword
This is the most asked-for information request we receive on a regular basis.
It's not a complicated question, it just reflects the times we live in and the mindset
of many people....
'How do I quit my job as soon as possible?'
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A KickStartCourse Lesson: “How To KickStart Your Internet Marketing Income”
Lesson #30
Let's start with a warning:
#The following information is NOT for the faint-hearted
#The following information is just that – INFORMATION ONLY – and we
don't suggest you quit your job without thinking about your position long
and hard.
It's very possible to quit your job in just 90 days.
It involves two things that most people aren't comfortable with -
[Link] decisions
[Link] work
No insult intended – We're not fans of hard work if we can avoid it, and until you
get used to it, making decisions that will affect potentially the rest of your life is
very scary.
But that's what you might need to do if you decide to go full-time online, and it's
what you'll definitely need to do if you decide to accomplish it in 90 days.
There are certain things that need to be in place if you want to make your living as
an internet marketer.
Let's take it as obvious that you need a PC, internet connection and an idea of how
the two work together.
We'll also take it as given that you understand terms such as 'affiliate', 'list' and
how autoresponders and HTML editors work.
In short – we can show you what you need to do, but YOU need the skills to do it.
If you've come this far in the KickstartCourse then you should have those skills at
the ready.
To go full time in 90 days you'll need other things in place too – such as traffic,
products (your own or other people's) and a 'system' to utilize all the the above.
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A KickStartCourse Lesson: “How To KickStart Your Internet Marketing Income”
Let's take it step by step...
Please note that this 'system' is adaptable – you can do things your own way but it
stands to reason that you must have the basics – you can manage without a
membership script and use a simple protected folder instead for example, but you
cannot manage without traffic or products.
Build a system..
You need to build yourself a system that will monetize your traffic. Forget about
selling products – it's of secondary importance. What IS vital is that you push all
your traffic through a traffic funnel.
It sounds simple doesn't it?
Use upsells, cross selling, autoresponders etc and monetize your traffic.
It's not as easy as it sounds – in fact we've been doing this for years and are STILL
finding ways of improving the whole set up.
Most gurus are constantly tweaking their systems. It's like dealing with a huge,
ancient plumbing system. You need to flush the pipes, tap with a hammer and give
the whole thing a good kicking now and then!
So let's start with a simple system that you can drop your traffic into and that will
keep those important sales dropping into your account. You've got to be able to
afford to live if you quite your job remember – and as soon as you DO quit, your
online activities will cease being a hobby and will become deadly serious,
especially if you have a family and mortgage.
Create your squeeze page...
Write, outsource or grab PLR rights to a good quality ebook or report.
You'll be offering this for free in return for an opt-in
It needs to be something interesting. '101 free report ideas' is BORING when it
comes to asking people to give you their email address in return for a free report.
Boring.
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A KickStartCourse Lesson: “How To KickStart Your Internet Marketing Income”
People want sexy, and in internet marketing circles that equates to making money.
Here's a screenshot of one of my opt-in pages.
It promises (and delivers!) the secret to a six figure income. The 'sales copy' is
dynamic and exciting and it converts well.
So think about what YOU would like to see - what YOU would swap your email
address for. People are getting choosier about what they opt in for, and squeeze
pages must be as good as sales pages.
So take the report you've written or the PLR you've grabbed and 'sex it up' –
change the title – use some 'hype' – it's a dirty word in Internet Marketing circles
but it works well.
You're not marketing to crusty old IM nerds, you're trying to attract new
subscribers and what they want most of all is to make some cash!
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A KickStartCourse Lesson: “How To KickStart Your Internet Marketing Income”
So they've read your sales copy, got all excited by it and have filled in your opt-in
box and pressed 'Yes!! I want this super-hot info RIGHT NOW'
Note – Don't just have 'submit' on your opt in button if you can help it – you can change it when you're creating your
Aweber web forms – have something spicy instead!
The next page they NEED to see isn't this one:
Because they've just signed up to your list – they're waiting for their exciting free
report to arrive and, in short they're hot about YOU
This is one of a handful of key moments when your readers/subscribers/new list-
members are most responsive to your offers, so to present them with a screen like
the one above is CRAZY.
You need to present them with an offer.
It's not being pushy – they don't have to buy.
But you WILL make sales from presenting an offer at this point that you wouldn't
have grabbed if you left the default 'thank for opting in' page there.
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A KickStartCourse Lesson: “How To KickStart Your Internet Marketing Income”
Your offer should be related to your free report.
Regarding pricing – there are many arguments about what's the best price point to
set at this stage in the process.
Our advice would be to try a few different prices. Start at $47 perhaps, and work
up or down from there depending on your results.
If you have your own product then great.
If not use an affiliate link to redirect to a Clickbank product.
But make sure you put an offer in at this stage. It's important.
Make it a GOOD, SOLID offer because the first three or four emails in your
autoresponder sequence (the one your opt-in has just signed up to) will remind
him of this offer, obviously giving a link to the offer page.
These emails are for those opt-in's who didn't buy your offer first time round.
We send our first 3 emails at 24 hour intervals then when the sequence changes to
the ezine, we space these 4 to 10 days apart, depending on which interval we're
currently testing.
Message #1 should remind the new subscriber of the download link to their free
report but you can also mention the offer again – tell them where to get it if they
haven't already done so.
You can also include an upsell in your pre-follow up message process by editing the
opt-in confirmation URL in Aweber (previous lessons show you exactly how to do
this)
So they see your main offer immediately they click the 'submit' button (which of
course has been reworded) then they get an email asking them to click the link to
double opt-in.
Once they've 'clicked the link to confirm' they'll see a second default message
'Thanks you for confirming your email address'
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A KickStartCourse Lesson: “How To KickStart Your Internet Marketing Income”
or something similar.
You can also change this message so they see ANOTHER offer from you:
is an example of one of ours.
So let's back up and recap....
You've enticed your new subscriber to opt in to your list using your sexy free report
as bait.
Not only have they opted in to your list, but in the process of doing so you've
presented them with TWO offers.
Now they were going to have to go through the opt-in process anyway, so why
leave the default pages in place when you can use your own products, or Clickbank
affiliate products or whatever to start making a profit.
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A KickStartCourse Lesson: “How To KickStart Your Internet Marketing Income”
You might feel this is 'pushy' and some people will opt-out immediately because of
it.
That's what happens when you sell to people – some get upset.
If you're genuinely providing value and quality products you should have no
problem with this.
And if you're trying to go full-time you can't afford to leave money on the table.
If you're not sure then why not include just one upsell to start with, and after a
while include the second. I can almost guarantee your profits will lincrease.
As you become established you can chill out a little, sell a little less and start to
provide more freebies and resources to help people to go full time too, but when
you start you need to be slightly 'hungry' for profit, and upsells are part of
maximizing your process!
OK – so they're on your list – now introduce them to your EZINE.
As soon as your new subscriber has gone through your upsell process, and has
received your first three emails reminding them of your main offer (upsell #1), it's
time to get them used to receiving emails from you on a regular basis.
One of the best ways to do this is to welcome them to your ezine.
All an ezine is, is a regular email from you.
And once they're used to getting it in their inbox on a regular basis, it's a lot easier
to sell to them.
But you have to provide content – and GOOD content.
If you ONLY send sales email after sales email you'll go out of business quickly
This approach worked once upon a time but it doesn't work any more. Even if the
content you provide is directly related to the product you're selling in your email
it's fine – but you must include some content somewhere for your subscribers if
you're going to sell to them.
We sell on every single one of our emails!
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A KickStartCourse Lesson: “How To KickStart Your Internet Marketing Income”
But it doesn't seem that way because we've found the best way to sell is to include
a link to a related (or sometimes even a non-related) product at the bottom of the
ezine, below the content.
Oh – and make sure you tell them at the top of the email that it's your ezine
they're reading. Calling something an ezine or newsletter makes it easier to accept
than just sending out a straight email.
Even better if you use Aweber's built-in codes to tell them when and where they
opted in to your list. This will greatly reduce spam complaints.
Stack as many follow-up emails (ezines) into your autoresponder as
possible OR make sure you send out your ezine at regular intervals.
There are two schools of thought on the approach here.
Many successful newsletters and ezines are sent out (for example) every few days
as they are written by the owner.
This means they're current and topical.
The other way is to stack up your AR with pre-written newsletters or ezines that
are sent out at intervals determined by you.
This is easier, but you have to constantly check your follow up messages to check
that they're up to date.
Whichever approach you choose, make sure that your ezine provides content as
well as sales links.
What to sell?
Products that you use yourself are best. Although let's not kid ourselves here
-anyone who says they only promote products they use themselves is going to be
stretching the truth a little.
We try to recommend ONLY products we use or have created ourselves. But we
find that we write far more newsletters than we have products in the above
categories.
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A KickStartCourse Lesson: “How To KickStart Your Internet Marketing Income”
So we promote products that have been sent to us by reputable marketers we
know and trust, or by marketers who give us the chance to read and review their
products before we recommend them.
What we don't do is jump on the latest launch unless it's very very good.
That's not to say this isn't profitable though – and you should decide what you
want to promote from the outset, and how you want to do it.
If you're writing your newsletter every few days and sending it out when ready,
you can certainly get away with sending a straight 'buy me' sales email in between
because you're providing the content via your newsletter.
In this case it's far easier to stack up your sales emails into your autoresponder
and program it to send them out every 7 days or so, and write your ezine around
them.
You need to contact, provide content and SELL to the people on your list on a
regular basis or they'll get out of the habit of opening your emails.
This simple model –
Free Upsell / List / AR
Report OTO Sequence
...has enough power to enable you to quit your job in 90 days.
But you're going to need to use it in different ways...
Obviously you need traffic, and that can be tricky.
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A KickStartCourse Lesson: “How To KickStart Your Internet Marketing Income”
Here are some ways to use that funky term 'leverage' to get some traffic to your
squeeze page.
To start with, you have an advantage over many newcomers trying to go full-time
in IM because the front of your funnel is a free product, and too many newbies
start off fixated on one thing – 'the sale'
This is a mistake – the main thing is to get the opt in and get 'em on your list. And
if you can present an upsell or two as you do it then great.
Perhaps more importantly, by having a free product as your first point of contact,
it makes you a much more viable proposition to other marketers to adswap or JV
with.
Here's what I would recommend as your traffic / list building strategy.
When you start with no list you need to get people on your list somehow.
Obviously.
So you're going to have to pay for advertising – whether that involves Google
adwords or other pay per click methods, or a simple paid ad in another marketer's
ezine.
Remember you're presenting a FREE offer whereas so many paid ads are pushing
paid products so you have the edge here.
Another way is a simple one – at first glance it looks TOO simple – but I've seen it
used to great effect (and have used it this way myself).
The method is simply to pay $20 for a WSO – Warrior Special Offer – from the
Warrior Forum, and offer your squeeze page.
(See previous course lessons for full details of how it works)
Readers come for your freebie, sign up, are presented with your upsells and finish
up on your list.
This is 100% what you want, and best of all the Warrior forum special offers
section is read by so many people that the traffic is ready provided!
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A KickStartCourse Lesson: “How To KickStart Your Internet Marketing Income”
By 'bumping' your WSO (costs $20 a time) to bring your offer back to the top of
page 1, AND by changing your post title you can attract hundreds of subscribers
onto your list and through your upsells, making a nice profit into the bargain.
Once you've got a few hundred subscribers (the magic number seems to be around
2000 to really open the gates for adswaps) then you can JV and do adswaps with
other marketers of similar list sizes.
Yet again the Warrior forum comes to the rescue by providing a JV forum where
you can contact people looking for the same.
Most experienced marketers will have a system similar to yours – they'll offer a
free product with upsells and an AR sequence ready to go for new subscribers.
So they mail their list with your free offer and vice versa.
You should both pull in new subscribers and profit from some upsells.
But if you want to attract marketers with a slightly bigger list than yours
to JV then there is another way...
If your list is 1000 and theirs is 4000 you're going to have to work pretty hard to
persuade them to mail your squeeze page to their 4000 subscribers in return for
your – smaller – mailing.
One way to do this is to alter your upsell page (or better build a second squeeze
page and upsell) and put the other marketer's Clickbank nickname / hyperlink on
the upsell page so that they collect ALL commissions from your upsell.
If you agree to this AND send a mailing for the other marketer to your 1000 list,
then there's a good chance that the other marketer will agree to mail his 4000 list.
You'll pick up a significant number of new subscribers and he'll get your upsell. To
give him a really good deal, change BOTH your upsells to his Clickbank nickname
so he gets both the opt-in AND confirmation upsell.
(Just make sure your 3 reminder emails for the people that didn't initially take your
upsell link to YOUR Clickbank hoplink not your JV partners).
Read the last page again so it sinks in. You're effectively building a unique adswap
page for him.
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A KickStartCourse Lesson: “How To KickStart Your Internet Marketing Income”
Remember you're out to gather subscribers – that's the main objective. If you
make upsell sales on the way then that's cool, but your MAIN aim is to build your
list.
Why?
Because it's possible to go full-time with around 2000 subscribers.
Let's do some numbers....
First of all decide how much you need to quit your job.
Let's presume it's $2500 a month.
Here's how to go full time online in 90 days....
Your job is simple – by using ALL methods – WSO's, Adswaps, JV's, Paid
advertising etc...
GET 1000 - 2000 PEOPLE A MONTH HITTING YOUR SQUEEZE PAGE.
When you consider a single WSO can easily get 500 viewings in 24 hours it's
maybe not as hard as you thought.
Then get your squeeze page converting at 50%
This again is not that hard.
Let's suppose you get the lower figure – 1000 people a month – hitting your
squeeze page and it converts at 50%
You get 500 subscribers opting into your list and making their way through your
simple but effective sales funnel.
Out of the 500 that opt-in let's suppose 4% buy your first upsell – that brings you
20 (4% of 500) people buying your $47 upsell.
A profit of $940 over 30 days.
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A KickStartCourse Lesson: “How To KickStart Your Internet Marketing Income”
Out of those 20 people let's presume that 5% convert to buying your second upsell
at $27 – that's one sale resulting in $27 profit.
Now of the 500 people that go onto your list and start receiving your ezine and
sales email, let's suppose that just 3% of your list convert on each mailing.
Thats 3% of 500 – 15 people buying from your AR sequence every 7 days. Let's
take a LOW price average of $27 and that gives you $405 a week in AR sales.
That's $1620 a month in AR sales.
Add the upsell sales of $940 and $27 and the grand total income in a month is
$2587 a month.
That's after working your butt off driving traffic for a month, maybe two.
Less than 90 days.
$2587 – that's slightly more than the figure needed to quit your job. Replicate the
process for 90 days to see if it continues and if it does – BANG!
You're a full-time internet marketer.
Your job now – is to fill the funnel.
You see how it's possible?
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A KickStartCourse Lesson: “How To KickStart Your Internet Marketing Income”
This Week’s Assignment
1) Build your **freebie – upsell – AR sequence** system
2) Play with some figures:
3) Work out how much you'd need on a regular basis to be able to quit your job
4) Work out how much traffic you'd need (using conservative conversion rates)
to be able to make the amount above including expenses
5) Start doing it and see if you can match your salary within 30-90 days
6) If you CAN – then you have some decisions to make :-)
7) Just go and DO IT (the hard part)
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A KickStartCourse Lesson: “How To KickStart Your Internet Marketing Income”
See you in 7 days
Best wishes
Tony Shepherd
Author - KickStartCourseTM
Coming Up Next ...
Tired old ebooks? Out of date reports?
(Yours or other people's – doesn't matter!)
We'll show you how to re-vamp and make significant profits from
them!
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