Bonus Report

How To Make Your Ebooks &

Reports Outsell 95% Of The
Competition
By

Tony Shepherd
Laycock Publishing Ltd

[Link]

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 A KickStartCourse Lesson: “How To KickStart Your Internet Marketing Income”

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The information presented herein represents the view of the author as of the date of publication.
Because of the rate with which conditions change, the author reserves the right to alter and update
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Hi
This is one of a series of bonus reports that will be dropping into your inbox
throughout the Kickstart Course.

They're designed to complement the lessons, which will continue to arrive

weekly of course, but we're using these bonuses to let you into the secrets – and
they really are secrets – that we've used to build a six-figure business online.
Let's get going...

You're only going to need TWO info products to make money online.
At first anyway – once you see the power of ebooks and reports, both in terms of
income and as 'pulling power' to build lists, sell affiliate products and drive traffic
you won't want to stop.

Especially when we show you how you don't need to write them and they can be
created in a day or so.

This isn't just about selling the occasional $27 ebook despite how it may seem to-
some – it's about building a business that can brings you tens or hundreds of thou-
sands of dollars.

The two products you'll need during the Kickstart course, as outlined in lesson 2
are as follows:

1. An ebook to sell from your domain

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 A KickStartCourse Lesson: “How To KickStart Your Internet Marketing Income”

2. A free report to offer in exchange for visitors to your domain opting into your
list.

When we were researching this course we experimented with quite a number of

income methods, all designed to get your business up and earning as quickly and
easily as possible.

One of the best is outlined in this report and forms part of the Kickstart Course.

We built of list of 500 people within weeks and almost immediately it began bring-
ing us around $600 a month, each and every month. As the list increased to
900 people the income it created grew to just under $1,500 a month – again each
and every month.

You're about to do the same.

You've already started to build the foundations of this income by following the first
few lessons of the course, but we wanted to give you both an overview and a quick
way of creating the info products you need.

The following is covered in the course.

The overview is this – you'll host an ebook on your own domain. The main point of
this isn't to sell the ebook although any sales you do make are of course very wel-
come.

The ebook acts as a 'hook' to grab people's attention (we'll show you how to grab
that attention like you wouldn't believe later in this report) and to get their permis-
sion to add them to your mailing list.

You do this by means of a pop-up.

After ten seconds of reading your sales page, a pop-up will appear offering them a
FREE report that they'll find it hard to resist (again we'll show you how to make it
irresistible) and they'll gladly give you their email address and therefore permis-
sion to contact them again, which is when you begin to generate income.

Here's an example.

[Link]

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Note - of course there's more to it than this, and the KS course will cover every detail of it, from getting other
people to drive traffic to your sites without you having to lift a finger, to writing a single email that will bring
you a four figure sum in less than 24 hours. Seriously.

We have other sites like the above and we'll show you them throughout the
course. The secret of course, and the whole point of this report is to make your
info products better than anyone else's.

Irresistible in fact.

We write ebooks about the methods we use to make money.

But we ALSO create ebooks that are designed to build our lists as well as offer top
quality info.

These are often not written by us -

Smart Marketers Handbook is an example of one of these.

But SMH sells relatively well and the refund rate is low, and feedback is great too
so everyone wins.

For your first Kickstart Course ebook – the one that you'll be hosting on your own
domain and the one that is designed to build your list, we recommend you use a
PLR or resell rights product rather than write your own.

You can have it up and running in 24-48 hours if you do it this way.

The best types of info products if you're targeting the internet marketing niche are
always about:

How to make money – the faster the better

How to set up your own business and possibly quit your job

If you look at most successful people in the IM niche you'll see that they sell a
variation on this theme.

So I would recommend that if your Kickstart Course product is in the IM niche you
stick with the two areas above.
Note – If you're using the Kickstart Course to set up a niche business then it's
even easier – you just need to have products that solve a problem. How to cure

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restless leg syndrome, or how to stop blushing when you meet new people for ex-
ample

Don't bother with prevention (how to stay out of debt) because it won't sell.

Cure will – 'How to get out of debt in 30 days' will sell!

But aren't everyone and his dog trying to sell similar ebooks and reports though?

Perhaps not as many as you think but that doesn't really matter anyway because
we have two advantages that make the world of difference:

1. We aren't actually trying to sell our products – we're using them as hooks to
build a business

2. We're about to show you how to do it better than 95% of people by using our
back-engineering technique.

To get people signing up you need to make your products interesting. Obviously
sales copy helps here but you can pretty much clinch at least an opt-in by using a
good product title and sub header.

Actually if the headline on your sales copy is good enough (or you change it so it's
good enough) you won't even need to use the ebook title at the top of the sales
page.

On The Smart Marketers Handbook sales page:

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 A KickStartCourse Lesson: “How To KickStart Your Internet Marketing Income”

If you could start your own online

business, in just a week or two,
with almost no expense to get
started...

Would you do it?

If you said yes, I've got some very

good news for you.

Then the next part...

Introducing The SmartMarketers Handbook.

Yes, you really can get your own Internet business started in just a few weeks. It's a
lot simpler than you might think

I think you'll agree that sums up the product and gets the taste buds a-tingling!
And then after 10 seconds the pop up slides in (how to do ALL of this is explained
in the course)

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Suddenly your visitor is being offered MORE irresistible info, and this time for FREE
in return for joining your list.

Your ebook creates the initial interest – whets their appetite and gets them in 'buy-
ing mode' so that when you offer FREE information that's even more mouth-water-
ing they grab it without hesitation.

Once we show you how to build and cultivate a list you'll see how 'missing' the
ebook sale and taking the opt-in instead is well worth it.

And that's all covered in the rest of the course – the whole process is quite simply,
deadly effective and incredibly profitable.

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Returning to the point of this report.....

You now need two products – an ebook and a report. And both must be irresistible.

Easy.

Don't go looking for PLR or resell rights immediately.

Think about what information you can offer that will meet the 'irresistible' criteria.
What would YOU want to know? – what would YOU swap your email address for?

Off the tops of our heads as we write this report here are a few titles that we could
use. We thought of these here and now – take some time and they could be even
better:

Earn Your First $100 Online

The Blog That Can Bring You $$$'s A Month

How To Let Other People Give You Money And Be Happy To Do So

How To Have 800 People Give You A Dollar A Month

You think they sound 'hypey' and cliched?

Well yes they do but they work.

Add the title of our own report in there.

'How To Break Into Internet Marketing EVEN IF YOU'VE NEVER MADE A

SINGLE PENNY ONLINE!'

That sounds the same right?

If you read the title on its own it does – they all do.

But put them on a sales page, or in a fancy little pop up and they start to
look more interesting. Make them FREE and people are almost running over
each other to sign up to your list.

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So here's rule #1 – Get Your Title FIRST.

Think of your title and subheader (if you think you need one) before you go looking
for your PLR or resell rights.

You can always fit in the product you buy AROUND the title.

Here's what I mean - let's look at the titles we used earlier.

'The Blog That Can Bring You $$$'s A Month'

This could be any product that covers how to monetize a blog using
Adwords, adsense, paid advertising, list building, affiliate marketing or even
better ALL of the above.

'How To Let Other People Give You Money And Be Happy To Do So'

This is obviously about affiliate marketing. Having other people sell your products.

Of course they're happy to do so because they're getting 50% or more of every

sale.

Find a product that covers affiliate marketing well and Bingo! You have your
product, complete with fancy new title and the irresistible factor!

As long as you ensure that the PLR or resell rights you buy provides decent inform-
ation then most people, and especially a newbie market will love you for it.

As your income progresses you can hire ghostwriters to create your products from
your own irresistible title and brief, or you can do as we do and write your own if
you love writing.

And as your income grows you can write about HOW you grew it – giving you top
quality products and the ability to provide genuine information that people will pay
handsomely for.

This is what the gurus do.

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And what 95% of people trying to get into

Internet Marketing in WHATEVER niche,
don't do.

They don't back engineer.

You should start with an idea – a title (even write the sales copy first if you wish)
so you're aiming your product SQUARELY at what people want, Not trying to fit in a
product around what they MIGHT want.

You know before you start it'll sell.

And you DEFINITELY know that people will climb over each other to get it for free.

Back engineer.

Work out what your market wants (we cover this in the course) by checking for-
ums, working out what YOU want, and then write the title and brief details.

Then go find a product that fits the bill – or can be made to fit the bill.

Another example – if you decide on a title like

'How To Have 800 People Give You A Dollar A Month'

You can be pretty sure that finding a PLR or resell product on how to build a list
and monetize it, will fit the bill. If it's PLR even better because you can add an in-
tro paragraph explaining the connection between the title and the actual content:

'This report / ebook is going to show you how easy it can be to persuade 800
people to give you a dollar a month by building a mailing list and offering top qual-
ity products and services on an affiliate basis'

A niche example might be:

'My Grandmother Passed On This Family Secret – Her Own Successful Acne cure!

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Here you need a book on acne cures – maybe 50 traditional remedies or similar as
your PLR or resell product. If it's PLR write down how your grandmother swore by
the use of placing used Tea Bags (this actually worked for a friend of mine!) on her
face twice a day or whatever your 'family recipe' was – most families have one.

Ask your Gran or other family members how they used to cure spots before mod-
ern creams became available. Use your imagination – have fun doing it.

And again when you put it into the context of an ebook or free report it takes on a
life of its own.

The 'buzz' is in the title.

Provide decent content, build a relationship with the list that you build from your
free report, give them insights into your business, try to help them, tell the truth,
tell them about your successes and failures, offer them help and really try to get
them to where they want to go.

In short – provide VALUE that will enrich other people's lives and you'll be looking
at a 6-figure (or more) business in a short time.

Of course there's a little more to it than that – there are processes, techniques,
tricks, tips, methods, secrets and mistakes to avoid.

There are also shortcuts, contacts, services, more secrets and the techniques used
by ALL successful marketers that you'll need to know.

The KickStart Course will show you all of them.

We're proud to have you with us!

Best wishes

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