Lesson #2
The KICKSTARTCOURSE TM
By
Tony Shepherd
Laycock Publishing Ltd
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Copyright © 2011 Laycock Publishing Ltd
A KickStartCourse Lesson: “How To KickStart Your Internet Marketing Income”
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A KickStartCourse Lesson: “How To KickStart Your Internet Marketing Income”
Foreword
Well the feedback from part one of The KickStartCourseTM has been
phenomenal. Both experienced marketers and newcomers have commented on
how easy to follow the course is, and how confident they are that this course could
be 'the one' that finally allows them to finally break into full time marketing.
We think they're right.
We plan to share with you the secrets of our 6 figure business and show you how
to do exactly the same, and build your own business into a multi-income, long-
term enterprise that funds your lifestyle for as long as you wish.
Now, having said all of that, let’s get on with this week's lesson...
© 2011 Laycock Publishing Ltd - All Rights Reserved. [Link]
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A KickStartCourse Lesson: “How To KickStart Your Internet Marketing Income”
Lesson #2
One of the main reasons most people fail to make any money online is because
they complicate things. Running a six-figure online business from home seems like
a dream to most people – something almost unachievable.
And because they haven't achieved it they have to give themselves a good reason
why not.
It's hard to admit to yourself that you can't do something. Why not make it easier
by telling yourself that running a successful online business is extremely
complicated?
So they do.
So they look for a complicated solution. And guess what - there isn't one.
The key to building and running a six-figure online business is simplicity. We're
going to show you how...
Ok – You've probably been bombarded with so many opportunities and systems
that most of them are still sitting on your desktop or if you did get around to
putting any of them into action, you gave up without giving it much of a chance
because you were anxious to move onto the next thing.
Don't give yourself a hard time about it. We've done the same thing. It's human
nature. But it's the reason you've not made any money so far.
This course is going to give you a step-by-step system that you can follow to make
money online, and we're going to show you how to set it up in a way that will
work. But you might have to change your thinking a little...
**The first thing to get your head round is that while we are going to
show you how to set up your own product and website, this is NOT the
main aim of our system. You're going to set up your first product SOLELY
to build your own subscriber and customer list and sell to them on a
repeat basis.**
© 2011 Laycock Publishing Ltd - All Rights Reserved. [Link]
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A KickStartCourse Lesson: “How To KickStart Your Internet Marketing Income”
Forget (for now at least) spending hour after hour creating a product then
releasing it and spending the next month depressed because it bombed. Forget it.
Instead let us show you a way to use products to get your business off the ground
as quickly as possible. You can come back to product creation later when you have
a business structure to sell them through.
As a business startup method, creating your own products can work well – it's how
we started – but it's easy to mess up too. If you misjudge the market, misjudge
the media you present or misjudge half a dozen other factors that play a part in
product creation you'll be dead in the water before you even start.
And because it takes so long to get together, you've got to be almost superhuman
to pick yourself up and start again after a product you spent three months creating
doesn't even cover costs.
So we're going to take a slightly different angle and use a product to bring us
repeat sales by creating a list we can sell to time and time again.
You need to do is find out what's 'hot' at the moment.
The best place to check this out is [Link] and see what's
buzzing – what's being talked about and what questions are being asked. Many
'how to' products recommend doing this, and quite rightly so – love it or loathe it
the Warrior Forum is THE internet marketing meeting place and has it's finger
firmly on the pulse (although you could argue it's head is in some place entirely
different!)
If you can spare $3 or $4 a month, grab yourself a WSO Pro account. It gives up to
date stats on what Warrior Special Offers are being run, along with best sellers and
keywords.
This is obviously going to change from week to week (at time of writing it seems
that PLR, twitter and as always 'how to make money online' are the hot topics.
Social media and software, especially plugins are also always toward the top of the
list.
You could of course choose any niche or subject, but you do need to choose a
product.
© 2011 Laycock Publishing Ltd - All Rights Reserved. [Link]
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A KickStartCourse Lesson: “How To KickStart Your Internet Marketing Income”
You can't force people to buy from you obviously, so you need to find a type of
product that people are already buying, or a type of information that people are
already buying. Don't try to force the market. It's one of the main mistakes
newcomers make. Sell what sells.
A good example of this is PLR – Private Label Products.
We recognized a while ago that there are far more people trying to get into
internet marketing than there are products on sale or product creators. This of
course means there is a need – a demand – in the market for products.
So we started providing people with ready made products – PLR. We allowed them
to change the content, put their name on as author, their own links in the material,
change the sales page. In fact pretty much anything they wanted to.
We started two limited membership site providing this unique PLR to internet
marketers.
Both sold out within days (the first one within minutes actually).
I don't think anyone could argue with the fact that there's a HUGE demand for
providing products for people to sell. Whether it's PLR, resell rights, acne cures,
weight loss or whatever – if you provide tools, content and products for people
who want to sell online you'll make a lot of money.
Likewise we also identified that there were a lot of newcomers trying to break into
the internet marketing game. The forums were full of questions from people with
just one or two previous posts asking
'How can I make money online'
or 'what's the first thing I should do to build a sales page'?
Or ' how do I put a Paypal button on my website'?
We spent a few weeks going through the forums and writing down these questions
in an Excel spreadsheet so we could see at a glance how often the same questions
were arising.
It soon became clear that there is a massive market in providing information to
newcomers to internet marketing.
© 2011 Laycock Publishing Ltd - All Rights Reserved. [Link]
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A KickStartCourse Lesson: “How To KickStart Your Internet Marketing Income”
We knew if we could build a list of newcomers we'd have a group of people who we
could create products specifically for and who would buy from us time and time
again.
...and that's exactly what we did.
From Wordpress to article marketing, from website building to putting a Paypal
button a website, we've created a whole series of tutorials aimed directly at the
newbie market. I’ve made hundreds of thousands of dollars from doing this.
We researched, saw a demand (regardless of how many other people were
providing the same thing) and created the products.
Have these products brought us a big profit?
Hell Yes – but nothing combined with the amount of money we've made
by grabbing the email addresses of the people who bought these products
and selling and recommending products to them time and time again.
And that’s not to mention upselling them into our continuity programs, personal
coaching programs, software etc
Before we get back onto the subject of finding your product we want to make
absolutely crystal clear that the whole point of the exercise is to build a list make
repeated sales to, at least the first part of the course anyway.
Many, if not most of you will have little knowledge about how or why you should
build a list. Don't worry. Every aspect of this method is covered in the coming
lessons, but for now please just believe us when we say it's going to become the
main part of your business and can provide you with an income for life.
Note – We'll show you how to set up an autoresponder which will automatically send out an email to your list at specified
intervals – weekly, every five days, monthly, for example, containing a sales link, but written in such a way that also
provides quality content so people barely notice they're being sold to.
It's simplicity itself.
Your product is the hook to catch email addresses. Again we'll show you how put it
all together for maximum – astounding – effect.
© 2011 Laycock Publishing Ltd - All Rights Reserved. [Link]
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A KickStartCourse Lesson: “How To KickStart Your Internet Marketing Income”
How to choose your product
It's not hard. Don't try to dig for gold yourself – sell shovels to others and let them
do the digging.
For example when people were going crazy trying to get hold of quality PLR
(Private Label Products) and were joining every half decent membership site that
provided it, we did what seemed obvious but few people were actually doing – we
opened our own PLR sites. We sold shovels.
When Wordpress plugins became hugely popular, we not only built a six-gigure
business in a very short time, but we also sold several very successful courses
about how to become a plugin developer and upsold our customers to become
$12,000 a year personal coaching clients.
Become a provider not a buyer and people will flock to your sites. Even better,
other people will want to sell your products for you, for a commission – affiliates.
So going back to the warrior forum and seeing what people are asking for at the
time we're writing this, we find a list that goes like this (in no particular order):
● outsourcing
● offline marketing
● plugins
● facebook
● article marketing
● low-cost traffic generation
● product creation
● How to start as an internet marketer
There are others of course but the list above gives us more than enough to go on
to start with.
We spent about an hour going through the various pages and taking note of the
questions. You get a feel pretty quickly for what's popular and what isn't.
We chose our favourite subject – because there's always a huge demand for it –
which is how to start as an internet marketer.
© 2011 Laycock Publishing Ltd - All Rights Reserved. [Link]
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A KickStartCourse Lesson: “How To KickStart Your Internet Marketing Income”
It's a simple equation – the market wants it so we're going to provide it. The trick
is not to buy the ‘how to’ products yourself and try to make money from internet
marketing, rather to make money by providing this info for other would-be
marketers – or stamp collectors, or new mums, or people with acne, if you'd
rather get into a niche.
Note – This would of course work for any other niche. For example childcare. If you go on the mother and baby forums you'll
find that getting babies to sleep through the night from an early age is a commonly asked question. We just source that
information and sell it to the market. We'll be telling you exactly how to do all of this in the coming lessons.
At this point we decided not to spend hundreds of hours researching and writing
out own products. Time for a shortcut.
Note – we could have created our own product, but in this instance we wanted to show you how you simply DON'T NEED
your own product to make money, and to demonstrate how you can source a great product in a matter of hours.
We went to [Link] and searched for 'internet marketing resale rights'.
We could have searched for 'childcare resale rights' or 'babies resale rights' (not
reselling babies obviously) and got a list of products that were for sale with resell
or master resell rights (it doesn't matter which). We also searched for the same
term but using 'PLR' instead of 'resale rights'.
Here’s one of the ways we first started doing this.
We found a product sold by Paul Myers. I can't remember the name of the original
package but it came with full PLR rights and cost around $97.
We rewrote it and changed the name to 'The SmartMarketer's Handbook', put my
name on the front as author (perfectly acceptable with PLR rights) and we now had
a new product.
You don't have to rewrite it – if you purchase resell rights you can just resell it 'as
is'.
It also came with a good sales page so we tweaked that a little too and bought the
domain name, hosted it and put it on Clickbank (again we'll be going through this
with you step by step in the coming lessons).
Note – PLR is probably better for this system although we use both resell and PLR rights equally when we use the method in
this course. With PLR you can re-title the book. This is possible one of the most effective yet simple of PLR tricks – it gives
you what is effectively a unique product in a matter of minutes. I know you might think that people might complain if they
buy another version of the book with just the title changed but this has never happened to us. Remember the intention is to
get people to visit the website, not necessarily buy the book. If you're still uneasy about this then make sure that the
products you buy are all PLR so you can rewrite them.
© 2011 Laycock Publishing Ltd - All Rights Reserved. [Link]
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A KickStartCourse Lesson: “How To KickStart Your Internet Marketing Income”
A significant percentage of the ebooks you see for sale on the net are resell,
master resell or PLR sourced. You might have tried to resell ebooks before and not
got very far. We aim to change that for you.
It doesn’t have to be written PLR you use either. If you check out
[Link] you’ll see some software PLR that we got a techy to ‘tweak’ so
it ended up unique (cost maybe $30 but gave us the rights to do what we wanted
with it). Add some nice graphics and you can see the appeal.
Now it's your turn...
So before we can move on to lesson three you'll need to find and buy
either resale or PLR rights to a product of your choice.
Don’t limit yourself to written PLR - think about a video course, ebooks or
software.
Here's a breakdown of how to do that, what you'll need to have for next time, and
how to go about it....
© 2011 Laycock Publishing Ltd - All Rights Reserved. [Link]
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A KickStartCourse Lesson: “How To KickStart Your Internet Marketing Income”
This Week’s Assignment
1) You need to decide on the kind of product you're going to use as 'bait'
for your list. You need a product.
2) Decide what niche you want to be in. Look through the forums and see
what's 'hot' and what questions are asked. If you're into model planes find
the forums (you'll probably already know them) and see what problems
people are having. See what the questions that are most asked are. Write
down what people want to know. It's fine to stay in the 'how to
make money' niche if that's what you want. It's a hot market and the
people involved are buyers. The more ‘micro’ you go the better.
Instead of ‘how to build your list’ think about ‘How to add 342
subscribers to your list in the next 30 days’. The technique can be
the same, but precise statements sell.
3) Once decided, you need to buy your PLR or resell rights. Personally we
prefer PLR because you can rewrite slightly and retitle it to have a whole new
product. You can Google ‘software PLR’ or ‘video PLR’ and you’ll find plenty of
ideas.
4) Google 'youridea resale rights' or 'youridea PLR' to get an idea of
what's available for sale.
5) You're about to make a decision here and that can be scary if you're
not used to it. But do your research, do your Google search and when you've
found a product that's usable just buy it. Remember the whole point isn't
the product – the product is just the hook. While we want the quality to be
as good as possible, it isn't the main focus of the system.
6) IMPORTANT: Make sure it comes with a ready-made sales page.
Unless you want to write one yourself (can be difficult) or pay someone to do
it for you, we recommend getting a product that already comes with a sales
page. Make this a priority. The better looking the better.
7) Don't buy rubbish. If you pay peninies for a product with resale rights,
unless it come from a reputable and established seller then be careful. If you
can find resell or PLR products that come with a limited number of licenses
then they're the best ones to go for. PLR Membership sites are also a good
© 2011 Laycock Publishing Ltd - All Rights Reserved. [Link]
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A KickStartCourse Lesson: “How To KickStart Your Internet Marketing Income”
place to look, but try to find ones with limited places or issues, so there'll be
less competition.
8) You'll possibly be thinking that if you buy resale rights so will everyone
else. Yes some people will, but people are essentially lazy and rarely do
anything with rights they buy. We buy resell rights and haven't had trouble
with this.
9) Try to make sure your product has at least 30 pages if it’s a written
course, or at least 4 videos if a vid course.
10) If you get the choice buy the PLR – a change in title can make a huge
difference to a product. Check the license before you buy.
11) Just go and DO IT (the hard part)
You need to have you product ready to go for the next lesson, when we'll be
going through how to get it up and on the net in the most effective possible
way.
See you in 7 days
Best wishes
Tony Shepherd
Author - KickStartCourseTM
© 2011 Laycock Publishing Ltd - All Rights Reserved. [Link]
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A KickStartCourse Lesson: “How To KickStart Your Internet Marketing Income”
Coming Up Next ...
We get your product 'live' and throw in a few hosting and domain name tips
and tricks. We'll show you how we can move so quickly in our own business
to maximise profits...
© 2011 Laycock Publishing Ltd - All Rights Reserved. [Link]
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