1.
Online marketing :
Definition :
Online marketplaces are digital platforms where sellers can list and sell their
products or services to buyers.
These marketplaces can be general, such as Amazon or eBay, Twitter,
[Link], Myntra, Etsy and Alibaba or they can be specialized,
such as Etsy for handmade goods or Airbnb for vacation rentals.
Traditional marketing space Online marketing space
Characteristic of online marketing
Types of online marketing :
1.e commerce marketplaces(online store)
2. B2C (platform business sell directly sell their product or service to
consumer)
3. C2C(individual consumer can sell or services directly to other consumer)
4.P2P (uber (connect individual))
[Link] classified (advertisement)
[Link] auctions (online tender)
[Link](shopify app store)
[Link] content platform (e book, music, online course)
[Link] markeing
[Link] based platform
Advantage:
Disadvantage:
The absence of a chance to try the goods is a drawback of the market
Cannot rely on staff members to act as a guiding force
No direct exchange of info b/w buyers and sellers
No customer loyalty
[Link] marketing Strategy:
Digital marketing strategy framework
Choose digital marketing channels:
Select the digital marketing channels that are most relevant and effective in
reaching your target audience(seo, sem, email marketing, influence marketing)
Develop a content strategy:
Identify customer interest determine the type of content (blog, video) ensure your
content provide value, educate about your content
Implement seo, sem
SEO- Search Engine Optimization , SEM- Search Engine Marketing
Optimize your content and websites for search engines, content key word research,
Execute SMM
SMM- social media marketing develop social media strategy to build brand
awareness
[Link] marketing components
1. SEO/ SEO success factors
The technique of enhancing a websites or web page so that it receives more and
better organic traffic from search engine is known as SEO
SEO Success Factor :
1. On page techniques
2. Keyword optimization
3. Security
4. Crawlability
5. Load Speed
1. On page techniques
It is important for optimizing your websites content and structure to improve its
visibility in SEOR
Key optimization:
Quality content:
Page title and meta description: (relevant to your content by page and
description)
URL Structure:(Relevant content in URL)
Mobile friendly design:
2. Keyword optimization:
Effective keywords
Search volume
Competition
User intent
[Link]
Strong password
Firewall and malware protection
Regular update
SSL Certificate(install an SSL certificate on your web to enable HTTPS
encryption)
[Link]
In order for search engine to find your web
5. Load speed:
Top ranking less than 3 sec are required on average for google sites to load
Optimize image sizes
User friendly optimization
OFF PAGE
[Link]
Affiliate marketing
Relevant
Involve
Unattached
[Link] Components