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ABM Cravebit Food Business Marketing Plan

The marketing plan outlines the offerings of ABM Cravebit Food Business, which focuses on traditional street foods that evoke nostalgia at affordable prices. It includes details on the unique selling proposition, marketing mix (7P's), and operational roles such as supervisor, cashier, and cook. The plan also features promotional strategies and a sales forecast for various food items.

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Carljohn Callos
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8 views3 pages

ABM Cravebit Food Business Marketing Plan

The marketing plan outlines the offerings of ABM Cravebit Food Business, which focuses on traditional street foods that evoke nostalgia at affordable prices. It includes details on the unique selling proposition, marketing mix (7P's), and operational roles such as supervisor, cashier, and cook. The plan also features promotional strategies and a sales forecast for various food items.

Uploaded by

Carljohn Callos
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

MARKETING PLAN

Directions: On a separate paper, construct a marketing plan suited for your chosen business. Then wait for your
teacher’s instruction on how your output will be submitted. See the following example of a marketing plan.
Sample Marketing Plan
ABM Cravebit Food Business
a) The Product or Service Offering
ABM business offers products that can make its potential customers feel the good old days or the feeling of
nostalgia since the foods offered are traditional and easy to eat even on the go at an affordable price.

b) The Value Proposition and Unique Selling Proposition


Customers can have different variations in terms of the food even with just rice, they can feel full or
satisfied. Since ABM has street foods, they can pair it with some rice. The business may have lots of competitors
with the same food offers, but the business promise to serve unique street foods in terms of the sauces and plain rice
with a twist.

Value Proposition/ Unique Selling Proposition: “Have ABM Cravebit and your mood will be lit.”
c) The 7P’s of Marketing
 Product
 Plain Rice  Lumpiang shanghai  Tokwa
 Valenciana  Egg  Fishball
 Sinangag  Onde-Onde  Kikiam
 Lumpiang Gulay  Fried Siomai  Water
 Iced Tea
 Place
ABM Cravebit Food Business will operate in Saint Augustine School on May 1-7, 2022. ABM Cravebit
Food Business aims to outperform its competitors by offering a wide variety of food choices that others may not
have. It is very accessible to customers, especially to students and visitors present on the said dates.
 Price
Product Price
Plain Rice 10 pesos per cup
Sinangag 15 pesos per cup
Valenciana 40 pesos per order
Lumpiang Gulay 10 pesos per piece
Lumpiang Shanghai 6 pesos per piece
Egg 10 pesos per order
Onde-onde 5 pesos per piece
Fried Siomai 5 pesos per piece
Fishball 2 pesos per 3 pieces
Kikiam 2 pesos per piece
Tokwa 2 pesos per piece
Water 2 pesos per cup
Iced Tea 10 pesos per cup
 Promotion
 Fliers
 Online Posters
 Accepting orders via call, text, Facebook, or email.
 Availability of delivery
 Facebook page postings
 Short film and video material

1
 Packaging
Paper plates, plastic spoon and fork, paper cups, and sticks are provided for free.
 People

Supervisor
The supervisor oversees the workflow of the business. He is also responsible for coaching, resolving
issues, and serving as a link between subordinates. A supervisor also enables to guide and train her employees to
ensure that operations are carried out productively to ensure profitability and sustainable growth.
Cashier
The cashier takes the customers’ payments and give them their change with a receipt. He is friendly while
interacting with countless customers on any given day, and lastly, he is alert to count the change for customers
accurately.
Cook
The cook prepares delicious meals according to the menu. He will be cooking dishes that will delight the
customers and will serve well-prepared meals. He will be also keeping a sanitized and orderly environment in the
cooking station to ensure all food and other items fresh and clean.
Assistant Cook
The assistant cook provides support to the chef or the cook, such as maintaining supplies, preparing foods,
cleaning the kitchen, and plating dishes. He is responsible for ordering and organizing the stocks to ensure
availability. He will also prepare all items for service, from chopping only chosen ingredients up to making sauces.
Maintenance/Watcher
The maintenance/watcher performs tasks such as repairs and cleaning. He is responsible for fixing the
equipment to ensure the facility is tidy and functional. He is also good in terms of communication and interpersonal
skills to be able to report some issues.
 Process
First, the cook and assistant cook will observe the food safety practices before the food is delivered. They
also promise to serve the customer’s order/s within less than two minutes to show them how responsible we are.
Lastly, they will make sure to serve their order/s properly to ensure their freshness and safety.

2
 Sales Forecast
 Plain Rice  Lumpiang Shanghai  Fried Siomai

33 servings x 10 per cup = ₱330 55 pieces x 6 per piece = 120 pieces x 5 per piece = ₱600

 Valencia ₱330  Tokwa

46 servings x 40 per order = ₱  Egg 135 pieces x 2 per piece = ₱270

1,840 48 pieces x 10 per order =  Water

 Sinangag ₱480 200 cups x 2 per cup = ₱400

33 servings x 15 per cup = ₱495  Onde-Onde  Iced Tea

 Lumpiang Gulay 100 pieces x 5 per piece = 100 cups x 10 per cup =

35 pieces x 10 per piece = ₱350 ₱500 ₱1,000

Common questions

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The 'People' component is critical, as it involves the staff who deliver the customer experience. At ABM Cravebit Food Business, roles such as the supervisor, cashier, cook, and assistant cook are clearly defined to ensure efficiency, quality service, and a pleasant customer experience. Effective coordination and performance among these roles are essential for operations, impacting customer satisfaction and ultimately, business success .

The process component contributes to customer satisfaction by ensuring swift service (orders served in under two minutes) and adherence to food safety practices. This efficiency and attention to hygiene reassure customers about the freshness and quality of the food they receive, fostering trust and repeat business .

The ABM Cravebit Food Business ensures operational efficiency in its kitchen by assigning duties clearly: The cook and assistant cook follow food safety practices and promise quick service within two minutes to ensure responsible and efficient service. Additionally, they maintain a clean and well-organized kitchen, which is crucial for efficiency and safety .

The promotional strategy of ABM Cravebit Food Business integrates digital methods such as Facebook page postings and online orders through call, text, Facebook, or email, as well as traditional methods like flyers and video materials. This blended approach allows the business to reach a wider audience, combining the broad reach of digital platforms with the tangible presence of traditional media to maximize engagement .

Potential challenges may include high expectations for novelty due to their unique selling proposition, as customers may expect continually innovative flavors or presentations. Furthermore, given the competitive environment with similar food offerings by competitors, maintaining customer interest through product variety and quality becomes crucial. Managing these expectations while ensuring consistent quality and quick service could strain operational resources .

The location at Saint Augustine School offers strategic access to students and visitors present on May 1-7, 2022, providing a captive audience for the business. By operating in an educational institution, ABM Cravebit Food Business leverages its location to ensure a steady flow of potential customers, thereby enhancing its visibility and sales opportunities within the community .

Using disposable packaging such as paper plates and plastic utensils may convenience customers, enhancing their dining experience with practicality. However, it might also raise concerns about environmental sustainability among increasingly eco-conscious consumers. The business must balance these aspects by potentially exploring environmentally friendly packaging options to improve perception and align with sustainable practices, positively impacting their brand image .

The pricing strategy of ABM Cravebit Food Business involves keeping prices low (e.g., plain rice at 10 pesos per cup, fishball at 2 pesos for 3 pieces), which is likely aimed at attracting budget-conscious consumers, particularly students. This strategy enhances competitiveness by positioning the business as an affordable option in the market, increasing customer accessibility and potentially driving higher sales volume. However, such low pricing might also result in slim profit margins, which could be a limitation if not compensated by high sales volume .

Integrating a sales forecast assists ABM Cravebit Food Business by providing a projected outlook of potential revenue, guiding resource allocation and inventory management. It enables the business to prepare appropriately for demand, minimizing waste, optimizing stock levels, and ensuring that they can meet customer needs effectively. Strategic planning based on concrete forecasts can also help in financial planning and in setting realistic business goals .

ABM Cravebit Food Business's unique selling proposition is to serve unique street foods, distinguished by their sauces and innovative twists on plain rice. This proposition supports their marketing strategy by differentiating them from competitors who offer similar foods, thus attracting customers seeking a novel culinary experience .

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