Pinterest Power Tips
Pinterest is growing at a massive pace. I confess that I enjoy this channel the most. Why?
Pinterest was an airline it would be permanently First Class. It is a search engine with all th
already filtered out for you. You can find everything, already curated, looking good and u
well. Plus for a visual content strategy it is an essential channel.
Pinterest is also rolling out paid services. Whether or not promoted pins will take off f
everyone remains to be seen. However for creative folk wanting to reach their ideal audie
Pinterest is hard to ignore. Consider that most of Pinterest users are women who love cre
fashion, crafts and homemaking then you can see the potential audience.
I also find Pinterest to be my top source for inspiration and research on almost any to
bonus is that the content is largely curated by people who set high standards. The empha
quality information and images. Sounds the perfect place to show off your art.
Any downside? I do find that Pinterest is relatively impersonal compared to Facebook
focus more on finding great pictures and repining them to their boards. Their followers g
these repins, for the most part, and repin them if they like the image. The viral potential i
However, very few users add comments or chat about the pins. This may change as the se
evolves. The plus is that there is no negative news, bad attitude, comments and trollish b
Awesome!
If you prefer more engagement then there is an opportunity for you to stand out by c
and engaging with others on Pinterest. Stand out and experiment. Pinterest is still new e
new things.
A further bonus is that pins are not lost in a fast moving timeline like Facebook or Twit
are kept on boards and can be delivered up in search or repinned organically for years to c
evergreen pin will generate leads for a long time.
Power Tips:
1. Optimize your profile using a business verified account. Link to your website and use
profile picture. You need to build trust with a discerning audience. Add your keyword
description and any unique selling proposition, for example, Free Painting Course.
2. Use secret boards to build up a number of pins (30 minimum) before making it public.
to look active on Pinterest.
3. Post your blog images to Pinterest in the correct format. Use Canva for dimensions. C
images cannot be resized such as a landscape format painting. In general though a v
works best where possible.
4. Check the pin links back to your relevant website page. This is critical for traffic back to
website landing page.
5. Excellent quality photographs. This means quality photography and large file size to e
pixelated images.
6. Use descriptions that are helpful to pinners. Not too long but three lines can tell them
Include keywords and a call to action without being cheesy.
7. Follow other pinners that you like, not simply for the sake of it. This way you get qualit
on your feed, which makes your user experience better. It is a win-win.
8. Share pins occasionally on your other channels and encourage more of your friends to
Pinterest. They will likely follow you on Pinterest. It is an enriching environment. Eve
using Pinterest more and more.
9. Not every board on your account needs to be about your creative business. Mix it up,
an overall theme that is consistent.
10. Make sure each board is clearly described with relevant keywords. But remember no
Pinterest (at least not like Twitter and Instagram). It simply detracts and does not really h
search.
11. Use the Pin It widget maker to ensure that all your images on your website can be pinn
There is much that you will learn simply by taking part on Pinterest. It is perhaps the o
service where I can spend too much time since I find it very inspiring.
Strate gy?
Pinterest meets my strategy requirements for the following reasons:
1. My ideal audience uses Pinterest.
2. I can share my paintings with links to my website sale page, blog and art courses.
3. I can encourage new leads with images promoting my special offers and linking back
landing page.
4. Sharing video is great because users can watch the video in Pinterest too. Much like F