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Business Growth Intern Assignment Guide

The assignment for the Business Growth Intern position involves designing an outbound outreach sequence targeting a VP of Sales in a mid-sized B2B SaaS company. Candidates must identify high intent prospects, create a 3-step cold outreach sequence, and submit a Loom video pitching the product, PitchBuddy, which is an AI-powered sales simulator. Additionally, an analytics tracker is required to measure outreach effectiveness, emphasizing creativity, personalization, and understanding of the target's pain points.

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22 views3 pages

Business Growth Intern Assignment Guide

The assignment for the Business Growth Intern position involves designing an outbound outreach sequence targeting a VP of Sales in a mid-sized B2B SaaS company. Candidates must identify high intent prospects, create a 3-step cold outreach sequence, and submit a Loom video pitching the product, PitchBuddy, which is an AI-powered sales simulator. Additionally, an analytics tracker is required to measure outreach effectiveness, emphasizing creativity, personalization, and understanding of the target's pain points.

Uploaded by

divyanshir70
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd

Assignment- Business Growth Intern- Founders’ Office

You’ll be given a target persona and product. Your job is to design an outbound sequence and
show us how you'd break into their inbox or calendar.

💡 We’re not looking for fancy decks or fluff — we want to see your thinking, creativity, and
hustle.

👤 Target Persona
Role: VP of Sales​
Industry: Mid-sized B2B SaaS company in the US​
Problem: Their sales team takes too long to ramp up. They’re hiring 10 reps this quarter and
struggling with onboarding & enablement.

🛠️ Product (Hypothetical)
Name: PitchBuddy​
What it does: AI-powered sales simulator that lets reps practice mock calls, handle objections,
and get real-time feedback — all in a natural voice-based flow. Saves managers 50+
hours/month on training.

What You Need to Submit

1.​ List of High Intent Prospects and their Linkedin Profile- 10 people
○​ Share your thought process to identify these prospects
2.​ 3-Step Cold Outreach Sequence (Email or LinkedIn DMs) [Goal High Reply Rate]​

○​ Keep it natural, concise, and attention-grabbing.


○​ Focus on personalization that feels human, not just "I saw you went to XYZ
University."
○​ Research from Apollo on how to do this
3.​ 1 Loom Video (under 2 min)​
○​ Record a video pretending you're sending a DM or cold email — pitch the value
of the product to this persona.​

○​ We’re testing your ability to think on your feet, sound natural, and pitch like a
human.​

○​ No fancy editing needed — Loom/screen recording is fine.​

4.​ Optional Bonus: Share one unconventional tactic you’d try to get this person’s
attention. (It could be a meme, custom landing page, voice note, physical gift, etc.)

BONUS: Analytics Tracker – Measure What Matters

As part of this assignment, we want you to show us that you don’t just create — you track and
learn.

🔍 What You Need to Do:


1.​ Create a basic analytics tracker (Google Sheet is fine).​

2.​ For your 3-step outreach sequence, create dummy campaigns to simulate the
following:​

○​ How many people you plan to reach​

○​ What your open/click/reply/demo-booked goals are​

○​ What you’ll track to decide if your outreach is working​

🧠 What We’re Looking For:


●​ Thought process behind the metrics you pick​

●​ Your ability to define a simple outbound funnel​

●​ Use of tracking links or tools (even if hypothetical)​

Suggestions for What to Include in the Tracker:


Step Target Open Rate Reply Rate Demo Notes (Tactic used)
Count (%) (%) Booked
Email 1 50 40% 10% 3 Humor +
personalization

LinkedIn DM 20 60% (seen) 25% 2 Mutual connection +


1 voice note

Loom Video 10 90% 40% reply 3 Custom CTA at end


Sent watched

📌 Bonus points if you use a free tool like Bitly, Instantly, Mailtrack, or Tella to simulate
tracking behavior (even if the campaign isn’t live).

How We’ll Evaluate

●​ Creativity & personalization​

●​ Clarity & simplicity of message​

●​ Understanding of buyer pain points​

●​ Effort & originality (we will spot AI)

📤 Submit your work as a Google Doc + Google Sheet + Loom link. No AI-generated junk —
we’ll know 😉.

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