VISHAL

BELGURI

MALLS AND MULTIPLEX NEHA

DOSHI

KHUSHALI
JAIN

PURVI
PATEL

ATUL
SHARMA

NEHA
SONI
• Mall is a space with many spaces under one roof and for all type and age
of users.
• It explores people, activities that help create a social space where everyone
gathers to spend their leisure time with their family and friends, expecting a
comfortable and safe environment.

The case studies we will be presenting:

1. VR Mall, Bengaluru
2. PHOENIX MARKETCITY, KURLA
3. SHANGHAI GREENLAND CENTRE, China
V.R. MALL,BENGALURU
 INTRODUCTION.
• Space Usage: Retail/ Mixed Use
• Total Area (in acres): 4.32 acres
• Total Built Up Area (in Sq. Ft): 9,00,000 [Link].
• Total Gross Leasable Area (in Sq. Ft): 4,69,000 [Link].
• Total Carpet Area (in Sq. Ft): 3,19,019 [Link]
• Unique Positioning: Art of Placemaking, Connecting Communities, Master Operator
• Total no of Stores: 73
• Total no of Kiosks: 17
• Av. Footfalls Weekdays: 13,247
• Av. Footfalls Weekends: 20,634
• 4-wheeler parking capacity: 1,022
• 2-wheeler parking capacity: 600
 LOCATION

ACCESSIBILITY
• Kempegowda
international airport
– 17.3km away
60 min driving
• Hindustan aeronautics
limited airport
– 6.8 km away
21 min driving
• Baiyappanahalli metro
/ railway station
- 5.1 km away
13 min driving
• Auto stand
- 5 min away walking
• Mahadevapura Bus stand
- 6 min away walking
 CLIMATE
• The Koppen Geiger Climate Classification for this climate is
“Aw”.
• Climate. Bangalore has a composite climate
• In a year, the rainfall is 831 mm.
SITE PLAN
ENTRANCE
• Main pedestrian entry
• No holding space provided
• Theme of black box is
continued through the entrance
• Covered with beautiful
landscape design.
ENTRANCE
• Service entry at the back side
• Second vehicular entry and exit
leading towards the ramp
• Second pedestrian entry with a
security post.
LANDSCAPE
SPACES
• Entry is beautifully decorated
with landscape elements
• Sitting spaces are provided to
appreciate the landscape
• A reading area is provided for
elderly and small workstations
for others.
GROUND FLOOR
LOWER
GROUND FLOOR
FIRST FLOOR
SECOND FLOOR
Food court and kids area
THIRD FLOOR
PVR IMAX.
• Signages provided at all
required places .

SIGNAGES
 DUSTBINS

TOILETS

SPRINKLERS AND
DETECTORS
BABY FEEDING ROOM DRINKING WATER
 SPRINKLERS

DUCTING
BACK SERVICE AREA
ATRIUM
SUSTAINABLE MEASURES
• Sewage Treatment Plant: Capacity – 70kl/day
• Rainwater Harvesting System: Capacity of 50kl
• Solar Power Panels: Capacity of 18KW
• Glass skylight canopy
• LED Fixtures, energy efficient T5 tube lights
• De-composter for garbage recycling
• Sensors at escalators and entry points
• Equipment scheduling though the Building Management System
S.W.O.T ANALYSIS
STRENGTH WEAKNESS OPPORTUNITIES THREATS

Site Location Most of the shops and The mall has the There is another
restaurants are closed down opportunity to lease mall (Pheonix mall)
therefore it seems like mall will be out space to bigger adjacent to it which
closed brands to increase is a competitor to
the footfall. the mall.

Site Accessibility Due to this footfall is getting - -

lesser and lesser.
All brands have - - -
visual connectivity
Well positioned - - -
advertisements
PHOENIX MARKETCITY, KURLA
INTRODUCTION
• Phoenix Marketcity is situated in Kurla, Mumbai.
It is developed by The Phoenix Mills Co. Ltd.
• It houses 311 stores with domestic and foreign brands, including PVR Cinemas which has 14 movie screens
and 70 food outlets.
• Completion date November 2011
• Management Atul Ruia
• Owner The Phoenix Mills Co. Ltd
• Architect Benoy
• No. of stores and services 600+
• Total retail floor area 2,100,000 square feet
2
(200,000 m )
• No. of floors 4
LOCATION
• Phoenix Marketcity, Kurla
Lal Bahadur Shastri Rd, Kurla West, Mumbai, Maharashtra 400070

• Co-ordinates
19°04′15″N
72°52′41″E

CONNECTIVITY
• The nearest railway station is Kurla railway station
- 2.8km -11 min driving
• Vidyavihar railway station
- 2.1km - 7 min driving
• The nearest bus stop is Kamani
- 190m - 2 min walking
• Chhatrapati Shivaji Maharaj International airpot
- 3.7km - 10min driving
 Note: A- Tropical
CLIMATE/ TOPOGRAPHY w- Savanna

• Mumbai has a tropical climate. According to Köppen and Geiger, this

climate is classified as Aw.
• The warmest month of the year is May. The coolest month of the year
is January
• In July, rainfall is highest the precipitation reaches its peak. Lowest
rainfall is in September
• The month with the highest relative humidity is July (88.99 %).
• The month with the lowest relative humidity is December (57.22 %).
MASTER PLAN
Adjoining Roads South(Front) Facade ATM Pedestrian Entry

• No branding/ promotions on
facade only at one south façade.
• Grand entrance foyer.
• One entrance for ATM.
• Entry for Parking is through an
internal road.
Main Pedestrian Entry
(Main Entrance 1)
`
Entry

Entry
Exit
Vehicular Entry/ Exit
(Only for Parking) • Entries divided into: Only
Parking, Pedestrian, Drop-off
and Pick-up.
• Service vehicle entry with
vehicular entry but has
another ramp access.
• Branding and signages at
both vehicular entries and
Exit
main entrances.
Main Entrance Canopy with ATM Main Entrance 2 Main Entrance 3 Signages

• The entrances are at a curvilinear pattern

directing it with appropriate signages.

Avenue between Mall and Plaza Ramp from Drop-off/ Pick-up Point
GROUND FLOOR PLAN
Main Entrance 1- Narrow Passage The Centrium and Narrow Passage Atrium 1

Enormous Installations Plant Pods blocking Atrium View GROUND FLOOR PLAN
Main Entrance 2- Good Holding Space Anchor Tenant Information Desk

Atrium 3 Atrium 4 GROUND FLOOR PLAN

LOWER GROUND FLOOR PLAN
 Snow World

Column Cladding

Activities/ Seating Spaces

• Interactive spaces and

events.
• Tiling pattern designed
according to direction.
• Innovative Column Claddings

Anchor Tenant LOWER GROUND FLOOR PLAN

FIRST-SECOND FLOOR PLAN
Huge Plant Pods instead could be Loud Installations looses focus on
seating spaces the brands at the atrium

Dublin Square- Huge events are held. FIRST FLOOR PLAN

TimeZone Atrium 5 Atrium 2

PVR Cinemas FIRST FLOOR PLAN

Food Court Food Court Food Court

Atrium 4 Atrium 2 SECOND FLOOR PLAN

BASEMENT -1 FLOOR PLAN
 AHU Rooms and Fire
Staircases at aisles and
Drinking Water Baby Feeding Room EV Charger Station intervals

Toilet Lobby Smoking Area Signages and

Ceiling Fittings Lift Lobby
S.W.O.T ANALYSIS

Strength Weakness Opportunity Threat

No other competition. Poor planning for public Incorporate activities in Traffic congestion.
transport. Paragon Plaza.

Varity of activities. Poor planning of ramps. Decathalon and

Reliance close to site.
SHANGHAI GREENLAND CENTER, CHINA
INTRODUCTION
Location:- Xuhui district,
shanghai, China,
200032.
Area:- 12.5 acres
Project Completed in :- 2017.
Architectural firm:- Nikken Sekkei.
Landscape design :- Mindscape.

The built structure has a integration of

a metro station, bus terminal, office
building , service apartment and a mall.
 ACCESSIBILITY.
• The site has roads on all of its periphery.
• Metro station is located inside the site.
• Bus terminal is inside the side.

• `
CLIMATE

• The climate here is mild, and generally warm and temperate.

• There is a great deal of rainfall in shanghai, even in the driest
month.
• The average annual temperature in shanghai is 16.1 °c.
• About 1066 mm of precipitation falls annually.
• The month with the highest relative humidity is June (83.32
%). the month with the lowest relative humidity is December
(70.04 %).
SITE PLAN –
FUNCTION
AND FLOW
SITE PLAN
GROUND
FLOOR
PLAN
BASEMENT
FLOOR PLAN
SECOND
FLOOR PLAN
THIRD FLOOR
PLAN
FOURTH
FLOOR PLAN
FIFTH
FLOOR PLAN
CONCEPT
SECTION
SECTION
Connecting Bridges

• These bridges connect both the built the structures by passing through landscape area.
Interior View

Sloping roof at levels.

Atrium.
Connecting Interior and Exterior
Art Gallery
 Landscaping on Roof

Kids Area.
Interacting spaces at Urban park
S.W.O.T ANALYSIS

Strength Weakness Opportunity Threat

Integration of No compound walls. Can provide covering Road hazard.
multiple entities. on bridges.
Crowd management. Not prepared for
extreme weather.
COMPARITIVE ANALYSIS

Phoenix Mall, Kurla VR Mall, Bengaluru Shanghai Greenland Centre, China

Site Area: - 24 acres. Site Area: - 4.32 acres. Site Area: - 12.5 acres.
Large scale. Small scale. Medium Scale.
Planning: - Elongated. Planning: - Square. Planning: - Scattered.
Less Landscaping. Adequate landscaping. Urban Landscape.
Mixed use stores. - Street style stores.
Varied spaces inculcated inside. Only indoor spaces. Intergration of outdoor and indoor
spaces.
Various surprise element. No element of surprise. -
Curvilinear façade. Black box facade. Distinctive facade.
SITE VISIT: KHAR EAST
Location:
the site is located at khar road.
the site is adjacent to the western express
highway

Accessibility:
the site is very well connected.

khar road railway station is

- 2.2 km – 6 min driving

maratha colony bus stop is

150 mtr – 4 min walking

Chhatrapati Shivaji Maharaj international airport is

- 8 km – 14 min driving

khar best bus depot is

- 3 km – 8 min driving
• The site is not
directly connected
to highway.

• It is connected to
6.0M wide service
road.

• The site is
contoured, the site
level is below the
road level.

• There is a rcc wall

adjoining the site
towards pipeline
road so there is no
direct road
connection to that
road.
The site is below road level. The site is connected to road on three sides
• In the vicinity of the site are many residential buildings and upcoming residential projects.
• Only one competitor mall in the vicinity is Link Square Mall, Bandra (6Km)